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ORCHAN CONSULTING ASIA SDN BHD
             [980903-A]




       Company Profile
              2012




                          Suite 303 The One Avenue
                              Dataran Pelangi Utama
                                        Jalan Masjid
                                PJU6a Petaling Jaya

                                   www.orchan.asia

                                     03-7725-7029
“Orchestrating Change” is the Orchan Way

Welcome to Orchan

                  “Change is inevitable. Growth is optional.”
Author John C Maxwell didn’t mince words when he spat that famous saying out. The
thing is, deep down we all know it’s true. But what most of us aren’t aware of, is how best
to cope and capitalise on those changes. The fabulous news is, you’re well on the way to
finding out … so a big hand all round, you’ve just taken the first step away from vegetation
and towards that great goal of growth.

We at Orchan Consulting | Asia (Orchan for short) are communication visionaries – a one-
stop shop for positive change. We roll up our sleeves and tackle all the fancy stuff …
strategic media relations right through to reputation management, and it’s all done with
puffed out chests full of pride and passion. After all, your reputation is our reputation too.

Orchan = its team. There is one team and one experience, committed 24/7 (well, 9am to
7pm, Mondays to Fridays; and sometimes Saturdays and Sundays … you get the picture!)
to professional brilliance and integrity. Headquartered in Kuala Lumpur, Malaysia, but with
offices around the region (coming soon, watch this space), we are a young and
effervescent bunch; we also happen to be creative, adaptable and brimming with fresh and
sometimes zany ideas. We offer clients rare insights into the working of traditional media in
Malaysia, such as print, electronic and online, and the neo-media. It is the power of us,
which is the key driving force for our team.

So, if you’ve got something you need help with or something you want to shout about,
don’t hesitate and don’t even bother with a soap box. Come to us. We’ll put it through the
mincer, sprinkle it with fairy dust and Orchan will orchestrate the changes you’ve hardly
thought possible.




              “When you are through changing, you are through”
                               – Bruce Barton




                                                                                             2
Why Choose Orchan?
We are all about “Orchestrating Change” (hence our name, Orchan – geddit?), and we get
results! You tell us what you’re after, we tell you what we can do for you, and then we do it.
Simple and effective! We execute tasks without the tacky, kiss-kiss pretence so-often
associated with PR, and that’s something you’ll just have to get used to.

But seriously, we believe in creating the right message and we communicate effectively.
Whether it is business-driven or media-driven communication, you can trust us for our
proficiency in making you visible to your key audiences. We also value, and believe in
nurturing relationships with all our clients and hence strongly adhere in delivering results.




                “We must become the change we want to see”
                            – Mahatma Ghandi




The Orchan Edge
Yes, we’re results driven, proactive, creative, dynamic,
integrated, strategic, passionate, blah, blah, blah … but, who out
there isn’t? Rampant overuse has simply rendered these words
impotent in the PR industry. 

We get personally involved and care about your brand. Your
success is our success, and we do everything in our power to
ensure your success. At least one of our Directors is personally
responsible for your account. This means the Director will be
speaking to you directly, and handling all your needs personally.

We believe it is the only way to assure the utmost quality and
value for your money.




                                                                                             3
Personalities – The “Orchanites”


Farrell Tan
Founding Director

A creative kid with a penchant for the arts, Farrell’s
foray into the field of public relations was gradual
but inevitable. Having had a keen interest in
marketing ever since he was a kid, Farrell started
out working for a large corporate organisation
before realising that he needed an outlet to express
himself (the quirky, outspoken, goofier side) further.

Due to his strong writing skills, Farrell was selected
to be one of the key members to start a public
relations unit within an ad agency in 2003. He was
then shipped off the agency’s regional office in
Singapore, where he spent close to a year learning
the fundamentals of PR from some of the best PR
practitioners from around the world.

Fast forward a few years, and with media contacts
all over the world, Farrell has been fortunate to
have worked on some of the world’s most
recognisable brands such as Heineken; Pantene,
Head & Shoulders, Rejoice and Olay (under Procter
& Gamble); Nokia; Samsung; Sony; Wall’s and
Knorr (under Unilever); Bombay Sapphire and Grey
Goose (under Bacardi-Martini Ltd); Wella; Durex
and Scholl (under Reckitt Benckiser), Sara Lee,
HwangDBS, Tourism Malaysia … the list goes on.

Winner of a slew of awards such as        “Best
Newcomer” at McCann-Ericksson in 1997; “Best
Overall Performer” at Bates Asia/141 Worldwide
in 2003; and nominated for Prestige Magazine’s
“Top 40 Under 40” award in 2011, Farrell shows
no sign of slowing down.




