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THE LATEST DATA FOR SNAPCHAT ADOPTION AND USE AROUND THE WORLD
SNAPCHAT Q1 2022
The “potential audience” figures shown in this report use data published in Snap’s advertising resources, and represent Snapchat’s
potential advertising reach. Snap‘s tools publish audience data as a range (e.g. 25,000–30,000), and we use the mid-
point of these published ranges as the basis for our reporting. However, for various reasons, please note that these advertising
audience reach figures may not match Snapchat’s monthly active user figures, and should not be treated as such. For example,
Pinterest’s tools only report audience reach data for a limited selection of countries and territories, whereas its total active user
base likely includes users outside of these geographies. Meanwhile, individual user behaviours and legal restrictions may
mean that some active users are not shown any advertising on the platform during a particular reporting period. Conversely,
audience figures may not represent unique individuals. This is because some people may manage multiple accounts
on the same platform, and because some accounts may represent “non-human” entities such as businesses, pets, groups and
organisations, buildings, locations, and more, regardless of platform rules governing such accounts. Furthermore, despite their
best efforts, it’s unlikely that platforms will be able to remove all “fake” accounts from their audience figures. As a result, it’s
not uncommon for platforms’ advertising audience figures to exceed figures for total population, for population by age,
or for internet users. So, while it may seem surprising to see audience figures that exceed the total eligible population or
internet user base, these audience figures are not necessarily incorrect, and we’ve chosen to publish them as they’re reported
in the platform’s own tools, to enable readers to make their own inferences and judgments. Please also note that changes in
audience figures over time may be the result of corrections in Snap’s source data due to methodology revisions or the removal
of duplicate, fake, or ineligible accounts, and such changes may not necessarily represent a change in genuine user numbers.
IMPORTANT NOTES
!
ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT
THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
GLOBAL OVERVIEW REPORT
DIGITAL 2022
CLICK HERE TO READ OUR DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT, WITH
ESSENTIAL STATS FOR DIGITAL ADOPTION
IN EVERY COUNTRY AROUND THE WORLD
CLICK HERE TO READ OUR FLAGSHIP DIGITAL
2022 GLOBAL OVERVIEW REPORT, PACKED
WITH ALL THE NUMBERS YOU NEED TO MAKE
SENSE OF THE CURRENT STATE OF DIGITAL
EXPLORE OUR COMPLETE COLLECTION OF DIGITAL 2022 GLOBAL DATA
DATAREPORTAL.COM/LIBRARY
FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:
GLOBAL HEADLINES
7
218
229 238
249
265
280
293
306
319
+5.0% +3.9% +4.6% +6.4% +5.7% +4.6% +4.4% +4.2%
JAN APR JUL OCT JAN APR JUL OCT JAN
2020 2020 2020 2020 2021 2021 2021 2021 2022
SOURCE: SNAPCHAT COMPANY ANNOUNCEMENTS. COMPARABILITY: SNAP’S EARNINGS ANNOUNCEMENTS REPORT DAILY ACTIVE USERS, WHEREAS THE COMPANY’S ADVERTISING RESOURCES REPORT
FIGURES THAT ARE BASED ON MONTHLY ACTIVE USERS.
GLOBAL OVERVIEW
AVERAGE DAILY ACTIVE SNAPCHAT USERS (IN MILLIONS), WITH RELATIVE GROWTH RATES OVER TIME
SNAPCHAT DAILY ACTIVE USERS
FEB
2022
DATAREPORTAL
8
11.3% 9.0% 53.8% 45.4%
557.1 7.0% +3.5% +11.8%
MILLION +19 MILLION +59 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
GLOBAL OVERVIEW
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SNAPCHAT: GLOBAL ADVERTISING AUDIENCE
FEB
2022
9
11.8%
19.5%
11.6%
8.5%
2.5%
9.3%
19.5%
10.4%
4.9%
1.2%
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 49
YEARS OLD
50+
YEARS OLD
SOURCE: SNAP’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE.
NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE LOCATIONS ONLY. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. SNAP’S ADVERTISING RESOURCES ONLY PUBLISH
AUDIENCE DATA FOR “FEMALE” AND “MALE”, BUT PUBLISHED VALUES FOR THESE DEMOGRAPHICS DO NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO PERCENTAGES SHOWN HERE MAY NOT SUM TO 100%.
GLOBAL OVERVIEW
SHARE OF SNAPCHAT’S ADVERTISING AUDIENCE BY AGE GROUP AND GENDER
SNAPCHAT: ADVERTISING AUDIENCE PROFILE
FEB
2022
DATAREPORTAL
10
382
398 397
433
498
528 514
538
557
+4.2% -0.2% +9.1% +15.0% +6.0% -2.7% +4.7% +3.5%
JAN APR JUL OCT JAN APR JUL OCT JAN
2020 2020 2020 2020 2021 2021 2021 2021 2022
SOURCE: SNAP’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE.
NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE LOCATIONS ONLY. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. COMPARABILITY: IN ADDITION TO CHANGES
IN ACTIVE USER NUMBERS, FIGURES FOR QUARTER-ON-QUARTER CHANGE MAY BE IMPACTED BY REVISIONS TO BASE DATA.
GLOBAL OVERVIEW
TOTAL POTENTIAL AUDIENCE REACH OF ADS ON SNAPCHAT, IN MILLIONS OF USERS
SNAPCHAT ADVERTISING REACH
FEB
2022
DATAREPORTAL
11
11 TURKEY 12,900,000 18.9%
12 PHILIPPINES 10,600,000 12.7%
13 CANADA 10,300,000 31.2%
14 NIGERIA 9,500,000 7.2%
15 BRAZIL 8,250,000 4.7%
16 AUSTRALIA 7,250,000 33.6%
17 RUSSIA 6,950,000 5.7%
18= ALGERIA 6,250,000 19.1%
18= COLOMBIA 6,250,000 14.9%
18= SOUTH AFRICA 6,250,000 13.7%
01 INDIA 126,000,000 11.5%
02 U.S.A. 107,050,000 38.0%
03 FRANCE 24,200,000 43.4%
04 U.K. 20,650,000 35.6%
05 SAUDI ARABIA 20,200,000 72.2%
06 PAKISTAN 18,800,000 11.9%
07 MEXICO 16,950,000 16.6%
08 GERMANY 15,300,000 20.8%
09 IRAQ 13,800,000 49.2%
10 EGYPT 13,600,000 18.5%
# LOCATION
TOTAL
REACH
REACH vs.
