it is all about Carlo Rossi Wine

1. CARLO ROSSI - 40 YEARS OF
GOOD, HONEST WINE
FOR FORTY YEARS, CARLO ROSSI
JUGS HAVE BEEN FILLED WITH
UNPRETENTIOUS, FRUIT FORWARD
WINE!

2. •
Since 1975 people have picked up their
favourite jug, hooked a finger through the
ring, and sipped a glass of great tasting
wine. They come back again and again,
not only to talk about Rossi wine, but to
drink it too!

3. You may wonder, why a jug?
Some people think it goes back to the
1930s and the origins of commercial
winemaking in California, when people
would gather for a grape stomp and carry
the fresh juice home. Others think it's all
about.

4. the convenience of the ring, the simple
loop that makes it easy to carry, pour and
share your favourite wine. It may be a little
bit of both, but we like to think it's just
another way Carlo made his wines stand
out from the crowd.

5. Meet Carlo Rossi
A salesman from day one, Charles
"Carlo" Rossi started working for E. & J.
Gallo Winery in 1953 alongside family
friend Ernest Gallo. In 1962, Carlo Rossi
Red Mountain wines were introduced
and quickly became one of the winery's
top sellers.

6. By the time 1975 rolled around, "Red
Mountain" was removed (but is still in use on
some labels) and Carlo had become the
face and voice of his popular, eponymous
jug wine.

7. He starred in the TV and radio spots,
taking to the airwaves to talk about his
good, honest wines that he made for real
people to enjoy.
His simple, straightforward approach to
wine was reflected in these commercials,
where he was known to coin memorable
"Carlo-isms," including the now famous "I
like to talk about wine, but I'd rather drink
it."

8. Chardonnay
From the Carlo Rossi Reserve Collection,
this Chardonnay has subtle hints of apple,
pear and oak. It goes well with cheese
and fruit platters.

9. Did you Know?
Chardonnay is widely
planted around the world
and traditionally marked
with fruit and mineral notes.

10. Carlo Rossi Chardonnay has an elegant taste
and aroma that will enliven your senses.
Notes of juicy citrus and ripe apples are
balanced perfectly by the subtle taste of
spices and crisp finish.

11. ARANDIA, DAISA
ANDAYA, SARA LOISA
ABESAMIS, ALEXANDER
CUADRA, MELODY
CAUZON, REYNALDO