                                                         4
Craig J Selby
Managing Director



A reformed academic, Craig gave up the Ivory
Tower permanently a couple of years back to rejoin
his true passion, consulting. Having done doctoral
work on Globalisation, and then some
unconventional work on the globalisation of tertiary
education, he saw the lifestyle and sanity benefits
of returning full time to consultancy.

Although a broad business consultant, having
worked through all areas of entrepreneurial
development, his particular strengths are in Crisis
Management, PR for the Service Industry, as well
as in Branding Individuals. He is often consulted on
by industry and publications for solutions to
unfortunate mishaps, a role which he particularly
enjoys as problem-solving is a unique hobby for
him.

Craig is the Managing Director of Orchan, and
brings to the table over fifteen years of academic
success, and ten years of business consulting.
Cracking a challenge is his biggest thrill, and you
see that when the light-bulb shines once he has
found the ideal strategy for a client.

His previous life, before Malaysia, saw him setting
up a number of private sector business, hospitality
and language schools in his native New Zealand,
launching a significant new legal partnership,
graphic design consultancies, companies in the
beauty services industry, accountancy firms, and
even a dance studio.

Adept at writing, he is often seen propped against
his desk, laptop in hand, plugging away diligently.




                                                       5
Orchan Services


              “Change starts when someone sees the next step”
                              – William Drayton


Our Services

Local, National & Regional Media Relations

They say it’s about who you know! But, it is also about understanding those that you
know, and understanding the client and the audience.

With ever increasing competition for all businesses, effective media relations is an essential
element of growth. What works for one company in one country, may not work for another.
But we’re not re-inventing the wheel. We at Orchan offer an Asian-centric approach to the
business of media outreach. And we can advise on your next best step.

We know the media in Asia operates in a unique socio-cultural and political landscape, and
that shouldn’t be ignored in any successful media relations campaign. We can offer the
best possible link between your needs and those of the media.

Carefully targeted media lists, close contacts within the media (they actually pick up our
calls, any time of the day – no kidding!) both on-line and traditional; well-crafted releases
and well thought-out photos, all serve to deliver the results you’re after.

Orchan’s core strength lies in its diverse and innovative ideas on how to create media
excitement – plus our bravery in executing them! Also it’s our excellent media relations that
keep us abreast of what’s important in the world of communications. We have the
expertise to target the right media at the right time for the right news. So, if there is a story
that demands your presence, you will be there. You can bank on that.




                                                                                                6
Reputation & Issues Management

“One of the secrets of life is to make stepping stones out of stumbling blocks”
                                   – Jack Penn

Different from crisis management, reputation & issues management is about ensuring that
contemporary issues and your company image are maintained in the most positive light. It
is not about denying anything, but simply reframing events to ensure that the company
and/or brand shines through and always is presented at its best.




Crisis Management

                   “When life kicks you, don’t let it kick you over”
                                     – Kay Yow

Effectively dealing with crisis situations is one of the most vital areas of expertise for
management teams. The only certainty for an organisation is that somehow, at some
stage, a crisis will occur. How that crisis is handled is too important a variable to leave to
chance.

With over 25 years collective experience in helping clients navigate their way through crisis
situations, Orchan is uniquely placed to assist organisations in this regard. Our industry
knowledge and extensive media relations experience, allied with our hands-on crisis
management involvement, ensures that clients receive the best in current crisis
management techniques and training.




Media Relations Measurement

Organisations that intend to tap the media to add on to its business goals should know
what and how the media thinks. Every morning, before you hit your desk, you get a
roundup of news involving your company, your competitors and the industry that you
operate in. Understand for yourself, your brand, and your company, the impact that a well-
executed PR campaign has, through consistent, accurate follow-up and delivery of results
in the media, and see for yourself, how that translates into business prospects.




                                                                                             7
Corporate Communications

Many companies need the facilities of an on-call team to address their day-to-day
communication needs. Whilst some have the luxury of an in-house team, many others
need to outsource this. Here’s where we come in.

By outsourcing your communications needs, we ensure that you communicate the right
message, every time, as you need it.




Copywriting

                  “The right word may be effective, but no word
                   was ever effective as a rightly timed pause”
                                  – Mark Twain.

The effective use of words can never be underestimated. Whether you need an inspiring
and well-structured speech, or if you simply need the text on your website updated, we
have the skills and experience to make sure that the key messages you need to convey to
your audience are delivered in a way that engages the reader or recipient. Our new website
is testament to this, don’t you think so? ;-)




Campaign Conceptualisation & Activation

Orchan thrives on developing compelling campaigns to benefit your brand. We understand
your brand, your needs, and conceptualise then activate a complete campaign to extend
your media mileage.




