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The Social Marketer’s Conundrum: Balancing Reach vs. Relevancy

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The Social Marketer’s Conundrum Reach vs. Relevancy
copyright r2integrated, LLC 2009 – confidential and proprietary
Awareness Decision Making Showing me things I may want What product will I actually buy Buy the audience Target the community of interest
People make decisions using communities of interest Communities of interest are places on the web (publishers) Communities of interest are networked
Networked Decision Making: copyright r2integrated, LLC 2009 – confidential and proprietary
The Reach vs. Relevancy Problem
The Networked Publisher

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The Social Marketer’s Conundrum: Balancing Reach vs. Relevancy

Editor's Notes

  1. Need to change to the next big thing
  2. How the target audience arrives at a high risk decision is not always an accepted practice. Case studies from the client are perfect for socializing and for supporting the purchasing decision,