comparison between fruit juices and soft drinks

1. A RESEARCH PROJECT
ON
COMPARISON OF SOFT DRINKS
WITH FRUIT JUICES
SUBMITTED TO: SUBMITTEDBY:
MRS. ANSHUL GARG NUPUR KANWAR (172)
ANMOL MISHRA
SHIVAM SHARMA (183)
YOGESH PAL
ROHAN KUMAR
HRIDESH VERMA

2. SOFT DRINKS
• The 50-bn-rupee soft drink industry is growing now at 6 to
7% annually. In India, Coke and Pepsi have a combined
market share of around 95% directly or through
franchisees. Campa Cola has a 1% share, and the rest is
divided among local players. Industry watchers say, fake
products also account for a good share of the balance.
There are about 110 soft drink producing units (60% being
owned by Indian bottlers) in the country, employing about
125,000 people. There are two distinct segments of the
market, cola and non-cola drinks. The cola segment claims
a share of 62%, while the non-cola segment includes soda,
clear lime, cloudy lime and drinks with orange and mango
flavors.

3. FRUIT JUICES
• The Indian juice industry was pegged at US$3.5 billion in 2012 and
is estimated to reach US$21.14 billion by 2018. In India, the per
capita consumption is just 20 ml, which is negligible compared to
other countries.
• Hence, there exists huge untapped potential in this segment. Shift
in consumer preference towards non-carbonated fruit beverages,
raising concern over obesity and other health issues, a change in
lifestyle, affordability and availability of packaged juices are some of
the reasons behind the rise of the packaged fruit juice market.
• They are slowly becoming a staple part of family breakfast, and
even a must at social dos. The untapped markets in the tier-II and
tier-III cities can be epicenter of growth for this sector as people in
these cities still prefer fresh juices over packaged ones.

4. INTRODUCTION TO INDUSTRY
• Coca cola, Pepsi, and Nestle are the leading beverage brands that
have been ruling the Indian beverage market since past few
decades. Among all the beverages, tea and coffee are manufactured
as well as exported heavily in the international markets succumbing
to the individual demands around the world.
• The soft drink market such as carbonated beverages and juices
constitutes around USD 1 billion producing 284 million crates per
year. In the peak season, the consumption capacity reaches 25
million creates per month and during off season the same goes
down to 15 million crates in a month.
• Fruit juices, pulp and concentrates, and sauces or ketchups are
doing very well in the beverage market in India for the past few
years. Various milk products, health beverages, beer, and country
liquors have also been contributing largely in the rising demand of
beverages in India.

5. RESEARCH METHODOLOGY
• OBJECTIVE
The objective of the research is to find out the comparison between
soft drinks and the packed juices.
• RESEARCH DESIGN
The research design constitutes the blueprint for the collection,
measurement, and analysis of data.
This study used descriptive research. Descriptive research involves
gathering data that describe events and then organizes, tabulates,
depicts, and describes the data collection. It often uses visual aids
such as graphs and charts to aid the reader in understanding the
data distribution and therefore offered a better clarification on the
comparison of juice and soft drinks, and ultimately give a clear
picture on the effectiveness and reliability of the same.

6. • SAMPLING TECHNIQUES
In this research simple random sampling is being used, In a simple
random sample (SRS) of a given size, all such subsets of the frame
are given an equal probability. Each element has an equal
probability of selection. Furthermore, any given pair of elements
has the same chance of selection as any other pair. This minimizes
bias and simplifies analysis of results.
However, SRS can be vulnerable to sampling error because the
randomness of the selection may result in a sample that doesn't
reflect the makeup of the population.
• SAMPLE SIZE
Sample size determination is the act of choosing the number of
observations or replicates to include in a statistical sample.
A total of 50 respondents were surveyed.