                                                                                         8
Media Awareness and Communications Training

       “Once a word has been allowed to escape, it cannot be recalled.”
                                 – Horace

Talking to the media is an art. You may think it’s easy to get them on your side, but there’s
always the risk you could say the wrong thing. It’s easy to be tricked into revealing
information you may not have wanted to, that could have adverse repercussions. One slip
and you can be caught (we hope not literally) with your pants down.

Orchan’s media and communication training courses assist clients to use media interviews
as opportunities for delivering their key messages, and no more. It provides the tools and
the confidence needed to deal with the media in all its forms. Having a news camera in
your face can be extremely daunting, but we enable you to respond in the best light (even
as the light bulbs are flashing). Our media training can be done in one day, or in sessions,
as our courses are tailored to each client’s individual need. Fun exercises and role play
helps you well in advance to be at ease with journalists. We ensure you can capitalise on
any media interview opportunities. What you say, and how you say it, really does matter.

              “Tell me and I’ll forget; show me and I may remember;
                         involve me and I’ll understand.”
                                  – Chinese Proverb



Change Management Communications

The decision to reduce staff numbers or close a facility is a difficult one for management to
make and for staff to hear. Emotions run high in such situations and the reputation of a
company or brand can be damaged if the process is not handled professionally and with
the concerns of the staff affected at the forefront of any planning. The Orchan team has
extensive experience in this area, having worked with large multi-national corporations and
small-scale indigenous companies to effectively handle their change management process.




                                                                                            9
Strategic PR & Marketing Solutions

Guiding an organisation’s business plans and objectives from the planning stage to
successful implementation and completion can be a difficult process. Orchan has
extensive experience of working with clients to best identify their communications and
marketing requirements, structuring them so that they complement and enhance the
organisation’s overall business objectives.

                        “Choices are the hinges of destiny”
                                – Edwin Markham




Business Consultancy

Beyond PR, Orchan’s team is also experienced and skilled in broader business consulting.
We are adept at system audits, marketing audits, and broader consulting to refine your
operations and to empower your business decisions.




                                                                                       10
Our Partners

We choose to work with trusted partners to ensure your needs are met. For
each campaign, we select the most suitable partner match, to facilitate the most
successful outcomes for you, our client.



Immerse
Immerse is an award-winning web design and creative company, specialising in generating
out of the box solutions for its clients. It focusses on truly understanding the clients needs
and their point of difference, then creates optimal web presence to support and enhance
the clients existing collaterals.




Cake Experiential
Cake Experiential Communications is an experiential marketing, communications and
consulting agency specialized in developing personalized brand experiences that engage
audiences with an authentic message through meaningful, relevant and innovative ways.
Our recent clients include brands such as Toyota, AirAsia and Puma




Like Minds Consulting 
Like Minds Consulting, head quartered in Singapore, provides public relations, public
affairs, marketing and digital media strategy and implementation support to clients across
the region. Like Minds Consulting has worked with companies in the professional services,
mobile media and broadcasting sectors. Like Minds Consulting, via an exclusive tie-up
with South Asia’s biggest digital media company Webchutney, implements interesting and
complex digital campaigns for clients across a variety of sectors.
 




                                                                                             11
Yappy.tv

Yappy.tv is one of the pioneering Chinese online TV stations and lifestyle information
portals covering Malaysia, but developing a more regional scope. Covering both events
and lifestyle concepts, Yappy.tv engages with the Chinese-educated young adult and
working professional demographic, to bring to the fore the latest in happenings in KL,
Malaysia, and beyond.




Gig Events
Gig conceptualises and activates events for a variety of industries in the lifestyle, luxury and
corporate sectors. Crowd-pleasing, attention-gathering events are their speciality, and no
event is too large or too small. Gig takes care of all logistics from the conceptualisation
stage right through to post-event. Gig has worked with big name clients such as SSF,
1 Utama, and Alliance Bank just to name a few.




                                                                                               12
Orchan Training
Today, more than ever, talent must surface at every level of an organisation to ensure
successful performance and results. Orchan helps you to develop the talent within your
organisation – nurturing the skills and knowledge your team needs to achieve excellence.
Orchan understands the need for organisations to constantly be on the cutting edge of all
aspects of their business, especially communications. Our passion is in helping others to
develop as professionals, and to see organisations grow as a result of confident and
competent staff.
 
