Digital 2021 April Global Statshot Report v01

DataReportal
DataReportalDataReportal
DIGITAL2021
THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE
APRIL GLOBAL STATSHOT REPORT
Digital 2021 April Global Statshot Report v01
PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLE:
GWI
APP ANNIE
SEMRUSH
SIMILARWEB
KEPIOS
LOCOWISE
STATISTA
KENSHOO
!
Findings published in this report use the latest available data at the time of production. In order to provide the most accurate
and up-to-date information, we have changed the sources we use to inform some of the numbers, and we have also changed
the ways in which we calculate certain values. Consequently, various figures in this report will not be comparable with
similar figures that we published in previous Global Digital Reports. Wherever such changes affect data in this report, we
have included a  COMPARABILITY ADVISORY in the footnotes of each relevant slide, and in some cases we’ve also
added an alert beneath the chart’s headline. In particular, please note that we no longer include data sourced from
social media platforms in our internet user figures. As a result, the internet user numbers in this year’s reports may appear
lower than those in previous reports, but this does not necessarily imply an actual drop in internet users. We have recalculated
historical internet user figures in order to provide accurate growth figures in this year’s reports, but overall values will not
be comparable with data published in previous reports in this series. Please also note that social media user numbers
maynotrepresentuniqueindividuals,becausesomepeoplemaymanagemultiplesocialmediaaccounts,andbecause
some active social media accounts may represent ‘non-human’ entities such as animals, groups and organisations, locations,
and more. As a result, the figures we publish for social media users may exceed the figures we publish for internet users. This
may seem counter-intuitive, but the numbers in such instances are not incorrect. Separating social media user numbers from
internet user numbers in this way allows readers to make more informed choices, and enables them to use the data that has
the greatest relevance to their needs. Please see the complete list of data sources at the end of this report for further details.
IMPORTANT NOTES ON CHANGES TO DATA
CLICK HERE TO READ OUR DIGITAL 2021
GLOBAL OVERVIEW REPORT, WITH MORE THAN
200 PAGES OF ESSENTIAL CHARTS
AND INSIGHTS FROM AROUND THE WORLD
CLICK HERE TO READ OUR DIGITAL 2021
LOCAL COUNTRY HEADLINES REPORT,
WITH ESSENTIAL DIGITAL OVERVIEWS
FOR EVERY COUNTRY IN THE WORLD
DIGITAL2021
THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE
GLOBAL OVERVIEW REPORT
DIGITAL2021
ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD
LOCAL COUNTRY HEADLINES
GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NETHERLANDS ST. KITTS & NEVIS TAJIKISTAN
DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NEW CALEDONIA ST. LUCIA TANZANIA
ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW ZEALAND ST. MARTIN THAILAND
AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NICARAGUA ST. PIERRE & MIQUELON TIMOR-LESTE
ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NIGER ST. VINCENT & THE GRENADINES TOGO
ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGERIA SAMOA TOKELAU
ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIUE SAN MARINO TONGA
AMERICAN SAMOA CABO VERDE ERITREA ICELAND MADAGASCAR NORFOLK IS. SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA
ANDORRA CAMBODIA ESTONIA INDIA MALAWI NORTH MACEDONIA SAUDI ARABIA TRINIDAD & TOBAGO
ANGOLA CAMEROON ESWATINI INDONESIA MALAYSIA NORTHERN MARIANA IS. SENEGAL TUNISIA
ANGUILLA CANADA ETHIOPIA IRAN MALDIVES NORWAY SERBIA TURKEY
ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALI OMAN SEYCHELLES TURKMENISTAN
ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALTA PAKISTAN SIERRA LEONE TURKS & CAICOS IS.
ARMENIA CHAD FIJI ISLE OF MAN MARSHALL IS. PALAU SINGAPORE TUVALU
ARUBA CHILE FINLAND ISRAEL MARTINIQUE PALESTINE ST. MAARTEN UGANDA
AUSTRALIA CHINA FRANCE ITALY MAURITANIA PANAMA SLOVAKIA UKRAINE
AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITIUS PAPUA NEW GUINEA SLOVENIA U.A.E.
AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAYOTTE PARAGUAY SOLOMON IS. U.K.
BAHAMAS COLOMBIA GABON JERSEY MEXICO PERU SOMALIA U.S.A.
BAHRAIN COMOROS GAMBIA JORDAN MICRONESIA PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS.
BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MOLDOVA PITCAIRN IS. SOUTH SUDAN URUGUAY
BARBADOS REP. OF CONGO GERMANY KENYA MONACO POLAND SPAIN UZBEKISTAN
BELARUS COOK IS. GHANA KIRIBATI MONGOLIA PORTUGAL SRI LANKA VANUATU
BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONTENEGRO PUERTO RICO SUDAN VATICAN
BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTSERRAT QATAR SURINAME VENEZUELA
BENIN CROATIA GREENLAND KOSOVO MOROCCO RÉUNION SVALBARD & JAN MAYEN VIETNAM
BERMUDA CUBA GRENADA KUWAIT MOZAMBIQUE ROMANIA SWAZILAND WALLIS & FUTUNA
BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MYANMAR RUSSIAN FEDERATION SWEDEN WESTERN SAHARA
BOLIVIA CYPRUS GUAM LAOS NAMIBIA RWANDA SWITZERLAND YEMEN
BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAURU ST. BARTHÉLEMY SYRIA ZAMBIA
BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NEPAL ST. HELENA TAIWAN ZIMBABWE
CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS
GLOBAL OVERVIEW
8
APR
2021
SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY
EARNINGS REPORTS; MEDIASCOPE. *ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE
TO DATA PUBLISHED IN PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
URBANISATION: vs. POPULATION: vs. POPULATION: vs. POPULATION:
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS*
ACTIVE SOCIAL
MEDIA USERS*
7.85 5.27 4.72 4.33
BILLION BILLION BILLION BILLION
56.5% 67.1% 60.1% 55.1%
DIGITAL AROUND THE WORLD
ESSENTIAL HEADLINES FOR MOBILE, INTERNET, AND SOCIAL MEDIA USE
INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS
9
APR
2021
SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY
EARNINGS REPORTS; MEDIASCOPE. *ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE
TO DATA PUBLISHED IN PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
APR 2021 vs. APR 2020 APR 2021 vs. APR 2020 APR 2021 vs. APR 2020 APR 2021 vs. APR 2020
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS*
ACTIVE SOCIAL
MEDIA USERS*
+1.0% +1.9% +7.6% +13.7%
+80 MILLION +97 MILLION +332 MILLION +521 MILLION
GLOBAL DIGITAL GROWTH
THE YEAR-ON-YEAR CHANGE IN DIGITAL ADOPTION
INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS
10
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTES: CONSUMPTION OF DIFFERENT MEDIA MAY OCCUR CONCURRENTLY. “QOQ” REPRESENTS QUARTER-ON-QUARTER CHANGE. TELEVISION INCLUDES BROADCAST (LINEAR) TV AND
CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. PRESS INCLUDES ONLINE AND PHYSICAL PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO.
TIME SPENT LISTENING TO
MUSIC STREAMING SERVICES
TIME SPENT LISTENING
TO BROADCAST RADIO
TIME SPENT LISTENING
TO PODCASTS
TIME SPENT PLAYING VIDEO
GAMES ON A GAMES CONSOLE
TIME SPENT USING THE
INTERNET (ALL DEVICES)
TIME SPENT WATCHING TELEVISION
(BROADCAST AND STREAMING)
TIME SPENT USING
SOCIAL MEDIA
TIME SPENT READING PRESS MEDIA
(ONLINE AND PHYSICAL PRINT)
1H 33M 0H 58M 0H 52M 1H 10M
QOQ: +2.2% QOQ: -3.3% QOQ: -3.7% QOQ: -2.8%
6H 56M 3H 17M 2H 22M 1H 56M
QOQ: +0.5% QOQ: -3.4% QOQ: -2.1% QOQ: -4.9%
DAILY TIME SPENT WITH MEDIA
THE AVERAGE AMOUNT OF TIME* EACH DAY THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES
USE OF THE INTERNET
12
APR
2021
SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE UNITED
NATIONS. DATA FOR TIME SPENT AND MOBILE INTERNET SHARE FROM GWI (Q4 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: SOURCE AND BASE
CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS.
TOTAL NUMBER
OF GLOBAL
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF TOTAL
GLOBAL POPULATION
ANNUAL CHANGE
IN THE NUMBER OF
GLOBAL INTERNET USERS
AVERAGE DAILY TIME SPENT
USING THE INTERNET BY
EACH INTERNET USER
PERCENTAGE OF USERS
ACCESSING THE INTERNET
VIA MOBILE DEVICES
4.72 60.1% +7.6% 6H 56M 92.8%
BILLION +332 MILLION
A SNAPSHOT OF INTERNET USE AROUND THE WORLD
OVERVIEW OF GLOBAL INTERNET USE
! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS
13
APR
2021
SOURCES: ITU; CIA WORLD FACTBOOK; INTERNETWORLDSTATS; INTERNETLIVESTATS (ALL ACCESSED APR 2021). *NOTE: ITU AND CIA USER NUMBERS BASED ON THE PUBLISHED PENETRATION
FIGURE COMPARED TO LATEST POPULATION DATA FROM THE UNITED NATIONS.  COMPARABILITY ADVISORY: THE FIGURE THAT WE REPORT FOR INTERNET USERS REFERENCES DATA FROM
VARIOUS DIFFERENT SOURCES, INCLUDING SOME SOURCES NOT FEATURED ON THIS SLIDE. AS A RESULT, OUR OVERALL FIGURE MAY NOT MATCH ANY OF THE TOTALS REPORTED ON THIS SLIDE.
GLOBAL INTERNET USERS:
ITU DATA*
GLOBAL INTERNET USERS:
CIA WORLD FACTBOOK DATA
GLOBAL INTERNET USERS:
INTERNETWORLDSTATS DATA
GLOBAL INTERNET USERS:
INTERNETLIVESTATS DATA
vs. POPULATION: vs. POPULATION: vs. POPULATION: vs. POPULATION:
4.04 4.23 5.05 4.88
BILLION BILLION BILLION BILLION
51.4% 53.9% 64.3% 62.2%
GLOBAL INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES, OFFERED FOR REFERENCE AND PERSPECTIVE
DIFFERENT PERSPECTIVES: GLOBAL INTERNET USERS
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
14
APR
2021
SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N.
ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS
REPORTS. NOTES: PERCENTAGES REPRESENT SHARE OF TOTAL POPULATION. REGIONS BASED ON THE U.N. GEOSCHEME.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
71.0%
69.0%
70.6%
42.2%
57.1%
73.7%
62.1%
24.4%
26.2%
40.9%
55.7%
82.3%
85.7%
93.3%
97.0%
72.0%
61.7%
66.9%
90.4%
INTERNET ADOPTION IN EACH REGION, SHOWN AS A PERCENTAGE OF TOTAL POPULATION
INTERNET ADOPTION AROUND THE WORLD
! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS
15
APR
2021
SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N.
NOTE: VALUES HAVE BEEN CAPPED AT 99%.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL
MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS.
99.0%
99.0%
98.0%
97.0%
97.0%
97.0%
95.7%
95.0%
95.0%
94.0%
94.0%
93.0%
93.0%
92.0%
92.0%
92.0%
91.0%
90.0%
90.0%
90.0%
89.0%
89.0%
88.0%
85.0%
85.0%
85.0%
84.2%
84.2%
83.7%
80.7%
80.0%
78.0%
75.0%
74.4%
73.7%
71.0%
70.0%
70.0%
69.5%
68.5%
68.0%
67.0%
64.0%
60.1%
60.0%
57.3%
50.0%
50.0%
45.0%
40.0%
28.8%
27.5%
23.2%
20.6%
DENMARK
U.A.E.
U.K.
SOUTH
KOREA
SWEDEN
SWITZERLAND
SAUDI
ARABIA
GERMANY
NETHERLANDS
CANADA
NEW
ZEALAND
JAPAN
SPAIN
BELGIUM
HONG
KONG
IRELAND
FRANCE
SINGAPORE
TAIWAN
U.S.A.
AUSTRALIA
AUSTRIA
ISRAEL
POLAND
ROMANIA
RUSSIA
PORTUGAL
MALAYSIA
ITALY
GREECE
ARGENTINA
TURKEY
BRAZIL
MOROCCO
INDONESIA
MEXICO
IRAN
VIETNAM
THAILAND
CHINA
COLOMBIA
PHILIPPINES
SOUTH
AFRICA
WORLDWIDE
PERU
EGYPT
GHANA
NIGERIA
INDIA
KENYA
BANGLADESH
PAKISTAN
D.R.
CONGO
ETHIOPIA
PERCENTAGE OF THE POPULATION THAT USES THE INTERNET
INTERNET ADOPTION
! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
16
APR
2021
SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N.
ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS
REPORTS. NOTES: PERCENTAGES REPRESENT SHARE OF GLOBAL INTERNET USERS. REGIONS BASED ON THE U.N. GEOSCHEME.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
0.6%
9.8%
25.1%
17.5%
0.9%
4.4%
0.9%
2.3%
1.0%
3.6%
2.9%
5.1%
2.8%
3.9%
2.2%
6.6%
0.6%
2.6%
7.1%
THE NUMBER OF INTERNET USERS IN EACH REGION AS A PERCENTAGE OF THE TOTAL NUMBER OF GLOBAL INTERNET USERS
SHARE OF GLOBAL INTERNET USERS BY REGION
! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
17
APR
2021
SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N.
ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS
REPORTS. NOTES: REGIONS BASED ON THE U.N. GEOSCHEME.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
12
207
493
1,126
32
73
26
340
134
239
110
52
20
13
3
120
17
60
35
THE NUMBER OF PEOPLE (IN MILLIONS) IN EACH REGION WHO ARE NOT CONNECTED TO THE INTERNET
THE ‘NEXT 3 BILLION’: UNCONNECTED POPULATIONS
! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS
18
APR
2021
SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE UNITED
NATIONS. DATA FOR TIME SPENT AND MOBILE INTERNET SHARE FROM GWI (Q4 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: SOURCE AND BASE
CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS.
TOTAL NUMBER OF
MOBILE INTERNET USERS
(CELLULAR AND / OR WIFI)
MOBILE INTERNET USERS
AS A PERCENTAGE OF
TOTAL INTERNET USERS
SMARTPHONE INTERNET
USERS AS A PERCENTAGE
OF TOTAL INTERNET USERS
FEATURE PHONE INTERNET
USERS AS A PERCENTAGE
OF TOTAL INTERNET USERS
AVERAGE DAILY TIME SPENT
USING THE INTERNET
ON MOBILE DEVICES
4.38 92.8% 91.5% 4.8% 3H 36M
BILLION
INTERNET USERS WHO ACCESS THE INTERNET VIA MOBILE PHONES
MOBILE INTERNET USE
! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS
19
APR
2021
SOURCE: OOKLA (APR 2021). FIGURES REPRESENT AVERAGE DOWNLOAD AND UPLOAD SPEEDS (IN MEGABITS PER SECOND) AND CONNECTION LATENCY (IN MILLISECONDS) IN MARCH 2021,
WITH COMPARISONS TO THE EQUIVALENT VALUES IN MARCH 2020. *NOTE: A NEGATIVE VALUE FOR YEAR-ON-YEAR CHANGE IN LATENCY REPRESENTS AN IMPROVEMENT, BECAUSE LOWER
LATENCY RESULTS IN FASTER CONTENT DELIVERY.
AVERAGE SPEED OF
MOBILE INTERNET
CONNECTIONS
YEAR-ON-YEAR CHANGE IN
AVERAGE SPEED OF MOBILE
INTERNET CONNECTIONS
AVERAGE SPEED OF
FIXED INTERNET
CONNECTIONS
YEAR-ON-YEAR CHANGE IN
AVERAGE SPEED OF FIXED
INTERNET CONNECTIONS
DOWNLOAD (MBPS): DOWNLOAD: DOWNLOAD (MBPS): DOWNLOAD:
UPLOAD (MBPS): UPLOAD: UPLOAD (MBPS): UPLOAD:
LATENCY (MS): LATENCY*: LATENCY (MS): LATENCY*:
48.40 +58.8% 98.67 +32.2%
12.60 +17.4% 53.22 +32.5%
37 -11.9% 20 -16.7%
AVERAGE DOWNLOAD AND UPLOAD SPEEDS AND LATENCY FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISONS
INTERNET CONNECTION SPEEDS: OVERVIEW
20
APR
2021
SOURCE: OOKLA (APR 2021). *NOTES: FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS IN MARCH 2021, AND COMPARISONS TO AVERAGE
DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS IN MARCH 2020. DATA ARE NOT AVAILABLE FOR ALL COUNTRIES AND TERRITORIES, AND RANKINGS ONLY INCLUDE THOSE
COUNTRIES AND TERRITORIES FOR WHICH DATA ARE AVAILABLE IN APRIL 2021.
FASTEST MOBILE INTERNET CONNECTION SPEEDS SLOWEST MOBILE INTERNET CONNECTION SPEEDS
# COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y
140 TURKMENISTAN 4.18 [N/A]
139 AFGHANISTAN 6.34 +5.5%
138 VENEZUELA 6.87 +9.0%
137 PALESTINE 7.34 +3.8%
136 BANGLADESH 10.40 +5.4%
135 GHANA 11.23 -21.7%
134 SUDAN 11.33 +63.5%
133 SOMALIA 11.86 -9.7%
132 TANZANIA 12.14 +20.2%
131 INDIA 12.15 +19.7%
01 UNITED ARAB EMIRATES 178.52 +113.7%
02 SOUTH KOREA 170.52 +109.5%
03 QATAR 167.40 +113.6%
04 CHINA 150.40 +105.0%
05 SAUDI ARABIA 133.73 +147.1%
06 NORWAY 118.20 +70.5%
07 AUSTRALIA 109.33 +70.9%
08 NETHERLANDS 103.37 +43.4%
09 BULGARIA 96.27 +47.3%
10 SWITZERLAND 95.27 +84.9%
COUNTRIES AND TERRITORIES* WITH THE FASTEST AND SLOWEST MOBILE INTERNET CONNECTION SPEEDS
MOBILE INTERNET CONNECTION SPEED RANKINGS
21
APR
2021
SOURCE: OOKLA (APR 2021). NOTE: FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS IN MARCH 2021.
178.52
170.52
150.40
133.73
109.33
103.37
95.27
93.87
83.44
82.76
78.50
77.19
76.15
68.29
66.93
64.78
64.04
63.50
60.99
57.89
55.60
52.35
49.69
48.40
47.11
46.40
45.59
45.16
42.85
42.49
42.37
39.08
36.36
35.98
34.82
31.43
29.45
27.98
25.44
25.43
24.14
23.26
22.09
20.99
20.49
18.25
17.74
16.49
12.15
11.23
10.40
U.A.E.
SOUTH
KOREA
CHINA
SAUDI
ARABIA
AUSTRALIA
NETHERLANDS
SWITZERLAND
CANADA
SWEDEN
DENMARK
NEW
ZEALAND
TAIWAN
U.S.A.
HONG
KONG
SINGAPORE
FRANCE
GERMANY
BELGIUM
GREECE
AUSTRIA
U.K.
ROMANIA
SPAIN
WORLDWIDE
THAILAND
PORTUGAL
POLAND
JAPAN
ITALY
SOUTH
AFRICA
IRELAND
TURKEY
MOROCCO
ISRAEL
VIETNAM
MEXICO
BRAZIL
ARGENTINA
MALAYSIA
PHILIPPINES
RUSSIA
KENYA
PERU
EGYPT
NIGERIA
PAKISTAN
INDONESIA
COLOMBIA
INDIA
GHANA
BANGLADESH
AVERAGE MOBILE INTERNET CONNECTION SPEED, IN MBPS
MOBILE INTERNET CONNECTION SPEEDS
22
APR
2021
SOURCE: OOKLA (APR 2021). *NOTES: FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN MARCH 2021, AND COMPARISONS TO AVERAGE
DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN MARCH 2020. DATA ARE NOT AVAILABLE FOR ALL COUNTRIES AND TERRITORIES, AND RANKINGS ONLY INCLUDE THOSE
COUNTRIES AND TERRITORIES FOR WHICH DATA ARE AVAILABLE IN APRIL 2021.
FASTEST FIXED INTERNET CONNECTION SPEEDS SLOWEST FIXED INTERNET CONNECTION SPEEDS
# COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y
177 TURKMENISTAN 3.51 +85.7%
176 CUBA 3.91 -20.7%
175 YEMEN 5.66 +41.1%
174 ALGERIA 5.78 +59.2%
173 GUINEA 7.10 -36.1%
172 NIGER 7.57 [N/A]
171 MAURITANIA 7.87 +42.1%
170 DEM. REP. OF THE CONGO 8.66 +54.6%
169 SUDAN 8.74 +61.6%
168 SYRIA 9.34 +58.0%
01 SINGAPORE 234.40 +18.8%
02 THAILAND 230.59 +53.8%
03 HONG KONG 224.73 +33.0%
04 ROMANIA 210.82 +39.1%
05 MONACO 205.44 +48.3%
06 DENMARK 202.16 +50.7%
07 FRANCE 193.46 +41.8%
08 LIECHTENSTEIN 192.39 +50.4%
09 HUNGARY 186.88 +47.3%
10 SWITZERLAND 186.56 +25.8%
COUNTRIES AND TERRITORIES* WITH THE FASTEST AND SLOWEST FIXED INTERNET CONNECTION SPEEDS
FIXED INTERNET CONNECTION SPEED RANKINGS
23
APR
2021
SOURCE: OOKLA (APR 2021). NOTE: FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN MARCH 2021.
234.40
230.59
224.73
210.82
202.16
193.46
186.56
185.01
183.98
182.69
168.00
164.42
161.95
156.10
152.17
148.14
140.28
137.22
136.20
129.85
127.90
115.83
105.06
104.07
101.38
98.67
98.46
87.32
85.19
84.65
83.61
83.45
74.79
61.24
56.10
51.34
50.76
49.64
47.89
46.77
46.25
43.20
36.68
34.83
34.11
34.07
25.05
24.98
21.19
14.91
11.43
SINGAPORE
THAILAND
HONG
KONG
ROMANIA
DENMARK
FRANCE
SWITZERLAND
SOUTH
KOREA
SPAIN
U.S.A.
CHINA
SWEDEN
CANADA
TAIWAN
NEW
ZEALAND
JAPAN
PORTUGAL
NETHERLANDS
ISRAEL
U.A.E.
POLAND
GERMANY
IRELAND
BELGIUM
AUSTRIA
WORLDWIDE
MALAYSIA
U.K.
SAUDI
ARABIA
BRAZIL
RUSSIA
ITALY
AUSTRALIA
VIETNAM
INDIA
PERU
COLOMBIA
ARGENTINA
GHANA
MEXICO
PHILIPPINES
SOUTH
AFRICA
EGYPT
GREECE
TURKEY
BANGLADESH
MOROCCO
INDONESIA
KENYA
NIGERIA
PAKISTAN
AVERAGE FIXED INTERNET CONNECTION SPEED, IN MBPS
FIXED INTERNET CONNECTION SPEEDS
24
APR
2021
SOURCE: STATCOUNTER (ACCESSED APR 2021). FIGURES REPRESENT EACH DEVICE’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. NOTES: FIGURES FOR DEVICE SHARE ARE FOR
MARCH 2021; ANNUAL CHANGE FIGURES COMPARE MONTHLY SHARE VALUES FOR MARCH 2021 TO MARCH 2020. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN
INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE IN SHARE VALUES.
MAR 2021 vs. MAR 2020: MAR 2021 vs. MAR 2020: MAR 2021 vs. MAR 2020: MAR 2021 vs. MAR 2020:
MOBILE
PHONES
LAPTOPS &
DESKTOPS
TABLET
COMPUTERS
OTHER
DEVICES
54.18% 42.90% 2.84% 0.08%
+4.3% -5.2% +7.2% -33.3%
+221 BPS -236 BPS +19 BPS -4 BPS
EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB TRAFFIC BY DEVICE
THE FIGURES ON THIS CHART ARE BASED ON TRAFFIC TO WEB BROWSERS ONLY, AND DO NOT INCLUDE DATA FOR OTHER CONNECTED ACTIVITIES (E.G. USE OF NATIVE MOBILE APPS)
!
25
APR
2021
SOURCE: STATCOUNTER (ACCESSED APR 2021). *NOTES: VALUES FOR MICROSOFT EDGE INCLUDE EDGE LEGACY. BROWSER SHARE VALUES ARE FOR MARCH 2021; CHANGE FIGURES COMPARE
EACH BROWSER’S SHARE IN MARCH 2021 TO ITS SHARE IN MARCH 2020. PERCENTAGE CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD
EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE IN SHARE VALUES.
MICROSOFT EDGE* OPERA INTERNET EXPLORER OTHER
CHROME SAFARI FIREFOX SAMSUNG INTERNET
3.7% 2.1% 0.7% 3.2%
YOY: +53.3% (+130 BPS) YOY: +30.7% (+50 BPS) YOY: -57.3% (-98 BPS) YOY: -27.0% (-117 BPS)
64.2% 19.0% 3.7% 3.3%
YOY: +0.8% (+50 BPS) YOY: +3.7% (+68 BPS) YOY: -16.7% (-74 BPS) YOY: -2.7% (-9 BPS)
BASED ON WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE
SHARE OF GLOBAL WEB TRAFFIC BY BROWSER
26
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
63.3%
56.6%
55.6%
52.5%
52.1%
47.6%
46.4%
46.4%
44.5%
42.8%
38.7%
36.2%
35.5%
32.4%
31.3%
30.8%
FINDING INFORMATION
STAYING IN TOUCH WITH FRIENDS AND FAMILY
KEEPING UP TO DATE WITH NEWS AND EVENTS
WATCHING VIDEOS, TV SHOWS, AND MOVIES
RESEARCHING HOW TO DO THINGS
FINDING NEW IDEAS OR INSPIRATION
ACCESSING AND LISTENING TO MUSIC
RESEARCHING PRODUCTS AND BRANDS
FILLING UP SPARE TIME AND GENERAL BROWSING
EDUCATION AND STUDY-RELATED PURPOSES
RESEARCHING PLACES, VACATIONS, AND TRAVEL
RESEARCHING HEALTH AND HEALTHCARE PRODUCTS
MANAGING FINANCES
GAMING
BUSINESS-RELATED RESEARCH
MEETING NEW PEOPLE
PRIMARY REASONS WHY GLOBAL INTERNET USERS AGED 16 TO 64 USE THE INTERNET
REASONS FOR USING THE INTERNET
27
APR
2021
SOURCE: SEMRUSH (APR 2021). FIGURES REPRESENT TRAFFIC FOR MARCH 2021. NOTES: ‘UNIQUE VISITS’ REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT
MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT
CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN SITES.
# WEBSITE
TOTAL
VISITS
UNIQUE
VISITS
TIME PER
VISIT
PAGES
PER VISIT
# WEBSITE
TOTAL
VISITS
UNIQUE
VISITS
TIME PER
VISIT
PAGES
PER VISIT
11 YAHOO.COM 3.5B 0.5B 16M 07S 3.9
12 YANDEX.RU 3.4B 0.2B 22M 31S 7.5
13 XNXX.COM 2.3B 0.4B 17M 28S 9.7
14 LIVE.COM 2.3B 0.4B 7M 08S 4.1
15 REDDIT.COM 2.2B 0.4B 19M 17S 4.0
16 NAVER.COM 1.9B 0.1B 1M 52S 9.8
17 VK.COM 1.8B 0.2B 0M 46S 11.4
18 FANDOM.COM 1.6B 0.4B 11M 01S 3.2
19 WHATSAPP.COM 1.6B 0.3B 22M 05S 1.6
20 RAKUTEN.CO.JP 1.5B 0.2B 7M 58S 5.8
01 GOOGLE.COM 75.1B 3.4B 23M 11S 7.0
02 YOUTUBE.COM 21.9B 2.2B 9M 03S 4.2
03 FACEBOOK.COM 16.4B 2.0B 22M 42S 6.0
04 WIKIPEDIA.ORG 14.3B 2.6B 8M 53S 2.1
05 YAHOO.CO.JP 5.4B 0.2B 16M 25S 6.8
06 INSTAGRAM.COM 4.1B 0.9B 17M 27S 4.4
07 AMAZON.COM 4.1B 0.8B 12M 44S 6.6
08 PORNHUB.COM 3.8B 0.6B 14M 14S 8.5
09 XVIDEOS.COM 3.7B 0.6B 17M 28S 9.4
10 TWITTER.COM 3.6B 0.8B 15M 10S 4.5
RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO SEMRUSH, BASED ON TOTAL WEBSITE TRAFFIC
WORLD’S MOST VISITED WEBSITES (SEMRUSH)
28
APR
2021
SOURCE: SIMILARWEB (APR 2021). FIGURES REPRESENT TRAFFIC FOR MARCH 2021. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE
CAUTION WHEN VISITING UNKNOWN SITES.
# WEBSITE
TOTAL
VISITS
UNIQUE
VISITS
TIME PER
VISIT
PAGES
PER VISIT
# WEBSITE
TOTAL
VISITS
UNIQUE
VISITS
TIME PER
VISIT
PAGES
PER VISIT
11 WHATSAPP.COM 2.9B 0.4B 3M 12S 1.5
12 ZOOM.US 2.8B 0.5B 3M 35S 3
13 XNXX.COM 2.6B 0.3B 8M 23S 11.2
14 AMAZON.COM 2.6B 0.5B 6M 59S 8.5
15 LIVE.COM 2.5B 0.3B 7M 43S 8.3
16 PORNHUB.COM 2.3B 0.3B 7M 58S 7
17 NETFLIX.COM 2.3B 0.2B 9M 49S 4.2
18 YAHOO.CO.JP 2.3B 0.1B 9M 24S 7
19 OFFICE.COM 1.7B 0.2B 9M 38S 7.5
20 REDDIT.COM 1.7B 0.2B 9M 24S 6.4
01 GOOGLE.COM 92.1B 3.0B 11M 58S 8.9
02 YOUTUBE.COM 33.7B 1.8B 21M 53S 11.4
03 FACEBOOK.COM 22.6B 1.8B 10M 13S 8.5
04 TWITTER.COM 6.4B 0.9B 10M 48S 11.7
05 INSTAGRAM.COM 6.1B 1.0B 7M 34S 11
06 WIKIPEDIA.ORG 5.9B 1.2B 3M 55S 3
07 BAIDU.COM 5.8B 0.3B 6M 26S 8.3
08 YAHOO.COM 3.8B 0.5B 7M 46S 5.8
09 XVIDEOS.COM 3.4B 0.4B 9M 49S 9
10 YANDEX.RU 3.4B 0.2B 11M 57S 9.5
RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO SIMILARWEB, BASED ON TOTAL WEBSITE TRAFFIC
WORLD’S MOST VISITED WEBSITES (SIMILARWEB)
29
APR
2021
SOURCE: ALEXA (APR 2021). *NOTES: ‘ALEXA’ IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NOT RESTRICTED TO ACTIVITIES ON ‘ALEXA’ VOICE PLATFORMS.
‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT GLOBAL VISITORS SPEND ON EACH SITE, MEASURED IN MINUTES AND SECONDS.
ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.
# WEBSITE TIME / DAY PAGES / DAY # WEBSITE TIME / DAY PAGES / DAY
11 AMAZON.COM 10M 28S 9.7
12 YAHOO.COM 5M 29S 5.0
13 WIKIPEDIA.ORG 3M 45S 3.0
14 WEIBO.COM 2M 59S 3.4
15 SINA.COM.CN 2M 49S 3.3
16 ZOOM.US 7M 22S 3.7
17 XINHUANET.COM 3M 02S 5.9
18 LIVE.COM 5M 34S 5.6
19 REDDIT.COM 5M 55S 4.6
20 NETFLIX.COM 4M 32S 3.2
01 GOOGLE.COM 16M 52S 18.1
02 YOUTUBE.COM 18M 26S 10.2
03 TMALL.COM 7M 00S 3.9
04 BAIDU.COM 5M 29S 5.1
05 QQ.COM 3M 38S 3.9
06 SOHU.COM 3M 37S 4.5
07 FACEBOOK.COM 18M 30S 9.0
08 TAOBAO.COM 4M 38S 3.5
09 360.CN 3M 15S 4.2
10 JD.COM 3M 28S 4.3
RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO ALEXA*, BASED ON TOTAL WEBSITE TRAFFIC
WORLD’S MOST VISITED WEBSITES (ALEXA)
30
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTES: THE QUESTIONS INFORMING THESE DATA POINTS APPEAR IN DIFFERENT PARTS OF GWI’S SURVEY, SO VALUES MAY NOT BE DIRECTLY COMPARABLE.
USED A CONVENTIONAL
SEARCH ENGINE (E.G. GOOGLE)
IN THE PAST MONTH
USED VOICE SEARCH
OR VOICE COMMANDS
IN THE PAST MONTH
USE SOCIAL NETWORKS AS A MAIN
SOURCE WHEN LOOKING FOR
INFORMATION ABOUT BRANDS
USED IMAGE RECOGNITION TOOLS
(E.G. PINTEREST LENS) ON A MOBILE
DEVICE IN THE PAST MONTH
98.0% 46.7% 44.7% 33.8%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH KIND OF SEARCH TOOL OR VISIT EACH KIND OF PLATFORM* FOR ONLINE SEARCHES
ONLINE SEARCH BEHAVIOURS
31
APR
2021
SOURCE: STATCOUNTER (ACCESSED APR 2021). VALUES REPRESENT SHARE OF SEARCH ENGINE TRAFFIC IN MARCH 2021.
BAIDU DUCKDUCKGO SOGOU OTHER
GOOGLE BING YAHOO! YANDEX
1.3% 0.6% 0.3% 0.5%
YOY: -9.0% (-13 BPS) YOY: +43.9% (+18 BPS) YOY: -10.3% (-3 BPS) YOY: -30.8% (-20 BPS)
92.4% 2.5% 1.5% 1.0%
YOY: +0.5% (+42 BPS) YOY: -3.9% (-10 BPS) YOY: -10.8% (-18 BPS) YOY: +5.2% (+5 BPS)
PERCENTAGE OF GLOBAL WEB SEARCH TRAFFIC GOING TO EACH SEARCH ENGINE’S WEBSITE
SEARCH ENGINE MARKET SHARE
32
APR
2021
SOURCE: GOOGLE TRENDS (ACCESSED APR 2021); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE “INDEX” COLUMN SHOWS RELATIVE VOLUMES FOR
EACH QUERY vs. SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). *ADVISORY: GOOGLE TRENDS
DATA IS BASED ON A DYNAMIC SAMPLE OF SEARCH ACTIVITY, AND RANK ORDERS AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED.
# SEARCH QUERY INDEX vs. TOP QUERY
# SEARCH QUERY INDEX vs. TOP QUERY
11 INSTAGRAM 31
12 GMAIL 24
13 TIEMPO 24
14 WHATSAPP WEB 23
15 TWITTER 21
16 ПОГОДА 19
17 TRADUCTOR 19
18 HOTMAIL 19
19 CLIMA 19
20 YAHOO 18
01 GOOGLE 100
02 YOUTUBE 85
03 FACEBOOK 82
04 YOU 71
05 WEATHER 60
06 NEWS 47
07 AMAZON 47
08 TRANSLATE 40
09 WHATSAPP 38
10 VIDEOS 32
BASED ON WORLDWIDE GOOGLE SEARCHES* BETWEEN 01 JANUARY AND 31 MARCH 2021
TOP GOOGLE SEARCH QUERIES IN Q1 2021
33
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
59.7%
57.6%
53.4%
53.0%
50.4%
47.1%
46.9%
46.7%
45.9%
45.6%
45.3%
44.3%
42.3%
42.3%
42.2%
39.9%
39.3%
38.6%
35.9%
35.8%
35.3%
34.9%
33.9%
33.2%
32.2%
32.2%
31.6%
27.9%
26.7%
25.6%
25.4%
24.3%
23.9%
23.3%
22.6%
22.5%
22.1%
21.8%
21.1%
21.0%
20.2%
18.1%
17.6%
17.2%
INDIA
CHINA
INDONESIA
THAILAND
MEXICO
SAUDI
ARABIA
TURKEY
WORLDWIDE
TAIWAN
U.A.E.
VIETNAM
COLOMBIA
BRAZIL
U.S.A.
PHILIPPINES
HONG
KONG
MALAYSIA
ITALY
SOUTH
AFRICA
SPAIN
AUSTRALIA
EGYPT
CANADA
U.K.
ARGENTINA
SINGAPORE
IRELAND
NEW
ZEALAND
FRANCE
RUSSIA
ROMANIA
GERMANY
SWEDEN
PORTUGAL
DENMARK
ISRAEL
SWITZERLAND
SOUTH
KOREA
POLAND
AUSTRIA
NETHERLANDS
BELGIUM
JAPAN
GREECE
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE INTERFACES EACH MONTH (ANY DEVICE)
USE OF VOICE SEARCH AND VOICE COMMANDS
34
APR
2021
51.0% 51.2%
42.7%
35.5%
26.4%
55.9%
53.2%
47.6%
37.4%
29.7%
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
PERCENTAGE OF GLOBAL INTERNET USERS WHO USE VOICE SEARCH OR VOICE COMMANDS EACH MONTH (ANY DEVICE)
USE OF VOICE INTERFACES BY AGE AND GENDER
35
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
NOTE: ONLY INCLUDES USE OF IMAGE RECOGNITION TOOLS ON MOBILE DEVICES.
59.7%
59.2%
58.2%
54.6%
47.1%
46.9%
46.4%
44.1%
42.5%
40.6%
39.2%
38.5%
38.2%
37.3%
36.3%
36.3%
35.7%
35.4%
34.3%
34.2%
33.8%
32.5%
32.2%
32.0%
27.6%
27.3%
27.2%
27.0%
24.8%
23.9%
22.9%
22.6%
22.0%
21.0%
21.0%
20.6%
20.2%
19.8%
19.5%
17.9%
17.3%
13.0%
12.2%
11.2%
10.0%
9.5%
9.2%
8.5%
MEXICO
BRAZIL
COLOMBIA
ARGENTINA
PORTUGAL
THAILAND
INDONESIA
VIETNAM
PHILIPPINES
NIGERIA
TAIWAN
INDIA
ISRAEL
KENYA
GREECE
SPAIN
ITALY
MALAYSIA
ROMANIA
SOUTH
AFRICA
WORLDWIDE
TURKEY
CHINA
SAUDI
ARABIA
EGYPT
U.A.E.
GHANA
POLAND
IRELAND
HONG
KONG
U.S.A.
RUSSIA
CANADA
NEW
ZEALAND
SINGAPORE
DENMARK
AUSTRALIA
SOUTH
KOREA
U.K.
MOROCCO
SWEDEN
SWITZERLAND
NETHERLANDS
AUSTRIA
JAPAN
BELGIUM
GERMANY
FRANCE
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH
