Youngsters shall never be afraid of failure. Let’s set forth on a “Journey of Finding your Passion”, and you will witness your own growth at the “Fresh Air” Beverage Innovation Contest. While we still cherish the amazing designs of last year’s contest, such as “School Beauty Jiang Yining” and “M + M Stay-up Partners”, this year’s contest has come. What amazing surprises has it taken to us this year? Let’s check it out.

1. FBIF2018 Hello Foods Prize
Announced Winners of Student
Groups!
Youngsters shall never be afraid of failure. Let’s set forth on a
“Journey of Finding your Passion”, and you will witness your own
growth at the “Fresh Air” Beverage Innovation Contest.
While we still cherish the amazing designs of last year’s contest, such as
“School Beauty Jiang Yining” and “M + M Stay-up Partners”, this
year’s contest has come. What amazing surprises has it taken to us this
year? Let’s check it out.

2. FBIF2018 Hello Foods Prize—the “Fresh Air” Beverage Innovation
Contest is a competition for student groups. After four rounds of
audition, preliminary contest, rematch and semi-final, the contest finally
ushered into the climax yesterday. Its final was successfully held on the
site of the FBIF2018 Product Innovation sub-form. The jury tasted and
scored the 12 finalists on site and awarded six finalists’ works as the top
three of this year’s “Fresh Air” contest. The team led by Liao
Zhanghong from Tianjin University of Science &Technology won the
championship with their work “Crazy Cicada and Coconut”, a turmeric
milk drink.
Lu Jian, our judge from Want Want presented the prizes for the winners
of FBIF2018“Fresh Air” Beverage Innovation Contest.

3. FBIF2018 “Fresh Air” Beverage Innovation Contest, initiated by FBIF
(Food &Beverage Innovation Forum), with Halmana as a partner, is a
beverage design contest for college students. What’s more, a big
difference in this contest is that to ensure students’ samples are
drinkable, SinoUnison Technology performed a safety testing on all of
the students’ samples ahead to guarantee the judges and audiences
drinking safely.
Volunteers from Halmana helped to hand out products on spot.
Six hundred and forty five students and teachers from nearly 50 food
colleges across the country joined in the contest with great passion. The
judges proceeded from the dimensions of product ideas and sensory
tastes, and ultimately selected 12 products from the 105 entries in the

4. semi-finals. Our judges have been impressed and overwhelmed by many
outstanding creative ideas, such as “Crazy Cicada and Coconut”,
“Purple Water”, “He+Xing Fu”, a gradually sugar-reducer fermented
tea, “Broken Almonds”, “Marbles in Green Tea”, and “Youth”,
elderberry sparkling water.
The teams of finalists can visit Nongfu Spring’s Qiandao Lake base, and
the top three can also obtain a full scholarship from FBIF committee to
enjoy “Journey to Find Your Passion”, a study tour in the Netherlands.
They will attend lectures freely in the world-class food university
Wageningen University &Research, visit “European food valley”, and
take up advanced studies in Dutch R&D centers of Unilever, Kraft Heinz,
Friesland Campina, Yili, and Ausnutria, to experience by themselves the
most cutting-edge industry trends and innovation atmosphere. Besides,
it’s possible for the first three award winning to show their product
design in front of R&D seniors at Kraft Heinz.

5. Wageningen University and “European food valley”
Nongfu Spring’s Qiandao Lake base

6. Just as Isabella Hsu, president of Simba Events said, “In the future, tens
of thousands of consumers will put products derived from your ideas
into their shopping baskets.” We are convinced that the most
unrestrained and vigorous design must come from the new generations.
Therefore, the “Fresh Air” contest hopes to help students in food
industry to improve their competencies and broaden their horizon by
means of competitions, to encourage students to innovate bravely and
find their true passion.
The judges watched the team to do the presentation
We were extremely honored to have invited ten senior executives from
Coca-Cola, Nongfu Spring, Lepur, Tetra Pak, Firmenich, Want Want
Group, Lindys, Ipsos, Dupont and Regulatory AI Technology to build up a

7. very strong jury. During the final competition, twelve teams presented
their works from different aspects, such as product concepts, target
orientation, product feasibility and packaging.
The judges of FBIF2018 Hello Foods Prize—the “Fresh Air” Beverage
Innovation Contest