Orchan provides the tools to empower your team members to succeed. We offer practical
training to build on existing skills and to lay the foundation for future performance
improvement and self and team development. Our philosophy and approach is to proceed
from a client perspective. We work to thoroughly understand the needs of our clients (both
the organization and individuals) and respond with programmes which are appropriate,
effective and measurable in fulfilling these needs.
 
We have a broad range of programmes which may be appropriate to several stages of
your staff professional development needs. We hold proprietary rights to these
programmes allowing us to customize or tailor them to specific organizations, levels, and
even venues. Our trainers have worked with government organisations, non-profit
organisations, banks, finance & insurance companies, international logistics organisations,
as well as international schools, colleges, universities and professional institutions of higher
education.




                                                                                               13
Industry Testimonials
Yes, people do actually like us. And we didn’t even have to buy them drinks or
dinner! So, instead of tooting our own horn, we’ll let some of our clients pucker
up and do it for us.

“OuttoDine Sdn Bhd engaged Orchan to help publicise its new concept restaurant,
Spasso Milano. Within the first month, strong publicity appeared in magazines and online,
and as a result we extended Orchan’s responsibility to cover our Weissbrau restaurants
and to be engaged in the broader marketing efforts of the group. We would recommend
Orchan to anyone who wants positive, driven public relations results”.
                                                 Daniel Ra, CEO, OuttoDine Sdn Bhd



“Orchan has been supporting PUMA since 2009 and has never failed to deliver beyond our
expectations. Efficient, professional with a strong understanding of what we need, they
have assisted in building and maintaining the PUMA brand image to what it is today.
Suffice to say, I would be more than happy to recommend their services to any
corporations looking for good, reliable PR support.”
                                       Ivy Leong, Marketing Executive, PUMA Malaysia



“The team at Orchan Consulting is a pleasure to work with. The executives are creative,
professional and well-connected - everything we could want from our marketing partners.”
                           Chef Tommes & Louise G-c, Owners, That Little Wine Bar



“I worked with Orchan Consulting while pitching for a large London based client. It required
one meeting for me to get convinced about their professional approach. In the various
meetings and client pitches, which have followed, my trust in their capabilities has
strengthened exponentially. Orchan Consulting is strong both in strategic and operational
aspects of Public Relations consulting. I foresee a long and fruitful relationship with them
as a regional partner.”
                         Himanshu Verma, CEO and Director, Like Minds Consulting



We worked with Orchan for Project Alpha Season 2. Although new and with a small team,
they delivered way more than promised. With that, Project Alpha was featured in so many
publications, online and offline, and gave lots of value and exposure back to us and our
sponsors! Thanks Orchan!
                                     David Wong, Country Manager (China), Nuffnang


                                                                                           14
"It has been a pleasure working with Orchan Consulting Asia. Both Farrell & Craig have
become my good friends as that is the level of service they offer - PERSONAL! Thank you,
all the best and congratulations on your 1st year!"
                                                    Amber Chia, Malaysian Supermodel

 
MSN Malaysia Entertainment has been working closely with Orchan Consulting Asia and
the results have been nothing but swift, friendly and up-to-date. There's nothing like
working with these guys who ensure you get what you need even when time's ticking (our
deadline's every day!). Thank you for backing us up in our little space within the world wide
web.
                                                        Reta Lee, Editor, MSN Malaysia



“Orchan Consulting Asia … is a specialist boutique agency backed by impeccable
leadership and this has in turn led to its remarkable success in establishing quite the track
record when it comes to putting out work which is simply outstanding. Run by a fired-up
team of steady go-getters, it has proven that size doesn’t matter! Orchan is definitely
positioned within the competition, (if not ahead) instead of behind it considering how it has
built its brand and image from ground zero a year ago to what it is today.

Its strength is reflected and clearly defined in the kind of quality and substance which is
woven into each project it has ever committed to. A distinct indication of what its values
and corporate culture stand for can be understood from the stellar performance it renders
every time. Its recent work on Advertising + Marketing Magazine’s inaugural Agency of the
Year Awards 2010 was top-notch. This is evidence that businesses trust Orchan to
manage their brands. In having worked closely with the team, I have come to appreciate
its undivided attention to detail and dedication to a high level of effectiveness and
efficiency.”
                           Deborah Joy, Journalist, Advertising+Marketing Magazine



"We have had the pleasure of working with Orchan Consulting Asia, who clearly
understand our business needs and have been absolutely delighted with their level of
service. I have no hesitation in recommending them to any company looking to increase
their PR coverage."
      Yvonne Leow, Assistant Marketing Manager, STAEDTLER Marketing Sdn Bhd




                                                                                            15
Portfolio of Clients

                   A Selection of our current and recent clients



AIDSAware
A pro-bono project that Orchan undertook in 2010, the AIDSAware campaign themed “Be
the Message” leveraged off the public as a vehicle to communicate the essence of the
initiative via social media. The main rationale behind the initiative is to spread AIDS
awareness, equip society with an education on preventive measures and encourage the
public to join in on the fight against discrimination of inflicted victims.

