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Arabic Content Marketing: Why It's Important for Business
- 1. Arabic Content Marketing By Wail Mobarak Khider
- 3. Why Arabic content is important for business?
- 4. LANGUAGES Internet Users Growth in Internet English 984,703,501 599.6 % Chinese 770,797,306 2,286.1 % Spanish 312,069,111 1,616.4 % Arabic 184,631,496 7,247.3 % Top languages www.internetworldstats.com (June 2017)
- 5. •37 M Egypt •24 M Saudi •20 M Morocco Top Arabic user’s countries www.internetworldstats.com (June 2017)
- 6. Our markets Saudi Arabia Population 32,742,664 Internet Users 24,147,715 UAE Population 9,397,599 Internet Users 8,515,420 Qatar Population 2,338,085 Internet Users 2,204,580
- 7. • Google’s ‘Arabic Web Days’ in 2012 where Arabic bloggers were encouraged to create Arabic content. • Wikipedia initiative was set in 2012 to boost the 150,000 articles in the Arabic version of the website. • Taghreedat is the largest Arabic crowdsourcing initiative. Initiatives
- 11. DELETE
- 13. CMS
- 16. • Easy to publish and edit Arabic content • Support RTL format • Support many Arabic font • Sitefinity CMS provides a multilingual administration user • Support Arabic SEO • Enables editors to copy content from one language to another Sitefinity advantages
- 20. HumorousSport Fashion Emotional and family oriented What content Arabs are interested in?
- 22. Women empowerment Gaming Brand content trends in 2018
- 23. 28%72% UAE Total Population of UAE UAE Nationals Non Arab Expatriates Arab Expatriates 9.5 mn 1.1 mn 5.6 mn 2.4 mn Source: CIA World Fact Book, BQ Magazine, Wikipedia
- 24. Arabs Non Arab Expats Source: PARC, UAE TGI 2016Based on TG of 25 ~ 45 Yrs, MHI of AED 10,000 ~ 40,000, with a Male skew 0% 5% 10% 15% 20% Egypt KSA Jordan Malaysia Turkey Lebanon Western Europe Oman Australia Singapore China 0% 2% 4% 6% 8% Malaysia Oman USA Mexico Canada Western Europe Singapore Turkey KSA Bahrain Egypt Syria Australia Preferred holiday destinations
- 25. 46%54% KSA Total Population of UAE Saudi Nationals Expatriates in KSA 32 mn 21.1 mn 2 mn Source: CIA World Fact Book, BQ Magazine, Wikipedia
- 26. 20%80% Qatar Total Population of UAE Qatar Nationals Expatriates in Qatar Source: CIA World Fact Book, BQ Magazine, Wikipedia 2.2 mn 275 k (12%) 10.4 mn
- 34. Ramadan YouTube Best time to target Arab audience
- 36. Saudi Tagaat Olympic 2016 Pokemon Go Egypt Secondary school result Dollar price Al Ostoura TV Show Google analytics 2016 Most popular searches in google
- 37. Top Arabic word search in UAE IMG Worlds LegoLand Opera Dubai Local Activity Brexit Oscars Awards Eid al-Adha, Events Euro 2016 Pokemon Go Olympic 2016 Top Google analytics 2016
- 38. Which Social Media platform performs better to reach Arabic audience?
- 39. • 55% up, from 43% activities stands last two years ago on Facebook • 72% of all tweets in the region are now posted in Arabic • 64% of social media users in the region are under 30 years old Rate of using Arabic in social media
- 40. • 1out of 3 social media users being female. • 29% of all active Twitter users in the Arab region are in Saudi Arabia. • The UAE has the highest penetration rates of Instagram in the region with 13% Rate of using Arabic in social media
- 41. • Instagram • TwitterUAE • Twitter • SnapchatSaudi • Facebook • TwitterQatar Best platform
- 42. Types of digital content accessed by internet users
- 43. May 2016
- 44. Types of video content accessed by internet users
- 45. May 2016
- 48. Key words in Arabic • Visas • Travellers • Safari التاشيرات المسافرون سفارى التأشيرات≠ المسافرين≠ سفاري≠
- 49. Amazing Georgia = الرائعة جورجيا National day holiday = الوطني اليوم عطلة
- 50. Cultural considerations • Generally reserved and conservative visual content • Colour connotations, especially in Saudi • Online shopping preference of Arab audience is influenced by Cash on delivery option – 64% of customers preferred payment of Arab online shoppers in the Middle East
- 51. Thanks
Editor's Notes
- Content marketing is becoming the new global trend. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience With 230 million people speaking Arabic in the Arab World, of which over 60% are under the age of 25, Internet usage in the Middle East is rapidly increasing. All available statistics point towards the Arab world as the next centre of internet boom.
