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Report arabic social media 2022
- 1. Report on the status of social Media in the Arab world 2022 FOUAD BENALI Arabic Social Media Expert Fouad.uam@gmail.com
- 2. DATA FROM THE ARAB WORLD Countries ā¢Egipto ā¢Arabia SaudĆ ā¢Marruecos ā¢Argelia ā¢Iraq ā¢TĆŗnez ā¢EAU ā¢Qatar ā¢Kuwait ā¢BahrĆ©in ā¢OmĆ”n ā¢Jordania ā¢Yemen ā¢LĆbano ā¢Mauritania ā¢Libia ā¢Sudan ā¢Somalia ā¢Siria ā¢Yibuti ā¢Comoras ā¢Palestina Population in millions ā¢105 ā¢35,6 ā¢37,6 ā¢45 ā¢41,6 ā¢12 ā¢10 ā¢2,96 ā¢4,35 ā¢1,77 ā¢5,27 ā¢10,28 ā¢30,82 ā¢6,73 ā¢4,84 ā¢7 ā¢45 ā¢16,6 ā¢18,8 ā¢1 ā¢0,9 ā¢5,28 GDP in M ā¬ ā¢318.022 ā¢612.956 ā¢100.334 ā¢126.956 ā¢148.387 ā¢34.336 ā¢314.191 ā¢127.342 ā¢92.759 ā¢30.405 ā¢55.479 ā¢38.257 ā¢16.495 ā¢27.784 ā¢6.928 ā¢22.254 ā¢18.674 ā¢4.367 ā¢20.346 ā¢2.963 ā¢1.082 ā¢13.645 Source: Own elaboration based on data from World Bank 2021. Total: 433 M Total: 2.133 BE Special Report: Fouad Benali. Arabic Social Media Expert. February 2022
- 3. WHY THE ARAB WORLD? For the Population 433M Annual GDP 2,133 Billion dollars (2019) The most powerful market in digital content consumption (400M mobile users) Most powerful market in terms of social media users (219M users) Football is part of the social culture of the Arab world Average time spent on social media (3h per day) Average time spent online (8h per day) For time spent playing eSport video games (1h30 min per day) Many players from European leagues are leaving to play in the Arab leagues, especially in Qatar, UAE and Saudi Arabia.. Well known Arab players in European leagues. The major European leagues are broadcast exclusively on BeIN SPORTS MENA (Champions League, LaLiga, PremierLeague, Ligue 1, Europa League). . All clubs and leagues that publish in Arabic generate a major impact in the Arab media. Special Report: Fouad Benali. Arabic Social Media Expert. February 2022
- 4. The status of social networks in the Arab market (February 2022) ā A large growth of the Arab population in recent years. ā More than half of the Arab population uses the Internet. ā Almost 98% of the Arab population uses mobile phones. ā More than 50% of the population are very active on social media. 433 279,6 219,67 400,38 0 50 100 150 200 250 300 350 400 450 500 Population Use of net Social media users Mobile users Arab World Data in Millions (February 2022) Source: Own elaboration based on official data provided by Datareportal (We are Social: Kepios). February 2022). Special Report: Fouad Benali. Arabic Social Media Expert. February 2022
- 5. Arab countries with most users per social media (February 2022) 159,72 122,44 89,18 74,07 54,07 32,75 0 20 40 60 80 100 120 140 160 180 Facebook YouTube Instagram Snapchat TikTok Twitter Social Media users in the Arab World *in Millions (February 2022 *Youtube: The data offered is only from: UAE, Morocco, Egypt, Qatar, Saudi Arabia, Lebanon, Kuwait, and Oman. **TikTok: Data offered are only from: Kuwait, Oman, Morocco, Egypt, Qatar, Saudi Arabia, Source: Own elaboration based on official data provided by Datareportal (We are Social: Kepios). February 2022). 1.Egypt: 44,7M 2. Algeria: 22,4M 3.Morocco: 18,95M 4.Irak: 18,85M 5.KSA: 11,41M Egypt: 46.3M 2.KSA: 29.3M 3.Morocco: 21.4M 1. Egypt: 16M 2. KSA: 15.45M 3. Iraq: 15M 4.Morocco: 9.3M 5.Algeria: 8.6M 1.KSA: 20,2M 2.Irak: 15,4M 3.Egypt: 13,6M 4.Algeria: 6,25M 1.KSA: 22.37M 2.Egypt: 20.3M 3. UAE: 6.72M 1.KSA: 14.1M Egypt: 5.15M 3. Morocco: 2.85M Special Report: Fouad Benali. Arabic Social Media Expert. February 2022
- 6. Social media in GCC (Gulf Cooperation Council) countries Facebook Instagram TikTok Youtub Snapchat Twitter Saudi Arabia 11,4 15,45 22,37 29,3 20,2 14,1 UAE 7,8 4,7 6,72 8,76 2,7 1,8 Qatar 2,1 1,2 1,5 2,6 0,74 0,6 Kuwait 2,05 2,4 2,5 3,62 1,95 1,45 Oman 0 1,95 1,5 4,4 1,56 0,87 Bahrain 0,7 1 0,7 1,4 0,86 0,5 0 5 10 15 20 25 30 35 USERS IN MILLIONS Social Media users in the GCC area (February 2022) Special Report: Fouad Benali. Arabic Social Media Expert. February 2022 Source: Own elaboration based on official data provided by Datareportal (We are Social: Kepios). February 2022).
