The document discusses different ways that minority groups are often represented in media. They may be portrayed as exotic outsiders, dangerous criminals, pitied victims, or the subject of humor. It also mentions a book that analyzes how media institutions represent various groups based on attributes like class, age, gender and race. In the 1970s in particular, race was commonly used as the basis for comedy by portraying other races as objects of jokes rather than threats.

1. Race/Gender/Regionality

2. • The Exotic: Ethnic Groups are seen as exotic or represented as being the “other
person” and unusual or strange.
• The Dangerous: Minority groups can be represented as a threat to society. They
can be called criminals, rapists, drug dealers, or people who take advantage of
society’s benefits.
• The Pitied: The representation of ethnic groups may be seen as deprived victims or
groups that experience natural disasters or sometimes even conflicts.
• The Humorous: In the 1970’s race was a major vehicle for comedy. Programs
removed the threat of different races by making them the butt of the jokes.
• Manuel Alvarado’s Book of “Learning the Media: An introduction to Media
Teaching” analyses media institutions and how the media represents several
different groups based on class, age, gender, race, etc.,

3. Traditional

4. Media Product