8. The jury members gave young players many genial and practical
suggestions based on their own experiences after a close
communication.
Judges scored this year’s works from three aspects: taste, innovation
and market feasibility. As players demonstrated their works on the stage,
audiences and judges would taste and score their samples at the same
time.
Xue Lian, R&D Director from Nongfu Spring asked questions
There were three themes for this contest: cross-bordered new categories,
beverage design products at the start-up stage and free play. All the
candidates were college students. “School Beauty Jiang Yining”,

9. “Secrets of Gluttons” and “M+M Stay-up Partners”, these top three
works of last year’s contest gave us a great surprise. What about this
year’s final contest? Were there any untraditional, unstrained and
vigorous ideas? Let me reveal the mystery for you!
01、The “Fresh Air” Beverage Innovation Contest
winner lists
First Prize Winner: Crazy Cicada and Coconut, a turmeric milk drink
Second Prize Winner: Purple Water; Companion
Third Prize Winner: When Milk Meets Fruit, a fermented mixing Fruit
vinegar and milk drink; Xuan Ni Instant Coffee; “Youth”, Elderberry
Sparkling Water

10. 02、Display of Winners
First Prize Winner:Crazy Cicada and Coconut, a turmeric milk drink
Design Team: Liao Zhanghong and others from Tianjin University of
Science &Technology
First prize winner Liao Zhanghong on the scene

11. The picture of products
Product Features:
Staying up late would hurt our liver, so would being drunk. Our liver is
too delicate to bear any blow. Focusing on young peopledrinking their
nights away,students from Tianjin University of Science and Technology
brewed a super liver-care drink: Crazy Cicada and Coconut, a turmeric
milk drink. After a research for 1000 users and their preferences among
six insects groups, including yellow mealworms, fly maggots, ants,
crickets, cicadas and dung beetles, they selected out cicadas as the
source of high protein. They mixed turmeric extraction and the original
protein coconut juice by proportion and designed special bottle caps by
themselves. This drink has skim milk, lily &goji, and sea buckthorn these
three flavors. With ingredients separated from the drink, consumers can
create their own drinks independently by screwing the special cap.

12. Selected Comments:
“Creative. Excellent presentation.”
“Unique ideas, with clear market positioning.”
“A cross-border combination between turmeric and cicadas protein.”
Tasting and Appreciation on-spot:
It’s clear and smooth. It tastes a little bit like coconut water. However,
hearing it uses cicadas as ingredients, I almost vomit out what I’ve
drunk.
Second Prize Winner: Companion
Design Team: Guo Danying and others from University of Shanghai for
Science and Technology

13. Second prize winner Guo Danying on the scene
The picture of products
Product Features:

14. The deepest affection is about accompanying somebody you love all the
way.
With players’ intention to create a warm and friendly product that can
accompany consumers with its nutritious ingredients, “Companion”
was born at this right moment. It’s a mango vinegar drink with mango
puree and black tea leaves as main ingredients, and fermented by black
tea lactobacillus. For people who pursue beauty, fruit vinegar is their
solid choice to lose weight and keep beautiful. The students found that
the traditional fruit vinegar was a little sour and stimulating, which
wasn’t satisfactory for a picky foodie. Therefore, they endeavored to
integrate black tea with fruit vinegar to reduce sourness and increase tea
aroma. They also used black tea lactobacillus to shorten fermentation
time with one-step fermentation.
Selected Comments:
“It tastes fresh and cool. It meets the future trend.”
“It has similar tastes with Kombucha tea, a hot product abroad. It is
commercially viable.”
“It’s a certain breakthrough technically.”

15. “A Chinese version Kombucha tea, needsmore improvement in process
details.”
Tasting and Appreciation on-spot:
It tastes very good and has a nice luster. Drinking it makes me first feel
fresh, slightly sweet and very smooth, and then some astringent, a little
stimulating. However, compared with the sweet black tea drinks on the
market, I do think this one tastes much better.
Second Prize Winner: Purple Water
Design Team: Dai Jianbo and others from Zhejiang University of
Technology

16. The picture of products
The picture of products on the scene
Product Features:
Science guys always have to read lots of papers and spend most of their
time at laboratories. Being lack of exercises makes them feel fatigued all
over their body, not to mention visual fatigue.Therefore, their working
efficiency on scientific research reduces inevitably. They may drink some
functional drinks and carbonated beverages to refresh themselves, but
they are also worried about various kinds of artificial additives and high
glucose. In response to this dilemma,students created this “PurPle
Water”. Based on coconut water, which is called “water of life” and