- In the region there has always been a lack of reliable and good quality data to understand trends, activities and how they work. Therefore, professionals need to use techniques in their global strategies There have been some successful initiatives that boosted Arabic content on the internet. Taghreedat is the largest Arabic crowdsourcing initiative in the MENA region, With a community of over 9,000 Arab translators, Taghreedat has collaborated with a number of international including: Twitter, the Wikimedia Foundation,
- Content marketing is becoming the new global trend. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience
- CMS is a software application or set of related programs that are used to create and manage digital content.
- There are plenty of options to content management system for a development project. Depending on how advanced you need the CMS to be, what language it's built in, and who is going to be using it.
- Sitefinity is a modern ASP.NET Web CMS that enables the construction of dynamic, fully editable Web sites.
- In the region there has always been a lack of reliable and good quality data to understand trends, activities and how they work. Therefore, professionals need to use techniques in their global strategies There have been some successful initiatives that boosted Arabic content on the internet. Taghreedat is the largest Arabic crowdsourcing initiative in the MENA region, With a community of over 9,000 Arab translators, Taghreedat has collaborated with a number of international including: Twitter, the Wikimedia Foundation,
- language is a huge factor in localisation, this ensures that you will get your message across more effectively, as audiences relate better and quicker to slogans or taglines in their own language
- Creating content with lots of quantity and high frequency is important, but also quality is important and being relevant and communicating to the right audience by defining the right objectives is even more important. Marketers must give purpose to their content marketing with clear objectives that can be easily tracked and evaluated. Mawdoo3.com: it was create in 2011 attracts more than 20 million monthly visits and more than 12 million unique visitors. And its content more than 135,000 articles and its increase weekly around 1000 article.
- Ramadan season is always the best time for campaign in Arab world, people are used internet more and watch TV more.
- First video for Coca cola in Saudi they just make a camping support Saudi National football team in World cup 2018.the video hit 8 m view in YouTube
- This campaign it’s for “Mobinil telecom company in Egypt, this video its release before 3 week and its hit more than 12 m visitors, the main character in the video his name”” Abu Hafiza” one of the famous youtuber in Egypt
- Third video its UN campaign celebrate Mother day in Egypt but the idea and fact behind the video Applies in most Arabic counties
- For the first time ever in 2016, the Arabic language is now used in a majority of social media activities in the Arab region. On average,
- In the region there has always been a lack of reliable and good quality data to understand trends, activities and how they work. Therefore, professionals need to use techniques in their global strategies There have been some successful initiatives that boosted Arabic content on the internet. Taghreedat is the largest Arabic crowdsourcing initiative in the MENA region, With a community of over 9,000 Arab translators, Taghreedat has collaborated with a number of international including: Twitter, the Wikimedia Foundation,
- In the region there has always been a lack of reliable and good quality data to understand trends, activities and how they work. Therefore, professionals need to use techniques in their global strategies There have been some successful initiatives that boosted Arabic content on the internet. Taghreedat is the largest Arabic crowdsourcing initiative in the MENA region, With a community of over 9,000 Arab translators, Taghreedat has collaborated with a number of international including: Twitter, the Wikimedia Foundation,
- Saudi Arabia has the highest YouTube consumption per capita in the world with 90 M views per day. In addition, Saudi Arabia has the most active users of Twitter and Snapchat consumption per capita than anywhere else in the world
- For the first time ever in 2016, the Arabic language is now used in a majority of social media activities in the Arab region. On average,
- Digital video viewing on the rise in the middle east and North Africa Internet users in the Middle East and North Africa have a strong appetite for digital video. According to research from Ipsos Connect, at least half of respondents in each country included in the survey said they watched movies digitally.
- For the first time ever in 2016, the Arabic language is now used in a majority of social media activities in the Arab region. On average,
- Arabic is characterized by a wide number of accents Egypt they have different varieties Jordan different, Algeria. Saudi different Arabic speakers often use more than one variety of Arabic within a conversation or even a sentence By providing quality Arabic content, we can help promote more local community engagement. This can also open up channels for international communities that are interested in Arabic culture and looking to learn more about the Arab world.
- Green is sometimes associated with Islam, especially in more conservative regions (e.g. the colour of the Saudi Arabian flag); White represents purity, innocence – and most sites favor a clean white background; Black, on the other hand, can be symbolic of evil and malevolence or mystery; And blue is typically associated with protection and trust.