USE OF IMAGE RECOGNITION TOOLS ON MOBILE
36
APR
2021
40.3%
36.9%
34.8%
29.7%
23.6%
36.3%
33.9% 33.4%
28.1%
21.5%
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
NOTE: ONLY INCLUDES USE OF IMAGE RECOGNITION TOOLS ON MOBILE DEVICES.
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
PERCENTAGE OF GLOBAL INTERNET USERS WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH
USE OF IMAGE RECOGNITION TOOLS ON MOBILE
37
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
NOTE: THE QUESTIONS INFORMING THESE DATA POINTS APPEAR IN DIFFERENT PARTS OF GWI’S SURVEY, SO VALUES MAY NOT BE DIRECTLY COMPARABLE.
VISITED OR
USED A SOCIAL
NETWORK
USED A CHAT
APP OR INSTANT
MESSAGING SERVICE
USED A WEBMAIL
SERVICE TO ACCESS,
READ, OR SEND EMAIL
USED A VOIP SERVICE (OR
SIMILAR) TO MAKE PHONE
CALLS OVER THE INTERNET
MADE A VIDEO
CALL ON A
MOBILE DEVICE
98.0% 94.5% 78.7% 47.5% 47.5%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE DIFFERENT KINDS OF INTERNET-POWERED SERVICES TO STAY IN TOUCH WITH OTHERS
INTERNET-POWERED COMMUNICATION
38
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
96.2%
94.1%
93.7%
93.1%
92.9%
91.5%
91.4%
90.8%
90.2%
90.1%
89.2%
88.7%
88.6%
88.5%
88.1%
88.0%
87.3%
87.0%
86.7%
86.6%
86.3%
85.6%
85.5%
85.2%
85.1%
84.6%
84.4%
84.3%
84.0%
83.8%
83.0%
82.9%
82.1%
81.8%
80.4%
80.2%
78.7%
77.9%
77.6%
77.4%
77.0%
75.6%
71.2%
67.2%
PORTUGAL
COLOMBIA
MEXICO
ARGENTINA
TURKEY
BRAZIL
SPAIN
POLAND
THAILAND
SWITZERLAND
SAUDI
ARABIA
INDONESIA
IRELAND
HONG
KONG
ITALY
MALAYSIA
SOUTH
AFRICA
PHILIPPINES
SWEDEN
GREECE
TAIWAN
NEW
ZEALAND
AUSTRIA
DENMARK
U.K.
ISRAEL
AUSTRALIA
CANADA
SINGAPORE
FRANCE
BELGIUM
U.A.E.
EGYPT
GERMANY
ROMANIA
U.S.A.
WORLDWIDE
SOUTH
KOREA
INDIA
VIETNAM
RUSSIA
NETHERLANDS
JAPAN
CHINA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE USED A WEBMAIL SERVICE TO ACCESS, READ, OR SEND EMAIL IN THE PAST MONTH
USE OF WEB-BASED EMAIL
39
APR
2021
79.0% 80.9% 78.5% 77.4% 75.7%
76.9% 79.3% 79.0% 79.3% 79.1%
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
PERCENTAGE OF GLOBAL INTERNET USERS WHO HAVE USED A WEBMAIL SERVICE TO ACCESS, READ, OR SEND EMAIL IN THE PAST MONTH
USE OF WEB-BASED EMAIL BY AGE AND GENDER
40
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
NOTE: ONLY INCLUDES INTERNET USERS MAKING VIDEO CALLS VIA MOBILE DEVICES.
69.7%
65.9%
65.3%
62.1%
61.5%
60.3%
59.0%
58.9%
58.8%
58.5%
58.2%
57.9%
55.5%
55.0%
54.4%
54.4%
53.9%
53.3%
50.8%
50.6%
50.6%
50.5%
49.7%
49.3%
49.0%
47.7%
47.5%
46.7%
46.2%
46.1%
45.8%
45.3%
45.2%
44.1%
43.1%
43.0%
41.7%
41.4%
39.9%
38.3%
38.1%
36.2%
35.4%
35.1%
34.9%
32.3%
27.3%
18.1%
PHILIPPINES
NIGERIA
SOUTH
AFRICA
TURKEY
COLOMBIA
PORTUGAL
VIETNAM
BRAZIL
ARGENTINA
MEXICO
IRELAND
GHANA
SPAIN
KENYA
GREECE
INDONESIA
INDIA
ROMANIA
SAUDI
ARABIA
ITALY
SWITZERLAND
MALAYSIA
U.A.E.
U.S.A.
NEW
ZEALAND
U.K.
WORLDWIDE
ISRAEL
SWEDEN
SINGAPORE
THAILAND
CANADA
EGYPT
AUSTRIA
BELGIUM
FRANCE
DENMARK
AUSTRALIA
CHINA
NETHERLANDS
POLAND
RUSSIA
GERMANY
MOROCCO
HONG
KONG
TAIWAN
SOUTH
KOREA
JAPAN
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE MADE A VIDEO CALL ON THEIR MOBILE PHONE IN THE PAST MONTH
MOBILE VIDEO CALLING
41
APR
2021
57.0%
50.8% 49.5%
45.3%
38.9%
48.4%
45.8% 45.1%
42.4%
36.8%
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
NOTE: ONLY INCLUDES INTERNET USERS MAKING VIDEO CALLS VIA MOBILE DEVICES.
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
PERCENTAGE OF GLOBAL INTERNET USERS WHO HAVE MADE A VIDEO CALL ON THEIR MOBILE PHONE IN THE PAST MONTH
MOBILE VIDEO CALLING BY AGE AND GENDER
42
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTES: THE QUESTIONS INFORMING THESE DATA POINTS APPEAR IN DIFFERENT PARTS OF GWI’S SURVEY, SO VALUES MAY NOT BE DIRECTLY COMPARABLE. VALUES FOR ACCESSING ONLINE
VIDEO INCLUDES WATCHING, DOWNLOADING, OR STREAMING VIDEOS, TV SHOWS OR MOVIES VIA INTERNET-POWERED PLATFORMS.  COMPARABILITY ADVISORY: BASE CHANGES.
ACCESS VIDEOS, TV
SHOWS, OR MOVIES
VIA THE INTERNET
WATCH ‘VLOGS’
(BLOGS RECORDED
IN VIDEO FORMAT)
LISTEN TO ONLINE
MUSIC STREAMING
SERVICES (E.G. SPOTIFY)
LISTEN TO
ONLINE RADIO
STATIONS
LISTEN TO PODCASTS
(INCLUDES PODCASTS
IN VIDEO FORMAT)
93.3% 51.7% 64.3% 48.2% 44.8%
PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO CONSUME EACH KIND OF CONTENT* VIA THE INTERNET EACH MONTH (ANY DEVICE)
ONLINE CONTENT ACTIVITIES
43
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
87.2%
76.4%
63.5%
61.7%
61.1%
59.5%
57.0%
56.7%
53.1%
52.9%
51.7%
50.8%
50.8%
49.6%
46.9%
45.2%
43.7%
43.2%
42.6%
42.3%
38.4%
38.4%
37.2%
36.9%
36.0%
35.5%
34.2%
34.2%
34.0%
33.8%
33.7%
32.5%
30.6%
29.7%
28.6%
28.3%
27.8%
27.1%
25.8%
24.9%
24.4%
22.2%
19.2%
9.5%
PHILIPPINES
INDONESIA
INDIA
CHINA
VIETNAM
SAUDI
ARABIA
MALAYSIA
U.A.E.
THAILAND
MEXICO
WORLDWIDE
RUSSIA
TAIWAN
EGYPT
SOUTH
AFRICA
SINGAPORE
COLOMBIA
BRAZIL
TURKEY
ROMANIA
GREECE
HONG
KONG
POLAND
IRELAND
ARGENTINA
SPAIN
AUSTRALIA
PORTUGAL
SWEDEN
NEW
ZEALAND
SOUTH
KOREA
U.S.A.
CANADA
ITALY
U.K.
NETHERLANDS
SWITZERLAND
FRANCE
BELGIUM
DENMARK
AUSTRIA
GERMANY
ISRAEL
JAPAN
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE WATCHED A VLOG IN THE PAST MONTH
WATCHING VLOGS
44
APR
2021
62.5%
57.7%
47.7%
37.0%
26.0%
61.0% 59.0%
51.5%
39.1%
27.7%
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
WATCHING VLOGS BY AGE AND GENDER
PERCENTAGE OF GLOBAL INTERNET USERS WHO HAVE WATCHED A VLOG IN THE PAST MONTH
45
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
63.3%
56.0%
52.1%
50.8%
50.2%
48.1%
46.2%
46.0%
44.8%
44.5%
44.2%
43.5%
42.8%
39.3%
38.9%
38.5%
38.3%
38.2%
38.0%
37.0%
37.0%
35.7%
35.4%
35.0%
34.7%
34.5%
33.4%
32.9%
32.7%
32.4%
31.2%
31.1%
30.0%
29.7%
27.1%
26.1%
25.9%
25.8%
24.1%
22.7%
22.1%
20.8%
19.7%
9.9%
INDONESIA
CHINA
SAUDI
ARABIA
MEXICO
INDIA
THAILAND
TAIWAN
BRAZIL
WORLDWIDE
U.A.E.
PHILIPPINES
COLOMBIA
IRELAND
SOUTH
AFRICA
U.S.A.
SPAIN
EGYPT
MALAYSIA
HONG
KONG
POLAND
SWEDEN
AUSTRALIA
VIETNAM
SINGAPORE
DENMARK
NEW
ZEALAND
ARGENTINA
PORTUGAL
U.K.
CANADA
SWITZERLAND
TURKEY
ROMANIA
GERMANY
AUSTRIA
ISRAEL
FRANCE
ITALY
NETHERLANDS
BELGIUM
RUSSIA
SOUTH
KOREA
GREECE
JAPAN
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE LISTENED TO OR WATCHED A PODCAST IN THE PAST MONTH
LISTENING TO PODCASTS
46
APR
2021
46.8%
49.4%
42.5%
34.4%
26.4%
50.6%
53.2%
46.8%
36.3%
28.0%
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
LISTENING TO PODCASTS BY AGE AND GENDER
PERCENTAGE OF GLOBAL INTERNET USERS WHO HAVE LISTENED TO OR WATCHED A PODCAST IN THE PAST MONTH
47
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
TABLET DEVICE HANDHELD GAMING DEVICE MEDIA STREAMING DEVICE VIRTUAL REALITY HEADSET
ANY DEVICE SMARTPHONE LAPTOP OR DESKTOP GAMES CONSOLE
18.2% 13.3% 8.6% 7.8%
86.1% 72.5% 39.7% 27.8%
PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON EACH KIND OF DEVICE
PLAYING VIDEO GAMES: DEVICE PERSPECTIVE
48
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
97.2%
96.0%
95.1%
94.7%
93.4%
93.4%
92.7%
92.6%
92.5%
92.2%
90.2%
88.1%
87.4%
87.0%
86.9%
86.1%
86.1%
85.5%
85.3%
85.3%
85.0%
84.8%
84.5%
84.1%
83.9%
81.3%
81.2%
80.9%
80.3%
80.1%
78.4%
78.2%
78.2%
77.3%
76.7%
75.9%
75.8%
74.8%
74.3%
73.8%
73.2%
73.1%
71.2%
70.8%
PHILIPPINES
THAILAND
VIETNAM
INDONESIA
INDIA
TAIWAN
SAUDI
ARABIA
TURKEY
MALAYSIA
MEXICO
SOUTH
AFRICA
U.A.E.
HONG
KONG
COLOMBIA
GREECE
BRAZIL
WORLDWIDE
EGYPT
ARGENTINA
SINGAPORE
CHINA
ROMANIA
SPAIN
POLAND
PORTUGAL
FRANCE
SOUTH
KOREA
ITALY
RUSSIA
CANADA
U.S.A.
AUSTRALIA
NEW
ZEALAND
SWITZERLAND
ISRAEL
AUSTRIA
DENMARK
GERMANY
U.K.
JAPAN
SWEDEN
IRELAND
NETHERLANDS
BELGIUM
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON ANY DEVICE
PLAYING VIDEO GAMES
49
APR
2021
91.0% 89.8%
84.3%
75.7%
66.9%
94.3% 92.4%
87.7%
80.5%
67.3%
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
PERCENTAGE OF GLOBAL INTERNET USERS WHO PLAY VIDEO GAMES ON ANY DEVICE
PLAYING VIDEO GAMES BY AGE AND GENDER
50
APR
2021
SOURCE: GLOBALWEBINDEX (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTE: “DLC” STANDS FOR (ADDITIONAL) DOWNLOADABLE CONTENT, OFTEN AVAILABLE VIA IN-APP PURCHASES.
PURCHASED AN IN-GAME
ITEM OR FEATURE, GAME
ADD-ON, OR DLC*
PLAYED A GAME ON
A CLOUD GAMING OR
STREAMING PLATFORM
SHARED IMAGES
OR VIDEOS OF
OWN GAMEPLAY
WATCHED A LIVE STREAM
OF OTHER PEOPLE
PLAYING GAMES
WATCHED
AN ESPORTS
TOURNAMENT
14.9% 9.5% 11.8% 15.1% 18.7%
PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO PARTICIPATED IN EACH GAMING-RELATED ACTIVITY IN THE PAST MONTH
GAMING-RELATED ACTIVITIES
51
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
22.9%
21.1%
20.3%
18.5%
17.5%
16.2%
15.8%
15.5%
14.9%
14.4%
14.3%
13.8%
13.5%
13.2%
13.1%
12.2%
11.9%
11.2%
11.0%
11.0%
10.9%
10.8%
10.7%
10.7%
10.7%
10.2%
9.6%
9.6%
9.6%
9.5%
8.8%
8.8%
8.7%
7.8%
7.8%
6.4%
6.0%
5.9%
5.5%
5.1%
5.0%
4.9%
4.7%
4.6%
3.9%
3.5%
3.0%
2.8%
U.K.
U.S.A.
CANADA
CHINA
IRELAND
TURKEY
ITALY
VIETNAM
DENMARK
AUSTRALIA
SWEDEN
NETHERLANDS
SPAIN
INDIA
WORLDWIDE
TAIWAN
MEXICO
SINGAPORE
AUSTRIA
HONG
KONG
SOUTH
KOREA
ISRAEL
FRANCE
GREECE
NEW
ZEALAND
COLOMBIA
BELGIUM
GERMANY
SWITZERLAND
U.A.E.
ARGENTINA
ROMANIA
MALAYSIA
POLAND
SOUTH
AFRICA
SAUDI
ARABIA
BRAZIL
EGYPT
INDONESIA
PHILIPPINES
THAILAND
NIGERIA
JAPAN
PORTUGAL
GHANA
RUSSIA
KENYA
MOROCCO
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THAT THEY OWN SOME FORM OF SMART HOME DEVICE
SMART HOME DEVICE OWNERSHIP
52
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
 COMPARABILITY ADVISORY: THE SURVEY QUESTION THAT INFORMS THIS CHART HAS CHANGED COMPARED TO A SIMILAR CHART THAT APPEARED IN OUR REPORTS IN PREVIOUS YEARS,
SO VALUES ARE NOT COMPARABLE WITH DATA PUBLISHED IN OUR PREVIOUS REPORTS.
54.2%
52.0%
50.9%
49.2%
47.1%
43.8%
42.5%
42.5%
42.5%
42.0%
42.0%
41.5%
41.2%
40.9%
40.2%
39.3%
39.2%
39.0%
38.1%
37.9%
37.9%
37.1%
36.7%
35.8%
35.6%
35.6%
35.6%
35.3%
34.6%
34.5%
34.3%
33.1%
32.7%
32.7%
32.5%
32.2%
30.1%
29.8%
29.0%
28.7%
28.6%
28.1%
27.7%
25.3%
25.2%
24.9%
19.6%
18.8%
PORTUGAL
SPAIN
BRAZIL
GREECE
SOUTH
AFRICA
CANADA
FRANCE
NEW
ZEALAND
POLAND
AUSTRIA
IRELAND
MEXICO
U.K.
U.S.A.
GERMANY
BELGIUM
SINGAPORE
SWITZERLAND
ARGENTINA
AUSTRALIA
SOUTH
KOREA
COLOMBIA
ISRAEL
DENMARK
EGYPT
MALAYSIA
NETHERLANDS
ITALY
PHILIPPINES
SWEDEN
INDONESIA
WORLDWIDE
JAPAN
VIETNAM
HONG
KONG
INDIA
TAIWAN
KENYA
SAUDI
ARABIA
ROMANIA
U.A.E.
RUSSIA
TURKEY
CHINA
NIGERIA
THAILAND
MOROCCO
GHANA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY’RE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINE
CONCERNS ABOUT MISUSE OF PERSONAL DATA
THE SURVEY QUESTION THAT INFORMS THIS CHART HAS CHANGED, SO VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS
!
53
APR
2021
34.8%
31.6% 32.8%
36.4%
40.4%
30.2% 29.8%
31.8%
35.9%
41.4%
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
PERCENTAGE OF GLOBAL INTERNET USERS WHO SAY THEY’RE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINE
CONCERNS ABOUT MISUSE OF PERSONAL DATA
USE OF SOCIAL MEDIA
55
APR
2021
SOURCES: KEPIOS (APR 2021), BASED ON DATA FROM: COMPANY EARNINGS ANNOUNCEMENTS; PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; CNNIC; MEDIASCOPE. TIME SPENT DATA
FROM GWI (Q4 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY EXCEED INTERNET USER
NUMBERS IN SOME COUNTRIES.  COMPARABILITY ADVISORY: BASE CHANGES AND HISTORICAL REVISIONS. DATA MAY NOT CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS*
SOCIAL MEDIA USERS AS
A PERCENTAGE OF THE
GLOBAL POPULATION
ANNUAL CHANGE IN
THE NUMBER OF GLOBAL
SOCIAL MEDIA USERS
PERCENTAGE OF SOCIAL
MEDIA USERS ACCESSING
VIA MOBILE PHONES
AVERAGE AMOUNT
OF TIME PER DAY SPENT
USING SOCIAL MEDIA
4.33 55.1% +13.7% 99.0% 2H 22M
BILLION +521 MILLION
USE OF SOCIAL NETWORKS AND MESSENGER SERVICES, WITH DETAIL FOR MOBILE SOCIAL MEDIA USE
SOCIAL MEDIA USE AROUND THE WORLD
! SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS
56
APR
2021
3.51 3.59 3.66 3.71 3.81 3.96 4.14 4.20 4.33
SOURCE: KEPIOS ANALYSIS (APR 2021), BASED ON DATA FROM SOCIAL MEDIA COMPANIES’ EARNINGS ANNOUNCEMENTS, SELF-SERVICE ADVERTISING TOOLS, AND PUBLIC
STATEMENTS (ALL TO APR 2021); MEDIASCOPE (APR 2021); CNNIC (ACCESSED APR 2021). *ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.
 COMPARABILITY ADVISORY: SOURCE CHANGES. VALUES MAY NOT MATCH PREVIOUS REPORTS.
APR
2019
JUL
2019
OCT
2019
JAN
2020
APR
2020
JUL
2020
OCT
2020
JAN
2021
APR
2021
+2.3% +2.1% +1.2% +2.6% +3.9% +4.6% +1.5% +3.1%
THE TOTAL NUMBER OF GLOBAL SOCIAL MEDIA USERS* BY QUARTER, WITH RELATIVE QUARTER-ON-QUARTER CHANGE
GLOBAL SOCIAL MEDIA USERS OVER TIME
57
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTE: RESPONDENTS COULD SELECT MULTIPLE ANSWERS.  COMPARABILITY ADVISORY: SURVEY CHANGES.
49.7%
36.9%
36.1%
31.5%
29.6%
27.8%
26.5%
25.3%
24.2%
23.8%
23.4%
22.6%
22.3%
21.8%
21.1%
20.9%
STAYING IN TOUCH WITH FRIENDS AND FAMILY
FILLING SPARE TIME
READING NEWS STORIES
FINDING FUNNY OR ENTERTAINING CONTENT
SEEING WHAT’S BEING TALKED ABOUT
FINDING INSPIRATION FOR THINGS TO DO AND BUY
FINDING PRODUCTS TO PURCHASE
SHARING AND DISCUSSING OPINIONS WITH OTHERS
WATCHING LIVE STREAMS
MAKING NEW CONTACTS
SEEING CONTENT FROM YOUR FAVOURITE BRANDS
WORK-RELATED NETWORKING AND RESEARCH
FINDING LIKE-MINDED COMMUNITIES AND INTEREST GROUPS
POSTING ABOUT YOUR LIFE
WATCHING OR FOLLOWING SPORTS
FOLLOWING CELEBRITIES OR INFLUENCERS
PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO CITE EACH ACTIVITY AS A MAIN REASON* FOR USING SOCIAL MEDIA
REASONS FOR USING SOCIAL MEDIA
THE SURVEY QUESTION THAT INFORMS THIS CHART HAS CHANGED, SO VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS
!
58
APR
2021
SOURCE: GLOBALWEBINDEX (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
 COMPARABILITY ADVISORY: SURVEY CHANGES. VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
VISITED OR USED A SOCIAL
NETWORK OR A MESSAGING
SERVICE IN THE PAST MONTH
AVERAGE NUMBER OF SOCIAL
PLATFORMS USED EACH
MONTH PER INTERNET USER
VISIT SOCIAL PLATFORMS
TO FIND FUNNY OR
ENTERTAINING CONTENT
FOLLOW BRANDS OR
RESEARCH BRANDS AND
PRODUCTS ON SOCIAL MEDIA
VISIT SOCIAL PLATFORMS FOR
WORK-RELATED NETWORKING
OR WORK-RELATED RESEARCH
98.9% 6.3 82.2% 73.5% 22.6%
PERSPECTIVES ON HOW INTERNET USERS AGED 16 TO 64 ENGAGE WITH SOCIAL MEDIA
SOCIAL MEDIA BEHAVIOURS
THE SURVEY QUESTIONS THAT INFORM THIS CHART HAVE CHANGED, SO VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS
!
59
APR
2021
SOURCES: KEPIOS ANALYSIS (APR 2021), BASED ON DATA PUBLISHED IN: (1) COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; (2) PLATFORMS’ SELF-SERVICE AD TOOLS.
*NOTES: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER NUMBERS IN THE PAST 12 MONTHS, SO FIGURES WILL BE LESS RELIABLE. (**) FIGURE FOR DOUYIN USES THE
REPORTED DAILY ACTIVE USER FIGURE, SO MONTHLY ACTIVE USER FIGURE IS LIKELY HIGHER.
2,797
2,291
2,000
1,300
1,287
1,225
732
600
595
550
528
521
481
459
430
396
300
FACEBOOK1
YOUTUBE2
WHATSAPP1
*
FB MESSENGER1
*
INSTAGRAM2
WEIXIN / WECHAT1
TIKTOK1
DOUYIN1
**
QQ1
TELEGRAM1
SNAPCHAT2
SINA WEIBO1
KUAISHOU1
PINTEREST1
REDDIT1
*
TWITTER2
QUORA1
*
DATA UPDATED TO:
17 APRIL 2021
THE LATEST GLOBAL ACTIVE USER FIGURES (IN MILLIONS) FOR A SELECTION OF THE WORLD’S TOP SOCIAL MEDIA PLATFORMS*
THE WORLD’S MOST-USED SOCIAL PLATFORMS
60
APR
2021
SOURCE: GWI (Q4 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: ONLY INCLUDES USERS AGED 16 TO 64. DOES NOT INCLUDE USERS IN CHINA. VALUES REPRESENT THE
USERS OF THE PLATFORM IN THE LEFT-HAND COLUMN WHO ALSO USE THE PLATFORM IN THE ROW AT THE TOP OF EACH COLUMN. PERCENTAGES IN THE “UNIQUE TO PLATFORM” COLUMN
REPRESENT USERS WHO SAY THEY DO NOT USE ANY OTHER SOCIAL MEDIA PLATFORM, INCLUDING PLATFORMS NOT LISTED IN THIS TABLE.  COMPARABILITY ADVISORY: SURVEY CHANGES.
UNIQUE TO
PLATFORM
ALSO USING
FACEBOOK
ALSO USING
YOUTUBE
ALSO USING
INSTAGRAM
ALSO USING
REDDIT
ALSO USING
SNAPCHAT
ALSO USING
TWITTER
ALSO USING
TIKTOK
ALSO USING
PINTEREST
ALSO USING
LINKEDIN
FACEBOOK USERS 0.7% 100% 76.8% 76.9% 12.5% 29.6% 49.0% 35.9% 35.1% 30.4%
YOUTUBE USERS 1.0% 80.9% 100% 75.8% 14.1% 27.8% 50.4% 34.4% 36.5% 29.7%
INSTAGRAM USERS 0.1% 84.9% 80.0% 100% 13.7% 34.1% 55.3% 39.0% 38.9% 30.3%
REDDIT USERS 0.1% 82.8% 81.5% 82.4% 100% 49.1% 73.7% 44.4% 58.4% 49.6%
SNAPCHAT USERS 0% 85.2% 80.2% 88.9% 21.3% 100% 63.1% 54.3% 49.2% 36.8%
TWITTER USERS 0.2% 85.2% 81.0% 87.1% 19.3% 38.0% 100% 42.9% 43.1% 38.9%
TIKTOK USERS 0.1% 85.9% 81.9% 84.6% 16.0% 45.1% 59.1% 100% 43.7% 31.3%
PINTEREST USERS 0.2% 84.9% 80.7% 85.3% 21.3% 41.3% 60.0% 44.2% 100% 41.1%
LINKEDIN USERS 0.2% 89.6% 78.0% 81.0% 22.0% 37.7% 65.9% 38.5% 50.1% 100%
PERCENTAGE OF USERS AGED 16 TO 64* OF EACH SOCIAL MEDIA PLATFORM (OUTSIDE OF CHINA) WHO ALSO USE OTHER SOCIAL MEDIA PLATFORMS
SOCIAL MEDIA PLATFORMS: USER OVERLAPS
! THE QUESTIONS THAT INFORM THIS CHART HAVE CHANGED, SO VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS
61
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTES: ONLY INCLUDES USERS AGED 16 TO 64. DOES NOT INCLUDE USERS IN CHINA. SURVEY RESPONDENTS COULD CHOOSE FROM OTHER SOCIAL PLATFORMS NOT INCLUDED IN THE
CHART SHOWN ABOVE, SO VALUES MAY NOT SUM TO 100%. INDIVIDUAL RESPONDENTS MAY USE DIFFERENT CRITERIA TO DETERMINE THEIR “FAVOURITE” PLATFORM.
24.1%
21.8%
18.4%
4.8%
3.6%
3.4%
2.4%
2.4%
2.3%
1.5%
1.2%
1.1%
1.1%
1.1%
1.0%
1.0%
WHATSAPP
FACEBOOK
INSTAGRAM
TWITTER
FB MESSENGER
TIKTOK
LINE
TELEGRAM
PINTEREST
SNAPCHAT
VK
APPLE IMESSAGE
KAKAOTALK
LINKEDIN
DISCORD
REDDIT
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 (EXCLUDING CHINA) WHO SAY THAT EACH OPTION IS THEIR ‘FAVOURITE’ SOCIAL MEDIA PLATFORM*
FAVOURITE SOCIAL MEDIA PLATFORMS
62
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTES: DOES NOT INCLUDE USERS IN CHINA. SURVEY RESPONDENTS COULD CHOOSE FROM OTHER SOCIAL PLATFORMS NOT INCLUDED IN THE TABLES SHOWN ABOVE, SO VALUES FOR
EACH COLUMN MAY NOT SUM TO 100%. INDIVIDUAL RESPONDENTS MAY USE DIFFERENT CRITERIA TO DETERMINE THEIR “FAVOURITE” PLATFORM.
FAVOURITE SOCIAL PLATFORMS AMONGST FEMALE INTERNET USERS FAVOURITE SOCIAL PLATFORMS AMONGST MALE INTERNET USERS
SOCIAL
PLATFORM
AGE
16–24
AGE
25–34
AGE
35–44
AGE
45–54
AGE
55–64
SOCIAL
PLATFORM
AGE
16–24
AGE
25–34
AGE
35–44
AGE
45–54
AGE
55–64
WHATSAPP 21.6% 24.2% 27.8% 27.8% 26.0%
FACEBOOK 16.3% 24.7% 27.3% 25.4% 24.6%
INSTAGRAM 28.3% 16.0% 10.5% 7.0% 5.0%
TWITTER 5.6% 5.1% 5.0% 5.3% 3.7%
FB MESSENGER 3.1% 3.8% 3.6% 4.1% 3.3%
TIKTOK 3.6% 3.1% 2.2% 1.8% 1.1%
LINE 1.2% 1.4% 2.3% 3.5% 4.8%
TELEGRAM 3.7% 3.9% 3.0% 1.9% 1.0%
PINTEREST 0.7% 1.1% 1.1% 1.2% 1.6%
SNAPCHAT 2.6% 1.2% 0.7% 0.4% 0.3%
WHATSAPP 18.4% 23.1% 26.2% 27.0% 25.6%
FACEBOOK 11.2% 21.9% 25.6% 25.6% 25.1%
INSTAGRAM 32.9% 23.4% 15.6% 11.2% 6.1%
TWITTER 7.6% 3.8% 2.9% 3.0% 2.3%
FB MESSENGER 3.0% 3.6% 4.3% 3.8% 4.1%
TIKTOK 7.5% 4.3% 2.8% 1.9% 1.1%
LINE 1.3% 1.8% 3.3% 4.1% 5.5%
TELEGRAM 1.9% 1.9% 1.4% 1.0% 0.9%
PINTEREST 4.1% 2.8% 3.6% 4.5% 5.3%
SNAPCHAT 3.6% 1.7% 1.0% 0.5% 0.4%
PERCENTAGE OF GLOBAL INTERNET USERS (EXCLUDING CHINA) WHO SAY THAT EACH OPTION IS THEIR ‘FAVOURITE’ SOCIAL MEDIA PLATFORM*
FAVOURITE SOCIAL PLATFORMS BY AGE AND GENDER
63
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
46.5%
29.9%
28.6%
28.1%
27.6%
24.6%
23.0%
21.6%
21.3%
21.2%
20.5%
19.3%
17.5%
17.1%
17.0%
16.9%
16.5%
14.9%
FRIENDS, FAMILY, OR OTHER PEOPLE YOU KNOW
ACTORS, COMEDIANS, OR OTHER PERFORMERS
TV SHOWS OR CHANNELS
ENTERTAINMENT, MEMES, OR PARODY ACCOUNTS
BANDS, SINGERS, OR OTHER MUSICIANS
RESTAURANTS, CHEFS, OR FOOD PERSONALITIES
COMPANIES AND BRANDS YOU PURCHASE FROM
COMPANIES AND BRANDS YOU’RE CONSIDERING PURCHASING FROM
INFLUENCERS OR OTHER EXPERTS
SPORTS PEOPLE AND TEAMS
CONTACTS RELEVANT TO YOUR WORK
COMPANIES RELEVANT TO YOUR WORK
GAMING EXPERTS OR GAMING STUDIOS
JOURNALISTS OR NEWS COMPANIES
MAGAZINES OR PUBLICATIONS YOU READ
FITNESS EXPERTS OR ORGANISATIONS
BEAUTY EXPERTS
TRAVEL WRITERS AND COMPANIES
PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO SAY THEY FOLLOW EACH TYPE OF ACCOUNT ON SOCIAL MEDIA
TYPES OF SOCIAL MEDIA ACCOUNTS FOLLOWED
64
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
50.7%
39.3%
33.8%
33.2%
33.2%
33.1%
33.0%
32.2%
31.9%
31.9%
30.5%
26.8%
26.8%
26.3%
25.8%
24.4%
23.8%
23.6%
22.3%
22.2%
22.0%
22.0%
21.8%
21.3%
21.1%
20.6%
20.4%
20.3%
19.9%
19.1%
18.2%
17.6%
17.6%
17.3%
17.1%
17.1%
16.2%
15.6%
15.5%
15.3%
15.0%
14.2%
14.0%
13.9%
12.6%
11.6%
10.0%
6.8%
PHILIPPINES
BRAZIL
KENYA
NIGERIA
SAUDI
ARABIA
ARGENTINA
SOUTH
AFRICA
INDONESIA
COLOMBIA
MEXICO
MALAYSIA
EGYPT
PORTUGAL
MOROCCO
SPAIN
IRELAND
HONG
KONG
NEW
ZEALAND
GHANA
INDIA
ITALY
SINGAPORE
ROMANIA
WORLDWIDE
U.A.E.
SWEDEN
POLAND
TAIWAN
VIETNAM
SWITZERLAND
FRANCE
AUSTRIA
CANADA
AUSTRALIA
ISRAEL
U.S.A.
BELGIUM
CHINA
U.K.
DENMARK
GERMANY
NETHERLANDS
SOUTH
KOREA
TURKEY
THAILAND
JAPAN
GREECE
RUSSIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY FOLLOW INFLUENCERS OR OTHER EXPERTS ON SOCIAL MEDIA
FOLLOWING INFLUENCERS ON SOCIAL MEDIA
65
APR
2021
32.8%
25.3%
19.5%
15.4%
9.5%
24.4%
21.7%
18.5%
14.2%
9.7%
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
PERCENTAGE OF GLOBAL INTERNET USERS WHO SAY THEY FOLLOW INFLUENCERS OR OTHER EXPERTS ON SOCIAL MEDIA
FOLLOWING INFLUENCERS ON SOCIAL MEDIA
66
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTES: VALUES FOR “ANY KIND OF SOCIAL MEDIA PLATFORM” INCLUDE AT LEAST ONE OF: SOCIAL NETWORKS, QUESTION AND ANSWER SITES (E.G. QUORA), FORUMS AND MESSAGE
BOARDS, MESSAGING AND LIVE CHAT SERVICES, MICRO-BLOGS (E.G. TWITTER), VLOGS (I.E. BLOGS RECORDED IN A VIDEO FORMAT), AND / OR ONLINE PINBOARDS (E.G. PINTEREST).
MESSAGING AND
LIVE CHAT SERVICES
MICRO-BLOGS
(E.G. TWITTER)
VLOGS (I.E. BLOGS RECORDED
IN A VIDEO FORMAT)
ONLINE PINBOARDS
(E.G. PINTEREST)
ANY KIND OF SOCIAL
MEDIA PLATFORM*
SOCIAL
NETWORKS
QUESTION AND ANSWER
SITES (E.G. QUORA)
FORUMS AND
MESSAGE BOARDS
16.1% 15.2% 13.8% 10.8%
72.1% 44.7% 20.8% 16.7%
PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO USE DIFFERENT KINDS OF SOCIAL MEDIA WHEN RESEARCHING BRANDS
USE OF SOCIAL MEDIA FOR RESEARCHING BRANDS
67
APR
2021
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
87.3%
74.4%
74.0%
66.7%
66.5%
66.0%
64.8%
64.4%
63.6%
61.9%
60.8%
59.0%
58.7%
58.6%
55.9%
54.8%
52.5%
51.8%
49.4%
48.6%
48.0%
47.4%
45.7%
44.7%
44.0%
43.9%
43.5%
42.6%
42.3%
39.5%
37.2%
34.6%
34.2%
33.7%
32.8%
32.8%
31.8%
31.1%
31.0%
31.0%
29.7%
29.7%
27.8%
27.3%
26.8%
26.4%
25.2%
21.6%
NIGERIA
GHANA
KENYA
COLOMBIA
MOROCCO
ARGENTINA
INDONESIA
PHILIPPINES
MEXICO
VIETNAM
BRAZIL
SAUDI
ARABIA
MALAYSIA
SOUTH
AFRICA
TURKEY
EGYPT
THAILAND
ISRAEL
INDIA
U.A.E.
TAIWAN
GREECE
POLAND
WORLDWIDE
ROMANIA
PORTUGAL
HONG
KONG
SPAIN
RUSSIA
SINGAPORE
IRELAND
AUSTRALIA
ITALY
CHINA
NEW
ZEALAND
SWEDEN
DENMARK
FRANCE
CANADA
U.S.A.
AUSTRIA
BELGIUM
U.K.
JAPAN
SWITZERLAND
GERMANY
SOUTH
KOREA
NETHERLANDS
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO VISIT SOCIAL NETWORKS WHEN SEARCHING FOR INFORMATION ABOUT BRANDS
USE OF SOCIAL NETWORKS FOR BRAND RESEARCH
68
APR
2021
53.9%
49.2%
45.0%
37.3%
29.9%
49.0%
46.9%
42.9%
35.8%
28.6%
SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
PERCENTAGE OF GLOBAL INTERNET USERS WHO VISIT SOCIAL NETWORKS WHEN SEARCHING FOR INFORMATION ABOUT BRANDS
USE OF SOCIAL NETWORKS FOR BRAND RESEARCH
FACEBOOK
70
APR
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON FACEBOOK
FACEBOOK’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN FACEBOOK’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT FACEBOOK
REPORTS IS MALE*
2.21 36.2% +1.2% 43.7% 56.3%
BILLION +27 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK
FACEBOOK: ADVERTISING AUDIENCE OVERVIEW
71
APR
2021
2,375 2,414 2,449 2,498
2,603
2,701 2,740 2,797
1,887 1,924 1,930 1,949 2,025 2,091 2,137 2,184 2,212
SOURCES: MAU FIGURES TAKEN FROM DATA PUBLISHED IN FACEBOOK’S QUARTERLY EARNINGS ANNOUNCEMENTS (DATES AS STATED BENEATH GRAPH); ADVERTISING AUDIENCE FIGURES
BASED ON KEPIOS ANALYSIS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (DATES AS STATED BENEATH GRAPH). *NOTES: FIGURES IN WHITE CIRCLES REPRESENT
RELATIVE CHANGE vs. PREVIOUS QUARTER. MAU FIGURES ARE NOT AVAILABLE FOR THE CURRENT QUARTER AT THE TIME OF REPORT PUBLICATION.
MAU ADV MAU ADV MAU ADV MAU ADV MAU ADV MAU ADV MAU ADV MAU ADV MAU*
APR
2019
JUL
2019
OCT
2019
JAN
2020
APR
2020
JUL
2020
OCT
2020
JAN
2021
APR
2021
+2.4% [N/A] +1.6% +2.0% +1.4% +0.3% +2.0% +1.0% +4.2% +3.9% +3.8% +3.3% +1.4% +2.2% +2.1% +2.2% +1.2%
FACEBOOK’S MONTHLY ACTIVE USERS (MAU) AND GLOBAL ADVERTISING AUDIENCE REACH (ADV) OVER TIME, WITH QUARTER-ON-QUARTER CHANGE*
FACEBOOK’S ACTIVE USERS vs. AD AUDIENCE OVER TIME
72
APR
2021
2.5%
9.5%
12.6%
7.7%
5.0%
3.3%
2.6%
3.2%
14.0%
18.9%
9.9%
5.4%
3.1%
2.3%
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS
OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT FACEBOOK’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL
MONTHLY ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES.
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
SHARE OF FACEBOOK’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF FACEBOOK’S ADVERTISING AUDIENCE
73
APR
2021
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.
 COMPARABILITY ADVISORY: BASE CHANGES.
# COUNTRY OR TERRITORY REACH ▲QOQ # COUNTRY OR TERRITORY REACH ▲QOQ
10= PAKISTAN 43,000,000 +7.5%
12= TURKEY 38,000,000 0%
12= UNITED KINGDOM 38,000,000 0%
14 COLOMBIA 37,000,000 +2.8%
15 FRANCE 33,000,000 0%
16= ARGENTINA 31,000,000 0%
16= ITALY 31,000,000 0%
16= NIGERIA 31,000,000 +6.9%
19 GERMANY 28,000,000 -3.4%
20 PERU 26,000,000 0%
01 INDIA 330,000,000 +3.1%
02 UNITED STATES 190,000,000 0%
03 INDONESIA 140,000,000 0%
04 BRAZIL 130,000,000 0%
05 MEXICO 95,000,000 +2.2%
06 PHILIPPINES 85,000,000 +2.4%
07 VIETNAM 70,000,000 +2.9%
08 THAILAND 52,000,000 +2.0%
09 EGYPT 46,000,000 +2.2%
10= BANGLADESH 43,000,000 +4.9%
COUNTRIES AND TERRITORIES WITH THE LARGEST FACEBOOK ADVERTISING AUDIENCES
FACEBOOK AD REACH RANKING
74
APR
2021
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED
APR 2021). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF 50,000+. *ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS. “REACH OF POP. 13+”
VALUES SHOULD NOT TECHNICALLY EXCEED 100%, BUT DATA ARE SHOWN ‘AS-IS’, TO ENABLE READERS TO MAKE THEIR OWN JUDGMENTS.  COMPARABILITY ADVISORY: BASE CHANGES.
#
COUNTRY OR
TERRITORY
REACH OF
POP. 13+
TOTAL
REACH
QOQ
CHANGE
#
COUNTRY OR
TERRITORY
REACH OF
POP. 13+
TOTAL
REACH
QOQ
CHANGE
11 MEXICO 94.0% 95,000,000 +2.2%
12 MALAYSIA 92.2% 24,000,000 0%
13 BOLIVIA 91.8% 8,000,000 +3.9%
14 ICELAND 90.9% 260,000 0%
15 U.A.E. 90.1% 7,800,000 0%
16 BRUNEI 90.0% 320,000 0%
17 GREENLAND 90.0% 42,000 0%
18 VIETNAM 89.7% 70,000,000 +2.9%
19 COLOMBIA 89.2% 37,000,000 +2.8%
20 GUAM 89.0% 120,000 0%
01 MONGOLIA 108.8%* 2,600,000 +4.0%
02 LIBYA 106.3%* 5,600,000 +1.8%
03 PHILIPPINES 103.6%* 85,000,000 +2.4%
04 MALTA 100.8%* 390,000 +2.6%
05 PERU 99.5% 26,000,000 0%
06 TONGA 99.3% 74,000 0%
07 ARUBA 97.5% 89,000 0%
08 CAMBODIA 97.4% 12,000,000 +9.1%
09 SAMOA 96.7% 130,000 0%
10 ECUADOR 95.7% 13,000,000 0%
COUNTRIES AND TERRITORIES* WITH THE LARGEST FACEBOOK ADVERTISING AUDIENCES COMPARED TO POPULATION AGED 13+
ELIGIBLE AUDIENCE REACH RATE RANKING: FACEBOOK
75
APR
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). BASED ON FACEBOOK USERS AGED 18 AND ABOVE.
PERCENTAGE OF FACEBOOK
USERS ACCESSING VIA ANY
KIND OF MOBILE PHONE
PERCENTAGE OF FACEBOOK
USERS WHO ONLY ACCESS VIA A
LAPTOP OR DESKTOP COMPUTER
PERCENTAGE OF FACEBOOK
USERS WHO ACCESS VIA BOTH
PHONES AND COMPUTERS
PERCENTAGE OF FACEBOOK
USERS WHO ONLY ACCESS
VIA A MOBILE PHONE
98.4% 1.6% 17.4% 81.0%
THE DEVICES THAT FACEBOOK USERS USE TO ACCESS THE PLATFORM
FACEBOOK ACCESS BY DEVICE
76
APR
2021
SOURCE: KEPIOS ANALYSIS OF EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021), BASED ON ACTIVE FACEBOOK USERS AGED 18 AND ABOVE
USING MOBILE DEVICES. *NOTES: FIGURES BASED ON ALL MOBILE DEVICES USED, INCLUDING TABLET DEVICES RUNNING ANDROID OR IOS OPERATING SYSTEMS. DATA FOR MOBILE WEB
BROWSERS MAY ALSO INCLUDE USERS ACCESSING VIA EITHER ANDROID OR IOS DEVICES.  COMPARABILITY ADVISORY: BASE CHANGES.
PERCENTAGE OF MOBILE
FACEBOOK USERS ACCESSING
VIA APPS ON ANDROID DEVICES
PERCENTAGE OF MOBILE
FACEBOOK USERS ACCESSING
