The document discusses a marketing campaign for the Olive Garden restaurant chain focused on promoting it as an affordable yet romantic dining option, or "date night", for middle-class couples. It outlines targeting this audience and positioning the Olive Garden as both "ROMANTIC & REASONABLE" through television commercials, magazine ads, and framing it as an affordable yet romantic "couples getaway" and "perfect date night" destination for under $15 per person.

1. + By
Stefani
Olds
Date Night at The Olive
Garden:
ROMANTIC &
REASONABLE

2. +
Background:
Beat the Competition

3. +
Background:
Family-Friendly

4. +
Target Audience:
Middle Class Adult Couples
In search for a ROMANTIC & REASONABLE dining destination

5. +
Target Audience:
Middle Class Adult Couples
 The average meal costs less than $15 per person, making the
Olive Garden a REASONABLE dining destination.
But what about ROMANTIC?

6. +
Big Idea:
“My Perfect Date Night”
Date Night at The Olive Garden:
ROMANTIC & REASONABLE

7. +
Big Idea:
The Ultimate Couples Getaway

8. +
Budget:
$$$
Strategize
Design
Manage
Additional Media

9. +
Additional Media:
TV Commercials & Magazine Ads

10. +
Date Night at the Olive Garden