Half of frequent internet contributors are under 22 years old. The document calls for creative engagement online through project-based communities focused on specific topics, brands, passions, or trends. It suggests that businesses can facilitate these niche communities by establishing online spaces to encourage participation, bringing the online spirit offline, and increasing partnerships and collaboration.

1. Half of the web’s most frequent contributors are under the age of 22 .

2. Fourth Story Media

7. Calls to creative action around the web

8. 1) Project based ask for it!

13. 2) Category Based collect the tags

14. FML, MLIA, GMH

16. Niche communities gathering around: a brand , a passion , a product , a tool , a style , a trend , a feeling

17. Brands and businesses will facilitate & leverage these communities by:

18. 1) Establishing creative spaces online that encourage participation

20. 2) Bringing the spirit of these online communities into the offline

22. 3) Increased partnerships & collaboration

24. Greater participation [in short] Niche communities Curation / Personalization Increased partnerships Better filters

25. www.fourthstorymedia.com Ariel Aberg-Riger [email_address]