VIA APPS ON IOS DEVICES
PERCENTAGE OF MOBILE FACEBOOK
USERS ACCESSING VIA OTHER OPERATING
SYSTEMS OR MOBILE WEB BROWSERS*
81.4% 14.7% 3.9%
PERCENTAGE OF FACEBOOK’S MOBILE AUDIENCE THAT ACCESSES THE PLATFORM USING EACH OPERATING SYSTEM
SHARE OF FACEBOOK ACCESS BY MOBILE OS
77
APR
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE.
FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE:
NUMBER OF
FACEBOOK PAGES
LIKED (LIFETIME)
POSTS LIKED IN
THE PAST 30 DAYS
(ALL POST TYPES)
COMMENTS MADE IN
THE PAST 30 DAYS
(ALL POST TYPES)
FACEBOOK POSTS
SHARED IN THE PAST 30
DAYS (ALL POST TYPES)
FACEBOOK ADVERTS
CLICKED IN THE PAST 30
DAYS (ANY CLICK TYPE)
1 1 11 10 6 4 1 1 14 10
1 11 5 1 11
THE NUMBER OF TIMES A ‘TYPICAL’ USER AGED 18+ PERFORMS EACH ACTIVITY ON FACEBOOK
FACEBOOK ACTIVITY FREQUENCY
78
APR
2021
10
12
14
13
11
8
12
11
10
7
5 5
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTES: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH ACTIVITY DATA FOR GENDERS OTHER THAN ‘MALE’ OR
‘FEMALE’, OR ACTIVITY DATA FOR USERS BELOW THE AGE OF 18.
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
MEDIAN NUMBER OF TIMES EACH MONTH THAT GLOBAL FACEBOOK USERS* LIKE A POST ON FACEBOOK
FACEBOOK MONTHLY POST LIKES BY AGE AND GENDER
79
APR
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTE: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH ACTIVITY DATA FOR USERS BELOW THE AGE OF 18.
17
15
13
13
13
13
13
13
13
13
13
12
12
12
12
12
12
12
12
12
11
11
11
11
11
11
10
10
10
10
10
10
9
9
9
8
8
8
8
7
7
7
7
7
7
6
5
4
2
2
2
GREECE
ROMANIA
AUSTRALIA
BELGIUM
BANGLADESH
BRAZIL
EGYPT
ISRAEL
ITALY
NEW
ZEALAND
PAKISTAN
ARGENTINA
COLOMBIA
DENMARK
INDIA
IRELAND
NIGERIA
PORTUGAL
SWEDEN
U.K.
KENYA
MEXICO
PHILIPPINES
TURKEY
U.A.E.
WORLDWIDE
AUSTRIA
CANADA
MALAYSIA
NETHERLANDS
THAILAND
U.S.A.
FRANCE
PERU
TAIWAN
INDONESIA
MOROCCO
SOUTH
AFRICA
VIETNAM
GHANA
POLAND
SAUDI
ARABIA
SINGAPORE
SPAIN
SWITZERLAND
GERMANY
HONG
KONG
RUSSIA
CHINA
JAPAN
SOUTH
KOREA
MEDIAN NUMBER OF TIMES EACH MONTH THAT THE TYPICAL FACEBOOK USER AGED 18+* LIKES A POST ON FACEBOOK
FACEBOOK MONTHLY POST LIKES BY GEOGRAPHY
80
APR
2021
5
6
8
10 10
7
4 4 4 4
3 3
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTES: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH ACTIVITY DATA FOR GENDERS OTHER THAN ‘MALE’ OR
‘FEMALE’, OR ACTIVITY DATA FOR USERS BELOW THE AGE OF 18.
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
FACEBOOK MONTHLY COMMENTS BY AGE AND GENDER
MEDIAN NUMBER OF TIMES EACH MONTH THAT GLOBAL FACEBOOK USERS* COMMENT ON A FACEBOOK POST
81
APR
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTES: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH ACTIVITY DATA FOR USERS BELOW THE AGE OF 18.
12
11
8
8
8
8
8
7
7
7
7
7
7
7
7
6
6
6
6
6
6
6
6
6
5
5
5
5
5
5
5
4
4
4
4
3
3
3
3
3
3
2
2
2
2
2
2
1
1
1
1
PHILIPPINES
EGYPT
AUSTRALIA
MEXICO
NEW
ZEALAND
NIGERIA
THAILAND
ARGENTINA
BELGIUM
BRAZIL
DENMARK
SOUTH
AFRICA
U.K.
U.S.A.
VIETNAM
CANADA
COLOMBIA
ISRAEL
ITALY
KENYA
NETHERLANDS
PERU
PORTUGAL
ROMANIA
GREECE
IRELAND
MALAYSIA
PAKISTAN
SWEDEN
U.A.E.
WORLDWIDE
BANGLADESH
FRANCE
INDONESIA
SAUDI
ARABIA
AUSTRIA
MOROCCO
POLAND
SPAIN
TAIWAN
TURKEY
GERMANY
GHANA
HONG
KONG
INDIA
SINGAPORE
SWITZERLAND
CHINA
JAPAN
RUSSIA
SOUTH
KOREA
MEDIAN NUMBER OF TIMES EACH MONTH THAT GLOBAL FACEBOOK USERS AGED 18+* COMMENT ON A FACEBOOK POST
FACEBOOK MONTHLY COMMENTS BY GEOGRAPHY
82
APR
2021
9
13
18
20 20
15
8
9
12 12 12
9
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTES: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH ACTIVITY DATA FOR GENDERS OTHER THAN ‘MALE’ OR
‘FEMALE’, OR ACTIVITY DATA FOR USERS BELOW THE AGE OF 18. VALUES MAY INCLUDE CLICKS ON ADVERTS SERVED VIA FACEBOOK’S AUDIENCE NETWORK.
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
FACEBOOK MONTHLY AD CLICKS BY AGE AND GENDER
MEDIAN NUMBER OF TIMES EACH MONTH THAT GLOBAL FACEBOOK USERS* CLICK ON FACEBOOK ADS*
83
APR
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTES: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH ACTIVITY DATA FOR USERS BELOW THE AGE OF 18. VALUES
MAY INCLUDE CLICKS ON ADVERTS SERVED VIA FACEBOOK’S AUDIENCE NETWORK.
24
23
22
22
22
21
21
21
20
20
19
19
19
19
19
19
18
18
18
17
17
16
16
15
15
14
14
14
14
14
14
13
13
13
12
11
10
10
9
9
8
8
7
7
7
6
6
5
5
4
1
ISRAEL
DENMARK
AUSTRALIA
GREECE
ROMANIA
ITALY
NETHERLANDS
NEW
ZEALAND
IRELAND
MALAYSIA
POLAND
PORTUGAL
SWEDEN
TAIWAN
U.K.
U.S.A.
BELGIUM
CANADA
SINGAPORE
SOUTH
KOREA
THAILAND
AUSTRIA
VIETNAM
BRAZIL
HONG
KONG
FRANCE
GERMANY
MEXICO
SPAIN
SWITZERLAND
TURKEY
ARGENTINA
COLOMBIA
EGYPT
PERU
WORLDWIDE
MOROCCO
U.A.E.
PHILIPPINES
RUSSIA
PAKISTAN
SAUDI
ARABIA
INDIA
INDONESIA
JAPAN
BANGLADESH
SOUTH
AFRICA
GHANA
KENYA
NIGERIA
CHINA
MEDIAN NUMBER OF TIMES EACH MONTH THAT GLOBAL FACEBOOK USERS AGED 18+* CLICK ON FACEBOOK ADS*
FACEBOOK MONTHLY AD CLICKS BY GEOGRAPHY
84
APR
2021
SOURCE: LOCOWISE (APR 2021). FIGURES REPRESENT AVERAGES FOR Q1 2021. NOTES: FIGURES ARE AVERAGES BASED ON A WIDE VARIETY OF DIFFERENT KINDS OF PAGE, WITH DIFFERENT
AUDIENCE SIZES, IN VARIOUS COUNTRIES AROUND THE WORLD. VALUES MAY NOT SUM TO 100% DUE TO ROUNDING.
AVERAGE NUMBER OF
PAGE POSTS PER DAY
PHOTO POSTS’ SHARE
OF TOTAL PAGE POSTS
VIDEO POSTS’ SHARE
OF TOTAL PAGE POSTS
LINK POSTS’ SHARE
OF TOTAL PAGE POSTS
STATUS POSTS’ SHARE
OF TOTAL PAGE POSTS
2.32 34.5% 14.1% 49.5% 2.0%
EACH POST TYPE’S SHARE OF THE TOTAL NUMBER OF POSTS MADE BY FACEBOOK PAGES
SHARE OF FACEBOOK PAGE POSTS BY POST TYPE
85
APR
2021
SOURCE: LOCOWISE (APR 2021). FIGURES REPRESENT AVERAGES FOR Q1 2021. *NOTES: PERCENTAGES COMPARE THE COMBINED TOTAL OF REACTIONS, COMMENTS, AND SHARES TO THE
TOTAL NUMBER OF PAGE FANS. FIGURES ARE AVERAGES BASED ON A WIDE VARIETY OF DIFFERENT KINDS OF PAGE, WITH DIFFERENT AUDIENCE SIZES, IN VARIOUS COUNTRIES AROUND THE
WORLD.  COMPARABILITY ADVISORY: NEW DEFINITIONS AND A NEW METHODOLOGY MEAN DATA SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
!
AVERAGE TOTAL POST
ENGAGEMENTS* vs. PAGE
FANS: ALL POST TYPES
AVERAGE TOTAL POST
ENGAGEMENTS* vs. PAGE
FANS: PHOTO POSTS
AVERAGE TOTAL POST
ENGAGEMENTS* vs. PAGE
FANS: VIDEO POSTS
AVERAGE TOTAL POST
ENGAGEMENTS* vs. PAGE
FANS: LINK POSTS
AVERAGE TOTAL POST
ENGAGEMENTS* vs. PAGE
FANS: STATUS POSTS
0.10% 0.16% 0.12% 0.04% 0.19%
DUE TO CHANGES IN FACEBOOK’S POLICIES, THE DATA ON THIS CHART USE A DIFFERENT METHODOLOGY AND DIFFERENT SOURCE DATA COMPARED TO OUR PREVIOUS REPORTS
THE NUMBER OF FACEBOOK PAGE POST ENGAGEMENTS (REACTIONS, COMMENTS, AND SHARES) COMPARED TO THE TOTAL NUMBER OF PAGE FANS
FACEBOOK POST ENGAGEMENT BENCHMARKS
86
APR
2021
SOURCE: LOCOWISE (APR 2021). FIGURES REPRESENT AVERAGES FOR Q1 2021. *NOTES: “ENGAGEMENT RATE” (AS USED HERE) COMPARES THE COMBINED TOTAL OF A POST’S REACTIONS,
COMMENTS, AND SHARES WITH THE TOTAL NUMBER OF PAGE FANS. FIGURES ARE AVERAGES BASED ON A WIDE VARIETY OF DIFFERENT KINDS OF PAGE, WITH DIFFERENT AUDIENCE SIZES, IN
VARIOUS COUNTRIES AROUND THE WORLD.
>100K
10K-100K
<10K
AVERAGE FACEBOOK PAGE POST
ENGAGEMENT RATE*: PAGES
WITH FEWER THAN 10,000 FANS
AVERAGE FACEBOOK PAGE POST
ENGAGEMENT RATE*: PAGES
WITH 10,000 – 100,000 FANS
AVERAGE FACEBOOK PAGE POST
ENGAGEMENT RATE*: PAGES
WITH MORE THAN 100,000 FANS
0.39% 0.23% 0.07%
COMPARING THE AVERAGE FACEBOOK PAGE POST ENGAGEMENT RATE ACROSS PAGES WITH DIFFERENT NUMBERS OF FANS
FACEBOOK POST ENGAGEMENT RATE BY PAGE SIZE
YOUTUBE
88
APR
2021
SOURCES: KEPIOS ANALYSIS (APR 2021), BASED ON DATA PUBLISHED IN YOUTUBE’S MARKETING MATERIALS AND GOOGLE’S SELF-SERVICE ADVERTISING TOOLS. *NOTES: GOOGLE DOES NOT
OFFER YOUTUBE TARGETING ACROSS ALL COUNTRIES IN ITS SELF-SERVICE AD TOOLS. VALUES BASED ON DATA FOR AVAILABLE MARKETS ONLY. GOOGLE’S TOOLS DO NOT PUBLISH AUDIENCE
DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT GOOGLE REPORTS
CAN BE REACHED USING
ADVERTS ON YOUTUBE
TOTAL NUMBER OF
HOURS OF VIDEO
WATCHED ON
YOUTUBE EACH DAY
SHARE OF TOTAL
YOUTUBE WATCH TIME
THAT TAKES PLACE
ON MOBILE DEVICES
YOUTUBE’S FEMALE
AD AUDIENCE AS A
PERCENTAGE OF ITS TOTAL
ADVERTISING AUDIENCE*
YOUTUBE’S MALE
AD AUDIENCE AS A
PERCENTAGE OF ITS TOTAL
ADVERTISING AUDIENCE*
2.29 1 70% 45.8% 54.2%
BILLION BILLION
ESSENTIAL HEADLINES FOR YOUTUBE USE AROUND THE WORLD
YOUTUBE OVERVIEW
89
APR
2021
6.3%
9.1%
7.8%
5.9%
4.3% 4.0%
8.7%
12.1%
9.2%
6.3%
4.2%
3.7%
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: KEPIOS ANALYSIS (APR 2021) BASED ON DATA PUBLISHED IN GOOGLE’S SELF-SERVICE ADVERTISING TOOLS. *NOTES: PERCENTAGES REPRESENT SHARE OF TOTAL AUDIENCE, NOT JUST
AUDIENCES AGED 18+, SO WILL NOT SUM TO 100%. BASED ON DATA FOR AVAILABLE MARKETS ONLY. GOOGLE’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’
OR ‘FEMALE’. *ADVISORY: DATA SHOWN HERE REPRESENT YOUTUBE’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL MONTHLY ACTIVE USERS.
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
SHARE OF YOUTUBE’S ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF YOUTUBE’S ADVERTISING AUDIENCE
90
APR
2021
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN GOOGLE’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED
SOLELY ON COUNTRIES FOR WHICH DATA ARE AVAILABLE AT THE TIME OF REPORT PUBLICATION. VALUES IN THE “% POP. 18+” COLUMN COMPARE YOUTUBE’S AUDIENCE AGED 18+ TO TOTAL
POPULATION AGED 18+. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: BASE CHANGES.
# COUNTRY OR TERRITORY REACH % POP. 18+
# COUNTRY OR TERRITORY REACH % POP. 18+
11 UNITED KINGDOM 53,000,000 83.9%
12 TURKEY 50,600,000 64.8%
13 FRANCE 49,600,000 83.9%
14 SOUTH KOREA 43,100,000 86.3%
15 EGYPT 40,500,000 47.8%
16 ITALY 39,300,000 66.9%
17 SPAIN 37,400,000 84.8%
18 THAILAND 37,300,000 54.3%
19 PAKISTAN 36,100,000 21.3%
20 CANADA 32,200,000 89.7%
01 INDIA 448,000,000 36.3%
02 UNITED STATES 240,000,000 78.7%
03 BRAZIL 127,000,000 64.6%
04 INDONESIA 107,000,000 42.5%
05 RUSSIA 99,000,000 74.1%
06 JAPAN 93,800,000 79.0%
07 MEXICO 74,100,000 63.2%
08 GERMANY 66,000,000 82.4%
09 VIETNAM 55,700,000 61.5%
10 PHILIPPINES 54,200,000 59.5%
COUNTRIES AND TERRITORIES WITH THE LARGEST YOUTUBE ADVERTISING AUDIENCES
YOUTUBE AD REACH RANKING
INSTAGRAM
92
APR
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON INSTAGRAM
INSTAGRAM’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN INSTAGRAM’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT INSTAGRAM
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT INSTAGRAM
REPORTS IS MALE*
1.29 21.0% +5.4% 51.1% 48.9%
BILLION +66 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON INSTAGRAM
INSTAGRAM: ADVERTISING AUDIENCE OVERVIEW
93
APR
2021
3.8%
14.0%
15.6%
8.6%
4.8%
2.3%
1.3%
3.7%
15.6%
17.2%
7.2%
3.5%
1.5%
0.9%
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS
OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT INSTAGRAM’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL
MONTHLY ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES.
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
SHARE OF INSTAGRAM’S ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF INSTAGRAM’S ADVERTISING AUDIENCE
94
APR
2021
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). NOTE: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY
ON COUNTRIES FOR WHICH DATA ARE AVAILABLE AT THE TIME OF REPORT PUBLICATION. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.
 COMPARABILITY ADVISORY: BASE CHANGES.
# COUNTRY OR TERRITORY REACH ▲QOQ # COUNTRY OR TERRITORY REACH ▲QOQ
01 INDIA 150,000,000 +7.1%
02 UNITED STATES 140,000,000 0%
03 BRAZIL 100,000,000 +1.0%
04 INDONESIA 86,000,000 +1.2%
05 RUSSIA 57,000,000 +1.8%
06 TURKEY 47,000,000 +2.2%
07 JAPAN 45,000,000 +18.4%
08= MEXICO 34,000,000 +6.3%
08= UNITED KINGDOM 34,000,000 +9.7%
10 GERMANY 30,000,000 +15.4%
11 ITALY 28,000,000 +12.0%
12 FRANCE 26,000,000 +8.3%
13 SPAIN 24,000,000 +14.3%
14 ARGENTINA 21,000,000 0%
15= SOUTH KOREA 17,000,000 +6.3%
15= PHILIPPINES 17,000,000 +13.3%
15= THAILAND 17,000,000 +6.3%
18 COLOMBIA 16,000,000 0%
19= CANADA 15,000,000 0%
19= EGYPT 15,000,000 +7.1%
19= SAUDI ARABIA 15,000,000 0%
19= UKRAINE 15,000,000 +7.1%
COUNTRIES AND TERRITORIES WITH THE LARGEST INSTAGRAM ADVERTISING AUDIENCES
INSTAGRAM AD REACH RANKING
95
APR
2021
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED APR
2021). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.
 COMPARABILITY ADVISORY: BASE CHANGES.
#
COUNTRY OR
TERRITORY
REACH OF
POP. 13+
TOTAL
REACH
QOQ
CHANGE
#
COUNTRY OR
TERRITORY
REACH OF
POP. 13+
TOTAL
REACH
QOQ
CHANGE
01
02
03
04
05
06
07
08
09
10
11 BAHRAIN 63.1% 920,000 +3.4%
12 PANAMA 62.5% 2,100,000 +5.0%
13 CHILE 62.4% 10,000,000 +3.1%
14 GUAM 61.5% 83,000 0%
15 IRELAND 61.2% 2,500,000 +13.6%
16 PORTUGAL 60.7% 5,500,000 +14.6%
17 KYRGYZSTAN 59.9% 2,800,000 +3.7%
18 MALTA 59.5% 230,000 -4.2%
19 URUGUAY 59.2% 1,700,000 0%
20 ARUBA 59.1% 54,000 0%
01 KAZAKHSTAN 78.5% 11,000,000 0%
02 ICELAND 76.9% 220,000 +15.8%
03 SWEDEN 74.5% 6,400,000 +12.3%
04 CYPRUS 74.0% 770,000 +14.9%
05 BRUNEI 73.1% 260,000 +4.0%
06 TURKEY 69.7% 47,000,000 +2.2%
07 KUWAIT 68.3% 2,400,000 +4.3%
08 ANDORRA 66.8% 46,000 +21.1%
09 NORWAY 66.7% 3,100,000 +14.8%
10 CAYMAN IS. 65.9% 37,000 +2.8%
COUNTRIES AND TERRITORIES* WITH THE LARGEST INSTAGRAM ADVERTISING AUDIENCES COMPARED TO POPULATION AGED 13+
ELIGIBLE AUDIENCE REACH RATE RANKING: INSTAGRAM
96
APR
2021
SOURCE: LOCOWISE (APR 2021). FIGURES REPRESENT AVERAGES FOR Q1 2021. NOTES: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT INSTAGRAM BUSINESS ACCOUNTS.
VALUES MAY NOT SUM TO 100% DUE TO ROUNDING.
AVERAGE MONTHLY
GROWTH IN
ACCOUNT FOLLOWERS
AVERAGE NUMBER
OF MAIN FEED
POSTS PER DAY
PHOTO POSTS AS
A PERCENTAGE OF
ALL MAIN FEED POSTS
VIDEO POSTS AS
A PERCENTAGE OF
ALL MAIN FEED POSTS
CAROUSEL POSTS AS
A PERCENTAGE OF
ALL MAIN FEED POSTS
+1.71% 1.58 64.4% 16.8% 18.8%
AVERAGE ACCOUNT GROWTH AND PUBLISHING BENCHMARKS FOR INSTAGRAM BUSINESS ACCOUNTS
INSTAGRAM BUSINESS ACCOUNT BENCHMARKS
97
APR
2021
SOURCE: LOCOWISE (APR 2021). FIGURES REPRESENT AVERAGES FOR Q1 2021. *NOTE: “ENGAGEMENT RATE” (AS USED HERE) REFERS TO THE COMBINED NUMBER OF LIKES AND COMMENTS
ON A POST COMPARED TO THE NUMBER OF ACCOUNT FOLLOWERS AT THE TIME OF POST PUBLICATION. ADVISORY: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT
ACCOUNTS, AND ACCOUNTS WITH A LARGER FOLLOWING WILL TYPICALLY EXPERIENCE SIGNIFICANTLY LOWER ENGAGEMENT RATES vs. THE AVERAGES CITED HERE.
AVERAGE
ENGAGEMENT RATE
FOR ALL POST TYPES
AVERAGE
ENGAGEMENT RATE
FOR PHOTO POSTS
AVERAGE
ENGAGEMENT RATE
FOR VIDEO POSTS
AVERAGE
ENGAGEMENT RATE
FOR CAROUSEL POSTS
0.84% 0.84% 0.60% 1.04%
AVERAGE ENGAGEMENT RATES* FOR POSTS PUBLISHED BY INSTAGRAM BUSINESS ACCOUNTS
INSTAGRAM ENGAGEMENT BENCHMARKS
98
APR
2021
SOURCE: LOCOWISE (APR 2021). FIGURES REPRESENT AVERAGES FOR Q1 2021. *NOTE: “ENGAGEMENT RATE” (AS USED HERE) REFERS TO THE COMBINED NUMBER OF LIKES AND COMMENTS
ON A POST COMPARED TO THE NUMBER OF ACCOUNT FOLLOWERS AT THE TIME OF POST PUBLICATION. ADVISORY: FIGURES REPRESENT AVERAGES FOR BUSINESS ACCOUNTS ACROSS A
VARIETY OF DIFFERENT CATEGORIES AND COUNTRIES.
>100K
10K-100K
<10K
AVERAGE INSTAGRAM ENGAGEMENT
RATE*: BUSINESS ACCOUNTS WITH
FEWER THAN 10,000 FOLLOWERS
AVERAGE INSTAGRAM ENGAGEMENT
RATE*: BUSINESS ACCOUNTS WITH
10,000 – 100,000 FOLLOWERS
AVERAGE INSTAGRAM ENGAGEMENT
RATE*: BUSINESS ACCOUNTS WITH
MORE THAN 100,000 FOLLOWERS
1.25% 1.00% 0.73%
COMPARING THE AVERAGE ENGAGEMENT RATE OF INSTAGRAM POSTS PUBLISHED BY BUSINESS ACCOUNTS WITH DIFFERENT NUMBERS OF FOLLOWERS
INSTAGRAM ENGAGEMENT RATES BY FOLLOWERS
FACEBOOK MESSENGER
100
APR
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.01 16.6% -3.7% 43.8% 56.2%
BILLION -39 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
FACEBOOK MESSENGER: AD AUDIENCE OVERVIEW
101
APR
2021
2.5%
9.9%
13.8%
8.1%
5.0%
2.9%
1.7%
3.0%
14.8%
19.7%
9.6%
5.0%
2.6%
1.6%
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS
OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORIES: DATA ON THIS CHART REPRESENT FACEBOOK MESSENGER’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE
SHARES OF TOTAL MONTHLY ACTIVE USERS. SOME AD FORMATS ARE NOT AVAILABLE IN ALL COUNTRIES, WHICH MAY AFFECT DATA.  COMPARABILITY ADVISORY: BASE CHANGES.
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
SHARE OF FACEBOOK MESSENGER’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF MESSENGER’S ADVERTISING AUDIENCE
102
APR
2021
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.
 COMPARABILITY ADVISORY: BASE CHANGES.
# COUNTRY OR TERRITORY REACH ▲QOQ # COUNTRY OR TERRITORY REACH ▲QOQ
01 INDIA 130,000,000 -7.1%
02 BRAZIL 70,000,000 -9.1%
03 MEXICO 64,000,000 -3.0%
04 VIETNAM 53,000,000 0%
05 PHILIPPINES 47,000,000 +4.4%
06 THAILAND 37,000,000 0%
07 EGYPT 34,000,000 +3.0%
08 INDONESIA 30,000,000 -3.2%
09 UNITED KINGDOM 28,000,000 -6.7%
10 BANGLADESH 27,000,000 +8.0%
11 COLOMBIA 21,000,000 -4.5%
12= ITALY 18,000,000 -10.0%
12= TURKEY 18,000,000 -14.3%
14 IRAQ 17,000,000 0%
15 POLAND 16,000,000 -5.9%
16= ALGERIA 15,000,000 +7.1%
16= GERMANY 15,000,000 -11.8%
16= PERU 15,000,000 +15.4%
19 ARGENTINA 14,000,000 -12.5%
20= MALAYSIA 13,000,000 -7.1%
20= MYANMAR 13,000,000 -23.5%
20= PAKISTAN 13,000,000 +8.3%
COUNTRIES AND TERRITORIES WITH THE LARGEST FACEBOOK MESSENGER ADVERTISING AUDIENCES
FACEBOOK MESSENGER AD REACH RANKING
103
APR
2021
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED APR
2021). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. *ADVISORIES: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.
 COMPARABILITY ADVISORY: BASE CHANGES.
#
COUNTRY OR
TERRITORY
REACH OF
POP. 13+
TOTAL
REACH
QOQ
CHANGE
#
COUNTRY OR
TERRITORY
REACH OF
POP. 13+
TOTAL
REACH
QOQ
CHANGE
11 PALESTINE 69.7% 2,400,000 0%
12 CYPRUS 69.2% 720,000 -2.7%
13 ARUBA 69.0% 63,000 -7.4%
14 FIJI 68.4% 460,000 0%
15 VIETNAM 67.9% 53,000,000 0%
16 SAMOA 67.0% 90,000 -2.2%
17 NEW ZEALAND 66.8% 2,700,000 -3.6%
18 AMERICAN SAMOA 66.3% 28,000 0%
19 NORWAY 64.6% 3,000,000 -3.2%
20 LITHUANIA 64.5% 1,500,000 0%
01 MONGOLIA 92.1% 2,200,000 +4.8%
02 MALTA 82.7% 320,000 -3.0%
03 ICELAND 80.4% 230,000 0%
04 LIBYA 77.8% 4,100,000 +2.5%
05 GREENLAND 77.2% 36,000 -2.7%
06 TONGA 75.2% 56,000 +3.7%
07 GUAM 74.2% 100,000 -9.1%
08 BHUTAN 71.8% 440,000 +2.3%
09 GEORGIA 70.3% 2,300,000 0%
10 FRENCH POLYNESIA 69.9% 160,000 0%
COUNTRIES AND TERRITORIES* WITH THE LARGEST FACEBOOK MESSENGER ADVERTISING AUDIENCES COMPARED TO POPULATION AGED 13+
ELIGIBLE AUDIENCE REACH RATE RANKING: MESSENGER
LINKEDIN
105
APR
2021
SOURCE: LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (APR 2021).*NOTES: LINKEDIN’S TOOLS REPORT TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS, SO FIGURES ON THIS CHART ARE NOT
COMPARABLE WITH SIMILAR DATA POINTS FOR OTHER PLATFORMS. LINKEDIN DOES NOT REPORT AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER SHARE FIGURES
HAVE BEEN EXTRAPOLATED FROM AVAILABLE DATA. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT LINKEDIN REPORTS
CAN BE REACHED WITH
ADVERTS ON LINKEDIN
LINKEDIN’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 18+
QUARTER-ON-
QUARTER CHANGE
IN LINKEDIN’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT LINKEDIN
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT LINKEDIN
REPORTS IS MALE*
745.6 13.3% +2.5% 42.8% 57.2%
MILLION +18 MILLION
LINKEDIN: ADVERTISING AUDIENCE OVERVIEW
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON LINKEDIN
106
APR
2021
8.5%
26.7%
7.2%
1.1%
10.8%
33.4%
10.3%
2.0%
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (APR 2021), BASED ON SHARE OF AVAILABLE DATA FOR GENDER AND AGE GROUP.
*ADVISORY: DATA ON THIS CHART REPRESENT LINKEDIN’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL MEMBERS OR ACTIVE USERS.
 COMPARABILITY ADVISORY: BASE CHANGES.
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 54
YEARS OLD
55+
YEARS OLD
SHARE OF LINKEDIN’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF LINKEDIN’S ADVERTISING AUDIENCE
107
APR
2021
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.
 COMPARABILITY ADVISORY: BASE CHANGES.
# COUNTRY OR TERRITORY REACH ▲QOQ # COUNTRY OR TERRITORY REACH ▲QOQ
01 UNITED STATES 170,000,000 0%
02 INDIA 75,000,000 +5.6%
03 CHINA 50,000,000 0%
04 BRAZIL 48,000,000 +6.7%
05 UNITED KINGDOM 31,000,000 +3.3%
06 FRANCE 22,000,000 +4.8%
07= CANADA 18,000,000 0%
07= INDONESIA 18,000,000 +5.9%
09 MEXICO 16,000,000 0%
10 ITALY 15,000,000 0%
11 SPAIN 14,000,000 0%
12= AUSTRALIA 12,000,000 0%
12= GERMANY 12,000,000 0%
14= PHILIPPINES 10,000,000 +4.2%
14= TURKEY 10,000,000 +2.0%
16 COLOMBIA 9,500,000 +5.6%
17 NETHERLANDS 9,300,000 +2.2%
18= ARGENTINA 8,600,000 +2.4%
18= SOUTH AFRICA 8,600,000 +3.6%
20= PAKISTAN 7,000,000 +2.9%
20= RUSSIAN FEDERATION 7,000,000 0%
22 PERU 6,300,000 +1.6%
COUNTRIES AND TERRITORIES WITH THE LARGEST LINKEDIN ADVERTISING AUDIENCES
LINKEDIN AD REACH RANKING
108
APR
2021
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (APR 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED APR
2021). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF 50,000+. ADVISORIES: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS. “REACH OF POP. 18+”
VALUES SHOULD NOT TECHNICALLY EXCEED 100%, BUT DATA ARE SHOWN ‘AS-IS’, TO ENABLE READERS TO MAKE THEIR OWN JUDGMENTS. COMPARABILITY ADVISORY: BASE CHANGES.
#
COUNTRY OR
TERRITORY
REACH OF
POP. 18+
TOTAL
REACH
QOQ
CHANGE
#
COUNTRY OR
TERRITORY
REACH OF
POP. 18+
TOTAL
REACH
QOQ
CHANGE
11 ARUBA 61.7% 52,000 +2.0%
12 NEW ZEALAND 61.7% 2,300,000 +4.5%
13 U.A.E. 60.6% 5,000,000 +4.2%
14 AUSTRALIA 60.5% 12,000,000 0%
15 DENMARK 60.1% 2,800,000 +3.7%
16 MALTA 60.0% 220,000 0%
17 CANADA 58.4% 18,000,000 0%
18 UNITED KINGDOM 57.5% 31,000,000 +3.3%
19 LUXEMBOURG 56.4% 290,000 0%
20 CURAÇAO 56.1% 72,000 +1.4%
01 AMERICAN SAMOA 103.0%* 38,000 0%
02 BERMUDA 100.7%* 50,000 0%
03 ICELAND 94.9% 250,000 +4.2%
04 CAYMAN IS. 85.9% 45,000 +2.3%
05 ANDORRA 81.8% 53,000 +1.9%
06 U.S. VIRGIN IS. 74.8% 60,000 +1.7%
07 NETHERLANDS 67.0% 9,300,000 +2.2%
08 UNITED STATES 65.7% 170,000,000 0%
09 IRELAND 64.0% 2,400,000 +4.3%
10 SINGAPORE 61.9% 3,100,000 +3.3%
COUNTRIES AND TERRITORIES* WITH THE LARGEST LINKEDIN ADVERTISING AUDIENCES COMPARED TO POPULATION AGED 18+
ELIGIBLE AUDIENCE REACH RATE RANKING: LINKEDIN
SNAPCHAT
110
APR
2021
SOURCE: SNAP’S SELF-SERVICE ADVERTISING TOOLS (APR 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS
OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT FIGURES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.
POTENTIAL AUDIENCE*
THAT SNAP REPORTS
CAN BE REACHED WITH
ADVERTS ON SNAPCHAT
SNAPCHAT’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN SNAPCHAT’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT SNAPCHAT
REPORTS IS MALE*
528.2 8.6% +6.0% 56.1% 42.5%
MILLION +30 MILLION
SNAPCHAT: ADVERTISING AUDIENCE OVERVIEW
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
111
APR
2021
12.4%
11.1%
9.4%
11.9%
8.7%
2.7%
8.4%
9.4%
8.7%
9.9%
4.9%
1.3%
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN SNAP’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). NOTE: SNAP’S TOOLS DO NOT PUBLISH DATA FOR GENDERS OTHER THAN ‘MALE’
OR ‘FEMALE’, BUT FIGURES PUBLISHED IN THESE TOOLS FOR TOTAL AUDIENCE ARE HIGHER THAN THE SUM OF MALE AND FEMALE AUDIENCES, SO SHARE FIGURES MAY NOT SUM TO 100%.
*ADVISORY: DATA ON THIS CHART REPRESENT SNAPCHAT’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL ACTIVE USERS.
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
13 – 17
YEARS OLD
18 – 20
YEARS OLD
21 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 49
YEARS OLD
50+
YEARS OLD
SHARE OF SNAPCHAT’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF SNAPCHAT’S ADVERTISING AUDIENCE
112
APR
2021
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN SNAP’S SELF-SERVICE ADVERTISING TOOLS (APR 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED APR 2021).
*NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY ON COUNTRIES FOR WHICH DATA ARE AVAILABLE AT THE TIME OF PUBLICATION. ADVISORY: “REACH” MAY
NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: BASE CHANGES.
# COUNTRY OR TERRITORY REACH ▲QOQ # COUNTRY OR TERRITORY REACH ▲QOQ
11 TURKEY 12,150,000 +9.5%
12 EGYPT 12,050,000 +12.6%
13 BRAZIL 11,150,000 -6.7%
14 CANADA 10,500,000 +1.0%
15 RUSSIA 8,600,000 0%
16 NIGERIA 7,850,000 +18.0%
17 AUSTRALIA 7,550,000 0%
18 COLOMBIA 6,550,000 +8.3%
19 NETHERLANDS 6,000,000 +3.4%
20 ALGERIA 5,450,000 +9.0%
01 UNITED STATES 108,650,000 +0.6%
02 INDIA 93,950,000 +26.4%
03 FRANCE 24,800,000 +1.2%
04 UNITED KINGDOM 21,300,000 +0.9%
05 SAUDI ARABIA 20,350,000 +3.8%
06 MEXICO 18,200,000 +1.4%
07 GERMANY 15,600,000 +1.6%
08 PAKISTAN 13,900,000 +25.2%
09 PHILIPPINES 13,250,000 +3.9%
10 IRAQ 12,450,000 +10.7%
COUNTRIES AND TERRITORIES WITH THE LARGEST SNAPCHAT ADVERTISING AUDIENCES
SNAPCHAT AD REACH RANKING
113
APR
2021
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN SNAP’S SELF-SERVICE ADVERTISING TOOLS (APR 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED APR
2021). *NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY ON COUNTRIES FOR WHICH DATA ARE AVAILABLE AT THE TIME OF PUBLICATION. ONLY INCLUDES
COUNTRIES AND TERRITORIES WITH POPULATIONS OF 50,000+. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: BASE CHANGES.
#
COUNTRY OR
TERRITORY
REACH OF
POP. 13+
TOTAL
REACH
QOQ
CHANGE
#
COUNTRY OR
TERRITORY
REACH OF
POP. 13+
TOTAL
REACH
QOQ
CHANGE
11 NETHERLANDS 40.4% 6,000,000 +3.4%
12 JORDAN 40.0% 2,950,000 +7.3%
13 UNITED STATES 38.8% 108,650,000 +0.6%
14 OMAN 37.5% 1,550,000 +10.7%
15 UNITED KINGDOM 36.9% 21,300,000 +0.9%
16 NEW ZEALAND 35.9% 1,450,000 0%
17 AUSTRALIA 35.3% 7,550,000 0%
18 PALESTINE 33.4% 1,150,000 +4.5%
19 PUERTO RICO 33.2% 825,000 +17.0%
20 U.A.E. 32.9% 2,850,000 +5.6%
01 SAUDI ARABIA 73.8% 20,350,000 +3.8%
02 NORWAY 71.0% 3,300,000 0%
03 LUXEMBOURG 67.2% 367,500 +4.3%
04 KUWAIT 56.9% 2,000,000 0%
05 DENMARK 51.0% 2,550,000 0%
06 IRELAND 48.9% 2,000,000 +2.6%
07 SWEDEN 47.7% 4,100,000 0%
08 IRAQ 45.5% 12,450,000 +10.7%
09 FRANCE 44.7% 24,800,000 +1.2%
10 BAHRAIN 42.2% 615,000 +5.1%
COUNTRIES AND TERRITORIES* WITH THE LARGEST SNAPCHAT ADVERTISING AUDIENCES COMPARED TO POPULATION AGED 13+
ELIGIBLE AUDIENCE REACH RATE RANKING: SNAPCHAT
TWITTER
115
APR
2021
SOURCE: TWITTER’S SELF-SERVICE ADVERTISING TOOLS (APR 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTE: TWITTER DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR
GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. GENDER SHARE FIGURES EXTRAPOLATED FROM AVAILABLE DATA. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS,
OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: LARGE BASE CHANGES. DATA REPORTED BY TWITTER’S SELF-SERVICE TOOLS ARE SUBJECT TO SIGNIFICANT FLUCTUATION.
POTENTIAL AUDIENCE*
THAT TWITTER REPORTS
CAN BE REACHED WITH
ADVERTS ON TWITTER
TWITTER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN TWITTER’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT TWITTER
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT TWITTER
REPORTS IS MALE*
395.9 6.5% +12.1% 36.3% 63.7%
MILLION +43 MILLION
TWITTER: ADVERTISING AUDIENCE OVERVIEW
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON TWITTER
116
APR
2021
2.6%
7.7%
12.9%
6.9%
6.0%
4.0%
9.4%
25.6%
13.8%
11.1%
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN TWITTER’S SELF-SERVICE ADVERTISING TOOLS (APR 2021), BASED ON MID-POINTS OF PUBLISHED RANGES FOR GENDER AND AGE GROUP.
NOTE: TWITTER’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA REPRESENT TWITTER’S ADVERTISING AUDIENCE ONLY, AND MAY
NOT CORRELATE WITH ACTIVE USERS. DATA REPORTED BY TWITTER’S SELF-SERVE ADVERTISING TOOLS ARE SUBJECT TO SIGNIFICANT FLUCTUATION.
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
13 –17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 49
YEARS OLD
50+
YEARS OLD
SHARE OF TWITTER’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF TWITTER’S ADVERTISING AUDIENCE
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
Digital 2021 April Global Statshot Report v01
1 of 200