17. has effects of anti-fatigue and moisturizing, this “PurPle Water” uses
light fermentation to counteract the insufficiency of coconut water’s
taste. It also integrates with bog bilberries which can protect eyes and
grape seeds which can protect cardiovascular cranial nerves. With carbon
dioxide in it, it can be refreshing and cool,strengthening all factors’
anti-fatigue function. Just awaken energies by this natural being.
Selected Comments:
“Good looking.”
“Good idea. Its taste is also commendable with combination of several
healthy elements.”
“Very good product idea. It has market feasibility and yet needs further
optimization.”
Tasting and Appreciation on-spot:
It’s the first product sample for me to drink, so I am very excited. Its
video and presentation are very attractive. And its taste doesn’t let me
down. It has a good-looking color matching. The first sip is fresh.But the
flavor of coconut water is very slight, maybe because it’s covered by
black tea. It looks so beautiful that it allures me to buy one, take a photo
and share the photo in my Wechat Moments.

18. Third Prize Winner: When Milk Meets Fruit, a fermented mixinged Fruit
vinegar and milkdrink
Design Team:Zhang Xiaoyu and others from Tianjin University of
Science &Technology
Product Features:
Nowadays, with frequent pressure and gastrointestinal discomfort upon
youngsters, many of them are often suffering from sub-health. Based on
this insight, the contestants combined fruit vinegar with lactic acid
bacteria to work out a new type beverage—“When Milk Meets Fruit”.
They used grape juice, apple juice, grapefruit juice and milk as
ingredients, and mixed them with fermented microbes (alcoholic
fermentation, acetic acid fermentation, probiotics fermentation) to offer

19. a nutritious drink with a very novel mouth feel. This activated probiotics
drink can help people resist fatigue,boost their immunity and promote
calcium absorption. It tastes very good. It’s sure a new-type healthy
beverage integrated nutrition with health care.
Selected Comments:
“Heavy sourness and weak milky taste.”
“It tastes a little astringent and needs to be optimized. We don’t
recommend adding preservatives to viable cultured milk beverage.”
“The market niche should consider consumer benefit and difference
between your product and those yoghourt in current market.”
Tasting and Appreciation on-spot:
It looks nice and smooth. It tastes good. I first feel a little sweet and then
a little bitter.
Third Prize Winner: “Youth”, Elderberry Sparkling Water
Design Team: Luo Mingyang and others from Dalian Polytechnic
University

20. The picture of products
Product Features:
“Good, a unique perspective. We hope to find all possibilities from our
life, our memories.”
In memory of the soda water and those bright summer days they spent
at their age of seventeen, these entrants created a good-looking
sparkling water “Youth” through reformation upon current soda water.
It has two flavors: rose and hazelnut with baby pink and light yellow
lusters respectively. They mixed natural sparkling water with original
ingredients, such as sambucus, hazelnut, and low-calorie natural

21. sweetener stevioside. With supple bubbles, a comfortable and cool taste,
simple yet clear glass bottle design, this stunning sparkling water would
offer much pleasure and deep feelings to consumers’ life.
Selected Comments:
“Wouldn’t it be better to be upgraded to Vitamin water?”
“With good looking,excellent taste and brilliant ideas, it would be much
better to have functional benefits.”
“Its product ideas are suitable for marketing.”
Tasting and Appreciation on-spot:
A very good drink with clear bubbles. It looks like Sprite, yet with less
irritation and more mildness. For people like me who are frowned on
drinking Sprite every time, this milder sparkling water is a better choice.
Third Prize Winner:Xuan Ni Instant Coffee
Design Team: Leng Xiaojing and others from China Agricultural
University

22. Third prize winner on the scene
Product Features:
Do you know I “Xuan Ni”? “Xuan Ni” means liking you. Also
“Xuan” in Chinese refers to day lilies. I like you, so I will do my best to
give you the best.
Many people drink coffee to refresh themselves, however, excessive
drinking of coffee may cause rapid heartbeat and sleep disorders. In
reaction to this problem, these coffee lovers worked out “Xuan Ni”
instant coffee. This is a health drink of low irritation and non-creamer,
combining coffee with day lily extract and coconut powder. The
combination of coffee and day lily extract can effectively relieve rapid

23. heartbeat and sleep disturbance without compromising coffee’s
refreshing effect,which therefore to expands its target users. Besides,
substitution of coconut powder, skim milk powder and malt dextrin
mixture for creamer in traditional instant coffee also makes this coffee
much healthier with a fragrant and mellow mouth feel.
More importantly, the day lily extraction technology for the coffee has
been patented and experiments on animals have verified that day lilies
can soothe the nerves. All these facts can improve the product’s market
competitiveness.
Selected Comments:
“Post-90s language.”
“Acceptable taste and novel concept.”
“Relatively high commercial feasibility.”
Tasting and Appreciation on-spot:
It smells a faint scent of day lilies. As I drink, it first tastes smooth without
any bitterness that traditional coffee might have. However, I feel deeply
unsmooth and bitter a while after drinking.
03、Display of other finalists