POP. 13+
# LOCATION
TOTAL
REACH
REACH vs.
POP. 13+
SOURCES: SNAP’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE
TOTAL ACTIVE USER BASE. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; RANKING BASED ON AVAILABLE LOCATIONS ONLY. ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT
LEAST 50,000 PEOPLE. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WITH THE LARGEST SNAPCHAT ADVERTISING AUDIENCES
SNAPCHAT AD REACH RANKING
FEB
2022
12
11 JORDAN 41.3% 3,100,000
12 NETHERLANDS 40.9% 6,100,000
13 PALESTINE 38.2% 1,350,000
14 U.S.A. 38.0% 107,050,000
15 U.A.E. 37.2% 3,250,000
16 OMAN 36.9% 1,550,000
17 U.K. 35.6% 20,650,000
18 NEW ZEALAND 34.3% 1,400,000
19 BELGIUM 33.7% 3,350,000
20 AUSTRALIA 33.6% 7,250,000
01 LUXEMBOURG 80.2% 442,500
02 SAUDI ARABIA 72.2% 20,200,000
03 NORWAY 70.4% 3,300,000
04 BAHRAIN 57.5% 855,000
05 KUWAIT 54.4% 1,950,000
06 DENMARK 50.8% 2,550,000
07 IRAQ 49.2% 13,800,000
08 IRELAND 47.1% 1,950,000
09 SWEDEN 46.3% 4,000,000
10 FRANCE 43.4% 24,200,000
# LOCATION
REACH vs.
POP. 13+
TOTAL
REACH
# LOCATION
REACH vs.
POP. 13+
TOTAL
REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE
TOTAL ACTIVE USER BASE. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; RANKING BASED ON AVAILABLE LOCATIONS ONLY. ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT
LEAST 50,000 PEOPLE. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES.
GLOBAL OVERVIEW
COUNTRIES AND TERRITORIES WHERE SNAPCHAT ADS REACH THE GREATEST SHARE OF THE POPULATION AGED 13+
SNAPCHAT ELIGIBLE AD REACH RATE RANKING
FEB
2022
LOCAL MARKET DATA
14
22.9% 19.1% 57.6% 41.0%
6.25 13.9% +5.9% +25.0%
MILLION +350 THOUSAND +1.3 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
ALGERIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
ALGERIA
FEB
2022
15
5.9% 6.2% 75.2% 23.2%
2.25 4.9% 0% -18.2%
MILLION [UNCHANGED] -500 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
ARGENTINA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
ARGENTINA
FEB
2022
16
30.7% 33.6% 53.6% 46.4%
7.25 28.0% +1.4% -4.0%
MILLION +100 THOUSAND -300 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
AUSTRALIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
AUSTRALIA
FEB
2022
17
22.0% 23.4% 52.6% 47.2%
1.85 20.4% -5.1% +5.7%
MILLION -100 THOUSAND +100 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
AUSTRIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
AUSTRIA
FEB
2022
18
48.9% 57.5% 49.8% 50.0%
855.0 48.4% +11.8% +46.2%
THOUSAND +90 THOUSAND +270 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
BAHRAIN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
BAHRAIN
FEB
2022
19
30.6% 33.7% 52.7% 47.2%
3.35 28.8% +3.1% +3.1%
MILLION +100 THOUSAND +100 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
BELGIUM
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
BELGIUM
FEB
2022
20
5.0% 4.7% 76.3% 22.0%
8.25 3.8% -2.9% -31.0%
MILLION -250 THOUSAND -3.7 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
BRAZIL
O R D E M E P R O G R E S
S
O
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
BRAZIL
FEB
2022
21
13.7% 12.2% 63.4% 35.6%
735.0 10.7% 0% +4.3%
THOUSAND [UNCHANGED] +30 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
BULGARIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
BULGARIA
FEB
2022
22
27.9% 31.2% 54.4% 45.6%
10.30 26.9% +2.0% -1.0%
MILLION +200 THOUSAND -100 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
CANADA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
CANADA
FEB
2022
23
6.2% 6.8% 78.7% 20.3%
1.10 5.7% 0% -21.4%
MILLION [UNCHANGED] -300 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
CHILE
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
CHILE
FEB
2022
24
17.6% 14.9% 74.4% 24.2%
6.25 12.2% 0% +3.3%
MILLION [UNCHANGED] +200 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
COLOMBIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
COLOMBIA
FEB
2022
25
14.6% 14.5% 72.0% 27.1%
615.0 11.9% +5.1% -4.7%
THOUSAND +30 THOUSAND -30 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
RICA
COSTA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
COSTA RICA
FEB
2022
26
16.6% 15.5% 57.2% 42.7%
555.0 13.6% -24.5% +5.7%
THOUSAND -180 THOUSAND +30 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
CROATIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
CROATIA
FEB
2022
27
10.1% 10.5% 60.2% 39.2%
975.0 9.1% 0% +3.2%
THOUSAND [UNCHANGED] +30 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
CZECHIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
CZECHIA
FEB
2022
28
44.2% 50.8% 54.6% 45.4%
2.55 43.8% +4.1% 0%
MILLION +100 THOUSAND [UNCHANGED]
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
DENMARK
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
DENMARK
FEB
2022
29
27.9% 29.1% 69.7% 28.7%
2.45 22.3% +8.9% +8.9%
MILLION +200 THOUSAND +200 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
REPUBLIC
THE DOMINICAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
THE DOMINICAN REPUBLIC
FEB
2022
30
18.8% 18.5% 71.2% 27.2%
2.55 14.2% +4.1% +8.5%
MILLION +100 THOUSAND +200 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
ECUADOR
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
ECUADOR
FEB
2022
31
18.0% 18.5% 62.4% 36.3%
13.60 12.9% +6.7% +27.1%
MILLION +850 THOUSAND +2.9 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
EGYPT
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
EGYPT
FEB
2022
32
26.0% 29.0% 53.1% 46.9%
1.40 25.2% +3.7% 0%
MILLION +50 THOUSAND [UNCHANGED]
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
FINLAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
FINLAND
FEB
2022
33
39.7% 43.4% 52.7% 46.9%
24.20 36.9% +0.4% -1.2%
MILLION +100 THOUSAND -300 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
FRANCE
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
FRANCE