Recommended

Digital 2022 Italy (February 2022) v02 by
Digital 2022 Italy (February 2022) v02Digital 2022 Italy (February 2022) v02
Digital 2022 Italy (February 2022) v02DataReportal
128.2K views115 slides
Digital 2022: Essential Snapchat Stats for Q1 2022 v01 by
Digital 2022: Essential Snapchat Stats for Q1 2022 v01Digital 2022: Essential Snapchat Stats for Q1 2022 v01
Digital 2022: Essential Snapchat Stats for Q1 2022 v01DataReportal
8.6K views91 slides
Digital 2021 July Global Statshot Report v02 by
Digital 2021 July Global Statshot Report v02Digital 2021 July Global Statshot Report v02
Digital 2021 July Global Statshot Report v02DataReportal
579.1K views211 slides
Digital 2023 Belgium (February 2023) v01 by
Digital 2023 Belgium (February 2023) v01Digital 2023 Belgium (February 2023) v01
Digital 2023 Belgium (February 2023) v01DataReportal
1.8K views121 slides
Digital 2022: Essential LinkedIn Stats for Q2 2022 v01 by
Digital 2022: Essential LinkedIn Stats for Q2 2022 v01Digital 2022: Essential LinkedIn Stats for Q2 2022 v01
Digital 2022: Essential LinkedIn Stats for Q2 2022 v01DataReportal
8.2K views279 slides
Digital 2021 Hungary (January 2021) v01 by
Digital 2021 Hungary (January 2021) v01Digital 2021 Hungary (January 2021) v01
Digital 2021 Hungary (January 2021) v01DataReportal
8.4K views86 slides

More Related Content

What's hot

Digital 2022: Essential Facebook Stats for Q1 2022 v01 by
Digital 2022: Essential Facebook Stats for Q1 2022 v01Digital 2022: Essential Facebook Stats for Q1 2022 v01
Digital 2022: Essential Facebook Stats for Q1 2022 v01DataReportal
52.8K views289 slides
Digital 2022 Global Overview Report Essentials.pdf by
Digital 2022 Global Overview Report Essentials.pdfDigital 2022 Global Overview Report Essentials.pdf
Digital 2022 Global Overview Report Essentials.pdfWalidMorchid
181 views300 slides
Digital 2022: Essential Instagram Stats for Q1 2022 v01 by
Digital 2022: Essential Instagram Stats for Q1 2022 v01Digital 2022: Essential Instagram Stats for Q1 2022 v01
Digital 2022: Essential Instagram Stats for Q1 2022 v01DataReportal
19.8K views280 slides
Digital 2022: Essential Snapchat Stats for Q2 2022 v01 by
Digital 2022: Essential Snapchat Stats for Q2 2022 v01Digital 2022: Essential Snapchat Stats for Q2 2022 v01
Digital 2022: Essential Snapchat Stats for Q2 2022 v01DataReportal
7.4K views91 slides
Digital 2022: Essential Facebook Stats for Q2 2022 v01 by
Digital 2022: Essential Facebook Stats for Q2 2022 v01Digital 2022: Essential Facebook Stats for Q2 2022 v01
Digital 2022: Essential Facebook Stats for Q2 2022 v01DataReportal
57.6K views288 slides
Digital 2022 April Global Statshot Report (Apr 2022) v01 by
Digital 2022 April Global Statshot Report (Apr 2022) v01Digital 2022 April Global Statshot Report (Apr 2022) v01
Digital 2022 April Global Statshot Report (Apr 2022) v01DataReportal
684.7K views298 slides

What's hot(20)

Digital 2022: Essential Facebook Stats for Q1 2022 v01 by DataReportal
Digital 2022: Essential Facebook Stats for Q1 2022 v01Digital 2022: Essential Facebook Stats for Q1 2022 v01
Digital 2022: Essential Facebook Stats for Q1 2022 v01
DataReportal52.8K views
Digital 2022 Global Overview Report Essentials.pdf by WalidMorchid
Digital 2022 Global Overview Report Essentials.pdfDigital 2022 Global Overview Report Essentials.pdf
Digital 2022 Global Overview Report Essentials.pdf
WalidMorchid181 views
Digital 2022: Essential Instagram Stats for Q1 2022 v01 by DataReportal
Digital 2022: Essential Instagram Stats for Q1 2022 v01Digital 2022: Essential Instagram Stats for Q1 2022 v01
Digital 2022: Essential Instagram Stats for Q1 2022 v01
DataReportal19.8K views
Digital 2022: Essential Snapchat Stats for Q2 2022 v01 by DataReportal
Digital 2022: Essential Snapchat Stats for Q2 2022 v01Digital 2022: Essential Snapchat Stats for Q2 2022 v01
Digital 2022: Essential Snapchat Stats for Q2 2022 v01
DataReportal7.4K views
Digital 2022: Essential Facebook Stats for Q2 2022 v01 by DataReportal
Digital 2022: Essential Facebook Stats for Q2 2022 v01Digital 2022: Essential Facebook Stats for Q2 2022 v01
Digital 2022: Essential Facebook Stats for Q2 2022 v01
DataReportal57.6K views
Digital 2022 April Global Statshot Report (Apr 2022) v01 by DataReportal
Digital 2022 April Global Statshot Report (Apr 2022) v01Digital 2022 April Global Statshot Report (Apr 2022) v01
Digital 2022 April Global Statshot Report (Apr 2022) v01
DataReportal684.7K views
Digital 2022 Local Country Headlines Report (January 2022) v02 by DataReportal
Digital 2022 Local Country Headlines Report (January 2022) v02Digital 2022 Local Country Headlines Report (January 2022) v02
Digital 2022 Local Country Headlines Report (January 2022) v02
DataReportal460.9K views
Digital 2023 Global Overview Report - Data Reportal by Mohamed Mahdy
Digital 2023 Global Overview Report - Data ReportalDigital 2023 Global Overview Report - Data Reportal
Digital 2023 Global Overview Report - Data Reportal
Mohamed Mahdy2.5K views
Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01 by DataReportal
Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01
Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01
DataReportal3.6K views
Digital 2022: Essential Facebook Messenger Stats for Q1 2022 v01 by DataReportal
Digital 2022: Essential Facebook Messenger Stats for Q1 2022 v01Digital 2022: Essential Facebook Messenger Stats for Q1 2022 v01
Digital 2022: Essential Facebook Messenger Stats for Q1 2022 v01
DataReportal4.8K views
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02 by DataReportal
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02Digital 2023 Global Overview Report (Summary Version) (January 2023) v02
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02
DataReportal38.5K views
Digital 2022: Essential Snapchat Stats for Q3 2022 v01 by DataReportal
Digital 2022: Essential Snapchat Stats for Q3 2022 v01Digital 2022: Essential Snapchat Stats for Q3 2022 v01
Digital 2022: Essential Snapchat Stats for Q3 2022 v01
DataReportal10.5K views
Digital 2022: Essential Facebook Messenger Stats for Q3 2022 v01 by DataReportal
Digital 2022: Essential Facebook Messenger Stats for Q3 2022 v01Digital 2022: Essential Facebook Messenger Stats for Q3 2022 v01
Digital 2022: Essential Facebook Messenger Stats for Q3 2022 v01
DataReportal4.7K views
Digital 2022 Japan (February 2022) v01 by DataReportal
Digital 2022 Japan (February 2022) v01Digital 2022 Japan (February 2022) v01
Digital 2022 Japan (February 2022) v01
DataReportal33K views
Digital 2022 Madagascar (February 2022) v01 by DataReportal
Digital 2022 Madagascar (February 2022) v01Digital 2022 Madagascar (February 2022) v01
Digital 2022 Madagascar (February 2022) v01
DataReportal4.9K views
Digital 2023 Austria (February 2023) v01 by DataReportal
Digital 2023 Austria (February 2023) v01Digital 2023 Austria (February 2023) v01
Digital 2023 Austria (February 2023) v01
DataReportal1.7K views
Digital 2022 Estonia (February 2022) v01 by DataReportal
Digital 2022 Estonia (February 2022) v01Digital 2022 Estonia (February 2022) v01
Digital 2022 Estonia (February 2022) v01
DataReportal4.4K views
Digital 2022 Vanuatu (February 2022) v01 by DataReportal
Digital 2022 Vanuatu (February 2022) v01Digital 2022 Vanuatu (February 2022) v01
Digital 2022 Vanuatu (February 2022) v01
DataReportal3.1K views
Digital 2022: Essential TikTok Stats for Q2 2022 v01 by DataReportal
Digital 2022: Essential TikTok Stats for Q2 2022 v01Digital 2022: Essential TikTok Stats for Q2 2022 v01
Digital 2022: Essential TikTok Stats for Q2 2022 v01
DataReportal25.3K views
Digital 2023 South Korea (February 2023) v01 by DataReportal
Digital 2023 South Korea (February 2023) v01Digital 2023 South Korea (February 2023) v01
Digital 2023 South Korea (February 2023) v01
DataReportal966 views

Similar to Digital 2021 April Global Statshot Report v01

Digital 2021 July Global Statshot Report v02 July 2021 by
 Digital 2021 July Global Statshot Report v02  July 2021 Digital 2021 July Global Statshot Report v02  July 2021
Digital 2021 July Global Statshot Report v02 July 2021Social media Club Tunisia
137 views211 slides
Digital 2021 Democratic Republic of the Congo (January 2021) v01 by
Digital 2021 Democratic Republic of the Congo (January 2021) v01Digital 2021 Democratic Republic of the Congo (January 2021) v01
Digital 2021 Democratic Republic of the Congo (January 2021) v01DataReportal
10.4K views58 slides
Digital 2021 Bosnia and Herzegovina (January 2021) v01 by
Digital 2021 Bosnia and Herzegovina (January 2021) v01Digital 2021 Bosnia and Herzegovina (January 2021) v01
Digital 2021 Bosnia and Herzegovina (January 2021) v01DataReportal
2.8K views61 slides
Digital 2021 Russian Federation (January 2021) v01 by
Digital 2021 Russian Federation (January 2021) v01Digital 2021 Russian Federation (January 2021) v01
Digital 2021 Russian Federation (January 2021) v01DataReportal
28K views105 slides
Digital 2021 Dominican Republic (January 2021) v01 by
Digital 2021 Dominican Republic (January 2021) v01Digital 2021 Dominican Republic (January 2021) v01
Digital 2021 Dominican Republic (January 2021) v01DataReportal
7.9K views79 slides
Digital 2021 Republic of the Congo (January 2021) v01 by
Digital 2021 Republic of the Congo (January 2021) v01Digital 2021 Republic of the Congo (January 2021) v01
Digital 2021 Republic of the Congo (January 2021) v01DataReportal
2.7K views60 slides

Similar to Digital 2021 April Global Statshot Report v01(20)

