4. ALVARADO THEORY
The Exotic: Ethnic groups are seen as exotic or represented as being the
‘other person’ and unusual or strange.
The Dangerous: Minority groups can be represented as a threat to
society. They can be called criminals, rapists, drug dealers, or people
who take advantage of society’s benefits.
The pitied: The representation of ethnic groups may be seen as
deprived victims or groups that experience natural disasters or
sometimes even conflicts.
The Humorous: In the 1970’s race was major vehicle for comedy.
Programs removed the threat of different races by them making them
the butt of the jokes.
5. MELL HOOKS
The colour codes: Lighter skinned women are considered more
desirable and fit better into the western ideology of beauty.
Black women are objectified and sexualised in hip-hop reflecting the
colonialist view of black women (sexually disposable).
Commodified blackness, a mediated view of black culture that is
considered the norm.
6. How US Represents Ethnic Minorities In
TV Dramas
Young black people have been demonised by some areas of the media
and are presented as linked to violence and gang culture.
Some programmes have representations of ethnic minorities. These
tend to focus on the stereotypical aspects of that culture, for example
Treme.