New Energy Drink Interduction

1. Sri Lanka’s First Natural GreenTeaExtracted EnergyDrink

2. PRESENTED BY
0006-T.H.T.Rasangika
0059-Y.H.M.R.P.Sewwandi
0092-W.S.Amanda

3. Energy drinks were first appear in Europe and Asia
in 1960s, in response to the consumer demand.
Beverages companies were intent on expanding
existing product lines and developing altogether
new products.
Energy drinks were marketed in European
countries for about 25 years and safely consumed
and enjoyed by consumers worldwide.

4. 1. Red bull
Leading global player in the competitive and creative
marketing.
2. Elephant
This is the product from Sri Lanka's leading manufacturing
and marketing company, widely available throughout the country
because of Elephant House's broad supply chain.
3. Monster
An American energy drink famous in Sri Lanka .

5. Green Boost is Sri Lanka’s first natural
energy drink made of 100% natural
green tea extracts .
None of the energy drinks in the
current market are 100% natural and
we fulfill the need of a healthier and
need of an energetic drink .

6. The product is able to:
Provide consumer with more energy.
Enhance their performance
Ex:-mentally/physically.
Improve cognitive performance.
Increase alertness.
Increase upper body muscle endurance.

7. The product is to be launched at University
Of Colombo. In the food courts and in
vending machines it is launched, making it
easily available. The target customers were
students and young person, that’s why it
was best to launch in the University.

8. • High Demand
There is a blooming demand for energy drinks in
Sri Lanka with the creative and eye catching promotions of the
current players in the market such as “Red bull” & “Wild
Elephant” .
• Healthier
We are ready to produce the best and the 100
percent natural energy drink with the green tea extracts.

9. • Why Special
Basically the main differentiation of our product is it is a natural
tea extract based energy drink. The basic energy boosting pigment in any
energy drink is caffeine, in our product the caffeine base is a natural source &
since we will be using Ceylon tea extract for the product & the main raw
material can be sourced in a very reasonable price.
• Flavors
We plan to offer our product in two natural flavors using 100% natural
food flavors which are Lemon & Cinnamon.
• Low price
The cost factor is going down this is why we can offer our product as
the lowest priced energy drink product in Sri Lankan market.

10. Energy drinks are mostly famous
among the young male crowd in the
society and we target our product for
both male and females of age 15 – 30
and for anybody interested on energy
drinks as green tea extracts helps to
circulate your metabolism .

11. Digital and social media provides direct and relevant
line of communication with Falco's core youth
audience. These channels of communication make
word-of-mouth strategies more efficient and
effective. We represent our product on the
Instagram, Facebook, YouTube, Twitter, Google++
and Television Adds so that people can easily
exchange information about our Energy Drink.