Digital 2021 Democratic Republic of the Congo (January 2021) v01 by DataReportal
Digital 2021 Democratic Republic of the Congo (January 2021) v01Digital 2021 Democratic Republic of the Congo (January 2021) v01
Digital 2021 Democratic Republic of the Congo (January 2021) v01
DataReportal10.4K views
Digital 2021 Bosnia and Herzegovina (January 2021) v01 by DataReportal
Digital 2021 Bosnia and Herzegovina (January 2021) v01Digital 2021 Bosnia and Herzegovina (January 2021) v01
Digital 2021 Bosnia and Herzegovina (January 2021) v01
DataReportal2.8K views
Digital 2021 Russian Federation (January 2021) v01 by DataReportal
Digital 2021 Russian Federation (January 2021) v01Digital 2021 Russian Federation (January 2021) v01
Digital 2021 Russian Federation (January 2021) v01
DataReportal28K views
Digital 2021 Dominican Republic (January 2021) v01 by DataReportal
Digital 2021 Dominican Republic (January 2021) v01Digital 2021 Dominican Republic (January 2021) v01
Digital 2021 Dominican Republic (January 2021) v01
DataReportal7.9K views
Digital 2021 Republic of the Congo (January 2021) v01 by DataReportal
Digital 2021 Republic of the Congo (January 2021) v01Digital 2021 Republic of the Congo (January 2021) v01
Digital 2021 Republic of the Congo (January 2021) v01
DataReportal2.7K views
Digital 2021 Local Country Headlines Report (January 2021) v03 by DataReportal
Digital 2021 Local Country Headlines Report (January 2021) v03Digital 2021 Local Country Headlines Report (January 2021) v03
Digital 2021 Local Country Headlines Report (January 2021) v03
DataReportal591.9K views
Digital 2021 United Arab Emirates (January 2021) v02 by DataReportal
Digital 2021 United Arab Emirates (January 2021) v02Digital 2021 United Arab Emirates (January 2021) v02
Digital 2021 United Arab Emirates (January 2021) v02
DataReportal151.1K views
Digital 2021_United Arab Emirates by SoumyadeepRoy29
Digital 2021_United Arab EmiratesDigital 2021_United Arab Emirates
Digital 2021_United Arab Emirates
SoumyadeepRoy291.7K views
Digital 2021 Wallis and Futuna (January 2021) v01 by DataReportal
Digital 2021 Wallis and Futuna (January 2021) v01Digital 2021 Wallis and Futuna (January 2021) v01
Digital 2021 Wallis and Futuna (January 2021) v01
DataReportal6.1K views
Digital 2021 United Kingdom (January 2021) v01 by DataReportal
Digital 2021 United Kingdom (January 2021) v01Digital 2021 United Kingdom (January 2021) v01
Digital 2021 United Kingdom (January 2021) v01
DataReportal163.6K views
Digital 2021 Hong Kong (January 2021) v01 by DataReportal
Digital 2021 Hong Kong (January 2021) v01Digital 2021 Hong Kong (January 2021) v01
Digital 2021 Hong Kong (January 2021) v01
DataReportal47K views
Digital 2021 Trinidad and Tobago (January 2021) v01 by DataReportal
Digital 2021 Trinidad and Tobago (January 2021) v01Digital 2021 Trinidad and Tobago (January 2021) v01
Digital 2021 Trinidad and Tobago (January 2021) v01
DataReportal6.6K views
Digital 2021 Brazil (January 2021) v01 by DataReportal
Digital 2021 Brazil (January 2021) v01Digital 2021 Brazil (January 2021) v01
Digital 2021 Brazil (January 2021) v01
DataReportal77.6K views
Digital 2021 Burkina Faso (January 2021) v01 by DataReportal
Digital 2021 Burkina Faso (January 2021) v01Digital 2021 Burkina Faso (January 2021) v01
Digital 2021 Burkina Faso (January 2021) v01
DataReportal6K views
Digital 2021 Cote D'Ivoire (January 2021) v01 by DataReportal
Digital 2021 Cote D'Ivoire (January 2021) v01Digital 2021 Cote D'Ivoire (January 2021) v01
Digital 2021 Cote D'Ivoire (January 2021) v01
DataReportal13.5K views
Digital 2021 Saint Kitts and Nevis (January 2021) v01 by DataReportal
Digital 2021 Saint Kitts and Nevis (January 2021) v01Digital 2021 Saint Kitts and Nevis (January 2021) v01
Digital 2021 Saint Kitts and Nevis (January 2021) v01
DataReportal1.1K views
Digital 2021 Antigua and Barbuda (January 2021) v01 by DataReportal
Digital 2021 Antigua and Barbuda (January 2021) v01Digital 2021 Antigua and Barbuda (January 2021) v01
Digital 2021 Antigua and Barbuda (January 2021) v01
DataReportal905 views
Digital 2021 Saudi Arabia (January 2021) v02 by DataReportal
Digital 2021 Saudi Arabia (January 2021) v02Digital 2021 Saudi Arabia (January 2021) v02
Digital 2021 Saudi Arabia (January 2021) v02
DataReportal165.7K views

More from DataReportal

Digital 2023 April Global Statshot Report v01 (April 2023) by
Digital 2023 April Global Statshot Report v01 (April 2023)Digital 2023 April Global Statshot Report v01 (April 2023)
Digital 2023 April Global Statshot Report v01 (April 2023)DataReportal
9.7K views305 slides
Digital 2023 Zambia (February 2023) v01 by
Digital 2023 Zambia (February 2023) v01Digital 2023 Zambia (February 2023) v01
Digital 2023 Zambia (February 2023) v01DataReportal
600 views61 slides
Digital 2023 United States Virgin Islands (February 2023) v01 by
Digital 2023 United States Virgin Islands (February 2023) v01Digital 2023 United States Virgin Islands (February 2023) v01
Digital 2023 United States Virgin Islands (February 2023) v01DataReportal
212 views57 slides
Digital 2023 Tuvalu (February 2023) v01 by
Digital 2023 Tuvalu (February 2023) v01Digital 2023 Tuvalu (February 2023) v01
Digital 2023 Tuvalu (February 2023) v01DataReportal
99 views54 slides
Digital 2023 Turks and Caicos Islands (February 2023) v01 by
Digital 2023 Turks and Caicos Islands (February 2023) v01Digital 2023 Turks and Caicos Islands (February 2023) v01
Digital 2023 Turks and Caicos Islands (February 2023) v01DataReportal
128 views57 slides
Digital 2023 Solomon Islands (February 2023) v01 by
Digital 2023 Solomon Islands (February 2023) v01Digital 2023 Solomon Islands (February 2023) v01
Digital 2023 Solomon Islands (February 2023) v01DataReportal
90 views57 slides

More from DataReportal(20)

Digital 2023 April Global Statshot Report v01 (April 2023) by DataReportal
Digital 2023 April Global Statshot Report v01 (April 2023)Digital 2023 April Global Statshot Report v01 (April 2023)
Digital 2023 April Global Statshot Report v01 (April 2023)
DataReportal9.7K views
Digital 2023 Zambia (February 2023) v01 by DataReportal
Digital 2023 Zambia (February 2023) v01Digital 2023 Zambia (February 2023) v01
Digital 2023 Zambia (February 2023) v01
DataReportal600 views
Digital 2023 United States Virgin Islands (February 2023) v01 by DataReportal
Digital 2023 United States Virgin Islands (February 2023) v01Digital 2023 United States Virgin Islands (February 2023) v01
Digital 2023 United States Virgin Islands (February 2023) v01
DataReportal212 views
Digital 2023 Tuvalu (February 2023) v01 by DataReportal
Digital 2023 Tuvalu (February 2023) v01Digital 2023 Tuvalu (February 2023) v01
Digital 2023 Tuvalu (February 2023) v01
DataReportal99 views
Digital 2023 Turks and Caicos Islands (February 2023) v01 by DataReportal
Digital 2023 Turks and Caicos Islands (February 2023) v01Digital 2023 Turks and Caicos Islands (February 2023) v01
Digital 2023 Turks and Caicos Islands (February 2023) v01
DataReportal128 views
Digital 2023 Solomon Islands (February 2023) v01 by DataReportal
Digital 2023 Solomon Islands (February 2023) v01Digital 2023 Solomon Islands (February 2023) v01
Digital 2023 Solomon Islands (February 2023) v01
DataReportal90 views
Digital 2023 Saint Vincent and the Grenadines (February 2023) v01 by DataReportal
Digital 2023 Saint Vincent and the Grenadines (February 2023) v01Digital 2023 Saint Vincent and the Grenadines (February 2023) v01
Digital 2023 Saint Vincent and the Grenadines (February 2023) v01
DataReportal57 views
Digital 2023 Saint Kitts and Nevis (February 2023) v01 by DataReportal
Digital 2023 Saint Kitts and Nevis (February 2023) v01Digital 2023 Saint Kitts and Nevis (February 2023) v01
Digital 2023 Saint Kitts and Nevis (February 2023) v01
DataReportal72 views
Digital 2023 Federated States of Micronesia (February 2023) v01 by DataReportal
Digital 2023 Federated States of Micronesia (February 2023) v01Digital 2023 Federated States of Micronesia (February 2023) v01
Digital 2023 Federated States of Micronesia (February 2023) v01
DataReportal114 views
Digital 2023 Malawi (February 2023) v01 by DataReportal
Digital 2023 Malawi (February 2023) v01Digital 2023 Malawi (February 2023) v01
Digital 2023 Malawi (February 2023) v01
DataReportal324 views
Digital 2023 Kosovo (February 2023) v01 by DataReportal
Digital 2023 Kosovo (February 2023) v01Digital 2023 Kosovo (February 2023) v01
Digital 2023 Kosovo (February 2023) v01
DataReportal137 views
Digital 2023 Jersey (February 2023) v01 by DataReportal
Digital 2023 Jersey (February 2023) v01Digital 2023 Jersey (February 2023) v01
Digital 2023 Jersey (February 2023) v01
DataReportal40 views
Digital 2023 Guyana (February 2023) v01 by DataReportal
Digital 2023 Guyana (February 2023) v01Digital 2023 Guyana (February 2023) v01
Digital 2023 Guyana (February 2023) v01
DataReportal118 views
Digital 2023 Guinea-Bissau (February 2023) v01 by DataReportal
Digital 2023 Guinea-Bissau (February 2023) v01Digital 2023 Guinea-Bissau (February 2023) v01
Digital 2023 Guinea-Bissau (February 2023) v01
DataReportal89 views
Digital 2023 Guinea (February 2023) v01 by DataReportal
Digital 2023 Guinea (February 2023) v01Digital 2023 Guinea (February 2023) v01
Digital 2023 Guinea (February 2023) v01
DataReportal136 views
Digital 2023 French Polynesia (February 2023) v01 by DataReportal
Digital 2023 French Polynesia (February 2023) v01Digital 2023 French Polynesia (February 2023) v01
Digital 2023 French Polynesia (February 2023) v01
DataReportal61 views
Digital 2023 Falklands Islands (Islas Malvinas) (February 2023) v01 by DataReportal
Digital 2023 Falklands Islands (Islas Malvinas) (February 2023) v01Digital 2023 Falklands Islands (Islas Malvinas) (February 2023) v01
Digital 2023 Falklands Islands (Islas Malvinas) (February 2023) v01
DataReportal48 views
Digital 2023 Cyprus (February 2023) v01 by DataReportal
Digital 2023 Cyprus (February 2023) v01Digital 2023 Cyprus (February 2023) v01
Digital 2023 Cyprus (February 2023) v01
DataReportal160 views
Digital 2023 Cayman Islands (February 2023) v01 by DataReportal
Digital 2023 Cayman Islands (February 2023) v01Digital 2023 Cayman Islands (February 2023) v01
Digital 2023 Cayman Islands (February 2023) v01
DataReportal84 views
Digital 2023 British Virgin Islands (February 2023) v01 by DataReportal
Digital 2023 British Virgin Islands (February 2023) v01Digital 2023 British Virgin Islands (February 2023) v01
Digital 2023 British Virgin Islands (February 2023) v01
DataReportal203 views

Recently uploaded

UiPath Document Understanding_Day 2.pptx by
UiPath Document Understanding_Day 2.pptxUiPath Document Understanding_Day 2.pptx
UiPath Document Understanding_Day 2.pptxRohitRadhakrishnan8
292 views21 slides
Existing documentaries (1).docx by
Existing documentaries (1).docxExisting documentaries (1).docx
Existing documentaries (1).docxMollyBrown86
13 views5 slides
informing ideas.docx by
informing ideas.docxinforming ideas.docx
informing ideas.docxMollyBrown86
12 views10 slides
Opportunities for Youth in IG - Alena Muravska RIPE NCC.pdf by
Opportunities for Youth in IG - Alena Muravska RIPE NCC.pdfOpportunities for Youth in IG - Alena Muravska RIPE NCC.pdf
Opportunities for Youth in IG - Alena Muravska RIPE NCC.pdfRIPE NCC
9 views12 slides
AI Powered event-driven translation bot by
AI Powered event-driven translation botAI Powered event-driven translation bot
AI Powered event-driven translation botJimmy Dahlqvist
16 views31 slides
Sustainable Marketing by
Sustainable MarketingSustainable Marketing
Sustainable MarketingTheo van der Zee
10 views50 slides

Recently uploaded(20)

Existing documentaries (1).docx by MollyBrown86
Existing documentaries (1).docxExisting documentaries (1).docx
Existing documentaries (1).docx
MollyBrown8613 views
Opportunities for Youth in IG - Alena Muravska RIPE NCC.pdf by RIPE NCC
Opportunities for Youth in IG - Alena Muravska RIPE NCC.pdfOpportunities for Youth in IG - Alena Muravska RIPE NCC.pdf
Opportunities for Youth in IG - Alena Muravska RIPE NCC.pdf
RIPE NCC9 views
AI Powered event-driven translation bot by Jimmy Dahlqvist
AI Powered event-driven translation botAI Powered event-driven translation bot
AI Powered event-driven translation bot
Jimmy Dahlqvist16 views
UiPath Document Understanding_Day 3.pptx by UiPathCommunity
UiPath Document Understanding_Day 3.pptxUiPath Document Understanding_Day 3.pptx
UiPath Document Understanding_Day 3.pptx
UiPathCommunity101 views
IGF UA - Dialog with I_ organisations - Alena Muavska RIPE NCC.pdf by RIPE NCC
IGF UA - Dialog with I_ organisations - Alena Muavska RIPE NCC.pdfIGF UA - Dialog with I_ organisations - Alena Muavska RIPE NCC.pdf
IGF UA - Dialog with I_ organisations - Alena Muavska RIPE NCC.pdf
RIPE NCC15 views
We see everywhere that many people are talking about technology.docx by ssuserc5935b
We see everywhere that many people are talking about technology.docxWe see everywhere that many people are talking about technology.docx
We see everywhere that many people are talking about technology.docx
ssuserc5935b6 views
Building trust in our information ecosystem: who do we trust in an emergency by Tina Purnat
Building trust in our information ecosystem: who do we trust in an emergencyBuilding trust in our information ecosystem: who do we trust in an emergency
Building trust in our information ecosystem: who do we trust in an emergency
Tina Purnat92 views
google forms survey (1).pptx by MollyBrown86
google forms survey (1).pptxgoogle forms survey (1).pptx
google forms survey (1).pptx
MollyBrown8614 views
Serverless cloud architecture patterns by Jimmy Dahlqvist
Serverless cloud architecture patternsServerless cloud architecture patterns
Serverless cloud architecture patterns
Jimmy Dahlqvist17 views
PORTFOLIO 1 (Bret Michael Pepito).pdf by brejess0410
PORTFOLIO 1 (Bret Michael Pepito).pdfPORTFOLIO 1 (Bret Michael Pepito).pdf
PORTFOLIO 1 (Bret Michael Pepito).pdf
brejess04107 views