Responsible for the communications aspect of the effort, Orchan was instrumental in the
recruitment of celebrities for the AIDSAware calendar, which was sold to corporates and
members of the public to further raise awareness on the initiative beyond cyberspace. A
total of 42 Malaysian celebrities came on board in support of the campaign, and behind-
the-scene videos and video messages were also shot to raise awareness and encourage
further participation.



Food & Beverage
Orchan represents a select range of exclusive and unique food &
beverage outlets. Penang’s That Little Wine Bar and Irrawaddy
Fine Foods work with Orchan to develop the public profile of Chef
Tommes, and to promote their unique involvement in broader
wine appreciation and education. Orchan secured Chef Tommes
a hosting role on an AFC cooking show titled Chalk & Cheese,
which aired in February 2012. Outto Dine Sdn Bhd operates
Weissbrau (German) and Spasso (Italian) Restaurants in Kuala
Lumpur and Penang. Located in prestigious Pavilion (KL), and
Straits Quay (Penang), Orchan handles the public relations and
strategic marketing for the group. The restaurants have received
great coverage in dailies and magazines, along with a strong
online support. Orchan also represented the now closed 42East,
an innovative bar in TTDI, and launched Il Primo Restolounge in
Central KL. Orchan is currently launching a new restaurant
concept into Malaysia, Duck n Such.


                                                                                      16
Mayland Properties - Cheras Sentral
Standing derelict for close to ten years, Cheras’s iconic property failure, formerly known as
Plaza Pheonix, is due to rise from the ashes again under the nurture and guidance of
Mayland Properties.
 
Mayland engaged Orchan to cover both stakeholder and external public relations. From
meeting with every strata tile stakeholder to discuss plans and encourage their
commitment to the bigger picture, through to publicly rebranding the property, Orchan has
been involved in the strategic communications direction of the rebranding process.




Astro Hitz “Yuna Inspired” Powered by DiGi
A fun and fulfilling project which kicked off in January and ended in May 2011. Astro Hitz
“Yuna Inspired” Powered by DiGi consisted of three main parts: contest, reality
documentary, and a ‘secret concert’. Yunalis Zarai, fondly known as ‘Yuna’ to her fans is
Malaysia’s newest sweetheart, continuously capturing hearts and minds with her soulful
self-written tunes. Her music has even crossed over to the USA, where she was signed by
the renowned Fader label.

Over the five months of the project more than RM 2.5 Million in PR value was garnered,
totaling more than 90 media clips (combination of different media).




Steinway Malaysia Youth
Piano Competition
For the first time throughout South East Asia, the region has an opportunity to send one
extraordinary individual to the International Steinway Festival in Hamburg, Germany.
Orchan promoted the Malaysian competition from start to end. Holding two press
conferences and arranging several exclusives encompassing the organisers, sponsors,
judges and the participants themselves. The competition was organised by Bentley Music
and sponsored by BMW Group Malaysia, ABRSM, Trinity Guildhall and Baron Advertising.




                                                                                            17
Jane Iredale Skincare Makeup
Jane Iredale, a Tony award winning writer and close friend to Hollywood celebrities
decided to develop a makeup line which would benefit the skin instead of the existing
makeup on the market which clogged the skin, and worsened skin problems. Thus was
born the Jane Iredale Skincare Makeup that uses superior mineral ingredients with in-
house patented technology.

Orchan helped launch the Jane Iredale Skincare Makeup to the media. In addition to Jane
Iredale pulling the crowd in, Orchan invited celebrities who attended included Julie Woon
and Rina Omar (who volunteered to be the lucky individual who got made up by Jane
Iredale herself), all of whom created several interesting media angles for the press.

The singular event garnered more than RM200,000 in PR value, which included several
broadcast clips.


 
STAEDTLER
The brand famous for its vibrant colours and signature ‘luna’ boat decided to team up with
someone very special and support her efforts. Not only did Orchan ensure that everyone
knew Erra Fazira had embraced creative child development but also made known her
creation of the Erra Art Club and the Erra Fazira-STAEDTLER Art Fund. Followed by an
extremely successful press conference in December 2010, Orchan continued generating
coverage for their on-ground events.




MEPS / