This document provides a guide to a new collection from a fashion brand called W. It includes sections about coastal, wild inspired, and masculine inspired styles. It also recommends places to visit in the Nolita neighborhood of New York City and profiles influencers who love the W brand. The guide showcases the styles and themes of the new collection to inspire readers and get them excited about the social season ahead.

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T H E G U I D E
W H E R E S T Y L E G E T S S O C I A L
ISSUETHREE|FALL‘16

2. W E L C O M E T O
all ushers in the winds of new beginnings – a chance to reinvigorate
our daily routines and find balance. We’ve taken inspiration from the
wildly free-spirited, nautical and masculine for a collection that works
with every event on your social calendar.
With that in mind, Style Gets Social in the ever-chic Nolita, Manhattan’s
way of saying North of Little Italy. Join us for play dates, bike rides and
the best sweets in town.
So what are you waiting for? A season of new beginnings and social
outings awaits. Take us with you at #WGoingPlaces.
F
F A L L
I N D E X
C O A S T A L
C O O L
S W E E T T O O T H
T O P F I V E
M E E T T H E
I N F L U E N C E R S
S P E N D A D A Y
I N N O L I T A
W I L D
T H I N G
B O R R O W E D
F R O M T H E B O Y S
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C O A S T A L
O
O
LBlue skies and endless horizons span
the length of our collection this season.
With effortless Parisian stripes and sharp
geometric details, this formula for nautical
style is as simple as it is perfect.

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T H I S
TRY
This easy chic jacket makes
styling a breeze. Zip it up, or
wear it open to show off the
reversible interior. The contrast
flatlock stitching imparts a
casually sporty vibe.
We’ve reimagined the
classic pencil skirt in stretch
corduroy with triple zippers
up the front for casual
days with a hint of edge.
Pair with a simple, graphic
striped top for cool contrast.

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S P E N D A D A Y I N
N O L I T A
We’ve handpicked the trendiest spots North of Little Italy
for your chicest Fall yet. Join us for a day filled with style.
The Butcher’s Daughter is the stuff of (vegetarian)
foodie dreams. Every dish is tastefully served to fit
the hip farm-to-table aesthetic. Perfect for full bellies
and gorgeous Instagram feeds, this is where healthy
food on pretty plates and tantalizing flavors unite.
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B R E A K F A S T W I T H T H E
B U T C H E R ’ S D A U G H T E R
The Elizabeth Street Garden is a unique little spot
tucked away among bustling streets and large
buildings. Its charm comes from lush flora and grass
dotted with statues. The private garden hosts Tai-chi,
baby yoga, and movie nights regularly.
1 1 : 1 5 A M
E L I Z A B E T H S T R E E T G A R D E N
Whimsy and delight peek through the windows at
Sweet William children’s store. The collection is
exceptionally ethical and adorable – beautifully
designed with the highest quality from environmentally
and ethically-friendly manufacturers.
1 2 : 4 5 P M
T O Y S T O R Y
Storefront for Art and Architecture has been advancing
innovative and critical ideas at the intersection of architecture,
art, and design since 1982. Their exhibitions and projects provide
alternative platforms for dialogue and collaboration across
disciplinary, geographic, and ideological boundaries.
3 : 1 5 P M
T H E A R T S C E N E
Inconspicuously tucked among the fashionable boutiques
on Mott Street, Cafe Gitane is adaptable for any meal or
occasion. Our favorite dish? The irresistible avocado toast.
5 : 3 0 P M
C A F E G I T A N E
Step into McNally Jackson Books and you’re greeted with a
relaxed vibe and the scent of roasting coffee beans. A great
selection of thumb-able books lets you browse casually in the calm.
2 : 0 0 P M
M C N A L L Y J A C K S O N B O O K S
Modern and warm, The Nolitan is designed with a mix of wood
and industrial décor. Head up to the roof for sunset views of both
the Williamsburg Bridge and the Empire State Building.
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T H E N O L I T A N H O T E L
Sheila Marquez and her son Lucius
source: @mcnallyjackson
source: @elizabethstgrdn source: nolitanhotel.com
1 9 K E N M A R E S T .
E L I Z A B E T H & P R I N C E S T .
8 5 K E N M A R E S T .
5 2 P R I N C E S T .
9 7 K E N M A R E S T .
2 4 2 M O T T S T .
3 0 K E N M A R E S T .

