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Company Materials
Cedar Farm Inn is unveiling a new logo as they add an event center. The logo must appeal to all ages while maintaining the inn's traditional feel. It is primarily visited by older guests currently. Competitors include farms offering weddings and inns with similar amenities. The logo design process involved wordmarks, pictorial marks, and emblems that evolved to the final design. Business cards and signage were also designed following the logo.
Company Materials
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- 2. inn 724.944.8408 2521StateRoute208 NewWilmington,PA16142 www.cedarfarminn.com BrandStatement: Comespendthedayinoursereneenvironmentandenjoya“FarmtoTable”meal orstaytheweekend. Gatheryourfamilyorfriendsandenjoyourwholehouserental option.WhetheryouareenjoyingthelocalBrewPubTourorAmishlifestyletours, extendyourtourandstayovertoenjoythebeautifulserenesettingofCedarFarmInn. ProjectBackground: CedarFarmInnisunveilingtheirnewlogo,astheybegintoaddaneventcenterto theircurrentbedandbreakfast.Newdesignswereneededtoattractcustomersofall agesanddemographics,insteadoftheolderdemographictheyprimarilyattract.The newdesignsmustcombinetheold-fashioned,traditionalfeeloftheinn,butalso incorporateamoreminimalisticdesigntorepresenttheupcomingeventcenteraswell. TargetAudience: CedarFarmInnisappropriateforpeopleofallagesandbackgrounds,buttheyprimarily catertooldercitizens(50yearsoldandolder)duetothegeographiclocationand surroundingattractions. Competition: FiveFilliesFarm: Itwasestablishedin2007,anditfeaturesaweddingbarnandhorse trainingfacilities. ThepropertywasaformerAmishfarm,andtheownersstriveto maintainitsauthenticity. The3,300squarefootweddingbarnwasbuiltin1905,andit canseat200guests. TheJacquelineHouseofWilmington: Thisinnhasverysimilaraccommodationsandamenities asCedarFarmInn. Theresidencehouses4fully-furnishedrooms,includesanoutside pool. Theownersalsowelcomebusinessgroupsandotherspecialevents CandlefordInn: Itisopenyear-roundafterrenovationsin2002,anditislocatedVolant,Pa., withinwalkingdistanceofover30shopsandrestaurants,excellentflyfishingin NeshannockCreek. Theinnhouses4bedroomswithaqueensizedbedandaprivate bathroom. AdvertisingMediums: Socialmedia,wordofmouth,e-mail,newsletters,brochures,andwebadvertising MandatoryDesignElements: ShapeoftheCedarFarmInnresidence,companyname,fontwitharusticandcountry feel(notmodern),andacedarcolorinthelogo
- 3. AdditionalInformation: CedarFarmInnisasmall,locallyownedinlocatedonStateRoute208,inPulaski Township,inthemidstoftheAmishcountryside. Theinnhasapeacefulandserene environment,perfectforitsguesttounwindandrelaxfromtheireverydaytasks. The propertyhasaspaciousbackyard,wraparoundporchandtaproom,wheretheyhost specialevents.Theyarecurrentlytransitioningtobecomeabedandbreakfast,along withaneventcenter. Theyhavehostedseveralweddingsandothergatheringsinthe taproomoverthelastcalendaryear. Theinnhasthreeprivatebedrooms,theMontana,PennsylvaniaandArizonarooms. Eachroomcomesfurnished,completewithaqueensizedbedandaprivatebathroom. Thereisasmallbeverageandlinenstationlocatedonthesecondfloorwiththe bedroomsfortheguests’convenience. Onthefirstfloor,therearecomfortableliving anddiningrooms,alongwithaneat-inkitchenthattheguestsareallowedtouseduring theirstay. Inspiteofitsidylliclocationinaveryruralarea,CedarFarmInniscloselylocatedto severalofthemajorhighwaysandlocalattractions,suchastheAppleCastleandGrove CityOutlets. Theownersprovidelocalmapsforthearea,andtheyhelptheguestsplan outtheirstayiftheyneedhelpordon’tknowwhattovisit. Theinnisalsolocated50 minutesnorthofPittsburgh,Pa. ClientInterview: WhydidyoufoundCedarFarmInn? “Lynnfellinlovewiththeareawhilevisitinghersister wholivesnearbyinHermitage. Afterworkinginrealestateformanyyearsshefeltitwas timetostartanewchapterinherlivewiththisbeingherretirementventure.” Whatarethekeypiecesofinformationyouwantpotentialclientstoknowabouttheinn? “Enjoyan exceptionalbreakfastamid27acresofmeadows,Amishfarms,andappleorchards. The InnisanenvironmentallyconsciousandEarthfriendlyhome. Weoffertheperfectvenue, indoorsorout,forweddings,rehearsals,graduations,reunions,orbusinessmeetings.Itis anidealplacetoentertaininsideorout,onthedecksorporches.Wecanarrangeatent forlargevenues,catering,decorations,andentertainment.Infact,wecanplanthewhole gathering. Howdoyouthinkyourinnisdifferentfromotheronesinthearea? “ThereisonlyoneotherInn closeby. Weofferamoreprivateexperiencewherepeoplecanrelaxandenjoyamore privateretreat.Thevastpropertyfilledwithbeautifulgardens,meadows,porches,and a1/2milewalkingtrailissomethingnootherB&Bcanoffer.Wearealsoveryunique becauseafteryouhaveaneventonthegrounds/TapRoomyoudon'thavetoleave. You cancontinuetoenjoyyourstayfortheeveningattheB&B.” TheMontanaRoom inn 724.944.8408 2521StateRoute208 NewWilmington,PA16142 www.cedarfarminn.com
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- 5. BusinessCards: Front Back FinalBusinessCard DesignSpecifics Fonts: SignPainter-HouseScript AmericanTypewriter Bold SeravekRegular Colors:C=40,M=70,Y=100,K=50 C=90,M=30,Y=95,K=30 Seeabove,opacity=50 White
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