FEB
2022
34
19.6% 20.8% 56.7% 42.8%
15.30 18.2% +2.0% -0.3%
MILLION +300 THOUSAND -50 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
GERMANY
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
GERMANY
FEB
2022
35
10.1% 9.3% 64.7% 35.1%
855.0 8.3% -31.6% 0%
THOUSAND -395 THOUSAND [UNCHANGED]
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
GREECE
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
GREECE
FEB
2022
36
4.6% 4.8% 55.7% 43.9%
322.5 4.3% -15.7% -38.6%
THOUSAND -60 THOUSAND -203 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
KONG
HONG
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
HONG KONG
FEB
2022
37
12.8% 13.1% 59.1% 40.3%
1.10 11.4% +4.8% 0%
MILLION +50 THOUSAND [UNCHANGED]
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
HUNGARY
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
HUNGARY
FEB
2022
38
19.1% 11.5% 38.4% 60.1%
126.0 9.0% +8.7% +69.5%
MILLION +10 MILLION +52 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
INDIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
INDIA
FEB
2022
39
1.6% 1.5% 77.6% 19.7%
3.30 1.2% +3.1% -54.5%
MILLION +100 THOUSAND -4.0 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
INDONESIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
INDONESIA
FEB
2022
40
67.0% 49.2% 51.9% 46.9%
13.80 33.1% +7.8% +22.7%
MILLION +1.0 MILLION +2.6 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
IRAQ
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
IRAQ
FEB
2022
41
39.4% 47.1% 53.1% 46.9%
1.95 39.0% +5.4% 0%
MILLION +100 THOUSAND [UNCHANGED]
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
IRELAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
IRELAND
FEB
2022
42
18.2% 21.6% 63.4% 36.0%
1.45 16.4% +3.6% -6.5%
MILLION +50 THOUSAND -100 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
ISRAEL
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
ISRAEL
FEB
2022
43
6.3% 5.9% 70.4% 29.0%
3.20 5.3% -7.2% -8.6%
MILLION -250 THOUSAND -300 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
ITALY
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
ITALY
FEB
2022
44
0.7% 0.7% 61.7% 37.1%
825.0 0.7% -17.1% -46.8%
THOUSAND -170 THOUSAND -725 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
JAPAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
JAPAN
FEB
2022
45
45.1% 41.3% 59.2% 39.9%
3.10 30.1% +1.6% +12.7%
MILLION +50 THOUSAND +350 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
JORDAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
JORDAN
FEB
2022
46
8.8% 10.2% 86.7% 12.0%
1.45 7.6% 0% -32.6%
MILLION [UNCHANGED] -700 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
KAZAKHSTAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
KAZAKHSTAN
FEB
2022
47
7.5% 4.7% 70.0% 28.1%
1.75 3.1% +12.9% +40.0%
MILLION +200 THOUSAND +500 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
KENYA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
KENYA
FEB
2022
48
45.2% 54.4% 52.2% 47.3%
1.95 44.8% 0% -2.5%
MILLION [UNCHANGED] -50 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
KUWAIT
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
KUWAIT
FEB
2022
49
18.3% 20.7% 70.2% 28.5%
1.10 16.4% +4.8% 0%
MILLION +50 THOUSAND [UNCHANGED]
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
LEBANON
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
LEBANON
FEB
2022
50
17.5% 17.9% 58.0% 41.4%
412.5 15.4% +3.8% 0%
THOUSAND +15 THOUSAND [UNCHANGED]
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
LITHUANIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
LITHUANIA
FEB
2022
51
70.0% 80.2% 54.4% 44.9%
442.5 69.3% +11.3% +25.5%
THOUSAND +45 THOUSAND +90 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
LUXEMBOURG
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
LUXEMBOURG
FEB
2022
52
4.6% 5.1% 65.8% 33.5%
1.35 4.1% -6.9% -32.5%
MILLION -100 THOUSAND -650 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
MALAYSIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
MALAYSIA
FEB
2022
53
17.5% 16.6% 74.6% 24.2%
16.95 12.9% +2.4% -5.6%
MILLION +400 THOUSAND -1.0 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
MEXICO
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
MEXICO
FEB
2022
54
105.2% 111.2% 48.8% 51.1%
40.5 102.1% -18.2% -6.9%
THOUSAND -9,000 -3,000
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
MONACO
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
MONACO
FEB
2022
55
17.4% 19.0% 68.4% 30.4%
5.50 14.6% -2.7% +7.8%
MILLION -150 THOUSAND +400 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
MOROCCO
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
MOROCCO
FEB
2022
56
37.0% 40.9% 54.7% 44.7%
6.10 35.5% +5.2% +5.2%
MILLION +300 THOUSAND +300 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
NETHERLANDS
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
THE NETHERLANDS
FEB
2022
57
30.2% 34.3% 54.6% 45.4%
1.40 28.7% +3.7% -3.4%
MILLION +50 THOUSAND -50 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
NEW ZEALAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
NEW ZEALAND
FEB
2022
58
8.7% 7.2% 52.1% 46.1%
9.50 4.4% +10.5% +42.9%
MILLION +900 THOUSAND +2.9 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
NIGERIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
NIGERIA
FEB
2022
59
60.7% 70.4% 52.7% 47.3%
3.30 60.1% +1.5% 0%
MILLION +50 THOUSAND [UNCHANGED]
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
NORWAY
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
NORWAY
FEB
2022
60
30.9% 36.9% 51.1% 48.4%
1.55 29.4% +6.9% +10.7%
MILLION +100 THOUSAND +150 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
OMAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
OMAN
FEB
2022
61
22.7% 11.9% 31.1% 67.1%
18.80 8.3% +10.3% +69.4%
MILLION +1.8 MILLION +7.7 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
PAKISTAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
PAKISTAN
FEB
2022
62
36.2% 38.2% 65.8% 33.8%
1.35 25.5% +17.4% +22.7%
MILLION +200 THOUSAND +250 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
PALESTINE
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
PALESTINE
FEB
2022
63
13.2% 11.0% 73.2% 25.0%
2.90 8.7% +3.6% +28.9%
MILLION +100 THOUSAND +650 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
PERU
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
PERU
FEB
2022
64
13.9% 12.7% 72.0% 26.4%
10.60 9.5% -6.2% -16.9%
MILLION -700 THOUSAND -2.2 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
PHILIPPINES
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
THE PHILIPPINES
FEB
2022
65
14.9% 14.9% 57.7% 42.3%
4.90 13.0% +3.2% 0%
MILLION +150 THOUSAND [UNCHANGED]
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
POLAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
POLAND
FEB
2022
66
11.5% 11.0% 64.2% 35.3%
995.0 9.8% -5.2% -9.5%
THOUSAND -55 THOUSAND -105 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
PORTUGAL
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
PORTUGAL
FEB
2022
67
25.5% 25.6% 61.2% 38.6%
645.0 22.8% +4.9% -8.5%
THOUSAND +30 THOUSAND -60 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
RICO
PUERTO
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
PUERTO RICO
FEB
2022
68
25.1% 28.2% 48.1% 51.3%
735.0 24.9% +8.9% +14.0%
THOUSAND +60 THOUSAND +90 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
QATAR
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
QATAR
FEB
2022
69
15.8% 16.0% 61.6% 37.5%
2.65 13.9% +3.9% +12.8%
MILLION +100 THOUSAND +300 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
ROMANIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
ROMANIA
FEB
2022
70
5.4% 5.7% 86.7% 12.0%
6.95 4.8% -2.8% -19.2%
MILLION -200 THOUSAND -1.7 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
FEDERATION
THE RUSSIAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
THE RUSSIAN FEDERATION
FEB
2022
71
58.0% 72.2% 49.6% 49.6%
20.20 56.8% +2.5% +3.1%
MILLION +500 THOUSAND +600 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
ARABIA
SAUDI
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SAUDI ARABIA
FEB
2022
72
21.3% 20.5% 57.4% 42.1%
1.55 17.9% +6.9% 0%
MILLION +100 THOUSAND [UNCHANGED]
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
SERBIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SERBIA
FEB
2022
73
18.3% 18.8% 46.6% 52.0%
995.0 16.8% +12.4% +25.2%
THOUSAND +110 THOUSAND +200 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
SINGAPORE
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SINGAPORE
FEB
2022
74
10.1% 10.5% 60.6% 38.6%
495.0 9.1% +6.5% +6.5%
THOUSAND +30 THOUSAND +30 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
SLOVAKIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SLOVAKIA
FEB
2022
75
21.3% 22.0% 51.3% 48.7%
397.5 19.1% -7.0% 0%
THOUSAND -30 THOUSAND [UNCHANGED]
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
SLOVENIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SLOVENIA
FEB
2022
76
15.2% 13.7% 77.1% 21.1%
6.25 10.3% +7.8% +30.2%
MILLION +450 THOUSAND +1.5 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
AFRICA
SOUTH
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SOUTH AFRICA
FEB
2022
77
8.2% 8.7% 71.9% 27.6%
3.60 7.7% -7.7% -12.2%
MILLION -300 THOUSAND -500 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
SPAIN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SPAIN
FEB
2022
78
40.5% 46.3% 52.8% 47.2%
4.00 39.3% 0% -2.4%
MILLION [UNCHANGED] -100 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
SWEDEN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SWEDEN
FEB
2022
79
23.9% 27.0% 54.3% 45.5%
2.05 23.4% 0% +5.1%
MILLION [UNCHANGED] +100 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
SWITZERLAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SWITZERLAND
FEB
2022
80
0.5% 0.5% 59.7% 38.4%
277.5 0.4% +5.7% -27.5%
THOUSAND +15 THOUSAND -105 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
THAILAND
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
THAILAND
FEB
2022
81
16.9% 14.3% 73.0% 25.5%
1.35 11.3% +8.0% +17.4%
MILLION +100 THOUSAND +200 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
TUNISIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
TUNISIA
FEB
2022
82
18.4% 18.9% 65.1% 34.0%
12.90 15.1% +2.0% +16.2%
MILLION +250 THOUSAND +1.8 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
TURKEY
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
TURKEY
FEB
2022
83
32.7% 37.2% 49.0% 50.5%
3.25 32.4% +18.2% +20.4%
MILLION +500 THOUSAND +550 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
ARAB EMIRATES
THE UNITED
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
THE UNITED ARAB EMIRATES
FEB
2022
84
30.8% 35.6% 55.5% 44.1%
20.65 30.2% +2.7% -2.1%
MILLION +550 THOUSAND -450 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
KINGDOM
THE UNITED
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
THE UNITED KINGDOM
FEB
2022
85
34.9% 38.0% 55.1% 44.9%
107.1 32.1% +0.8% -0.9%
MILLION +850 THOUSAND -950 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
OF AMERICA
THE UNITED STATES
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
THE UNITED STATES OF AMERICA
FEB
2022
Latest Snapchat adoption data for Q1 2022 around the world
Latest Snapchat adoption data for Q1 2022 around the world
Latest Snapchat adoption data for Q1 2022 around the world
Latest Snapchat adoption data for Q1 2022 around the world
Latest Snapchat adoption data for Q1 2022 around the world
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Latest Snapchat adoption data for Q1 2022 around the world

  • 1. THE LATEST DATA FOR SNAPCHAT ADOPTION AND USE AROUND THE WORLD SNAPCHAT Q1 2022
  • 2.