- 7. Social Media in North Africa Facebook Instagram TikTok Youtub Snpachat Twitter Egypt 44,7 16 20,2 46 13,6 5,15 Morocco 19 9,3 6 21,4 5,5 2,8 Algeria 22,4 16 0 0 6,25 0,9 Tunisia 7,1 2,85 0 0 1,35 0,2 Libya 5,45 1,65 0 0 0 0,5 Mauritania 0,9 0,12 0 0 0 0,04 0 5 10 15 20 25 30 35 40 45 50 USERS IN MILLIONS Use of social media in North Africa (February 2022) Special Report: Fouad Benali. Arabic Social Media Expert. February 2022 Source: Own elaboration based on official data provided by Datareportal (We are Social: Kepios). February 2022).
- 8. Social Media in the Middle East Facebook Instagram Youtube TikTok Snapchat Twitter Iraq 18,85 15,45 0 0 13,8 1,9 Jordan 5,25 3 0 0 3,1 0,74 Lebanon 3,15 2,2 5 0 1,1 0,5 Palestine 2,65 1,8 0 0 1,35 0 Yemen 2,85 0,66 0 0 0 0,6 0 2 4 6 8 10 12 14 16 18 20 USERS IN MILLIONS Social media usage in the Middle East region (February 2022) Special Report: Fouad Benali. Arabic Social Media Expert. February 2022 Source: Own elaboration based on official data provided by Datareportal (We are Social: Kepios). February 2022).
- 9. Daily time spent on different types of media EGYPT šNet: 8h02min šŗTV: 4h06min š²Social media: 3h13min šDigital and written press: 2h59min š§Music: 1h41min š»Radio: 1h12min š®Video games: 2h03min SAUDI ARABIA UAE šNet: 8h05min šŗTV: 3h35min š²Social media: 3h24min šDigital and written press: 2h07min š§Music: 1h30min š»Radio: 0h37min š®Video games: 1h53min šNet: 8h36min šŗTV: 3h27min š²Social media: 3h04min šDigital and written press: 2h00min š§Music: 1h34min š»Radio: 0h53min š®Video games: 1h29min Source: Own elaboration based on official data provided by Datareportal (We are Social: Kepios). February 2022). Special Report: Fouad Benali. Arabic Social Media Expert. February 2022
- 10. Arab digital content in the major European leagues LaLigaArab No content SERIEA_AR NO CONTENT Ligue1_Arab NO CONTENT ā UEFA Champions Legaue does not have an Arabic account, nor do they geotarget their content on other social media networks. ā Liga Portuguesa does not publish content in Arabic. ā Bundesliga does not publish content in Arabic. 8 clubs with Arabic accounts on TW, and geo-targeted content on FB, IG 5 clubs with Arabic TW accounts and targeted content on FB, IG 3 clubs with Arabic TW accounts and targeted content on FB 1 club with Arabic TW account and targeted content on FB and IG 3 clubs with Arabic TW accounts and targeted content on FB 0 clubs Special Report: Fouad Benali. Arabic Social Media Expert. February 2022
- 11. European leagues and clubs with Arabic Twitter accounts FC Barcelona 4 M Since 2012 Real Madrid 9,6M Since 2010 LaLiga 1,4M Since 2017 AtlĆ©tico Madrid 226K Since 2018 SevillaFC 78K Since 2015 CĆ”diz CF 19K Since 2020 Granada 350 Since 2022 Valencia CF 77K Since 2018 UD Almeria 371K Since 2019 Man City 5,3M Since 2010 Liverpool 3M Since 2012 Man United 1,4M Since 2013 Wolves 13K Since 2020 AstĆ³n Villa 83K Since 2020 Serie A 153K Since 2019 Juventus 315K Since 2016 Inter Milan 152K Since 2014 AS MILAN 212K Since 2019 Ligue 1 123k Since 2019 PSG 1,7M Since 2019 Olympique Marselle 47K Since 2017 AS Monaco 29K Since 2019 Bayern Munchen 1,1M Since 2015 Special Report: Fouad Benali. Arabic Social Media Expert. February 2022
- 12. The path to the user in the Arab world Digital strategy for the Arab world Club Image/Audience /Engagement/Us ers āŖ Have a TW account in Arabic, posts from 9am to 11pm (Photos and videos) āŖ *Geotarget content on FB and IG (5 post a week using coloquial Arabic (playing with words) for: Egypt, Morocco, Algeria, Iraq, Tunisia, and Saudi Arabia. āŖ Make the clubsā arab players, or those who have played for Arab clubs, especially those players who have a large following and are part of the Arab national team. āŖ Highly recommended to collaborate with Arab influencers on Social Media and collaborate with the best journalists of beIN SPORTS MENA. āŖ It is highly recommended to highlight holidays of the Arab Muslim community: beginning of Ramadan, end of Ramadan (Eid Al-Fitr), feast of the lamb (Eid Al-Adha)... (Avoid non-Muslim holidays). āŖ It is essential and highly recommended to congratulate the Arab national teams when they qualify for the World Cup, international competitions, Arab clubs winning international trophies and leagues (Algeria, Egypt, MOROCCO, Saudi Arabia, Tunisia and Iraq). āŖ Arab fans are key users for many national and multinational companies. āŖ Have a strategy to attract Arab fans to users, through campaigns, giveaways, etcā¦ Players and former players/influenc ers NON FOOTBALL Content Business and sponsorship Special Report: Fouad Benali. Arabic Social Media Expert. February 2022
- 13. Best practices Special Report: Fouad Benali. Arabic Social Media Expert. February 2022
- 14. GRACIAS Ł ā«Ų“ŁŁŁŁŁŁŁŁŁŁŲ±Ų§ā¬ Special Report: Fouad Benali. Arabic Social Media Expert. February 2022 Fouad.uam@gmail.com