The Social Marketer’s Conundrum: Balancing Reach vs. Relevancy

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The Social Marketer’s Conundrum: Balancing Reach vs. Relevancy

  1. 1. The Social Marketer’s Conundrum<br />Reach vs. Relevancy<br />
  2. 2. copyright r2integrated, LLC 2009 – confidential and proprietary<br />
  3. 3. Awareness<br />Decision Making<br />Showing me things I may want<br />What product will I actually buy<br />Buy the audience<br />Target the community <br />of interest<br />
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  7. 7. People make decisions using communities of interest<br />Communities of interest are places on the web (publishers)<br />Communities of interest are networked<br />
  8. 8. Networked Decision Making:<br />copyright r2integrated, LLC 2009 – confidential and proprietary<br />
  9. 9. The Reach vs. Relevancy Problem<br />
  10. 10. The Networked Publisher<br />

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