24. Name of finalists:“Tea Talk” series of tea drinks
Design Team: Shan Shaoqi and others from South China University of
Technology
Name of finalists:Marbles in Green Tea
Design Team: Wang Yuan and others from Tianjin University of Science
&Technology
Name of finalists:“He + Xing Fu”, a gradually sugar-reducer
fermented tea
Design Team:Liao Zhanghong and others from Tianjin University of
Science &Technology

25. Product packaging diagram
Product bottle cap
Name of finalists: Broken Almonds

26. Design Team: Zhang Yifei and others from Tianjin University of Science
&Technology
Players on the scene
Name of finalists: He Guo
Design Team:Song Dafeng and others from Zhejiang Gongshang
University

27. Players on the scene
The picture of products

28. Name of finalists: Yin Yang Tea
Design Team: Zhou Tao and others from Shanghai Institute of
Technology
The picture of products
At last, let’s congratulate all the winning teams! This year’s Hello
Foods Prize Fresh Air Beverage Innovation Contest has shown the power
of new generation of Chinese food circleto the world. Just as our judge
Charles Yang, chairman of the China Eastern Region, Tingyi (Cayman
Islands) Holding Corp. said, “Nowadays, young people have so many

29. great ideas that deserve companies to learn and think about for further
innovation.”
We expect to see more creative ideas on our “Fresh Air” stage. Looking
forwards to our meeting in next year’s April!
04、Organizer and partners
About FBIF

30. FBIF (Food &Beverage Innovation Forum) is one of the leading events
targeting food &beverage industry in the Asia-pacific area. As the
organizer, Simba Events has been dedicated to offering valuable insights
towards the future trends and driving the industrial development in FBIF
by selecting, displaying and discussing the most successful business
cases and advanced technologies worldwide. In the previous years, FBIF
has successfully attracted brands such as Nestlé, Coca-Cola, Unilever,
PepsiCo, Mondelez, Nongfu Spring, COFCO, Master Kong, Danone,
Mengniu, Yili, Abbott, etc. Started in 2014, FBIF is powering the future in
every different year. Surely, we are looking forward to meeting every
brilliant partner, creating a platform where we have the courage to
imagine, foresee and realize the future!
About Halmana
As a beverage innovation laboratory known for its beverage formula
design and flavor innovation, Halmana provides consulting and technical
services for the beverage industry. Its services range from conceptual
design, formula design and supply chain management.

31. Halmana believes there is nothing like reverence for nature and spirit of
caring for consumers to put a zing into product design and development.
Profession, innovation and integration of NPD, OEM and channel
resources enable Halmana to lower the risks of innovation and increase
efficiency.
About SinoUnison Technology Group
SinoUnison Technology Group focuses on testing services in food,
agricultural products, and life science. The company works to improve its
testing capacities continually in areas of food, agricultural products,
health care products, cosmetics, food contact materials, and agricultural
environment, drinking water and farm chemicals. It has laboratories in
provinces like Jiangsu, Shandong, Zhejiang, Inner Mongolia, Shanxi and
Shanghai and has a R&D center in Nanjing, Jiangsu Province. So far, the
company has obtained CMA (food and non-food), CNAS, CATL from
Ministry of Agricultural, and OECD GLP Certificate from the German GLP
Monitoring Authority, BfR. Its testing services in bee products, peanuts
and farm chemicals are world-leading.

32. Tips:
* Have brilliant ideas or articles to contribute? Feel free to contact Wilbur
Zhu (WeChat ID:aotokuer)
FBIF2018
Food &Beverage Innovation Forum 2018 / FBIF2018 (Click to read more),
themed as "the Rising of New Categories", was held in April 18th to 20th
in Shanghai, China. Previous FBIF has successfully attracted leading F&B
brands such as Coca Cola, PepsiCo, Mondelez, COFCO, Master Kong,
UNI-PRESIDENT, Yili, Royal FrieslandCampina, Abbott, Meiji, Mars, Cargill,
Glico and Unilever etc. 1800 senior executives from F&B industry
attended FBIF2018.
/ WeChat Groups /

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