7. • SOURCES OF DATA COLLECTION
Data collection is the process of gathering and measuring
information on targeted variables in an established systematic
fashion.
The research made use of primary data, which was collected using
structured questionnaire distributed to the 50 respondents
sampled from various places, students found outside the library,
from classes, people living in societies . The administered
questionnaires were collected after completion by the respondents
on the same day and their responses used for analysis.
• TOOLS AND TECHNIQUES OF ANALYSIS
Data Collection: Collection of data constitutes the first step in a
statistical investigation. Utmost care must be exercised in collecting
data as because they form the foundation of statistical method. If
data are faulty, the conclusion drawn can never be reliable.

8. a) Primary Data: The data which are originally collected by an
agency for the first time for any statistical investigation are
said to be primary data.
Questionnaire Method: Under this method, a list of questions
pertaining to the survey is prepared and sent to the various
informants by post. The questionnaire contains questions and
provides space for answer.
b) Secondary Data: The data which have already been collected
by some agency and taken over from there and used by any
other agency for their statistical work are termed as
secondary data.

9. Q1. How often do you drink soft
drinks ?
4
13
3
30
no. of people
everyday
2-3 per week
never
sometimes
Q2. How often do you drink
juices?
5
14
8
23
no.of people
everyday
2-3 per week
never
sometimes

10. Q.3 Does price play an
important role in which
product you buy?
27
13
10
No. of people
Always
Sometimes
Never
Q.4 How often do you read food
labels of your soft drinks and
juices?
18
15
17
No. of people
Always
Sometimes
Never

11. Q.5 Do you prefer soft drinks
over fruit juices?
14
21
15
No. of people
Always
Sometimes
Never
Q.6 Would you drink water
instead of soft drink and fruit
juices ?
21
17
12
No. of people
Always
Sometimes
Never

12. Q.7 How often do you recycle
your bottle or cans ?
13
20
17
No. of people
Always
Sometimes
Never
Q.8 Do you think soft drinks are
healthy ?
7
1627
No. of people
Yes
Not Sure
No

13. Q.9 Do you think you have a
balance diet ?
20
17
13
No. of people
Yes
Not Sure
No
Q.10 Do you think juices are
healthy and pure ?
26
10
14
No. of people
Yes
Not Sure
No

14. FINDINGS
• From the survey it was found that soft drinks and juices both are
consumed by the people almost in an equal percentage.
• We can say that the first aspect of buying of juices or soft drinks will
always be the price of the product for a rational consumer.
• The food labels which are there on the food products will not
always plays an important role. As an illiterate consumer cannot
read it. And we know that a city like Delhi have only 86.6% literate
people.
• The survey also depicts that today’s generation is not at all into
recycling. Only people above the age of 31 are likely to recycle their
bottles or cans.
• One of the most important finding was, “is soft drinks healthy or
not?” the answer to this question was pretty obvious which is no.
More than 50% of the respondents think that soft drinks are not at
all healthy.

15. RECOMMENDATIONS
• During my training period I have studied the comparison between the soft
drinks and fruit juices. By using descriptive research design as a
Questionnaire method where respondents are from the Delhi city.
• As most of the sample units were from middle class so it is advised that
the price of the product should be affordable by a rational consumer.
• As only some of the people can read the food labels. So it is advised that
the company should advertise about the nutrients, vitamins, energy level
or fats that the product posses.
• Also the study shows that not all of the people recycle the bottles or cans
so only that material should be used which doesn’t harm the
environment. This will help in following the CSR (Corporate Social
Responsibility) by the companies effectively.
• Most of the respondents of age group 40 and above have said that soft
drinks are not at all healthy. So there has to be some policy to change the
mind set of people among this age group.
• After the survey we can conclude that most of the respondents are health
conscious so one must insure that their product should contain accurate
amount of energy, fats, vitamins, minerals etc. in order to satisfy the needs
of these type of consumers.

16. BIBLOGRAPHY
FROM INTERNET:
• www.missinghumanmanual.com
• www.statisticsbyrachel.wordepress,com
• www.drinktechonology-india.com
• www.in-beverage.org
• www.amritt.com
NEWSPAPER AND MAGAZINES
• The Times of India
• Health magazine
• Hindustan Times
• Shape magazine