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Autumnal hues on classic patterns and
bohemian styles create ensembles that are
free-spirited and fun. Whether you choose
to add a little or a lot of wild inspiration,
seize the day in playful textiles and
sophisticated silhouettes.
T H I N G
L
I
D

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T H I S
TRY
This slouchy suede sweatshirt evokes
a sporty vibe for off-duty chic. Offset
the relaxed cut with our A-line
foulard printed suede statement skirt
in a complementary palette.
T H I S
TRY
Our Western-inspired flared
Hendrix pant in sumptuous
suede adds a luxe rocker vibe
to any ensemble. We love it
paired with our plaid cape
jacket for a juxtaposition of
elegant and edgy.
T H I S
TRY
Our deep plunge halter top combines
fluid silk chiffon with a soft cashmere
blend. Long ties run down the sexy
open back. Wear it with our foulard
print Miller pant and bohemian
accessories for a wildly chic look.

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T O P F I V E
S W E E T T O O T H L I T T L E C U P C A K E B A K E S H O P
Farm-to-table is baked to perfection in Little
Cupcake Bakeshop’s ethically chic cupcakes.
They use sustainable ingredients, sourced
locally and bake in small batches to ensure
freshness and major flavor.
B A K E D B Y M E L I S S A
Baked by Melissa is known for their creativity
and ability to pack enormous flavors into bite-
sized portions. Perfect to settle a sweet tooth
without having that guilty full-belly feeling
after eating a regularly sized cupcake!
B I L L Y ’ S B A K E R Y
Billy’s Bakery takes the cake for their
slices of unique layered cakes. We highly
recommend the sophisticatedly spiced
carrot cake frosted with subtly sweet
cream cheese – a W favorite!
M A G N O L I A B A K E R Y
If there’s one thing swarms of fierce tourists
and lifelong New Yorkers have alike, it’s their
love of Magnolia Bakery. This legendary
bakery is home to hyped-up cupcakes and
famous banana pudding that make the long
lines totally worth it.
M O L L Y ’ S C U P C A K E S
Molly’s decadent cupcakes are baked fresh
with a scrumptious mission – a portion of
their profits is donated directly to schools
in the community. It’s a sweet treat that
delivers divine taste and good karma.
Explore New York in sweet splendor
with our top 5 bakery picks.
source: billys-bakery.myshopify.com
source: @magnoliabakery
source: @mollyscupcakes
source: bakedbymelissa.com

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Take a cue from the boys this season.
Pinstripes, blazers and tailored trousers are
made all the more appealing with contrasting
feminine details for a contemporary sexy
edge that’s smart to boot.
OYS
B O R R O W E D
F R O M T H E

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Highlight the accent color
from your shirt collar with
a sleek leather belt. The
uniquely elongated holes
accommodate a minimalist
bar closure which
punctuates the look.
T H I S
TRY
This blouse is just the thing
to wear under serious
suiting – it is perfect
under a tonal blazer
and matching pant for a
boardroom-ready look!
T H I S
TRY
Our brushed mohair wool statement
coat has a dramatic notched collar and
double-breasted design. We love it
cinched at the waist with a wide leather
belt to contrast the classic design.

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I N F L U E N C E R S
( W H O L O V E W )
M E E T T H E
From east coast to west, get a glimpse into the chic
lives of our social influencers. Follow them to see how
#StyleGetsSocial with some of the coolest, trend-setting,
W-loving influencers around.
Show us how you wear W by Worth with #StyleGetsSocial.
Mandy Kellogg Rye
waitingonmartha.com
nikipilkington.com
Niki Pilkington
Emily Tozer
theglamfiles.com
Dana Mannarino
pinkchampagneproblems.com
Erika Fox
retro-flame.com