  • 3. The “potential audience” figures shown in this report use data published in Snap’s advertising resources, and represent Snapchat’s potential advertising reach. Snap‘s tools publish audience data as a range (e.g. 25,000–30,000), and we use the mid- point of these published ranges as the basis for our reporting. However, for various reasons, please note that these advertising audience reach figures may not match Snapchat’s monthly active user figures, and should not be treated as such. For example, Pinterest’s tools only report audience reach data for a limited selection of countries and territories, whereas its total active user base likely includes users outside of these geographies. Meanwhile, individual user behaviours and legal restrictions may mean that some active users are not shown any advertising on the platform during a particular reporting period. Conversely, audience figures may not represent unique individuals. This is because some people may manage multiple accounts on the same platform, and because some accounts may represent “non-human” entities such as businesses, pets, groups and organisations, buildings, locations, and more, regardless of platform rules governing such accounts. Furthermore, despite their best efforts, it’s unlikely that platforms will be able to remove all “fake” accounts from their audience figures. As a result, it’s not uncommon for platforms’ advertising audience figures to exceed figures for total population, for population by age, or for internet users. So, while it may seem surprising to see audience figures that exceed the total eligible population or internet user base, these audience figures are not necessarily incorrect, and we’ve chosen to publish them as they’re reported in the platform’s own tools, to enable readers to make their own inferences and judgments. Please also note that changes in audience figures over time may be the result of corrections in Snap’s source data due to methodology revisions or the removal of duplicate, fake, or ineligible accounts, and such changes may not necessarily represent a change in genuine user numbers. IMPORTANT NOTES !
  • 4. ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD DIGITAL 2022 LOCAL COUNTRY HEADLINES REPORT THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS GLOBAL OVERVIEW REPORT DIGITAL 2022 CLICK HERE TO READ OUR DIGITAL 2022 LOCAL COUNTRY HEADLINES REPORT, WITH ESSENTIAL STATS FOR DIGITAL ADOPTION IN EVERY COUNTRY AROUND THE WORLD CLICK HERE TO READ OUR FLAGSHIP DIGITAL 2022 GLOBAL OVERVIEW REPORT, PACKED WITH ALL THE NUMBERS YOU NEED TO MAKE SENSE OF THE CURRENT STATE OF DIGITAL EXPLORE OUR COMPLETE COLLECTION OF DIGITAL 2022 GLOBAL DATA
  • 5. DATAREPORTAL.COM/LIBRARY FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:
  • 7. 7 218 229 238 249 265 280 293 306 319 +5.0% +3.9% +4.6% +6.4% +5.7% +4.6% +4.4% +4.2% JAN APR JUL OCT JAN APR JUL OCT JAN 2020 2020 2020 2020 2021 2021 2021 2021 2022 SOURCE: SNAPCHAT COMPANY ANNOUNCEMENTS. COMPARABILITY: SNAP’S EARNINGS ANNOUNCEMENTS REPORT DAILY ACTIVE USERS, WHEREAS THE COMPANY’S ADVERTISING RESOURCES REPORT FIGURES THAT ARE BASED ON MONTHLY ACTIVE USERS. GLOBAL OVERVIEW AVERAGE DAILY ACTIVE SNAPCHAT USERS (IN MILLIONS), WITH RELATIVE GROWTH RATES OVER TIME SNAPCHAT DAILY ACTIVE USERS FEB 2022 DATAREPORTAL
  • 8. 8 11.3% 9.0% 53.8% 45.4% 557.1 7.0% +3.5% +11.8% MILLION +19 MILLION +59 MILLION 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. GLOBAL OVERVIEW THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT SNAPCHAT: GLOBAL ADVERTISING AUDIENCE FEB 2022
  • 9. 9 11.8% 19.5% 11.6% 8.5% 2.5% 9.3% 19.5% 10.4% 4.9% 1.2% FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 49 YEARS OLD 50+ YEARS OLD SOURCE: SNAP’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE LOCATIONS ONLY. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. SNAP’S ADVERTISING RESOURCES ONLY PUBLISH AUDIENCE DATA FOR “FEMALE” AND “MALE”, BUT PUBLISHED VALUES FOR THESE DEMOGRAPHICS DO NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO PERCENTAGES SHOWN HERE MAY NOT SUM TO 100%. GLOBAL OVERVIEW SHARE OF SNAPCHAT’S ADVERTISING AUDIENCE BY AGE GROUP AND GENDER SNAPCHAT: ADVERTISING AUDIENCE PROFILE FEB 2022 DATAREPORTAL
  • 10. 10 382 398 397 433 498 528 514 538 557 +4.2% -0.2% +9.1% +15.0% +6.0% -2.7% +4.7% +3.5% JAN APR JUL OCT JAN APR JUL OCT JAN 2020 2020 2020 2020 2021 2021 2021 2021 2022 SOURCE: SNAP’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE LOCATIONS ONLY. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. COMPARABILITY: IN ADDITION TO CHANGES IN ACTIVE USER NUMBERS, FIGURES FOR QUARTER-ON-QUARTER CHANGE MAY BE IMPACTED BY REVISIONS TO BASE DATA. GLOBAL OVERVIEW TOTAL POTENTIAL AUDIENCE REACH OF ADS ON SNAPCHAT, IN MILLIONS OF USERS SNAPCHAT ADVERTISING REACH FEB 2022 DATAREPORTAL
  • 11. 11 11 TURKEY 12,900,000 18.9% 12 PHILIPPINES 10,600,000 12.7% 13 CANADA 10,300,000 31.2% 14 NIGERIA 9,500,000 7.2% 15 BRAZIL 8,250,000 4.7% 16 AUSTRALIA 7,250,000 33.6% 17 RUSSIA 6,950,000 5.7% 18= ALGERIA 6,250,000 19.1% 18= COLOMBIA 6,250,000 14.9% 18= SOUTH AFRICA 6,250,000 13.7% 01 INDIA 126,000,000 11.5% 02 U.S.A. 107,050,000 38.0% 03 FRANCE 24,200,000 43.4% 04 U.K. 20,650,000 35.6% 05 SAUDI ARABIA 20,200,000 72.2% 06 PAKISTAN 18,800,000 11.9% 07 MEXICO 16,950,000 16.6% 08 GERMANY 15,300,000 20.8% 09 IRAQ 13,800,000 49.2% 10 EGYPT 13,600,000 18.5% # LOCATION TOTAL REACH REACH vs. POP. 13+ # LOCATION TOTAL REACH REACH vs. POP. 13+ SOURCES: SNAP’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; RANKING BASED ON AVAILABLE LOCATIONS ONLY. ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WITH THE LARGEST SNAPCHAT ADVERTISING AUDIENCES SNAPCHAT AD REACH RANKING FEB 2022