Digital 2021 April Global Statshot Report v01

  • 1. DIGITAL2021 THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE APRIL GLOBAL STATSHOT REPORT
  • 3. PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLE: GWI APP ANNIE SEMRUSH SIMILARWEB KEPIOS LOCOWISE STATISTA KENSHOO
  • 4. ! Findings published in this report use the latest available data at the time of production. In order to provide the most accurate and up-to-date information, we have changed the sources we use to inform some of the numbers, and we have also changed the ways in which we calculate certain values. Consequently, various figures in this report will not be comparable with similar figures that we published in previous Global Digital Reports. Wherever such changes affect data in this report, we have included a  COMPARABILITY ADVISORY in the footnotes of each relevant slide, and in some cases we’ve also added an alert beneath the chart’s headline. In particular, please note that we no longer include data sourced from social media platforms in our internet user figures. As a result, the internet user numbers in this year’s reports may appear lower than those in previous reports, but this does not necessarily imply an actual drop in internet users. We have recalculated historical internet user figures in order to provide accurate growth figures in this year’s reports, but overall values will not be comparable with data published in previous reports in this series. Please also note that social media user numbers maynotrepresentuniqueindividuals,becausesomepeoplemaymanagemultiplesocialmediaaccounts,andbecause some active social media accounts may represent ‘non-human’ entities such as animals, groups and organisations, locations, and more. As a result, the figures we publish for social media users may exceed the figures we publish for internet users. This may seem counter-intuitive, but the numbers in such instances are not incorrect. Separating social media user numbers from internet user numbers in this way allows readers to make more informed choices, and enables them to use the data that has the greatest relevance to their needs. Please see the complete list of data sources at the end of this report for further details. IMPORTANT NOTES ON CHANGES TO DATA
  • 5. CLICK HERE TO READ OUR DIGITAL 2021 GLOBAL OVERVIEW REPORT, WITH MORE THAN 200 PAGES OF ESSENTIAL CHARTS AND INSIGHTS FROM AROUND THE WORLD CLICK HERE TO READ OUR DIGITAL 2021 LOCAL COUNTRY HEADLINES REPORT, WITH ESSENTIAL DIGITAL OVERVIEWS FOR EVERY COUNTRY IN THE WORLD DIGITAL2021 THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE GLOBAL OVERVIEW REPORT DIGITAL2021 ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD LOCAL COUNTRY HEADLINES
  • 6. GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NETHERLANDS ST. KITTS & NEVIS TAJIKISTAN DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NEW CALEDONIA ST. LUCIA TANZANIA ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW ZEALAND ST. MARTIN THAILAND AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NICARAGUA ST. PIERRE & MIQUELON TIMOR-LESTE ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NIGER ST. VINCENT & THE GRENADINES TOGO ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGERIA SAMOA TOKELAU ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIUE SAN MARINO TONGA AMERICAN SAMOA CABO VERDE ERITREA ICELAND MADAGASCAR NORFOLK IS. SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA ANDORRA CAMBODIA ESTONIA INDIA MALAWI NORTH MACEDONIA SAUDI ARABIA TRINIDAD & TOBAGO ANGOLA CAMEROON ESWATINI INDONESIA MALAYSIA NORTHERN MARIANA IS. SENEGAL TUNISIA ANGUILLA CANADA ETHIOPIA IRAN MALDIVES NORWAY SERBIA TURKEY ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALI OMAN SEYCHELLES TURKMENISTAN ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALTA PAKISTAN SIERRA LEONE TURKS & CAICOS IS. ARMENIA CHAD FIJI ISLE OF MAN MARSHALL IS. PALAU SINGAPORE TUVALU ARUBA CHILE FINLAND ISRAEL MARTINIQUE PALESTINE ST. MAARTEN UGANDA AUSTRALIA CHINA FRANCE ITALY MAURITANIA PANAMA SLOVAKIA UKRAINE AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITIUS PAPUA NEW GUINEA SLOVENIA U.A.E. AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAYOTTE PARAGUAY SOLOMON IS. U.K. BAHAMAS COLOMBIA GABON JERSEY MEXICO PERU SOMALIA U.S.A. BAHRAIN COMOROS GAMBIA JORDAN MICRONESIA PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS. BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MOLDOVA PITCAIRN IS. SOUTH SUDAN URUGUAY BARBADOS REP. OF CONGO GERMANY KENYA MONACO POLAND SPAIN UZBEKISTAN BELARUS COOK IS. GHANA KIRIBATI MONGOLIA PORTUGAL SRI LANKA VANUATU BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONTENEGRO PUERTO RICO SUDAN VATICAN BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTSERRAT QATAR SURINAME VENEZUELA BENIN CROATIA GREENLAND KOSOVO MOROCCO RÉUNION SVALBARD & JAN MAYEN VIETNAM BERMUDA CUBA GRENADA KUWAIT MOZAMBIQUE ROMANIA SWAZILAND WALLIS & FUTUNA BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MYANMAR RUSSIAN FEDERATION SWEDEN WESTERN SAHARA BOLIVIA CYPRUS GUAM LAOS NAMIBIA RWANDA SWITZERLAND YEMEN BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAURU ST. BARTHÉLEMY SYRIA ZAMBIA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NEPAL ST. HELENA TAIWAN ZIMBABWE CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS
  • 8. 8 APR 2021 SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY EARNINGS REPORTS; MEDIASCOPE. *ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE TO DATA PUBLISHED IN PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. URBANISATION: vs. POPULATION: vs. POPULATION: vs. POPULATION: TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS* ACTIVE SOCIAL MEDIA USERS* 7.85 5.27 4.72 4.33 BILLION BILLION BILLION BILLION 56.5% 67.1% 60.1% 55.1% DIGITAL AROUND THE WORLD ESSENTIAL HEADLINES FOR MOBILE, INTERNET, AND SOCIAL MEDIA USE INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS
  • 9. 9 APR 2021 SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY EARNINGS REPORTS; MEDIASCOPE. *ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE TO DATA PUBLISHED IN PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. APR 2021 vs. APR 2020 APR 2021 vs. APR 2020 APR 2021 vs. APR 2020 APR 2021 vs. APR 2020 TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS* ACTIVE SOCIAL MEDIA USERS* +1.0% +1.9% +7.6% +13.7% +80 MILLION +97 MILLION +332 MILLION +521 MILLION GLOBAL DIGITAL GROWTH THE YEAR-ON-YEAR CHANGE IN DIGITAL ADOPTION INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS
  • 10. 10 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: CONSUMPTION OF DIFFERENT MEDIA MAY OCCUR CONCURRENTLY. “QOQ” REPRESENTS QUARTER-ON-QUARTER CHANGE. TELEVISION INCLUDES BROADCAST (LINEAR) TV AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. PRESS INCLUDES ONLINE AND PHYSICAL PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO. TIME SPENT LISTENING TO MUSIC STREAMING SERVICES TIME SPENT LISTENING TO BROADCAST RADIO TIME SPENT LISTENING TO PODCASTS TIME SPENT PLAYING VIDEO GAMES ON A GAMES CONSOLE TIME SPENT USING THE INTERNET (ALL DEVICES) TIME SPENT WATCHING TELEVISION (BROADCAST AND STREAMING) TIME SPENT USING SOCIAL MEDIA TIME SPENT READING PRESS MEDIA (ONLINE AND PHYSICAL PRINT) 1H 33M 0H 58M 0H 52M 1H 10M QOQ: +2.2% QOQ: -3.3% QOQ: -3.7% QOQ: -2.8% 6H 56M 3H 17M 2H 22M 1H 56M QOQ: +0.5% QOQ: -3.4% QOQ: -2.1% QOQ: -4.9% DAILY TIME SPENT WITH MEDIA THE AVERAGE AMOUNT OF TIME* EACH DAY THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES
  • 11. USE OF THE INTERNET
  • 12. 12 APR 2021 SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE UNITED NATIONS. DATA FOR TIME SPENT AND MOBILE INTERNET SHARE FROM GWI (Q4 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS. TOTAL NUMBER OF GLOBAL INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL GLOBAL POPULATION ANNUAL CHANGE IN THE NUMBER OF GLOBAL INTERNET USERS AVERAGE DAILY TIME SPENT USING THE INTERNET BY EACH INTERNET USER PERCENTAGE OF USERS ACCESSING THE INTERNET VIA MOBILE DEVICES 4.72 60.1% +7.6% 6H 56M 92.8% BILLION +332 MILLION A SNAPSHOT OF INTERNET USE AROUND THE WORLD OVERVIEW OF GLOBAL INTERNET USE ! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS
  • 13. 13 APR 2021 SOURCES: ITU; CIA WORLD FACTBOOK; INTERNETWORLDSTATS; INTERNETLIVESTATS (ALL ACCESSED APR 2021). *NOTE: ITU AND CIA USER NUMBERS BASED ON THE PUBLISHED PENETRATION FIGURE COMPARED TO LATEST POPULATION DATA FROM THE UNITED NATIONS.  COMPARABILITY ADVISORY: THE FIGURE THAT WE REPORT FOR INTERNET USERS REFERENCES DATA FROM VARIOUS DIFFERENT SOURCES, INCLUDING SOME SOURCES NOT FEATURED ON THIS SLIDE. AS A RESULT, OUR OVERALL FIGURE MAY NOT MATCH ANY OF THE TOTALS REPORTED ON THIS SLIDE. GLOBAL INTERNET USERS: ITU DATA* GLOBAL INTERNET USERS: CIA WORLD FACTBOOK DATA GLOBAL INTERNET USERS: INTERNETWORLDSTATS DATA GLOBAL INTERNET USERS: INTERNETLIVESTATS DATA vs. POPULATION: vs. POPULATION: vs. POPULATION: vs. POPULATION: 4.04 4.23 5.05 4.88 BILLION BILLION BILLION BILLION 51.4% 53.9% 64.3% 62.2% GLOBAL INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES, OFFERED FOR REFERENCE AND PERSPECTIVE DIFFERENT PERSPECTIVES: GLOBAL INTERNET USERS
  • 14. OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 14 APR 2021 SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N. ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS. NOTES: PERCENTAGES REPRESENT SHARE OF TOTAL POPULATION. REGIONS BASED ON THE U.N. GEOSCHEME.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. 71.0% 69.0% 70.6% 42.2% 57.1% 73.7% 62.1% 24.4% 26.2% 40.9% 55.7% 82.3% 85.7% 93.3% 97.0% 72.0% 61.7% 66.9% 90.4% INTERNET ADOPTION IN EACH REGION, SHOWN AS A PERCENTAGE OF TOTAL POPULATION INTERNET ADOPTION AROUND THE WORLD ! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS
  • 15. 15 APR 2021 SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N. NOTE: VALUES HAVE BEEN CAPPED AT 99%.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS. 99.0% 99.0% 98.0% 97.0% 97.0% 97.0% 95.7% 95.0% 95.0% 94.0% 94.0% 93.0% 93.0% 92.0% 92.0% 92.0% 91.0% 90.0% 90.0% 90.0% 89.0% 89.0% 88.0% 85.0% 85.0% 85.0% 84.2% 84.2% 83.7% 80.7% 80.0% 78.0% 75.0% 74.4% 73.7% 71.0% 70.0% 70.0% 69.5% 68.5% 68.0% 67.0% 64.0% 60.1% 60.0% 57.3% 50.0% 50.0% 45.0% 40.0% 28.8% 27.5% 23.2% 20.6% DENMARK U.A.E. U.K. SOUTH KOREA SWEDEN SWITZERLAND SAUDI ARABIA GERMANY NETHERLANDS CANADA NEW ZEALAND JAPAN SPAIN BELGIUM HONG KONG IRELAND FRANCE SINGAPORE TAIWAN U.S.A. AUSTRALIA AUSTRIA ISRAEL POLAND ROMANIA RUSSIA PORTUGAL MALAYSIA ITALY GREECE ARGENTINA TURKEY BRAZIL MOROCCO INDONESIA MEXICO IRAN VIETNAM THAILAND CHINA COLOMBIA PHILIPPINES SOUTH AFRICA WORLDWIDE PERU EGYPT GHANA NIGERIA INDIA KENYA BANGLADESH PAKISTAN D.R. CONGO ETHIOPIA PERCENTAGE OF THE POPULATION THAT USES THE INTERNET INTERNET ADOPTION ! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS
  • 16. OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 16 APR 2021 SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N. ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS. NOTES: PERCENTAGES REPRESENT SHARE OF GLOBAL INTERNET USERS. REGIONS BASED ON THE U.N. GEOSCHEME.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. 0.6% 9.8% 25.1% 17.5% 0.9% 4.4% 0.9% 2.3% 1.0% 3.6% 2.9% 5.1% 2.8% 3.9% 2.2% 6.6% 0.6% 2.6% 7.1% THE NUMBER OF INTERNET USERS IN EACH REGION AS A PERCENTAGE OF THE TOTAL NUMBER OF GLOBAL INTERNET USERS SHARE OF GLOBAL INTERNET USERS BY REGION ! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS
  • 17. OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 17 APR 2021 SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE U.N. ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS. NOTES: REGIONS BASED ON THE U.N. GEOSCHEME.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. 12 207 493 1,126 32 73 26 340 134 239 110 52 20 13 3 120 17 60 35 THE NUMBER OF PEOPLE (IN MILLIONS) IN EACH REGION WHO ARE NOT CONNECTED TO THE INTERNET THE ‘NEXT 3 BILLION’: UNCONNECTED POPULATIONS ! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS
  • 18. 18 APR 2021 SOURCES: KEPIOS (APR 2021) BASED ON EXTRAPOLATIONS OF DATA PUBLISHED BY: THE ITU; LOCAL GOVERNMENT BODIES; GWI; GSMA INTELLIGENCE; EUROSTAT; APJII; CNNIC; THE UNITED NATIONS. DATA FOR TIME SPENT AND MOBILE INTERNET SHARE FROM GWI (Q4 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS. FIGURES ARE NOT COMPARABLE WITH DATA PUBLISHED IN PREVIOUS REPORTS. TOTAL NUMBER OF MOBILE INTERNET USERS (CELLULAR AND / OR WIFI) MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS SMARTPHONE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS FEATURE PHONE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS AVERAGE DAILY TIME SPENT USING THE INTERNET ON MOBILE DEVICES 4.38 92.8% 91.5% 4.8% 3H 36M BILLION INTERNET USERS WHO ACCESS THE INTERNET VIA MOBILE PHONES MOBILE INTERNET USE ! INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS
  • 19. 19 APR 2021 SOURCE: OOKLA (APR 2021). FIGURES REPRESENT AVERAGE DOWNLOAD AND UPLOAD SPEEDS (IN MEGABITS PER SECOND) AND CONNECTION LATENCY (IN MILLISECONDS) IN MARCH 2021, WITH COMPARISONS TO THE EQUIVALENT VALUES IN MARCH 2020. *NOTE: A NEGATIVE VALUE FOR YEAR-ON-YEAR CHANGE IN LATENCY REPRESENTS AN IMPROVEMENT, BECAUSE LOWER LATENCY RESULTS IN FASTER CONTENT DELIVERY. AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS AVERAGE SPEED OF FIXED INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF FIXED INTERNET CONNECTIONS DOWNLOAD (MBPS): DOWNLOAD: DOWNLOAD (MBPS): DOWNLOAD: UPLOAD (MBPS): UPLOAD: UPLOAD (MBPS): UPLOAD: LATENCY (MS): LATENCY*: LATENCY (MS): LATENCY*: 48.40 +58.8% 98.67 +32.2% 12.60 +17.4% 53.22 +32.5% 37 -11.9% 20 -16.7% AVERAGE DOWNLOAD AND UPLOAD SPEEDS AND LATENCY FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISONS INTERNET CONNECTION SPEEDS: OVERVIEW
  • 20. 20 APR 2021 SOURCE: OOKLA (APR 2021). *NOTES: FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS IN MARCH 2021, AND COMPARISONS TO AVERAGE DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS IN MARCH 2020. DATA ARE NOT AVAILABLE FOR ALL COUNTRIES AND TERRITORIES, AND RANKINGS ONLY INCLUDE THOSE COUNTRIES AND TERRITORIES FOR WHICH DATA ARE AVAILABLE IN APRIL 2021. FASTEST MOBILE INTERNET CONNECTION SPEEDS SLOWEST MOBILE INTERNET CONNECTION SPEEDS # COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y 140 TURKMENISTAN 4.18 [N/A] 139 AFGHANISTAN 6.34 +5.5% 138 VENEZUELA 6.87 +9.0% 137 PALESTINE 7.34 +3.8% 136 BANGLADESH 10.40 +5.4% 135 GHANA 11.23 -21.7% 134 SUDAN 11.33 +63.5% 133 SOMALIA 11.86 -9.7% 132 TANZANIA 12.14 +20.2% 131 INDIA 12.15 +19.7% 01 UNITED ARAB EMIRATES 178.52 +113.7% 02 SOUTH KOREA 170.52 +109.5% 03 QATAR 167.40 +113.6% 04 CHINA 150.40 +105.0% 05 SAUDI ARABIA 133.73 +147.1% 06 NORWAY 118.20 +70.5% 07 AUSTRALIA 109.33 +70.9% 08 NETHERLANDS 103.37 +43.4% 09 BULGARIA 96.27 +47.3% 10 SWITZERLAND 95.27 +84.9% COUNTRIES AND TERRITORIES* WITH THE FASTEST AND SLOWEST MOBILE INTERNET CONNECTION SPEEDS MOBILE INTERNET CONNECTION SPEED RANKINGS
  • 21. 21 APR 2021 SOURCE: OOKLA (APR 2021). NOTE: FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS IN MARCH 2021. 178.52 170.52 150.40 133.73 109.33 103.37 95.27 93.87 83.44 82.76 78.50 77.19 76.15 68.29 66.93 64.78 64.04 63.50 60.99 57.89 55.60 52.35 49.69 48.40 47.11 46.40 45.59 45.16 42.85 42.49 42.37 39.08 36.36 35.98 34.82 31.43 29.45 27.98 25.44 25.43 24.14 23.26 22.09 20.99 20.49 18.25 17.74 16.49 12.15 11.23 10.40 U.A.E. SOUTH KOREA CHINA SAUDI ARABIA AUSTRALIA NETHERLANDS SWITZERLAND CANADA SWEDEN DENMARK NEW ZEALAND TAIWAN U.S.A. HONG KONG SINGAPORE FRANCE GERMANY BELGIUM GREECE AUSTRIA U.K. ROMANIA SPAIN WORLDWIDE THAILAND PORTUGAL POLAND JAPAN ITALY SOUTH AFRICA IRELAND TURKEY MOROCCO ISRAEL VIETNAM MEXICO BRAZIL ARGENTINA MALAYSIA PHILIPPINES RUSSIA KENYA PERU EGYPT NIGERIA PAKISTAN INDONESIA COLOMBIA INDIA GHANA BANGLADESH AVERAGE MOBILE INTERNET CONNECTION SPEED, IN MBPS MOBILE INTERNET CONNECTION SPEEDS
  • 22. 22 APR 2021 SOURCE: OOKLA (APR 2021). *NOTES: FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN MARCH 2021, AND COMPARISONS TO AVERAGE DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN MARCH 2020. DATA ARE NOT AVAILABLE FOR ALL COUNTRIES AND TERRITORIES, AND RANKINGS ONLY INCLUDE THOSE COUNTRIES AND TERRITORIES FOR WHICH DATA ARE AVAILABLE IN APRIL 2021. FASTEST FIXED INTERNET CONNECTION SPEEDS SLOWEST FIXED INTERNET CONNECTION SPEEDS # COUNTRY / TERRITORY MBPS ▲ Y-O-Y # COUNTRY / TERRITORY MBPS ▲ Y-O-Y 177 TURKMENISTAN 3.51 +85.7% 176 CUBA 3.91 -20.7% 175 YEMEN 5.66 +41.1% 174 ALGERIA 5.78 +59.2% 173 GUINEA 7.10 -36.1% 172 NIGER 7.57 [N/A] 171 MAURITANIA 7.87 +42.1% 170 DEM. REP. OF THE CONGO 8.66 +54.6% 169 SUDAN 8.74 +61.6% 168 SYRIA 9.34 +58.0% 01 SINGAPORE 234.40 +18.8% 02 THAILAND 230.59 +53.8% 03 HONG KONG 224.73 +33.0% 04 ROMANIA 210.82 +39.1% 05 MONACO 205.44 +48.3% 06 DENMARK 202.16 +50.7% 07 FRANCE 193.46 +41.8% 08 LIECHTENSTEIN 192.39 +50.4% 09 HUNGARY 186.88 +47.3% 10 SWITZERLAND 186.56 +25.8% COUNTRIES AND TERRITORIES* WITH THE FASTEST AND SLOWEST FIXED INTERNET CONNECTION SPEEDS FIXED INTERNET CONNECTION SPEED RANKINGS
  • 23. 23 APR 2021 SOURCE: OOKLA (APR 2021). NOTE: FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS IN MARCH 2021. 234.40 230.59 224.73 210.82 202.16 193.46 186.56 185.01 183.98 182.69 168.00 164.42 161.95 156.10 152.17 148.14 140.28 137.22 136.20 129.85 127.90 115.83 105.06 104.07 101.38 98.67 98.46 87.32 85.19 84.65 83.61 83.45 74.79 61.24 56.10 51.34 50.76 49.64 47.89 46.77 46.25 43.20 36.68 34.83 34.11 34.07 25.05 24.98 21.19 14.91 11.43 SINGAPORE THAILAND HONG KONG ROMANIA DENMARK FRANCE SWITZERLAND SOUTH KOREA SPAIN U.S.A. CHINA SWEDEN CANADA TAIWAN NEW ZEALAND JAPAN PORTUGAL NETHERLANDS ISRAEL U.A.E. POLAND GERMANY IRELAND BELGIUM AUSTRIA WORLDWIDE MALAYSIA U.K. SAUDI ARABIA BRAZIL RUSSIA ITALY AUSTRALIA VIETNAM INDIA PERU COLOMBIA ARGENTINA GHANA MEXICO PHILIPPINES SOUTH AFRICA EGYPT GREECE TURKEY BANGLADESH MOROCCO INDONESIA KENYA NIGERIA PAKISTAN AVERAGE FIXED INTERNET CONNECTION SPEED, IN MBPS FIXED INTERNET CONNECTION SPEEDS
  • 24. 24 APR 2021 SOURCE: STATCOUNTER (ACCESSED APR 2021). FIGURES REPRESENT EACH DEVICE’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. NOTES: FIGURES FOR DEVICE SHARE ARE FOR MARCH 2021; ANNUAL CHANGE FIGURES COMPARE MONTHLY SHARE VALUES FOR MARCH 2021 TO MARCH 2020. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE IN SHARE VALUES. MAR 2021 vs. MAR 2020: MAR 2021 vs. MAR 2020: MAR 2021 vs. MAR 2020: MAR 2021 vs. MAR 2020: MOBILE PHONES LAPTOPS & DESKTOPS TABLET COMPUTERS OTHER DEVICES 54.18% 42.90% 2.84% 0.08% +4.3% -5.2% +7.2% -33.3% +221 BPS -236 BPS +19 BPS -4 BPS EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS SHARE OF WEB TRAFFIC BY DEVICE THE FIGURES ON THIS CHART ARE BASED ON TRAFFIC TO WEB BROWSERS ONLY, AND DO NOT INCLUDE DATA FOR OTHER CONNECTED ACTIVITIES (E.G. USE OF NATIVE MOBILE APPS) !
  • 25. 25 APR 2021 SOURCE: STATCOUNTER (ACCESSED APR 2021). *NOTES: VALUES FOR MICROSOFT EDGE INCLUDE EDGE LEGACY. BROWSER SHARE VALUES ARE FOR MARCH 2021; CHANGE FIGURES COMPARE EACH BROWSER’S SHARE IN MARCH 2021 TO ITS SHARE IN MARCH 2020. PERCENTAGE CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE IN SHARE VALUES. MICROSOFT EDGE* OPERA INTERNET EXPLORER OTHER CHROME SAFARI FIREFOX SAMSUNG INTERNET 3.7% 2.1% 0.7% 3.2% YOY: +53.3% (+130 BPS) YOY: +30.7% (+50 BPS) YOY: -57.3% (-98 BPS) YOY: -27.0% (-117 BPS) 64.2% 19.0% 3.7% 3.3% YOY: +0.8% (+50 BPS) YOY: +3.7% (+68 BPS) YOY: -16.7% (-74 BPS) YOY: -2.7% (-9 BPS) BASED ON WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE SHARE OF GLOBAL WEB TRAFFIC BY BROWSER
  • 26. 26 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 63.3% 56.6% 55.6% 52.5% 52.1% 47.6% 46.4% 46.4% 44.5% 42.8% 38.7% 36.2% 35.5% 32.4% 31.3% 30.8% FINDING INFORMATION STAYING IN TOUCH WITH FRIENDS AND FAMILY KEEPING UP TO DATE WITH NEWS AND EVENTS WATCHING VIDEOS, TV SHOWS, AND MOVIES RESEARCHING HOW TO DO THINGS FINDING NEW IDEAS OR INSPIRATION ACCESSING AND LISTENING TO MUSIC RESEARCHING PRODUCTS AND BRANDS FILLING UP SPARE TIME AND GENERAL BROWSING EDUCATION AND STUDY-RELATED PURPOSES RESEARCHING PLACES, VACATIONS, AND TRAVEL RESEARCHING HEALTH AND HEALTHCARE PRODUCTS MANAGING FINANCES GAMING BUSINESS-RELATED RESEARCH MEETING NEW PEOPLE PRIMARY REASONS WHY GLOBAL INTERNET USERS AGED 16 TO 64 USE THE INTERNET REASONS FOR USING THE INTERNET
  • 27. 27 APR 2021 SOURCE: SEMRUSH (APR 2021). FIGURES REPRESENT TRAFFIC FOR MARCH 2021. NOTES: ‘UNIQUE VISITS’ REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN SITES. # WEBSITE TOTAL VISITS UNIQUE VISITS TIME PER VISIT PAGES PER VISIT # WEBSITE TOTAL VISITS UNIQUE VISITS TIME PER VISIT PAGES PER VISIT 11 YAHOO.COM 3.5B 0.5B 16M 07S 3.9 12 YANDEX.RU 3.4B 0.2B 22M 31S 7.5 13 XNXX.COM 2.3B 0.4B 17M 28S 9.7 14 LIVE.COM 2.3B 0.4B 7M 08S 4.1 15 REDDIT.COM 2.2B 0.4B 19M 17S 4.0 16 NAVER.COM 1.9B 0.1B 1M 52S 9.8 17 VK.COM 1.8B 0.2B 0M 46S 11.4 18 FANDOM.COM 1.6B 0.4B 11M 01S 3.2 19 WHATSAPP.COM 1.6B 0.3B 22M 05S 1.6 20 RAKUTEN.CO.JP 1.5B 0.2B 7M 58S 5.8 01 GOOGLE.COM 75.1B 3.4B 23M 11S 7.0 02 YOUTUBE.COM 21.9B 2.2B 9M 03S 4.2 03 FACEBOOK.COM 16.4B 2.0B 22M 42S 6.0 04 WIKIPEDIA.ORG 14.3B 2.6B 8M 53S 2.1 05 YAHOO.CO.JP 5.4B 0.2B 16M 25S 6.8 06 INSTAGRAM.COM 4.1B 0.9B 17M 27S 4.4 07 AMAZON.COM 4.1B 0.8B 12M 44S 6.6 08 PORNHUB.COM 3.8B 0.6B 14M 14S 8.5 09 XVIDEOS.COM 3.7B 0.6B 17M 28S 9.4 10 TWITTER.COM 3.6B 0.8B 15M 10S 4.5 RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO SEMRUSH, BASED ON TOTAL WEBSITE TRAFFIC WORLD’S MOST VISITED WEBSITES (SEMRUSH)
  • 28. 28 APR 2021 SOURCE: SIMILARWEB (APR 2021). FIGURES REPRESENT TRAFFIC FOR MARCH 2021. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN SITES. # WEBSITE TOTAL VISITS UNIQUE VISITS TIME PER VISIT PAGES PER VISIT # WEBSITE TOTAL VISITS UNIQUE VISITS TIME PER VISIT PAGES PER VISIT 11 WHATSAPP.COM 2.9B 0.4B 3M 12S 1.5 12 ZOOM.US 2.8B 0.5B 3M 35S 3 13 XNXX.COM 2.6B 0.3B 8M 23S 11.2 14 AMAZON.COM 2.6B 0.5B 6M 59S 8.5 15 LIVE.COM 2.5B 0.3B 7M 43S 8.3 16 PORNHUB.COM 2.3B 0.3B 7M 58S 7 17 NETFLIX.COM 2.3B 0.2B 9M 49S 4.2 18 YAHOO.CO.JP 2.3B 0.1B 9M 24S 7 19 OFFICE.COM 1.7B 0.2B 9M 38S 7.5 20 REDDIT.COM 1.7B 0.2B 9M 24S 6.4 01 GOOGLE.COM 92.1B 3.0B 11M 58S 8.9 02 YOUTUBE.COM 33.7B 1.8B 21M 53S 11.4 03 FACEBOOK.COM 22.6B 1.8B 10M 13S 8.5 04 TWITTER.COM 6.4B 0.9B 10M 48S 11.7 05 INSTAGRAM.COM 6.1B 1.0B 7M 34S 11 06 WIKIPEDIA.ORG 5.9B 1.2B 3M 55S 3 07 BAIDU.COM 5.8B 0.3B 6M 26S 8.3 08 YAHOO.COM 3.8B 0.5B 7M 46S 5.8 09 XVIDEOS.COM 3.4B 0.4B 9M 49S 9 10 YANDEX.RU 3.4B 0.2B 11M 57S 9.5 RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO SIMILARWEB, BASED ON TOTAL WEBSITE TRAFFIC WORLD’S MOST VISITED WEBSITES (SIMILARWEB)
  • 29. 29 APR 2021 SOURCE: ALEXA (APR 2021). *NOTES: ‘ALEXA’ IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NOT RESTRICTED TO ACTIVITIES ON ‘ALEXA’ VOICE PLATFORMS. ‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT GLOBAL VISITORS SPEND ON EACH SITE, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. # WEBSITE TIME / DAY PAGES / DAY # WEBSITE TIME / DAY PAGES / DAY 11 AMAZON.COM 10M 28S 9.7 12 YAHOO.COM 5M 29S 5.0 13 WIKIPEDIA.ORG 3M 45S 3.0 14 WEIBO.COM 2M 59S 3.4 15 SINA.COM.CN 2M 49S 3.3 16 ZOOM.US 7M 22S 3.7 17 XINHUANET.COM 3M 02S 5.9 18 LIVE.COM 5M 34S 5.6 19 REDDIT.COM 5M 55S 4.6 20 NETFLIX.COM 4M 32S 3.2 01 GOOGLE.COM 16M 52S 18.1 02 YOUTUBE.COM 18M 26S 10.2 03 TMALL.COM 7M 00S 3.9 04 BAIDU.COM 5M 29S 5.1 05 QQ.COM 3M 38S 3.9 06 SOHU.COM 3M 37S 4.5 07 FACEBOOK.COM 18M 30S 9.0 08 TAOBAO.COM 4M 38S 3.5 09 360.CN 3M 15S 4.2 10 JD.COM 3M 28S 4.3 RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO ALEXA*, BASED ON TOTAL WEBSITE TRAFFIC WORLD’S MOST VISITED WEBSITES (ALEXA)
  • 30. 30 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: THE QUESTIONS INFORMING THESE DATA POINTS APPEAR IN DIFFERENT PARTS OF GWI’S SURVEY, SO VALUES MAY NOT BE DIRECTLY COMPARABLE. USED A CONVENTIONAL SEARCH ENGINE (E.G. GOOGLE) IN THE PAST MONTH USED VOICE SEARCH OR VOICE COMMANDS IN THE PAST MONTH USE SOCIAL NETWORKS AS A MAIN SOURCE WHEN LOOKING FOR INFORMATION ABOUT BRANDS USED IMAGE RECOGNITION TOOLS (E.G. PINTEREST LENS) ON A MOBILE DEVICE IN THE PAST MONTH 98.0% 46.7% 44.7% 33.8% PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH KIND OF SEARCH TOOL OR VISIT EACH KIND OF PLATFORM* FOR ONLINE SEARCHES ONLINE SEARCH BEHAVIOURS
  • 31. 31 APR 2021 SOURCE: STATCOUNTER (ACCESSED APR 2021). VALUES REPRESENT SHARE OF SEARCH ENGINE TRAFFIC IN MARCH 2021. BAIDU DUCKDUCKGO SOGOU OTHER GOOGLE BING YAHOO! YANDEX 1.3% 0.6% 0.3% 0.5% YOY: -9.0% (-13 BPS) YOY: +43.9% (+18 BPS) YOY: -10.3% (-3 BPS) YOY: -30.8% (-20 BPS) 92.4% 2.5% 1.5% 1.0% YOY: +0.5% (+42 BPS) YOY: -3.9% (-10 BPS) YOY: -10.8% (-18 BPS) YOY: +5.2% (+5 BPS) PERCENTAGE OF GLOBAL WEB SEARCH TRAFFIC GOING TO EACH SEARCH ENGINE’S WEBSITE SEARCH ENGINE MARKET SHARE
  • 32. 32 APR 2021 SOURCE: GOOGLE TRENDS (ACCESSED APR 2021); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE “INDEX” COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY vs. SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). *ADVISORY: GOOGLE TRENDS DATA IS BASED ON A DYNAMIC SAMPLE OF SEARCH ACTIVITY, AND RANK ORDERS AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED. # SEARCH QUERY INDEX vs. TOP QUERY # SEARCH QUERY INDEX vs. TOP QUERY 11 INSTAGRAM 31 12 GMAIL 24 13 TIEMPO 24 14 WHATSAPP WEB 23 15 TWITTER 21 16 ПОГОДА 19 17 TRADUCTOR 19 18 HOTMAIL 19 19 CLIMA 19 20 YAHOO 18 01 GOOGLE 100 02 YOUTUBE 85 03 FACEBOOK 82 04 YOU 71 05 WEATHER 60 06 NEWS 47 07 AMAZON 47 08 TRANSLATE 40 09 WHATSAPP 38 10 VIDEOS 32 BASED ON WORLDWIDE GOOGLE SEARCHES* BETWEEN 01 JANUARY AND 31 MARCH 2021 TOP GOOGLE SEARCH QUERIES IN Q1 2021
  • 33. 33 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 59.7% 57.6% 53.4% 53.0% 50.4% 47.1% 46.9% 46.7% 45.9% 45.6% 45.3% 44.3% 42.3% 42.3% 42.2% 39.9% 39.3% 38.6% 35.9% 35.8% 35.3% 34.9% 33.9% 33.2% 32.2% 32.2% 31.6% 27.9% 26.7% 25.6% 25.4% 24.3% 23.9% 23.3% 22.6% 22.5% 22.1% 21.8% 21.1% 21.0% 20.2% 18.1% 17.6% 17.2% INDIA CHINA INDONESIA THAILAND MEXICO SAUDI ARABIA TURKEY WORLDWIDE TAIWAN U.A.E. VIETNAM COLOMBIA BRAZIL U.S.A. PHILIPPINES HONG KONG MALAYSIA ITALY SOUTH AFRICA SPAIN AUSTRALIA EGYPT CANADA U.K. ARGENTINA SINGAPORE IRELAND NEW ZEALAND FRANCE RUSSIA ROMANIA GERMANY SWEDEN PORTUGAL DENMARK ISRAEL SWITZERLAND SOUTH KOREA POLAND AUSTRIA NETHERLANDS BELGIUM JAPAN GREECE PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE INTERFACES EACH MONTH (ANY DEVICE) USE OF VOICE SEARCH AND VOICE COMMANDS
  • 34. 34 APR 2021 51.0% 51.2% 42.7% 35.5% 26.4% 55.9% 53.2% 47.6% 37.4% 29.7% SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD PERCENTAGE OF GLOBAL INTERNET USERS WHO USE VOICE SEARCH OR VOICE COMMANDS EACH MONTH (ANY DEVICE) USE OF VOICE INTERFACES BY AGE AND GENDER
  • 35. 35 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. NOTE: ONLY INCLUDES USE OF IMAGE RECOGNITION TOOLS ON MOBILE DEVICES. 59.7% 59.2% 58.2% 54.6% 47.1% 46.9% 46.4% 44.1% 42.5% 40.6% 39.2% 38.5% 38.2% 37.3% 36.3% 36.3% 35.7% 35.4% 34.3% 34.2% 33.8% 32.5% 32.2% 32.0% 27.6% 27.3% 27.2% 27.0% 24.8% 23.9% 22.9% 22.6% 22.0% 21.0% 21.0% 20.6% 20.2% 19.8% 19.5% 17.9% 17.3% 13.0% 12.2% 11.2% 10.0% 9.5% 9.2% 8.5% MEXICO BRAZIL COLOMBIA ARGENTINA PORTUGAL THAILAND INDONESIA VIETNAM PHILIPPINES NIGERIA TAIWAN INDIA ISRAEL KENYA GREECE SPAIN ITALY MALAYSIA ROMANIA SOUTH AFRICA WORLDWIDE TURKEY CHINA SAUDI ARABIA EGYPT U.A.E. GHANA POLAND IRELAND HONG KONG U.S.A. RUSSIA CANADA NEW ZEALAND SINGAPORE DENMARK AUSTRALIA SOUTH KOREA U.K. MOROCCO SWEDEN SWITZERLAND NETHERLANDS AUSTRIA JAPAN BELGIUM GERMANY FRANCE PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH USE OF IMAGE RECOGNITION TOOLS ON MOBILE
