6. Post-colonialism: Examples in media ‘ Saunders of the River’ (1935) portrayed ideologies naturalising colonisation The Four Feathers (1939) suggested the key role of the British army was to bring a civilising influence to India and Egypt. Zulu (1964) represented the Zulu tribe in Africa as violent savages.
7. Ideology suggests that black skin is undesirable and white skin is desirable Images like this helped reinforce a sense of superiority of colonising populations and the way the colonised African countries are sidelined