  • 12. 12 11 JORDAN 41.3% 3,100,000 12 NETHERLANDS 40.9% 6,100,000 13 PALESTINE 38.2% 1,350,000 14 U.S.A. 38.0% 107,050,000 15 U.A.E. 37.2% 3,250,000 16 OMAN 36.9% 1,550,000 17 U.K. 35.6% 20,650,000 18 NEW ZEALAND 34.3% 1,400,000 19 BELGIUM 33.7% 3,350,000 20 AUSTRALIA 33.6% 7,250,000 01 LUXEMBOURG 80.2% 442,500 02 SAUDI ARABIA 72.2% 20,200,000 03 NORWAY 70.4% 3,300,000 04 BAHRAIN 57.5% 855,000 05 KUWAIT 54.4% 1,950,000 06 DENMARK 50.8% 2,550,000 07 IRAQ 49.2% 13,800,000 08 IRELAND 47.1% 1,950,000 09 SWEDEN 46.3% 4,000,000 10 FRANCE 43.4% 24,200,000 # LOCATION REACH vs. POP. 13+ TOTAL REACH # LOCATION REACH vs. POP. 13+ TOTAL REACH SOURCES: SNAP’S ADVERTISING RESOURCES; U.N.; U.S. CENSUS BUREAU. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; RANKING BASED ON AVAILABLE LOCATIONS ONLY. ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. FIGURES USE THE MIDPOINT OF PUBLISHED RANGES. GLOBAL OVERVIEW COUNTRIES AND TERRITORIES WHERE SNAPCHAT ADS REACH THE GREATEST SHARE OF THE POPULATION AGED 13+ SNAPCHAT ELIGIBLE AD REACH RATE RANKING FEB 2022
  • 14. 14 22.9% 19.1% 57.6% 41.0% 6.25 13.9% +5.9% +25.0% MILLION +350 THOUSAND +1.3 MILLION 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. ALGERIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT ALGERIA FEB 2022
  • 15. 15 5.9% 6.2% 75.2% 23.2% 2.25 4.9% 0% -18.2% MILLION [UNCHANGED] -500 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. ARGENTINA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT ARGENTINA FEB 2022
  • 16. 16 30.7% 33.6% 53.6% 46.4% 7.25 28.0% +1.4% -4.0% MILLION +100 THOUSAND -300 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. AUSTRALIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT AUSTRALIA FEB 2022
  • 17. 17 22.0% 23.4% 52.6% 47.2% 1.85 20.4% -5.1% +5.7% MILLION -100 THOUSAND +100 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. AUSTRIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT AUSTRIA FEB 2022
  • 18. 18 48.9% 57.5% 49.8% 50.0% 855.0 48.4% +11.8% +46.2% THOUSAND +90 THOUSAND +270 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. BAHRAIN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT BAHRAIN FEB 2022
  • 19. 19 30.6% 33.7% 52.7% 47.2% 3.35 28.8% +3.1% +3.1% MILLION +100 THOUSAND +100 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. BELGIUM THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT BELGIUM FEB 2022
  • 20. 20 5.0% 4.7% 76.3% 22.0% 8.25 3.8% -2.9% -31.0% MILLION -250 THOUSAND -3.7 MILLION 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. BRAZIL O R D E M E P R O G R E S S O THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT BRAZIL FEB 2022
  • 21. 21 13.7% 12.2% 63.4% 35.6% 735.0 10.7% 0% +4.3% THOUSAND [UNCHANGED] +30 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. BULGARIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT BULGARIA FEB 2022
  • 22. 22 27.9% 31.2% 54.4% 45.6% 10.30 26.9% +2.0% -1.0% MILLION +200 THOUSAND -100 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. CANADA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT CANADA FEB 2022
  • 23. 23 6.2% 6.8% 78.7% 20.3% 1.10 5.7% 0% -21.4% MILLION [UNCHANGED] -300 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. CHILE THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT CHILE FEB 2022
  • 24. 24 17.6% 14.9% 74.4% 24.2% 6.25 12.2% 0% +3.3% MILLION [UNCHANGED] +200 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. COLOMBIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT COLOMBIA FEB 2022
  • 25. 25 14.6% 14.5% 72.0% 27.1% 615.0 11.9% +5.1% -4.7% THOUSAND +30 THOUSAND -30 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. RICA COSTA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT COSTA RICA FEB 2022
  • 26. 26 16.6% 15.5% 57.2% 42.7% 555.0 13.6% -24.5% +5.7% THOUSAND -180 THOUSAND +30 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. CROATIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT CROATIA FEB 2022
  • 27. 27 10.1% 10.5% 60.2% 39.2% 975.0 9.1% 0% +3.2% THOUSAND [UNCHANGED] +30 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. CZECHIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT CZECHIA FEB 2022
  • 28. 28 44.2% 50.8% 54.6% 45.4% 2.55 43.8% +4.1% 0% MILLION +100 THOUSAND [UNCHANGED] 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. DENMARK THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT DENMARK FEB 2022
  • 29. 29 27.9% 29.1% 69.7% 28.7% 2.45 22.3% +8.9% +8.9% MILLION +200 THOUSAND +200 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. REPUBLIC THE DOMINICAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT THE DOMINICAN REPUBLIC FEB 2022
  • 30. 30 18.8% 18.5% 71.2% 27.2% 2.55 14.2% +4.1% +8.5% MILLION +100 THOUSAND +200 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. ECUADOR THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT ECUADOR FEB 2022
  • 31. 31 18.0% 18.5% 62.4% 36.3% 13.60 12.9% +6.7% +27.1% MILLION +850 THOUSAND +2.9 MILLION 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. EGYPT THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT EGYPT FEB 2022
  • 32. 32 26.0% 29.0% 53.1% 46.9% 1.40 25.2% +3.7% 0% MILLION +50 THOUSAND [UNCHANGED] 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. FINLAND THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT FINLAND FEB 2022
  • 33. 33 39.7% 43.4% 52.7% 46.9% 24.20 36.9% +0.4% -1.2% MILLION +100 THOUSAND -300 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. FRANCE THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT FRANCE FEB 2022
  • 34. 34 19.6% 20.8% 56.7% 42.8% 15.30 18.2% +2.0% -0.3% MILLION +300 THOUSAND -50 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. GERMANY THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT GERMANY FEB 2022
  • 35. 35 10.1% 9.3% 64.7% 35.1% 855.0 8.3% -31.6% 0% THOUSAND -395 THOUSAND [UNCHANGED] 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. GREECE THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT GREECE FEB 2022