  • 36. 36 APR 2021 40.3% 36.9% 34.8% 29.7% 23.6% 36.3% 33.9% 33.4% 28.1% 21.5% FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. NOTE: ONLY INCLUDES USE OF IMAGE RECOGNITION TOOLS ON MOBILE DEVICES. 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD PERCENTAGE OF GLOBAL INTERNET USERS WHO USE IMAGE RECOGNITION TOOLS (E.G. SEARCH ‘LENSES’) ON THEIR MOBILE EACH MONTH USE OF IMAGE RECOGNITION TOOLS ON MOBILE
  • 37. 37 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. NOTE: THE QUESTIONS INFORMING THESE DATA POINTS APPEAR IN DIFFERENT PARTS OF GWI’S SURVEY, SO VALUES MAY NOT BE DIRECTLY COMPARABLE. VISITED OR USED A SOCIAL NETWORK USED A CHAT APP OR INSTANT MESSAGING SERVICE USED A WEBMAIL SERVICE TO ACCESS, READ, OR SEND EMAIL USED A VOIP SERVICE (OR SIMILAR) TO MAKE PHONE CALLS OVER THE INTERNET MADE A VIDEO CALL ON A MOBILE DEVICE 98.0% 94.5% 78.7% 47.5% 47.5% PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE DIFFERENT KINDS OF INTERNET-POWERED SERVICES TO STAY IN TOUCH WITH OTHERS INTERNET-POWERED COMMUNICATION
  • 38. 38 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 96.2% 94.1% 93.7% 93.1% 92.9% 91.5% 91.4% 90.8% 90.2% 90.1% 89.2% 88.7% 88.6% 88.5% 88.1% 88.0% 87.3% 87.0% 86.7% 86.6% 86.3% 85.6% 85.5% 85.2% 85.1% 84.6% 84.4% 84.3% 84.0% 83.8% 83.0% 82.9% 82.1% 81.8% 80.4% 80.2% 78.7% 77.9% 77.6% 77.4% 77.0% 75.6% 71.2% 67.2% PORTUGAL COLOMBIA MEXICO ARGENTINA TURKEY BRAZIL SPAIN POLAND THAILAND SWITZERLAND SAUDI ARABIA INDONESIA IRELAND HONG KONG ITALY MALAYSIA SOUTH AFRICA PHILIPPINES SWEDEN GREECE TAIWAN NEW ZEALAND AUSTRIA DENMARK U.K. ISRAEL AUSTRALIA CANADA SINGAPORE FRANCE BELGIUM U.A.E. EGYPT GERMANY ROMANIA U.S.A. WORLDWIDE SOUTH KOREA INDIA VIETNAM RUSSIA NETHERLANDS JAPAN CHINA PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE USED A WEBMAIL SERVICE TO ACCESS, READ, OR SEND EMAIL IN THE PAST MONTH USE OF WEB-BASED EMAIL
  • 39. 39 APR 2021 79.0% 80.9% 78.5% 77.4% 75.7% 76.9% 79.3% 79.0% 79.3% 79.1% SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD PERCENTAGE OF GLOBAL INTERNET USERS WHO HAVE USED A WEBMAIL SERVICE TO ACCESS, READ, OR SEND EMAIL IN THE PAST MONTH USE OF WEB-BASED EMAIL BY AGE AND GENDER
  • 40. 40 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. NOTE: ONLY INCLUDES INTERNET USERS MAKING VIDEO CALLS VIA MOBILE DEVICES. 69.7% 65.9% 65.3% 62.1% 61.5% 60.3% 59.0% 58.9% 58.8% 58.5% 58.2% 57.9% 55.5% 55.0% 54.4% 54.4% 53.9% 53.3% 50.8% 50.6% 50.6% 50.5% 49.7% 49.3% 49.0% 47.7% 47.5% 46.7% 46.2% 46.1% 45.8% 45.3% 45.2% 44.1% 43.1% 43.0% 41.7% 41.4% 39.9% 38.3% 38.1% 36.2% 35.4% 35.1% 34.9% 32.3% 27.3% 18.1% PHILIPPINES NIGERIA SOUTH AFRICA TURKEY COLOMBIA PORTUGAL VIETNAM BRAZIL ARGENTINA MEXICO IRELAND GHANA SPAIN KENYA GREECE INDONESIA INDIA ROMANIA SAUDI ARABIA ITALY SWITZERLAND MALAYSIA U.A.E. U.S.A. NEW ZEALAND U.K. WORLDWIDE ISRAEL SWEDEN SINGAPORE THAILAND CANADA EGYPT AUSTRIA BELGIUM FRANCE DENMARK AUSTRALIA CHINA NETHERLANDS POLAND RUSSIA GERMANY MOROCCO HONG KONG TAIWAN SOUTH KOREA JAPAN PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE MADE A VIDEO CALL ON THEIR MOBILE PHONE IN THE PAST MONTH MOBILE VIDEO CALLING
  • 41. 41 APR 2021 57.0% 50.8% 49.5% 45.3% 38.9% 48.4% 45.8% 45.1% 42.4% 36.8% FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. NOTE: ONLY INCLUDES INTERNET USERS MAKING VIDEO CALLS VIA MOBILE DEVICES. 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD PERCENTAGE OF GLOBAL INTERNET USERS WHO HAVE MADE A VIDEO CALL ON THEIR MOBILE PHONE IN THE PAST MONTH MOBILE VIDEO CALLING BY AGE AND GENDER
  • 42. 42 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: THE QUESTIONS INFORMING THESE DATA POINTS APPEAR IN DIFFERENT PARTS OF GWI’S SURVEY, SO VALUES MAY NOT BE DIRECTLY COMPARABLE. VALUES FOR ACCESSING ONLINE VIDEO INCLUDES WATCHING, DOWNLOADING, OR STREAMING VIDEOS, TV SHOWS OR MOVIES VIA INTERNET-POWERED PLATFORMS.  COMPARABILITY ADVISORY: BASE CHANGES. ACCESS VIDEOS, TV SHOWS, OR MOVIES VIA THE INTERNET WATCH ‘VLOGS’ (BLOGS RECORDED IN VIDEO FORMAT) LISTEN TO ONLINE MUSIC STREAMING SERVICES (E.G. SPOTIFY) LISTEN TO ONLINE RADIO STATIONS LISTEN TO PODCASTS (INCLUDES PODCASTS IN VIDEO FORMAT) 93.3% 51.7% 64.3% 48.2% 44.8% PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO CONSUME EACH KIND OF CONTENT* VIA THE INTERNET EACH MONTH (ANY DEVICE) ONLINE CONTENT ACTIVITIES
  • 43. 43 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 87.2% 76.4% 63.5% 61.7% 61.1% 59.5% 57.0% 56.7% 53.1% 52.9% 51.7% 50.8% 50.8% 49.6% 46.9% 45.2% 43.7% 43.2% 42.6% 42.3% 38.4% 38.4% 37.2% 36.9% 36.0% 35.5% 34.2% 34.2% 34.0% 33.8% 33.7% 32.5% 30.6% 29.7% 28.6% 28.3% 27.8% 27.1% 25.8% 24.9% 24.4% 22.2% 19.2% 9.5% PHILIPPINES INDONESIA INDIA CHINA VIETNAM SAUDI ARABIA MALAYSIA U.A.E. THAILAND MEXICO WORLDWIDE RUSSIA TAIWAN EGYPT SOUTH AFRICA SINGAPORE COLOMBIA BRAZIL TURKEY ROMANIA GREECE HONG KONG POLAND IRELAND ARGENTINA SPAIN AUSTRALIA PORTUGAL SWEDEN NEW ZEALAND SOUTH KOREA U.S.A. CANADA ITALY U.K. NETHERLANDS SWITZERLAND FRANCE BELGIUM DENMARK AUSTRIA GERMANY ISRAEL JAPAN PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE WATCHED A VLOG IN THE PAST MONTH WATCHING VLOGS
  • 44. 44 APR 2021 62.5% 57.7% 47.7% 37.0% 26.0% 61.0% 59.0% 51.5% 39.1% 27.7% SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD WATCHING VLOGS BY AGE AND GENDER PERCENTAGE OF GLOBAL INTERNET USERS WHO HAVE WATCHED A VLOG IN THE PAST MONTH
  • 45. 45 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 63.3% 56.0% 52.1% 50.8% 50.2% 48.1% 46.2% 46.0% 44.8% 44.5% 44.2% 43.5% 42.8% 39.3% 38.9% 38.5% 38.3% 38.2% 38.0% 37.0% 37.0% 35.7% 35.4% 35.0% 34.7% 34.5% 33.4% 32.9% 32.7% 32.4% 31.2% 31.1% 30.0% 29.7% 27.1% 26.1% 25.9% 25.8% 24.1% 22.7% 22.1% 20.8% 19.7% 9.9% INDONESIA CHINA SAUDI ARABIA MEXICO INDIA THAILAND TAIWAN BRAZIL WORLDWIDE U.A.E. PHILIPPINES COLOMBIA IRELAND SOUTH AFRICA U.S.A. SPAIN EGYPT MALAYSIA HONG KONG POLAND SWEDEN AUSTRALIA VIETNAM SINGAPORE DENMARK NEW ZEALAND ARGENTINA PORTUGAL U.K. CANADA SWITZERLAND TURKEY ROMANIA GERMANY AUSTRIA ISRAEL FRANCE ITALY NETHERLANDS BELGIUM RUSSIA SOUTH KOREA GREECE JAPAN PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE LISTENED TO OR WATCHED A PODCAST IN THE PAST MONTH LISTENING TO PODCASTS
  • 46. 46 APR 2021 46.8% 49.4% 42.5% 34.4% 26.4% 50.6% 53.2% 46.8% 36.3% 28.0% SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD LISTENING TO PODCASTS BY AGE AND GENDER PERCENTAGE OF GLOBAL INTERNET USERS WHO HAVE LISTENED TO OR WATCHED A PODCAST IN THE PAST MONTH
  • 47. 47 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. TABLET DEVICE HANDHELD GAMING DEVICE MEDIA STREAMING DEVICE VIRTUAL REALITY HEADSET ANY DEVICE SMARTPHONE LAPTOP OR DESKTOP GAMES CONSOLE 18.2% 13.3% 8.6% 7.8% 86.1% 72.5% 39.7% 27.8% PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON EACH KIND OF DEVICE PLAYING VIDEO GAMES: DEVICE PERSPECTIVE
  • 48. 48 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 97.2% 96.0% 95.1% 94.7% 93.4% 93.4% 92.7% 92.6% 92.5% 92.2% 90.2% 88.1% 87.4% 87.0% 86.9% 86.1% 86.1% 85.5% 85.3% 85.3% 85.0% 84.8% 84.5% 84.1% 83.9% 81.3% 81.2% 80.9% 80.3% 80.1% 78.4% 78.2% 78.2% 77.3% 76.7% 75.9% 75.8% 74.8% 74.3% 73.8% 73.2% 73.1% 71.2% 70.8% PHILIPPINES THAILAND VIETNAM INDONESIA INDIA TAIWAN SAUDI ARABIA TURKEY MALAYSIA MEXICO SOUTH AFRICA U.A.E. HONG KONG COLOMBIA GREECE BRAZIL WORLDWIDE EGYPT ARGENTINA SINGAPORE CHINA ROMANIA SPAIN POLAND PORTUGAL FRANCE SOUTH KOREA ITALY RUSSIA CANADA U.S.A. AUSTRALIA NEW ZEALAND SWITZERLAND ISRAEL AUSTRIA DENMARK GERMANY U.K. JAPAN SWEDEN IRELAND NETHERLANDS BELGIUM PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON ANY DEVICE PLAYING VIDEO GAMES
  • 49. 49 APR 2021 91.0% 89.8% 84.3% 75.7% 66.9% 94.3% 92.4% 87.7% 80.5% 67.3% SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD PERCENTAGE OF GLOBAL INTERNET USERS WHO PLAY VIDEO GAMES ON ANY DEVICE PLAYING VIDEO GAMES BY AGE AND GENDER
  • 50. 50 APR 2021 SOURCE: GLOBALWEBINDEX (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTE: “DLC” STANDS FOR (ADDITIONAL) DOWNLOADABLE CONTENT, OFTEN AVAILABLE VIA IN-APP PURCHASES. PURCHASED AN IN-GAME ITEM OR FEATURE, GAME ADD-ON, OR DLC* PLAYED A GAME ON A CLOUD GAMING OR STREAMING PLATFORM SHARED IMAGES OR VIDEOS OF OWN GAMEPLAY WATCHED A LIVE STREAM OF OTHER PEOPLE PLAYING GAMES WATCHED AN ESPORTS TOURNAMENT 14.9% 9.5% 11.8% 15.1% 18.7% PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO PARTICIPATED IN EACH GAMING-RELATED ACTIVITY IN THE PAST MONTH GAMING-RELATED ACTIVITIES
  • 51. 51 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 22.9% 21.1% 20.3% 18.5% 17.5% 16.2% 15.8% 15.5% 14.9% 14.4% 14.3% 13.8% 13.5% 13.2% 13.1% 12.2% 11.9% 11.2% 11.0% 11.0% 10.9% 10.8% 10.7% 10.7% 10.7% 10.2% 9.6% 9.6% 9.6% 9.5% 8.8% 8.8% 8.7% 7.8% 7.8% 6.4% 6.0% 5.9% 5.5% 5.1% 5.0% 4.9% 4.7% 4.6% 3.9% 3.5% 3.0% 2.8% U.K. U.S.A. CANADA CHINA IRELAND TURKEY ITALY VIETNAM DENMARK AUSTRALIA SWEDEN NETHERLANDS SPAIN INDIA WORLDWIDE TAIWAN MEXICO SINGAPORE AUSTRIA HONG KONG SOUTH KOREA ISRAEL FRANCE GREECE NEW ZEALAND COLOMBIA BELGIUM GERMANY SWITZERLAND U.A.E. ARGENTINA ROMANIA MALAYSIA POLAND SOUTH AFRICA SAUDI ARABIA BRAZIL EGYPT INDONESIA PHILIPPINES THAILAND NIGERIA JAPAN PORTUGAL GHANA RUSSIA KENYA MOROCCO PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THAT THEY OWN SOME FORM OF SMART HOME DEVICE SMART HOME DEVICE OWNERSHIP
  • 52. 52 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: THE SURVEY QUESTION THAT INFORMS THIS CHART HAS CHANGED COMPARED TO A SIMILAR CHART THAT APPEARED IN OUR REPORTS IN PREVIOUS YEARS, SO VALUES ARE NOT COMPARABLE WITH DATA PUBLISHED IN OUR PREVIOUS REPORTS. 54.2% 52.0% 50.9% 49.2% 47.1% 43.8% 42.5% 42.5% 42.5% 42.0% 42.0% 41.5% 41.2% 40.9% 40.2% 39.3% 39.2% 39.0% 38.1% 37.9% 37.9% 37.1% 36.7% 35.8% 35.6% 35.6% 35.6% 35.3% 34.6% 34.5% 34.3% 33.1% 32.7% 32.7% 32.5% 32.2% 30.1% 29.8% 29.0% 28.7% 28.6% 28.1% 27.7% 25.3% 25.2% 24.9% 19.6% 18.8% PORTUGAL SPAIN BRAZIL GREECE SOUTH AFRICA CANADA FRANCE NEW ZEALAND POLAND AUSTRIA IRELAND MEXICO U.K. U.S.A. GERMANY BELGIUM SINGAPORE SWITZERLAND ARGENTINA AUSTRALIA SOUTH KOREA COLOMBIA ISRAEL DENMARK EGYPT MALAYSIA NETHERLANDS ITALY PHILIPPINES SWEDEN INDONESIA WORLDWIDE JAPAN VIETNAM HONG KONG INDIA TAIWAN KENYA SAUDI ARABIA ROMANIA U.A.E. RUSSIA TURKEY CHINA NIGERIA THAILAND MOROCCO GHANA PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY’RE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINE CONCERNS ABOUT MISUSE OF PERSONAL DATA THE SURVEY QUESTION THAT INFORMS THIS CHART HAS CHANGED, SO VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS !
  • 53. 53 APR 2021 34.8% 31.6% 32.8% 36.4% 40.4% 30.2% 29.8% 31.8% 35.9% 41.4% SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD PERCENTAGE OF GLOBAL INTERNET USERS WHO SAY THEY’RE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA ONLINE CONCERNS ABOUT MISUSE OF PERSONAL DATA
  • 54. USE OF SOCIAL MEDIA
  • 55. 55 APR 2021 SOURCES: KEPIOS (APR 2021), BASED ON DATA FROM: COMPANY EARNINGS ANNOUNCEMENTS; PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; CNNIC; MEDIASCOPE. TIME SPENT DATA FROM GWI (Q4 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY EXCEED INTERNET USER NUMBERS IN SOME COUNTRIES.  COMPARABILITY ADVISORY: BASE CHANGES AND HISTORICAL REVISIONS. DATA MAY NOT CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS* SOCIAL MEDIA USERS AS A PERCENTAGE OF THE GLOBAL POPULATION ANNUAL CHANGE IN THE NUMBER OF GLOBAL SOCIAL MEDIA USERS PERCENTAGE OF SOCIAL MEDIA USERS ACCESSING VIA MOBILE PHONES AVERAGE AMOUNT OF TIME PER DAY SPENT USING SOCIAL MEDIA 4.33 55.1% +13.7% 99.0% 2H 22M BILLION +521 MILLION USE OF SOCIAL NETWORKS AND MESSENGER SERVICES, WITH DETAIL FOR MOBILE SOCIAL MEDIA USE SOCIAL MEDIA USE AROUND THE WORLD ! SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS
  • 56. 56 APR 2021 3.51 3.59 3.66 3.71 3.81 3.96 4.14 4.20 4.33 SOURCE: KEPIOS ANALYSIS (APR 2021), BASED ON DATA FROM SOCIAL MEDIA COMPANIES’ EARNINGS ANNOUNCEMENTS, SELF-SERVICE ADVERTISING TOOLS, AND PUBLIC STATEMENTS (ALL TO APR 2021); MEDIASCOPE (APR 2021); CNNIC (ACCESSED APR 2021). *ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: SOURCE CHANGES. VALUES MAY NOT MATCH PREVIOUS REPORTS. APR 2019 JUL 2019 OCT 2019 JAN 2020 APR 2020 JUL 2020 OCT 2020 JAN 2021 APR 2021 +2.3% +2.1% +1.2% +2.6% +3.9% +4.6% +1.5% +3.1% THE TOTAL NUMBER OF GLOBAL SOCIAL MEDIA USERS* BY QUARTER, WITH RELATIVE QUARTER-ON-QUARTER CHANGE GLOBAL SOCIAL MEDIA USERS OVER TIME
  • 57. 57 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTE: RESPONDENTS COULD SELECT MULTIPLE ANSWERS.  COMPARABILITY ADVISORY: SURVEY CHANGES. 49.7% 36.9% 36.1% 31.5% 29.6% 27.8% 26.5% 25.3% 24.2% 23.8% 23.4% 22.6% 22.3% 21.8% 21.1% 20.9% STAYING IN TOUCH WITH FRIENDS AND FAMILY FILLING SPARE TIME READING NEWS STORIES FINDING FUNNY OR ENTERTAINING CONTENT SEEING WHAT’S BEING TALKED ABOUT FINDING INSPIRATION FOR THINGS TO DO AND BUY FINDING PRODUCTS TO PURCHASE SHARING AND DISCUSSING OPINIONS WITH OTHERS WATCHING LIVE STREAMS MAKING NEW CONTACTS SEEING CONTENT FROM YOUR FAVOURITE BRANDS WORK-RELATED NETWORKING AND RESEARCH FINDING LIKE-MINDED COMMUNITIES AND INTEREST GROUPS POSTING ABOUT YOUR LIFE WATCHING OR FOLLOWING SPORTS FOLLOWING CELEBRITIES OR INFLUENCERS PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO CITE EACH ACTIVITY AS A MAIN REASON* FOR USING SOCIAL MEDIA REASONS FOR USING SOCIAL MEDIA THE SURVEY QUESTION THAT INFORMS THIS CHART HAS CHANGED, SO VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS !
  • 58. 58 APR 2021 SOURCE: GLOBALWEBINDEX (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: SURVEY CHANGES. VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS. VISITED OR USED A SOCIAL NETWORK OR A MESSAGING SERVICE IN THE PAST MONTH AVERAGE NUMBER OF SOCIAL PLATFORMS USED EACH MONTH PER INTERNET USER VISIT SOCIAL PLATFORMS TO FIND FUNNY OR ENTERTAINING CONTENT FOLLOW BRANDS OR RESEARCH BRANDS AND PRODUCTS ON SOCIAL MEDIA VISIT SOCIAL PLATFORMS FOR WORK-RELATED NETWORKING OR WORK-RELATED RESEARCH 98.9% 6.3 82.2% 73.5% 22.6% PERSPECTIVES ON HOW INTERNET USERS AGED 16 TO 64 ENGAGE WITH SOCIAL MEDIA SOCIAL MEDIA BEHAVIOURS THE SURVEY QUESTIONS THAT INFORM THIS CHART HAVE CHANGED, SO VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS !
  • 59. 59 APR 2021 SOURCES: KEPIOS ANALYSIS (APR 2021), BASED ON DATA PUBLISHED IN: (1) COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; (2) PLATFORMS’ SELF-SERVICE AD TOOLS. *NOTES: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER NUMBERS IN THE PAST 12 MONTHS, SO FIGURES WILL BE LESS RELIABLE. (**) FIGURE FOR DOUYIN USES THE REPORTED DAILY ACTIVE USER FIGURE, SO MONTHLY ACTIVE USER FIGURE IS LIKELY HIGHER. 2,797 2,291 2,000 1,300 1,287 1,225 732 600 595 550 528 521 481 459 430 396 300 FACEBOOK1 YOUTUBE2 WHATSAPP1 * FB MESSENGER1 * INSTAGRAM2 WEIXIN / WECHAT1 TIKTOK1 DOUYIN1 ** QQ1 TELEGRAM1 SNAPCHAT2 SINA WEIBO1 KUAISHOU1 PINTEREST1 REDDIT1 * TWITTER2 QUORA1 * DATA UPDATED TO: 17 APRIL 2021 THE LATEST GLOBAL ACTIVE USER FIGURES (IN MILLIONS) FOR A SELECTION OF THE WORLD’S TOP SOCIAL MEDIA PLATFORMS* THE WORLD’S MOST-USED SOCIAL PLATFORMS
  • 60. 60 APR 2021 SOURCE: GWI (Q4 2020). SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: ONLY INCLUDES USERS AGED 16 TO 64. DOES NOT INCLUDE USERS IN CHINA. VALUES REPRESENT THE USERS OF THE PLATFORM IN THE LEFT-HAND COLUMN WHO ALSO USE THE PLATFORM IN THE ROW AT THE TOP OF EACH COLUMN. PERCENTAGES IN THE “UNIQUE TO PLATFORM” COLUMN REPRESENT USERS WHO SAY THEY DO NOT USE ANY OTHER SOCIAL MEDIA PLATFORM, INCLUDING PLATFORMS NOT LISTED IN THIS TABLE.  COMPARABILITY ADVISORY: SURVEY CHANGES. UNIQUE TO PLATFORM ALSO USING FACEBOOK ALSO USING YOUTUBE ALSO USING INSTAGRAM ALSO USING REDDIT ALSO USING SNAPCHAT ALSO USING TWITTER ALSO USING TIKTOK ALSO USING PINTEREST ALSO USING LINKEDIN FACEBOOK USERS 0.7% 100% 76.8% 76.9% 12.5% 29.6% 49.0% 35.9% 35.1% 30.4% YOUTUBE USERS 1.0% 80.9% 100% 75.8% 14.1% 27.8% 50.4% 34.4% 36.5% 29.7% INSTAGRAM USERS 0.1% 84.9% 80.0% 100% 13.7% 34.1% 55.3% 39.0% 38.9% 30.3% REDDIT USERS 0.1% 82.8% 81.5% 82.4% 100% 49.1% 73.7% 44.4% 58.4% 49.6% SNAPCHAT USERS 0% 85.2% 80.2% 88.9% 21.3% 100% 63.1% 54.3% 49.2% 36.8% TWITTER USERS 0.2% 85.2% 81.0% 87.1% 19.3% 38.0% 100% 42.9% 43.1% 38.9% TIKTOK USERS 0.1% 85.9% 81.9% 84.6% 16.0% 45.1% 59.1% 100% 43.7% 31.3% PINTEREST USERS 0.2% 84.9% 80.7% 85.3% 21.3% 41.3% 60.0% 44.2% 100% 41.1% LINKEDIN USERS 0.2% 89.6% 78.0% 81.0% 22.0% 37.7% 65.9% 38.5% 50.1% 100% PERCENTAGE OF USERS AGED 16 TO 64* OF EACH SOCIAL MEDIA PLATFORM (OUTSIDE OF CHINA) WHO ALSO USE OTHER SOCIAL MEDIA PLATFORMS SOCIAL MEDIA PLATFORMS: USER OVERLAPS ! THE QUESTIONS THAT INFORM THIS CHART HAVE CHANGED, SO VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS
  • 61. 61 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: ONLY INCLUDES USERS AGED 16 TO 64. DOES NOT INCLUDE USERS IN CHINA. SURVEY RESPONDENTS COULD CHOOSE FROM OTHER SOCIAL PLATFORMS NOT INCLUDED IN THE CHART SHOWN ABOVE, SO VALUES MAY NOT SUM TO 100%. INDIVIDUAL RESPONDENTS MAY USE DIFFERENT CRITERIA TO DETERMINE THEIR “FAVOURITE” PLATFORM. 24.1% 21.8% 18.4% 4.8% 3.6% 3.4% 2.4% 2.4% 2.3% 1.5% 1.2% 1.1% 1.1% 1.1% 1.0% 1.0% WHATSAPP FACEBOOK INSTAGRAM TWITTER FB MESSENGER TIKTOK LINE TELEGRAM PINTEREST SNAPCHAT VK APPLE IMESSAGE KAKAOTALK LINKEDIN DISCORD REDDIT PERCENTAGE OF INTERNET USERS AGED 16 TO 64 (EXCLUDING CHINA) WHO SAY THAT EACH OPTION IS THEIR ‘FAVOURITE’ SOCIAL MEDIA PLATFORM* FAVOURITE SOCIAL MEDIA PLATFORMS
  • 62. 62 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: DOES NOT INCLUDE USERS IN CHINA. SURVEY RESPONDENTS COULD CHOOSE FROM OTHER SOCIAL PLATFORMS NOT INCLUDED IN THE TABLES SHOWN ABOVE, SO VALUES FOR EACH COLUMN MAY NOT SUM TO 100%. INDIVIDUAL RESPONDENTS MAY USE DIFFERENT CRITERIA TO DETERMINE THEIR “FAVOURITE” PLATFORM. FAVOURITE SOCIAL PLATFORMS AMONGST FEMALE INTERNET USERS FAVOURITE SOCIAL PLATFORMS AMONGST MALE INTERNET USERS SOCIAL PLATFORM AGE 16–24 AGE 25–34 AGE 35–44 AGE 45–54 AGE 55–64 SOCIAL PLATFORM AGE 16–24 AGE 25–34 AGE 35–44 AGE 45–54 AGE 55–64 WHATSAPP 21.6% 24.2% 27.8% 27.8% 26.0% FACEBOOK 16.3% 24.7% 27.3% 25.4% 24.6% INSTAGRAM 28.3% 16.0% 10.5% 7.0% 5.0% TWITTER 5.6% 5.1% 5.0% 5.3% 3.7% FB MESSENGER 3.1% 3.8% 3.6% 4.1% 3.3% TIKTOK 3.6% 3.1% 2.2% 1.8% 1.1% LINE 1.2% 1.4% 2.3% 3.5% 4.8% TELEGRAM 3.7% 3.9% 3.0% 1.9% 1.0% PINTEREST 0.7% 1.1% 1.1% 1.2% 1.6% SNAPCHAT 2.6% 1.2% 0.7% 0.4% 0.3% WHATSAPP 18.4% 23.1% 26.2% 27.0% 25.6% FACEBOOK 11.2% 21.9% 25.6% 25.6% 25.1% INSTAGRAM 32.9% 23.4% 15.6% 11.2% 6.1% TWITTER 7.6% 3.8% 2.9% 3.0% 2.3% FB MESSENGER 3.0% 3.6% 4.3% 3.8% 4.1% TIKTOK 7.5% 4.3% 2.8% 1.9% 1.1% LINE 1.3% 1.8% 3.3% 4.1% 5.5% TELEGRAM 1.9% 1.9% 1.4% 1.0% 0.9% PINTEREST 4.1% 2.8% 3.6% 4.5% 5.3% SNAPCHAT 3.6% 1.7% 1.0% 0.5% 0.4% PERCENTAGE OF GLOBAL INTERNET USERS (EXCLUDING CHINA) WHO SAY THAT EACH OPTION IS THEIR ‘FAVOURITE’ SOCIAL MEDIA PLATFORM* FAVOURITE SOCIAL PLATFORMS BY AGE AND GENDER
  • 63. 63 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 46.5% 29.9% 28.6% 28.1% 27.6% 24.6% 23.0% 21.6% 21.3% 21.2% 20.5% 19.3% 17.5% 17.1% 17.0% 16.9% 16.5% 14.9% FRIENDS, FAMILY, OR OTHER PEOPLE YOU KNOW ACTORS, COMEDIANS, OR OTHER PERFORMERS TV SHOWS OR CHANNELS ENTERTAINMENT, MEMES, OR PARODY ACCOUNTS BANDS, SINGERS, OR OTHER MUSICIANS RESTAURANTS, CHEFS, OR FOOD PERSONALITIES COMPANIES AND BRANDS YOU PURCHASE FROM COMPANIES AND BRANDS YOU’RE CONSIDERING PURCHASING FROM INFLUENCERS OR OTHER EXPERTS SPORTS PEOPLE AND TEAMS CONTACTS RELEVANT TO YOUR WORK COMPANIES RELEVANT TO YOUR WORK GAMING EXPERTS OR GAMING STUDIOS JOURNALISTS OR NEWS COMPANIES MAGAZINES OR PUBLICATIONS YOU READ FITNESS EXPERTS OR ORGANISATIONS BEAUTY EXPERTS TRAVEL WRITERS AND COMPANIES PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO SAY THEY FOLLOW EACH TYPE OF ACCOUNT ON SOCIAL MEDIA TYPES OF SOCIAL MEDIA ACCOUNTS FOLLOWED
  • 64. 64 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 50.7% 39.3% 33.8% 33.2% 33.2% 33.1% 33.0% 32.2% 31.9% 31.9% 30.5% 26.8% 26.8% 26.3% 25.8% 24.4% 23.8% 23.6% 22.3% 22.2% 22.0% 22.0% 21.8% 21.3% 21.1% 20.6% 20.4% 20.3% 19.9% 19.1% 18.2% 17.6% 17.6% 17.3% 17.1% 17.1% 16.2% 15.6% 15.5% 15.3% 15.0% 14.2% 14.0% 13.9% 12.6% 11.6% 10.0% 6.8% PHILIPPINES BRAZIL KENYA NIGERIA SAUDI ARABIA ARGENTINA SOUTH AFRICA INDONESIA COLOMBIA MEXICO MALAYSIA EGYPT PORTUGAL MOROCCO SPAIN IRELAND HONG KONG NEW ZEALAND GHANA INDIA ITALY SINGAPORE ROMANIA WORLDWIDE U.A.E. SWEDEN POLAND TAIWAN VIETNAM SWITZERLAND FRANCE AUSTRIA CANADA AUSTRALIA ISRAEL U.S.A. BELGIUM CHINA U.K. DENMARK GERMANY NETHERLANDS SOUTH KOREA TURKEY THAILAND JAPAN GREECE RUSSIA PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY FOLLOW INFLUENCERS OR OTHER EXPERTS ON SOCIAL MEDIA FOLLOWING INFLUENCERS ON SOCIAL MEDIA
  • 65. 65 APR 2021 32.8% 25.3% 19.5% 15.4% 9.5% 24.4% 21.7% 18.5% 14.2% 9.7% SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD PERCENTAGE OF GLOBAL INTERNET USERS WHO SAY THEY FOLLOW INFLUENCERS OR OTHER EXPERTS ON SOCIAL MEDIA FOLLOWING INFLUENCERS ON SOCIAL MEDIA
  • 66. 66 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: VALUES FOR “ANY KIND OF SOCIAL MEDIA PLATFORM” INCLUDE AT LEAST ONE OF: SOCIAL NETWORKS, QUESTION AND ANSWER SITES (E.G. QUORA), FORUMS AND MESSAGE BOARDS, MESSAGING AND LIVE CHAT SERVICES, MICRO-BLOGS (E.G. TWITTER), VLOGS (I.E. BLOGS RECORDED IN A VIDEO FORMAT), AND / OR ONLINE PINBOARDS (E.G. PINTEREST). MESSAGING AND LIVE CHAT SERVICES MICRO-BLOGS (E.G. TWITTER) VLOGS (I.E. BLOGS RECORDED IN A VIDEO FORMAT) ONLINE PINBOARDS (E.G. PINTEREST) ANY KIND OF SOCIAL MEDIA PLATFORM* SOCIAL NETWORKS QUESTION AND ANSWER SITES (E.G. QUORA) FORUMS AND MESSAGE BOARDS 16.1% 15.2% 13.8% 10.8% 72.1% 44.7% 20.8% 16.7% PERCENTAGE OF GLOBAL INTERNET USERS AGED 16 TO 64 WHO USE DIFFERENT KINDS OF SOCIAL MEDIA WHEN RESEARCHING BRANDS USE OF SOCIAL MEDIA FOR RESEARCHING BRANDS
  • 67. 67 APR 2021 SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. 87.3% 74.4% 74.0% 66.7% 66.5% 66.0% 64.8% 64.4% 63.6% 61.9% 60.8% 59.0% 58.7% 58.6% 55.9% 54.8% 52.5% 51.8% 49.4% 48.6% 48.0% 47.4% 45.7% 44.7% 44.0% 43.9% 43.5% 42.6% 42.3% 39.5% 37.2% 34.6% 34.2% 33.7% 32.8% 32.8% 31.8% 31.1% 31.0% 31.0% 29.7% 29.7% 27.8% 27.3% 26.8% 26.4% 25.2% 21.6% NIGERIA GHANA KENYA COLOMBIA MOROCCO ARGENTINA INDONESIA PHILIPPINES MEXICO VIETNAM BRAZIL SAUDI ARABIA MALAYSIA SOUTH AFRICA TURKEY EGYPT THAILAND ISRAEL INDIA U.A.E. TAIWAN GREECE POLAND WORLDWIDE ROMANIA PORTUGAL HONG KONG SPAIN RUSSIA SINGAPORE IRELAND AUSTRALIA ITALY CHINA NEW ZEALAND SWEDEN DENMARK FRANCE CANADA U.S.A. AUSTRIA BELGIUM U.K. JAPAN SWITZERLAND GERMANY SOUTH KOREA NETHERLANDS PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO VISIT SOCIAL NETWORKS WHEN SEARCHING FOR INFORMATION ABOUT BRANDS USE OF SOCIAL NETWORKS FOR BRAND RESEARCH
  • 68. 68 APR 2021 53.9% 49.2% 45.0% 37.3% 29.9% 49.0% 46.9% 42.9% 35.8% 28.6% SOURCE: GWI (Q4 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 16 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD PERCENTAGE OF GLOBAL INTERNET USERS WHO VISIT SOCIAL NETWORKS WHEN SEARCHING FOR INFORMATION ABOUT BRANDS USE OF SOCIAL NETWORKS FOR BRAND RESEARCH
  • 70. 70 APR 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON FACEBOOK FACEBOOK’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 2.21 36.2% +1.2% 43.7% 56.3% BILLION +27 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK FACEBOOK: ADVERTISING AUDIENCE OVERVIEW
  • 71. 71 APR 2021 2,375 2,414 2,449 2,498 2,603 2,701 2,740 2,797 1,887 1,924 1,930 1,949 2,025 2,091 2,137 2,184 2,212 SOURCES: MAU FIGURES TAKEN FROM DATA PUBLISHED IN FACEBOOK’S QUARTERLY EARNINGS ANNOUNCEMENTS (DATES AS STATED BENEATH GRAPH); ADVERTISING AUDIENCE FIGURES BASED ON KEPIOS ANALYSIS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (DATES AS STATED BENEATH GRAPH). *NOTES: FIGURES IN WHITE CIRCLES REPRESENT RELATIVE CHANGE vs. PREVIOUS QUARTER. MAU FIGURES ARE NOT AVAILABLE FOR THE CURRENT QUARTER AT THE TIME OF REPORT PUBLICATION. MAU ADV MAU ADV MAU ADV MAU ADV MAU ADV MAU ADV MAU ADV MAU ADV MAU* APR 2019 JUL 2019 OCT 2019 JAN 2020 APR 2020 JUL 2020 OCT 2020 JAN 2021 APR 2021 +2.4% [N/A] +1.6% +2.0% +1.4% +0.3% +2.0% +1.0% +4.2% +3.9% +3.8% +3.3% +1.4% +2.2% +2.1% +2.2% +1.2% FACEBOOK’S MONTHLY ACTIVE USERS (MAU) AND GLOBAL ADVERTISING AUDIENCE REACH (ADV) OVER TIME, WITH QUARTER-ON-QUARTER CHANGE* FACEBOOK’S ACTIVE USERS vs. AD AUDIENCE OVER TIME
  • 72. 72 APR 2021 2.5% 9.5% 12.6% 7.7% 5.0% 3.3% 2.6% 3.2% 14.0% 18.9% 9.9% 5.4% 3.1% 2.3% FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT FACEBOOK’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL MONTHLY ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES. 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD SHARE OF FACEBOOK’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* PROFILE OF FACEBOOK’S ADVERTISING AUDIENCE
  • 73. 73 APR 2021 SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY OR TERRITORY REACH ▲QOQ # COUNTRY OR TERRITORY REACH ▲QOQ 10= PAKISTAN 43,000,000 +7.5% 12= TURKEY 38,000,000 0% 12= UNITED KINGDOM 38,000,000 0% 14 COLOMBIA 37,000,000 +2.8% 15 FRANCE 33,000,000 0% 16= ARGENTINA 31,000,000 0% 16= ITALY 31,000,000 0% 16= NIGERIA 31,000,000 +6.9% 19 GERMANY 28,000,000 -3.4% 20 PERU 26,000,000 0% 01 INDIA 330,000,000 +3.1% 02 UNITED STATES 190,000,000 0% 03 INDONESIA 140,000,000 0% 04 BRAZIL 130,000,000 0% 05 MEXICO 95,000,000 +2.2% 06 PHILIPPINES 85,000,000 +2.4% 07 VIETNAM 70,000,000 +2.9% 08 THAILAND 52,000,000 +2.0% 09 EGYPT 46,000,000 +2.2% 10= BANGLADESH 43,000,000 +4.9% COUNTRIES AND TERRITORIES WITH THE LARGEST FACEBOOK ADVERTISING AUDIENCES FACEBOOK AD REACH RANKING
  • 74. 74 APR 2021 SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED APR 2021). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF 50,000+. *ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS. “REACH OF POP. 13+” VALUES SHOULD NOT TECHNICALLY EXCEED 100%, BUT DATA ARE SHOWN ‘AS-IS’, TO ENABLE READERS TO MAKE THEIR OWN JUDGMENTS.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY OR TERRITORY REACH OF POP. 13+ TOTAL REACH QOQ CHANGE # COUNTRY OR TERRITORY REACH OF POP. 13+ TOTAL REACH QOQ CHANGE 11 MEXICO 94.0% 95,000,000 +2.2% 12 MALAYSIA 92.2% 24,000,000 0% 13 BOLIVIA 91.8% 8,000,000 +3.9% 14 ICELAND 90.9% 260,000 0% 15 U.A.E. 90.1% 7,800,000 0% 16 BRUNEI 90.0% 320,000 0% 17 GREENLAND 90.0% 42,000 0% 18 VIETNAM 89.7% 70,000,000 +2.9% 19 COLOMBIA 89.2% 37,000,000 +2.8% 20 GUAM 89.0% 120,000 0% 01 MONGOLIA 108.8%* 2,600,000 +4.0% 02 LIBYA 106.3%* 5,600,000 +1.8% 03 PHILIPPINES 103.6%* 85,000,000 +2.4% 04 MALTA 100.8%* 390,000 +2.6% 05 PERU 99.5% 26,000,000 0% 06 TONGA 99.3% 74,000 0% 07 ARUBA 97.5% 89,000 0% 08 CAMBODIA 97.4% 12,000,000 +9.1% 09 SAMOA 96.7% 130,000 0% 10 ECUADOR 95.7% 13,000,000 0% COUNTRIES AND TERRITORIES* WITH THE LARGEST FACEBOOK ADVERTISING AUDIENCES COMPARED TO POPULATION AGED 13+ ELIGIBLE AUDIENCE REACH RATE RANKING: FACEBOOK
  • 75. 75 APR 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). BASED ON FACEBOOK USERS AGED 18 AND ABOVE. PERCENTAGE OF FACEBOOK USERS ACCESSING VIA ANY KIND OF MOBILE PHONE PERCENTAGE OF FACEBOOK USERS WHO ONLY ACCESS VIA A LAPTOP OR DESKTOP COMPUTER PERCENTAGE OF FACEBOOK USERS WHO ACCESS VIA BOTH PHONES AND COMPUTERS PERCENTAGE OF FACEBOOK USERS WHO ONLY ACCESS VIA A MOBILE PHONE 98.4% 1.6% 17.4% 81.0% THE DEVICES THAT FACEBOOK USERS USE TO ACCESS THE PLATFORM FACEBOOK ACCESS BY DEVICE