  • 36. 36 4.6% 4.8% 55.7% 43.9% 322.5 4.3% -15.7% -38.6% THOUSAND -60 THOUSAND -203 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. KONG HONG THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT HONG KONG FEB 2022
  • 37. 37 12.8% 13.1% 59.1% 40.3% 1.10 11.4% +4.8% 0% MILLION +50 THOUSAND [UNCHANGED] 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. HUNGARY THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT HUNGARY FEB 2022
  • 38. 38 19.1% 11.5% 38.4% 60.1% 126.0 9.0% +8.7% +69.5% MILLION +10 MILLION +52 MILLION 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. INDIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT INDIA FEB 2022
  • 39. 39 1.6% 1.5% 77.6% 19.7% 3.30 1.2% +3.1% -54.5% MILLION +100 THOUSAND -4.0 MILLION 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. INDONESIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT INDONESIA FEB 2022
  • 40. 40 67.0% 49.2% 51.9% 46.9% 13.80 33.1% +7.8% +22.7% MILLION +1.0 MILLION +2.6 MILLION 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. IRAQ THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT IRAQ FEB 2022
  • 41. 41 39.4% 47.1% 53.1% 46.9% 1.95 39.0% +5.4% 0% MILLION +100 THOUSAND [UNCHANGED] 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. IRELAND THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT IRELAND FEB 2022
  • 42. 42 18.2% 21.6% 63.4% 36.0% 1.45 16.4% +3.6% -6.5% MILLION +50 THOUSAND -100 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. ISRAEL THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT ISRAEL FEB 2022
  • 43. 43 6.3% 5.9% 70.4% 29.0% 3.20 5.3% -7.2% -8.6% MILLION -250 THOUSAND -300 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. ITALY THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT ITALY FEB 2022
  • 44. 44 0.7% 0.7% 61.7% 37.1% 825.0 0.7% -17.1% -46.8% THOUSAND -170 THOUSAND -725 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. JAPAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT JAPAN FEB 2022
  • 45. 45 45.1% 41.3% 59.2% 39.9% 3.10 30.1% +1.6% +12.7% MILLION +50 THOUSAND +350 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. JORDAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT JORDAN FEB 2022
  • 46. 46 8.8% 10.2% 86.7% 12.0% 1.45 7.6% 0% -32.6% MILLION [UNCHANGED] -700 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. KAZAKHSTAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT KAZAKHSTAN FEB 2022
  • 47. 47 7.5% 4.7% 70.0% 28.1% 1.75 3.1% +12.9% +40.0% MILLION +200 THOUSAND +500 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. KENYA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT KENYA FEB 2022
  • 48. 48 45.2% 54.4% 52.2% 47.3% 1.95 44.8% 0% -2.5% MILLION [UNCHANGED] -50 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. KUWAIT THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT KUWAIT FEB 2022
  • 49. 49 18.3% 20.7% 70.2% 28.5% 1.10 16.4% +4.8% 0% MILLION +50 THOUSAND [UNCHANGED] 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. LEBANON THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT LEBANON FEB 2022
  • 50. 50 17.5% 17.9% 58.0% 41.4% 412.5 15.4% +3.8% 0% THOUSAND +15 THOUSAND [UNCHANGED] 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. LITHUANIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT LITHUANIA FEB 2022
  • 51. 51 70.0% 80.2% 54.4% 44.9% 442.5 69.3% +11.3% +25.5% THOUSAND +45 THOUSAND +90 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. LUXEMBOURG THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT LUXEMBOURG FEB 2022
  • 52. 52 4.6% 5.1% 65.8% 33.5% 1.35 4.1% -6.9% -32.5% MILLION -100 THOUSAND -650 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. MALAYSIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT MALAYSIA FEB 2022
  • 53. 53 17.5% 16.6% 74.6% 24.2% 16.95 12.9% +2.4% -5.6% MILLION +400 THOUSAND -1.0 MILLION 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. MEXICO THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT MEXICO FEB 2022
  • 54. 54 105.2% 111.2% 48.8% 51.1% 40.5 102.1% -18.2% -6.9% THOUSAND -9,000 -3,000 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. MONACO THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT MONACO FEB 2022
  • 55. 55 17.4% 19.0% 68.4% 30.4% 5.50 14.6% -2.7% +7.8% MILLION -150 THOUSAND +400 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. MOROCCO THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT MOROCCO FEB 2022
  • 56. 56 37.0% 40.9% 54.7% 44.7% 6.10 35.5% +5.2% +5.2% MILLION +300 THOUSAND +300 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. NETHERLANDS THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT THE NETHERLANDS FEB 2022
  • 57. 57 30.2% 34.3% 54.6% 45.4% 1.40 28.7% +3.7% -3.4% MILLION +50 THOUSAND -50 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. NEW ZEALAND THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT NEW ZEALAND FEB 2022
  • 58. 58 8.7% 7.2% 52.1% 46.1% 9.50 4.4% +10.5% +42.9% MILLION +900 THOUSAND +2.9 MILLION 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. NIGERIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT NIGERIA FEB 2022
  • 59. 59 60.7% 70.4% 52.7% 47.3% 3.30 60.1% +1.5% 0% MILLION +50 THOUSAND [UNCHANGED] 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. NORWAY THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT NORWAY FEB 2022
  • 60. 60 30.9% 36.9% 51.1% 48.4% 1.55 29.4% +6.9% +10.7% MILLION +100 THOUSAND +150 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. OMAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT OMAN FEB 2022
  • 61. 61 22.7% 11.9% 31.1% 67.1% 18.80 8.3% +10.3% +69.4% MILLION +1.8 MILLION +7.7 MILLION 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. PAKISTAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT PAKISTAN FEB 2022
  • 62. 62 36.2% 38.2% 65.8% 33.8% 1.35 25.5% +17.4% +22.7% MILLION +200 THOUSAND +250 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. PALESTINE THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT PALESTINE FEB 2022
  • 63. 63 13.2% 11.0% 73.2% 25.0% 2.90 8.7% +3.6% +28.9% MILLION +100 THOUSAND +650 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. PERU THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT PERU FEB 2022
  • 64. 64 13.9% 12.7% 72.0% 26.4% 10.60 9.5% -6.2% -16.9% MILLION -700 THOUSAND -2.2 MILLION 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. PHILIPPINES THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT THE PHILIPPINES FEB 2022
  • 65. 65 14.9% 14.9% 57.7% 42.3% 4.90 13.0% +3.2% 0% MILLION +150 THOUSAND [UNCHANGED] 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. POLAND THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT POLAND FEB 2022
  • 66. 66 11.5% 11.0% 64.2% 35.3% 995.0 9.8% -5.2% -9.5% THOUSAND -55 THOUSAND -105 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. PORTUGAL THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT PORTUGAL FEB 2022
  • 67. 67 25.5% 25.6% 61.2% 38.6% 645.0 22.8% +4.9% -8.5% THOUSAND +30 THOUSAND -60 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. RICO PUERTO THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT PUERTO RICO FEB 2022
  • 68. 68 25.1% 28.2% 48.1% 51.3% 735.0 24.9% +8.9% +14.0% THOUSAND +60 THOUSAND +90 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. QATAR THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT QATAR FEB 2022
  • 69. 69 15.8% 16.0% 61.6% 37.5% 2.65 13.9% +3.9% +12.8% MILLION +100 THOUSAND +300 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. ROMANIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT ROMANIA FEB 2022
  • 70. 70 5.4% 5.7% 86.7% 12.0% 6.95 4.8% -2.8% -19.2% MILLION -200 THOUSAND -1.7 MILLION 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. FEDERATION THE RUSSIAN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT THE RUSSIAN FEDERATION FEB 2022
  • 71. 71 58.0% 72.2% 49.6% 49.6% 20.20 56.8% +2.5% +3.1% MILLION +500 THOUSAND +600 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. ARABIA SAUDI THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT SAUDI ARABIA FEB 2022
  • 72. 72 21.3% 20.5% 57.4% 42.1% 1.55 17.9% +6.9% 0% MILLION +100 THOUSAND [UNCHANGED] 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. SERBIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT SERBIA FEB 2022
  • 73. 73 18.3% 18.8% 46.6% 52.0% 995.0 16.8% +12.4% +25.2% THOUSAND +110 THOUSAND +200 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. SINGAPORE THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT SINGAPORE FEB 2022
  • 74. 74 10.1% 10.5% 60.6% 38.6% 495.0 9.1% +6.5% +6.5% THOUSAND +30 THOUSAND +30 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. SLOVAKIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT SLOVAKIA FEB 2022
  • 75. 75 21.3% 22.0% 51.3% 48.7% 397.5 19.1% -7.0% 0% THOUSAND -30 THOUSAND [UNCHANGED] 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. SLOVENIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT SLOVENIA FEB 2022
  • 76. 76 15.2% 13.7% 77.1% 21.1% 6.25 10.3% +7.8% +30.2% MILLION +450 THOUSAND +1.5 MILLION 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. AFRICA SOUTH THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT SOUTH AFRICA FEB 2022
  • 77. 77 8.2% 8.7% 71.9% 27.6% 3.60 7.7% -7.7% -12.2% MILLION -300 THOUSAND -500 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. SPAIN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT SPAIN FEB 2022
  • 78. 78 40.5% 46.3% 52.8% 47.2% 4.00 39.3% 0% -2.4% MILLION [UNCHANGED] -100 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. SWEDEN THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT SWEDEN FEB 2022
  • 79. 79 23.9% 27.0% 54.3% 45.5% 2.05 23.4% 0% +5.1% MILLION [UNCHANGED] +100 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. SWITZERLAND THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT SWITZERLAND FEB 2022
  • 80. 80 0.5% 0.5% 59.7% 38.4% 277.5 0.4% +5.7% -27.5% THOUSAND +15 THOUSAND -105 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. THAILAND THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT THAILAND FEB 2022
  • 81. 81 16.9% 14.3% 73.0% 25.5% 1.35 11.3% +8.0% +17.4% MILLION +100 THOUSAND +200 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. TUNISIA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT TUNISIA FEB 2022
  • 82. 82 18.4% 18.9% 65.1% 34.0% 12.90 15.1% +2.0% +16.2% MILLION +250 THOUSAND +1.8 MILLION 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. TURKEY THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT TURKEY FEB 2022
  • 83. 83 32.7% 37.2% 49.0% 50.5% 3.25 32.4% +18.2% +20.4% MILLION +500 THOUSAND +550 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. ARAB EMIRATES THE UNITED THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT THE UNITED ARAB EMIRATES FEB 2022
  • 84. 84 30.8% 35.6% 55.5% 44.1% 20.65 30.2% +2.7% -2.1% MILLION +550 THOUSAND -450 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. KINGDOM THE UNITED THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT THE UNITED KINGDOM FEB 2022
  • 85. 85 34.9% 38.0% 55.1% 44.9% 107.1 32.1% +0.8% -0.9% MILLION +850 THOUSAND -950 THOUSAND 90 SNAPCHAT AD REACH vs. TOTAL INTERNET USERS SNAPCHAT AD REACH vs. POPULATION AGED 13+ FEMALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH MALE SNAPCHAT AD REACH vs. TOTAL SNAPCHAT AD REACH TOTAL POTENTIAL REACH OF ADS ON SNAPCHAT SNAPCHAT AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN SNAPCHAT AD REACH YEAR-ON-YEAR CHANGE IN SNAPCHAT AD REACH SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%. OF AMERICA THE UNITED STATES THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT THE UNITED STATES OF AMERICA FEB 2022