  • 76. 76 APR 2021 SOURCE: KEPIOS ANALYSIS OF EXTRAPOLATIONS OF DATA FROM FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021), BASED ON ACTIVE FACEBOOK USERS AGED 18 AND ABOVE USING MOBILE DEVICES. *NOTES: FIGURES BASED ON ALL MOBILE DEVICES USED, INCLUDING TABLET DEVICES RUNNING ANDROID OR IOS OPERATING SYSTEMS. DATA FOR MOBILE WEB BROWSERS MAY ALSO INCLUDE USERS ACCESSING VIA EITHER ANDROID OR IOS DEVICES.  COMPARABILITY ADVISORY: BASE CHANGES. PERCENTAGE OF MOBILE FACEBOOK USERS ACCESSING VIA APPS ON ANDROID DEVICES PERCENTAGE OF MOBILE FACEBOOK USERS ACCESSING VIA APPS ON IOS DEVICES PERCENTAGE OF MOBILE FACEBOOK USERS ACCESSING VIA OTHER OPERATING SYSTEMS OR MOBILE WEB BROWSERS* 81.4% 14.7% 3.9% PERCENTAGE OF FACEBOOK’S MOBILE AUDIENCE THAT ACCESSES THE PLATFORM USING EACH OPERATING SYSTEM SHARE OF FACEBOOK ACCESS BY MOBILE OS
  • 77. 77 APR 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE. FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADVERTS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 1 11 10 6 4 1 1 14 10 1 11 5 1 11 THE NUMBER OF TIMES A ‘TYPICAL’ USER AGED 18+ PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ACTIVITY FREQUENCY
  • 78. 78 APR 2021 10 12 14 13 11 8 12 11 10 7 5 5 FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTES: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH ACTIVITY DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’, OR ACTIVITY DATA FOR USERS BELOW THE AGE OF 18. 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD MEDIAN NUMBER OF TIMES EACH MONTH THAT GLOBAL FACEBOOK USERS* LIKE A POST ON FACEBOOK FACEBOOK MONTHLY POST LIKES BY AGE AND GENDER
  • 79. 79 APR 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTE: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH ACTIVITY DATA FOR USERS BELOW THE AGE OF 18. 17 15 13 13 13 13 13 13 13 13 13 12 12 12 12 12 12 12 12 12 11 11 11 11 11 11 10 10 10 10 10 10 9 9 9 8 8 8 8 7 7 7 7 7 7 6 5 4 2 2 2 GREECE ROMANIA AUSTRALIA BELGIUM BANGLADESH BRAZIL EGYPT ISRAEL ITALY NEW ZEALAND PAKISTAN ARGENTINA COLOMBIA DENMARK INDIA IRELAND NIGERIA PORTUGAL SWEDEN U.K. KENYA MEXICO PHILIPPINES TURKEY U.A.E. WORLDWIDE AUSTRIA CANADA MALAYSIA NETHERLANDS THAILAND U.S.A. FRANCE PERU TAIWAN INDONESIA MOROCCO SOUTH AFRICA VIETNAM GHANA POLAND SAUDI ARABIA SINGAPORE SPAIN SWITZERLAND GERMANY HONG KONG RUSSIA CHINA JAPAN SOUTH KOREA MEDIAN NUMBER OF TIMES EACH MONTH THAT THE TYPICAL FACEBOOK USER AGED 18+* LIKES A POST ON FACEBOOK FACEBOOK MONTHLY POST LIKES BY GEOGRAPHY
  • 80. 80 APR 2021 5 6 8 10 10 7 4 4 4 4 3 3 FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTES: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH ACTIVITY DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’, OR ACTIVITY DATA FOR USERS BELOW THE AGE OF 18. 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD FACEBOOK MONTHLY COMMENTS BY AGE AND GENDER MEDIAN NUMBER OF TIMES EACH MONTH THAT GLOBAL FACEBOOK USERS* COMMENT ON A FACEBOOK POST
  • 81. 81 APR 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTES: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH ACTIVITY DATA FOR USERS BELOW THE AGE OF 18. 12 11 8 8 8 8 8 7 7 7 7 7 7 7 7 6 6 6 6 6 6 6 6 6 5 5 5 5 5 5 5 4 4 4 4 3 3 3 3 3 3 2 2 2 2 2 2 1 1 1 1 PHILIPPINES EGYPT AUSTRALIA MEXICO NEW ZEALAND NIGERIA THAILAND ARGENTINA BELGIUM BRAZIL DENMARK SOUTH AFRICA U.K. U.S.A. VIETNAM CANADA COLOMBIA ISRAEL ITALY KENYA NETHERLANDS PERU PORTUGAL ROMANIA GREECE IRELAND MALAYSIA PAKISTAN SWEDEN U.A.E. WORLDWIDE BANGLADESH FRANCE INDONESIA SAUDI ARABIA AUSTRIA MOROCCO POLAND SPAIN TAIWAN TURKEY GERMANY GHANA HONG KONG INDIA SINGAPORE SWITZERLAND CHINA JAPAN RUSSIA SOUTH KOREA MEDIAN NUMBER OF TIMES EACH MONTH THAT GLOBAL FACEBOOK USERS AGED 18+* COMMENT ON A FACEBOOK POST FACEBOOK MONTHLY COMMENTS BY GEOGRAPHY
  • 82. 82 APR 2021 9 13 18 20 20 15 8 9 12 12 12 9 FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTES: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH ACTIVITY DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’, OR ACTIVITY DATA FOR USERS BELOW THE AGE OF 18. VALUES MAY INCLUDE CLICKS ON ADVERTS SERVED VIA FACEBOOK’S AUDIENCE NETWORK. 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD FACEBOOK MONTHLY AD CLICKS BY AGE AND GENDER MEDIAN NUMBER OF TIMES EACH MONTH THAT GLOBAL FACEBOOK USERS* CLICK ON FACEBOOK ADS*
  • 83. 83 APR 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTES: FACEBOOK’S SELF-SERVICE TOOLS DO NOT PUBLISH ACTIVITY DATA FOR USERS BELOW THE AGE OF 18. VALUES MAY INCLUDE CLICKS ON ADVERTS SERVED VIA FACEBOOK’S AUDIENCE NETWORK. 24 23 22 22 22 21 21 21 20 20 19 19 19 19 19 19 18 18 18 17 17 16 16 15 15 14 14 14 14 14 14 13 13 13 12 11 10 10 9 9 8 8 7 7 7 6 6 5 5 4 1 ISRAEL DENMARK AUSTRALIA GREECE ROMANIA ITALY NETHERLANDS NEW ZEALAND IRELAND MALAYSIA POLAND PORTUGAL SWEDEN TAIWAN U.K. U.S.A. BELGIUM CANADA SINGAPORE SOUTH KOREA THAILAND AUSTRIA VIETNAM BRAZIL HONG KONG FRANCE GERMANY MEXICO SPAIN SWITZERLAND TURKEY ARGENTINA COLOMBIA EGYPT PERU WORLDWIDE MOROCCO U.A.E. PHILIPPINES RUSSIA PAKISTAN SAUDI ARABIA INDIA INDONESIA JAPAN BANGLADESH SOUTH AFRICA GHANA KENYA NIGERIA CHINA MEDIAN NUMBER OF TIMES EACH MONTH THAT GLOBAL FACEBOOK USERS AGED 18+* CLICK ON FACEBOOK ADS* FACEBOOK MONTHLY AD CLICKS BY GEOGRAPHY
  • 84. 84 APR 2021 SOURCE: LOCOWISE (APR 2021). FIGURES REPRESENT AVERAGES FOR Q1 2021. NOTES: FIGURES ARE AVERAGES BASED ON A WIDE VARIETY OF DIFFERENT KINDS OF PAGE, WITH DIFFERENT AUDIENCE SIZES, IN VARIOUS COUNTRIES AROUND THE WORLD. VALUES MAY NOT SUM TO 100% DUE TO ROUNDING. AVERAGE NUMBER OF PAGE POSTS PER DAY PHOTO POSTS’ SHARE OF TOTAL PAGE POSTS VIDEO POSTS’ SHARE OF TOTAL PAGE POSTS LINK POSTS’ SHARE OF TOTAL PAGE POSTS STATUS POSTS’ SHARE OF TOTAL PAGE POSTS 2.32 34.5% 14.1% 49.5% 2.0% EACH POST TYPE’S SHARE OF THE TOTAL NUMBER OF POSTS MADE BY FACEBOOK PAGES SHARE OF FACEBOOK PAGE POSTS BY POST TYPE
  • 85. 85 APR 2021 SOURCE: LOCOWISE (APR 2021). FIGURES REPRESENT AVERAGES FOR Q1 2021. *NOTES: PERCENTAGES COMPARE THE COMBINED TOTAL OF REACTIONS, COMMENTS, AND SHARES TO THE TOTAL NUMBER OF PAGE FANS. FIGURES ARE AVERAGES BASED ON A WIDE VARIETY OF DIFFERENT KINDS OF PAGE, WITH DIFFERENT AUDIENCE SIZES, IN VARIOUS COUNTRIES AROUND THE WORLD.  COMPARABILITY ADVISORY: NEW DEFINITIONS AND A NEW METHODOLOGY MEAN DATA SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ! AVERAGE TOTAL POST ENGAGEMENTS* vs. PAGE FANS: ALL POST TYPES AVERAGE TOTAL POST ENGAGEMENTS* vs. PAGE FANS: PHOTO POSTS AVERAGE TOTAL POST ENGAGEMENTS* vs. PAGE FANS: VIDEO POSTS AVERAGE TOTAL POST ENGAGEMENTS* vs. PAGE FANS: LINK POSTS AVERAGE TOTAL POST ENGAGEMENTS* vs. PAGE FANS: STATUS POSTS 0.10% 0.16% 0.12% 0.04% 0.19% DUE TO CHANGES IN FACEBOOK’S POLICIES, THE DATA ON THIS CHART USE A DIFFERENT METHODOLOGY AND DIFFERENT SOURCE DATA COMPARED TO OUR PREVIOUS REPORTS THE NUMBER OF FACEBOOK PAGE POST ENGAGEMENTS (REACTIONS, COMMENTS, AND SHARES) COMPARED TO THE TOTAL NUMBER OF PAGE FANS FACEBOOK POST ENGAGEMENT BENCHMARKS
  • 86. 86 APR 2021 SOURCE: LOCOWISE (APR 2021). FIGURES REPRESENT AVERAGES FOR Q1 2021. *NOTES: “ENGAGEMENT RATE” (AS USED HERE) COMPARES THE COMBINED TOTAL OF A POST’S REACTIONS, COMMENTS, AND SHARES WITH THE TOTAL NUMBER OF PAGE FANS. FIGURES ARE AVERAGES BASED ON A WIDE VARIETY OF DIFFERENT KINDS OF PAGE, WITH DIFFERENT AUDIENCE SIZES, IN VARIOUS COUNTRIES AROUND THE WORLD. >100K 10K-100K <10K AVERAGE FACEBOOK PAGE POST ENGAGEMENT RATE*: PAGES WITH FEWER THAN 10,000 FANS AVERAGE FACEBOOK PAGE POST ENGAGEMENT RATE*: PAGES WITH 10,000 – 100,000 FANS AVERAGE FACEBOOK PAGE POST ENGAGEMENT RATE*: PAGES WITH MORE THAN 100,000 FANS 0.39% 0.23% 0.07% COMPARING THE AVERAGE FACEBOOK PAGE POST ENGAGEMENT RATE ACROSS PAGES WITH DIFFERENT NUMBERS OF FANS FACEBOOK POST ENGAGEMENT RATE BY PAGE SIZE
  • 88. 88 APR 2021 SOURCES: KEPIOS ANALYSIS (APR 2021), BASED ON DATA PUBLISHED IN YOUTUBE’S MARKETING MATERIALS AND GOOGLE’S SELF-SERVICE ADVERTISING TOOLS. *NOTES: GOOGLE DOES NOT OFFER YOUTUBE TARGETING ACROSS ALL COUNTRIES IN ITS SELF-SERVICE AD TOOLS. VALUES BASED ON DATA FOR AVAILABLE MARKETS ONLY. GOOGLE’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE* THAT GOOGLE REPORTS CAN BE REACHED USING ADVERTS ON YOUTUBE TOTAL NUMBER OF HOURS OF VIDEO WATCHED ON YOUTUBE EACH DAY SHARE OF TOTAL YOUTUBE WATCH TIME THAT TAKES PLACE ON MOBILE DEVICES YOUTUBE’S FEMALE AD AUDIENCE AS A PERCENTAGE OF ITS TOTAL ADVERTISING AUDIENCE* YOUTUBE’S MALE AD AUDIENCE AS A PERCENTAGE OF ITS TOTAL ADVERTISING AUDIENCE* 2.29 1 70% 45.8% 54.2% BILLION BILLION ESSENTIAL HEADLINES FOR YOUTUBE USE AROUND THE WORLD YOUTUBE OVERVIEW
  • 89. 89 APR 2021 6.3% 9.1% 7.8% 5.9% 4.3% 4.0% 8.7% 12.1% 9.2% 6.3% 4.2% 3.7% FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: KEPIOS ANALYSIS (APR 2021) BASED ON DATA PUBLISHED IN GOOGLE’S SELF-SERVICE ADVERTISING TOOLS. *NOTES: PERCENTAGES REPRESENT SHARE OF TOTAL AUDIENCE, NOT JUST AUDIENCES AGED 18+, SO WILL NOT SUM TO 100%. BASED ON DATA FOR AVAILABLE MARKETS ONLY. GOOGLE’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA SHOWN HERE REPRESENT YOUTUBE’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL MONTHLY ACTIVE USERS. 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD SHARE OF YOUTUBE’S ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* PROFILE OF YOUTUBE’S ADVERTISING AUDIENCE
  • 90. 90 APR 2021 SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN GOOGLE’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY ON COUNTRIES FOR WHICH DATA ARE AVAILABLE AT THE TIME OF REPORT PUBLICATION. VALUES IN THE “% POP. 18+” COLUMN COMPARE YOUTUBE’S AUDIENCE AGED 18+ TO TOTAL POPULATION AGED 18+. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY OR TERRITORY REACH % POP. 18+ # COUNTRY OR TERRITORY REACH % POP. 18+ 11 UNITED KINGDOM 53,000,000 83.9% 12 TURKEY 50,600,000 64.8% 13 FRANCE 49,600,000 83.9% 14 SOUTH KOREA 43,100,000 86.3% 15 EGYPT 40,500,000 47.8% 16 ITALY 39,300,000 66.9% 17 SPAIN 37,400,000 84.8% 18 THAILAND 37,300,000 54.3% 19 PAKISTAN 36,100,000 21.3% 20 CANADA 32,200,000 89.7% 01 INDIA 448,000,000 36.3% 02 UNITED STATES 240,000,000 78.7% 03 BRAZIL 127,000,000 64.6% 04 INDONESIA 107,000,000 42.5% 05 RUSSIA 99,000,000 74.1% 06 JAPAN 93,800,000 79.0% 07 MEXICO 74,100,000 63.2% 08 GERMANY 66,000,000 82.4% 09 VIETNAM 55,700,000 61.5% 10 PHILIPPINES 54,200,000 59.5% COUNTRIES AND TERRITORIES WITH THE LARGEST YOUTUBE ADVERTISING AUDIENCES YOUTUBE AD REACH RANKING
  • 92. 92 APR 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON INSTAGRAM INSTAGRAM’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN INSTAGRAM’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT INSTAGRAM REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT INSTAGRAM REPORTS IS MALE* 1.29 21.0% +5.4% 51.1% 48.9% BILLION +66 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON INSTAGRAM INSTAGRAM: ADVERTISING AUDIENCE OVERVIEW
  • 93. 93 APR 2021 3.8% 14.0% 15.6% 8.6% 4.8% 2.3% 1.3% 3.7% 15.6% 17.2% 7.2% 3.5% 1.5% 0.9% FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA ON THIS CHART REPRESENT INSTAGRAM’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL MONTHLY ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES. 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD SHARE OF INSTAGRAM’S ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* PROFILE OF INSTAGRAM’S ADVERTISING AUDIENCE
  • 94. 94 APR 2021 SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). NOTE: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY ON COUNTRIES FOR WHICH DATA ARE AVAILABLE AT THE TIME OF REPORT PUBLICATION. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY OR TERRITORY REACH ▲QOQ # COUNTRY OR TERRITORY REACH ▲QOQ 01 INDIA 150,000,000 +7.1% 02 UNITED STATES 140,000,000 0% 03 BRAZIL 100,000,000 +1.0% 04 INDONESIA 86,000,000 +1.2% 05 RUSSIA 57,000,000 +1.8% 06 TURKEY 47,000,000 +2.2% 07 JAPAN 45,000,000 +18.4% 08= MEXICO 34,000,000 +6.3% 08= UNITED KINGDOM 34,000,000 +9.7% 10 GERMANY 30,000,000 +15.4% 11 ITALY 28,000,000 +12.0% 12 FRANCE 26,000,000 +8.3% 13 SPAIN 24,000,000 +14.3% 14 ARGENTINA 21,000,000 0% 15= SOUTH KOREA 17,000,000 +6.3% 15= PHILIPPINES 17,000,000 +13.3% 15= THAILAND 17,000,000 +6.3% 18 COLOMBIA 16,000,000 0% 19= CANADA 15,000,000 0% 19= EGYPT 15,000,000 +7.1% 19= SAUDI ARABIA 15,000,000 0% 19= UKRAINE 15,000,000 +7.1% COUNTRIES AND TERRITORIES WITH THE LARGEST INSTAGRAM ADVERTISING AUDIENCES INSTAGRAM AD REACH RANKING
  • 95. 95 APR 2021 SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED APR 2021). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY OR TERRITORY REACH OF POP. 13+ TOTAL REACH QOQ CHANGE # COUNTRY OR TERRITORY REACH OF POP. 13+ TOTAL REACH QOQ CHANGE 01 02 03 04 05 06 07 08 09 10 11 BAHRAIN 63.1% 920,000 +3.4% 12 PANAMA 62.5% 2,100,000 +5.0% 13 CHILE 62.4% 10,000,000 +3.1% 14 GUAM 61.5% 83,000 0% 15 IRELAND 61.2% 2,500,000 +13.6% 16 PORTUGAL 60.7% 5,500,000 +14.6% 17 KYRGYZSTAN 59.9% 2,800,000 +3.7% 18 MALTA 59.5% 230,000 -4.2% 19 URUGUAY 59.2% 1,700,000 0% 20 ARUBA 59.1% 54,000 0% 01 KAZAKHSTAN 78.5% 11,000,000 0% 02 ICELAND 76.9% 220,000 +15.8% 03 SWEDEN 74.5% 6,400,000 +12.3% 04 CYPRUS 74.0% 770,000 +14.9% 05 BRUNEI 73.1% 260,000 +4.0% 06 TURKEY 69.7% 47,000,000 +2.2% 07 KUWAIT 68.3% 2,400,000 +4.3% 08 ANDORRA 66.8% 46,000 +21.1% 09 NORWAY 66.7% 3,100,000 +14.8% 10 CAYMAN IS. 65.9% 37,000 +2.8% COUNTRIES AND TERRITORIES* WITH THE LARGEST INSTAGRAM ADVERTISING AUDIENCES COMPARED TO POPULATION AGED 13+ ELIGIBLE AUDIENCE REACH RATE RANKING: INSTAGRAM
  • 96. 96 APR 2021 SOURCE: LOCOWISE (APR 2021). FIGURES REPRESENT AVERAGES FOR Q1 2021. NOTES: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT INSTAGRAM BUSINESS ACCOUNTS. VALUES MAY NOT SUM TO 100% DUE TO ROUNDING. AVERAGE MONTHLY GROWTH IN ACCOUNT FOLLOWERS AVERAGE NUMBER OF MAIN FEED POSTS PER DAY PHOTO POSTS AS A PERCENTAGE OF ALL MAIN FEED POSTS VIDEO POSTS AS A PERCENTAGE OF ALL MAIN FEED POSTS CAROUSEL POSTS AS A PERCENTAGE OF ALL MAIN FEED POSTS +1.71% 1.58 64.4% 16.8% 18.8% AVERAGE ACCOUNT GROWTH AND PUBLISHING BENCHMARKS FOR INSTAGRAM BUSINESS ACCOUNTS INSTAGRAM BUSINESS ACCOUNT BENCHMARKS
  • 97. 97 APR 2021 SOURCE: LOCOWISE (APR 2021). FIGURES REPRESENT AVERAGES FOR Q1 2021. *NOTE: “ENGAGEMENT RATE” (AS USED HERE) REFERS TO THE COMBINED NUMBER OF LIKES AND COMMENTS ON A POST COMPARED TO THE NUMBER OF ACCOUNT FOLLOWERS AT THE TIME OF POST PUBLICATION. ADVISORY: FIGURES REPRESENT AVERAGES FOR A BROAD RANGE OF DIFFERENT ACCOUNTS, AND ACCOUNTS WITH A LARGER FOLLOWING WILL TYPICALLY EXPERIENCE SIGNIFICANTLY LOWER ENGAGEMENT RATES vs. THE AVERAGES CITED HERE. AVERAGE ENGAGEMENT RATE FOR ALL POST TYPES AVERAGE ENGAGEMENT RATE FOR PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR CAROUSEL POSTS 0.84% 0.84% 0.60% 1.04% AVERAGE ENGAGEMENT RATES* FOR POSTS PUBLISHED BY INSTAGRAM BUSINESS ACCOUNTS INSTAGRAM ENGAGEMENT BENCHMARKS
  • 98. 98 APR 2021 SOURCE: LOCOWISE (APR 2021). FIGURES REPRESENT AVERAGES FOR Q1 2021. *NOTE: “ENGAGEMENT RATE” (AS USED HERE) REFERS TO THE COMBINED NUMBER OF LIKES AND COMMENTS ON A POST COMPARED TO THE NUMBER OF ACCOUNT FOLLOWERS AT THE TIME OF POST PUBLICATION. ADVISORY: FIGURES REPRESENT AVERAGES FOR BUSINESS ACCOUNTS ACROSS A VARIETY OF DIFFERENT CATEGORIES AND COUNTRIES. >100K 10K-100K <10K AVERAGE INSTAGRAM ENGAGEMENT RATE*: BUSINESS ACCOUNTS WITH FEWER THAN 10,000 FOLLOWERS AVERAGE INSTAGRAM ENGAGEMENT RATE*: BUSINESS ACCOUNTS WITH 10,000 – 100,000 FOLLOWERS AVERAGE INSTAGRAM ENGAGEMENT RATE*: BUSINESS ACCOUNTS WITH MORE THAN 100,000 FOLLOWERS 1.25% 1.00% 0.73% COMPARING THE AVERAGE ENGAGEMENT RATE OF INSTAGRAM POSTS PUBLISHED BY BUSINESS ACCOUNTS WITH DIFFERENT NUMBERS OF FOLLOWERS INSTAGRAM ENGAGEMENT RATES BY FOLLOWERS
  • 100. 100 APR 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 1.01 16.6% -3.7% 43.8% 56.2% BILLION -39 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER FACEBOOK MESSENGER: AD AUDIENCE OVERVIEW
  • 101. 101 APR 2021 2.5% 9.9% 13.8% 8.1% 5.0% 2.9% 1.7% 3.0% 14.8% 19.7% 9.6% 5.0% 2.6% 1.6% FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORIES: DATA ON THIS CHART REPRESENT FACEBOOK MESSENGER’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL MONTHLY ACTIVE USERS. SOME AD FORMATS ARE NOT AVAILABLE IN ALL COUNTRIES, WHICH MAY AFFECT DATA.  COMPARABILITY ADVISORY: BASE CHANGES. 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD SHARE OF FACEBOOK MESSENGER’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* PROFILE OF MESSENGER’S ADVERTISING AUDIENCE
  • 102. 102 APR 2021 SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY OR TERRITORY REACH ▲QOQ # COUNTRY OR TERRITORY REACH ▲QOQ 01 INDIA 130,000,000 -7.1% 02 BRAZIL 70,000,000 -9.1% 03 MEXICO 64,000,000 -3.0% 04 VIETNAM 53,000,000 0% 05 PHILIPPINES 47,000,000 +4.4% 06 THAILAND 37,000,000 0% 07 EGYPT 34,000,000 +3.0% 08 INDONESIA 30,000,000 -3.2% 09 UNITED KINGDOM 28,000,000 -6.7% 10 BANGLADESH 27,000,000 +8.0% 11 COLOMBIA 21,000,000 -4.5% 12= ITALY 18,000,000 -10.0% 12= TURKEY 18,000,000 -14.3% 14 IRAQ 17,000,000 0% 15 POLAND 16,000,000 -5.9% 16= ALGERIA 15,000,000 +7.1% 16= GERMANY 15,000,000 -11.8% 16= PERU 15,000,000 +15.4% 19 ARGENTINA 14,000,000 -12.5% 20= MALAYSIA 13,000,000 -7.1% 20= MYANMAR 13,000,000 -23.5% 20= PAKISTAN 13,000,000 +8.3% COUNTRIES AND TERRITORIES WITH THE LARGEST FACEBOOK MESSENGER ADVERTISING AUDIENCES FACEBOOK MESSENGER AD REACH RANKING
  • 103. 103 APR 2021 SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (APR 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED APR 2021). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. *ADVISORIES: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY OR TERRITORY REACH OF POP. 13+ TOTAL REACH QOQ CHANGE # COUNTRY OR TERRITORY REACH OF POP. 13+ TOTAL REACH QOQ CHANGE 11 PALESTINE 69.7% 2,400,000 0% 12 CYPRUS 69.2% 720,000 -2.7% 13 ARUBA 69.0% 63,000 -7.4% 14 FIJI 68.4% 460,000 0% 15 VIETNAM 67.9% 53,000,000 0% 16 SAMOA 67.0% 90,000 -2.2% 17 NEW ZEALAND 66.8% 2,700,000 -3.6% 18 AMERICAN SAMOA 66.3% 28,000 0% 19 NORWAY 64.6% 3,000,000 -3.2% 20 LITHUANIA 64.5% 1,500,000 0% 01 MONGOLIA 92.1% 2,200,000 +4.8% 02 MALTA 82.7% 320,000 -3.0% 03 ICELAND 80.4% 230,000 0% 04 LIBYA 77.8% 4,100,000 +2.5% 05 GREENLAND 77.2% 36,000 -2.7% 06 TONGA 75.2% 56,000 +3.7% 07 GUAM 74.2% 100,000 -9.1% 08 BHUTAN 71.8% 440,000 +2.3% 09 GEORGIA 70.3% 2,300,000 0% 10 FRENCH POLYNESIA 69.9% 160,000 0% COUNTRIES AND TERRITORIES* WITH THE LARGEST FACEBOOK MESSENGER ADVERTISING AUDIENCES COMPARED TO POPULATION AGED 13+ ELIGIBLE AUDIENCE REACH RATE RANKING: MESSENGER
  • 105. 105 APR 2021 SOURCE: LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (APR 2021).*NOTES: LINKEDIN’S TOOLS REPORT TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS, SO FIGURES ON THIS CHART ARE NOT COMPARABLE WITH SIMILAR DATA POINTS FOR OTHER PLATFORMS. LINKEDIN DOES NOT REPORT AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER SHARE FIGURES HAVE BEEN EXTRAPOLATED FROM AVAILABLE DATA. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE* THAT LINKEDIN REPORTS CAN BE REACHED WITH ADVERTS ON LINKEDIN LINKEDIN’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 18+ QUARTER-ON- QUARTER CHANGE IN LINKEDIN’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT LINKEDIN REPORTS IS MALE* 745.6 13.3% +2.5% 42.8% 57.2% MILLION +18 MILLION LINKEDIN: ADVERTISING AUDIENCE OVERVIEW THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON LINKEDIN
  • 106. 106 APR 2021 8.5% 26.7% 7.2% 1.1% 10.8% 33.4% 10.3% 2.0% SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (APR 2021), BASED ON SHARE OF AVAILABLE DATA FOR GENDER AND AGE GROUP. *ADVISORY: DATA ON THIS CHART REPRESENT LINKEDIN’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL MEMBERS OR ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES. FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 54 YEARS OLD 55+ YEARS OLD SHARE OF LINKEDIN’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* PROFILE OF LINKEDIN’S ADVERTISING AUDIENCE
  • 107. 107 APR 2021 SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY OR TERRITORY REACH ▲QOQ # COUNTRY OR TERRITORY REACH ▲QOQ 01 UNITED STATES 170,000,000 0% 02 INDIA 75,000,000 +5.6% 03 CHINA 50,000,000 0% 04 BRAZIL 48,000,000 +6.7% 05 UNITED KINGDOM 31,000,000 +3.3% 06 FRANCE 22,000,000 +4.8% 07= CANADA 18,000,000 0% 07= INDONESIA 18,000,000 +5.9% 09 MEXICO 16,000,000 0% 10 ITALY 15,000,000 0% 11 SPAIN 14,000,000 0% 12= AUSTRALIA 12,000,000 0% 12= GERMANY 12,000,000 0% 14= PHILIPPINES 10,000,000 +4.2% 14= TURKEY 10,000,000 +2.0% 16 COLOMBIA 9,500,000 +5.6% 17 NETHERLANDS 9,300,000 +2.2% 18= ARGENTINA 8,600,000 +2.4% 18= SOUTH AFRICA 8,600,000 +3.6% 20= PAKISTAN 7,000,000 +2.9% 20= RUSSIAN FEDERATION 7,000,000 0% 22 PERU 6,300,000 +1.6% COUNTRIES AND TERRITORIES WITH THE LARGEST LINKEDIN ADVERTISING AUDIENCES LINKEDIN AD REACH RANKING
  • 108. 108 APR 2021 SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN LINKEDIN’S SELF-SERVICE ADVERTISING TOOLS (APR 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED APR 2021). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF 50,000+. ADVISORIES: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS. “REACH OF POP. 18+” VALUES SHOULD NOT TECHNICALLY EXCEED 100%, BUT DATA ARE SHOWN ‘AS-IS’, TO ENABLE READERS TO MAKE THEIR OWN JUDGMENTS. COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY OR TERRITORY REACH OF POP. 18+ TOTAL REACH QOQ CHANGE # COUNTRY OR TERRITORY REACH OF POP. 18+ TOTAL REACH QOQ CHANGE 11 ARUBA 61.7% 52,000 +2.0% 12 NEW ZEALAND 61.7% 2,300,000 +4.5% 13 U.A.E. 60.6% 5,000,000 +4.2% 14 AUSTRALIA 60.5% 12,000,000 0% 15 DENMARK 60.1% 2,800,000 +3.7% 16 MALTA 60.0% 220,000 0% 17 CANADA 58.4% 18,000,000 0% 18 UNITED KINGDOM 57.5% 31,000,000 +3.3% 19 LUXEMBOURG 56.4% 290,000 0% 20 CURAÇAO 56.1% 72,000 +1.4% 01 AMERICAN SAMOA 103.0%* 38,000 0% 02 BERMUDA 100.7%* 50,000 0% 03 ICELAND 94.9% 250,000 +4.2% 04 CAYMAN IS. 85.9% 45,000 +2.3% 05 ANDORRA 81.8% 53,000 +1.9% 06 U.S. VIRGIN IS. 74.8% 60,000 +1.7% 07 NETHERLANDS 67.0% 9,300,000 +2.2% 08 UNITED STATES 65.7% 170,000,000 0% 09 IRELAND 64.0% 2,400,000 +4.3% 10 SINGAPORE 61.9% 3,100,000 +3.3% COUNTRIES AND TERRITORIES* WITH THE LARGEST LINKEDIN ADVERTISING AUDIENCES COMPARED TO POPULATION AGED 18+ ELIGIBLE AUDIENCE REACH RATE RANKING: LINKEDIN
  • 110. 110 APR 2021 SOURCE: SNAP’S SELF-SERVICE ADVERTISING TOOLS (APR 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTE: SNAP’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’, BUT FIGURES FOR MALE AND FEMALE AUDIENCES DO NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. POTENTIAL AUDIENCE* THAT SNAP REPORTS CAN BE REACHED WITH ADVERTS ON SNAPCHAT SNAPCHAT’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN SNAPCHAT’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT SNAPCHAT REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT SNAPCHAT REPORTS IS MALE* 528.2 8.6% +6.0% 56.1% 42.5% MILLION +30 MILLION SNAPCHAT: ADVERTISING AUDIENCE OVERVIEW THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON SNAPCHAT
  • 111. 111 APR 2021 12.4% 11.1% 9.4% 11.9% 8.7% 2.7% 8.4% 9.4% 8.7% 9.9% 4.9% 1.3% SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN SNAP’S SELF-SERVICE ADVERTISING TOOLS (APR 2021). NOTE: SNAP’S TOOLS DO NOT PUBLISH DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’, BUT FIGURES PUBLISHED IN THESE TOOLS FOR TOTAL AUDIENCE ARE HIGHER THAN THE SUM OF MALE AND FEMALE AUDIENCES, SO SHARE FIGURES MAY NOT SUM TO 100%. *ADVISORY: DATA ON THIS CHART REPRESENT SNAPCHAT’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL ACTIVE USERS. FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 13 – 17 YEARS OLD 18 – 20 YEARS OLD 21 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 49 YEARS OLD 50+ YEARS OLD SHARE OF SNAPCHAT’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* PROFILE OF SNAPCHAT’S ADVERTISING AUDIENCE
  • 112. 112 APR 2021 SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN SNAP’S SELF-SERVICE ADVERTISING TOOLS (APR 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED APR 2021). *NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY ON COUNTRIES FOR WHICH DATA ARE AVAILABLE AT THE TIME OF PUBLICATION. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY OR TERRITORY REACH ▲QOQ # COUNTRY OR TERRITORY REACH ▲QOQ 11 TURKEY 12,150,000 +9.5% 12 EGYPT 12,050,000 +12.6% 13 BRAZIL 11,150,000 -6.7% 14 CANADA 10,500,000 +1.0% 15 RUSSIA 8,600,000 0% 16 NIGERIA 7,850,000 +18.0% 17 AUSTRALIA 7,550,000 0% 18 COLOMBIA 6,550,000 +8.3% 19 NETHERLANDS 6,000,000 +3.4% 20 ALGERIA 5,450,000 +9.0% 01 UNITED STATES 108,650,000 +0.6% 02 INDIA 93,950,000 +26.4% 03 FRANCE 24,800,000 +1.2% 04 UNITED KINGDOM 21,300,000 +0.9% 05 SAUDI ARABIA 20,350,000 +3.8% 06 MEXICO 18,200,000 +1.4% 07 GERMANY 15,600,000 +1.6% 08 PAKISTAN 13,900,000 +25.2% 09 PHILIPPINES 13,250,000 +3.9% 10 IRAQ 12,450,000 +10.7% COUNTRIES AND TERRITORIES WITH THE LARGEST SNAPCHAT ADVERTISING AUDIENCES SNAPCHAT AD REACH RANKING
  • 113. 113 APR 2021 SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN SNAP’S SELF-SERVICE ADVERTISING TOOLS (APR 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED APR 2021). *NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY ON COUNTRIES FOR WHICH DATA ARE AVAILABLE AT THE TIME OF PUBLICATION. ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF 50,000+. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY OR TERRITORY REACH OF POP. 13+ TOTAL REACH QOQ CHANGE # COUNTRY OR TERRITORY REACH OF POP. 13+ TOTAL REACH QOQ CHANGE 11 NETHERLANDS 40.4% 6,000,000 +3.4% 12 JORDAN 40.0% 2,950,000 +7.3% 13 UNITED STATES 38.8% 108,650,000 +0.6% 14 OMAN 37.5% 1,550,000 +10.7% 15 UNITED KINGDOM 36.9% 21,300,000 +0.9% 16 NEW ZEALAND 35.9% 1,450,000 0% 17 AUSTRALIA 35.3% 7,550,000 0% 18 PALESTINE 33.4% 1,150,000 +4.5% 19 PUERTO RICO 33.2% 825,000 +17.0% 20 U.A.E. 32.9% 2,850,000 +5.6% 01 SAUDI ARABIA 73.8% 20,350,000 +3.8% 02 NORWAY 71.0% 3,300,000 0% 03 LUXEMBOURG 67.2% 367,500 +4.3% 04 KUWAIT 56.9% 2,000,000 0% 05 DENMARK 51.0% 2,550,000 0% 06 IRELAND 48.9% 2,000,000 +2.6% 07 SWEDEN 47.7% 4,100,000 0% 08 IRAQ 45.5% 12,450,000 +10.7% 09 FRANCE 44.7% 24,800,000 +1.2% 10 BAHRAIN 42.2% 615,000 +5.1% COUNTRIES AND TERRITORIES* WITH THE LARGEST SNAPCHAT ADVERTISING AUDIENCES COMPARED TO POPULATION AGED 13+ ELIGIBLE AUDIENCE REACH RATE RANKING: SNAPCHAT
  • 115. 115 APR 2021 SOURCE: TWITTER’S SELF-SERVICE ADVERTISING TOOLS (APR 2021), BASED ON THE MID-POINT OF PUBLISHED RANGES. *NOTE: TWITTER DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. GENDER SHARE FIGURES EXTRAPOLATED FROM AVAILABLE DATA. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: LARGE BASE CHANGES. DATA REPORTED BY TWITTER’S SELF-SERVICE TOOLS ARE SUBJECT TO SIGNIFICANT FLUCTUATION. POTENTIAL AUDIENCE* THAT TWITTER REPORTS CAN BE REACHED WITH ADVERTS ON TWITTER TWITTER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN TWITTER’S ADVERTISING REACH PERCENTAGE OF ITS AD AUDIENCE THAT TWITTER REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT TWITTER REPORTS IS MALE* 395.9 6.5% +12.1% 36.3% 63.7% MILLION +43 MILLION TWITTER: ADVERTISING AUDIENCE OVERVIEW THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON TWITTER
  • 116. 116 APR 2021 2.6% 7.7% 12.9% 6.9% 6.0% 4.0% 9.4% 25.6% 13.8% 11.1% SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN TWITTER’S SELF-SERVICE ADVERTISING TOOLS (APR 2021), BASED ON MID-POINTS OF PUBLISHED RANGES FOR GENDER AND AGE GROUP. NOTE: TWITTER’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORY: DATA REPRESENT TWITTER’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH ACTIVE USERS. DATA REPORTED BY TWITTER’S SELF-SERVE ADVERTISING TOOLS ARE SUBJECT TO SIGNIFICANT FLUCTUATION. FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE 13 –17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 49 YEARS OLD 50+ YEARS OLD SHARE OF TWITTER’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* PROFILE OF TWITTER’S ADVERTISING AUDIENCE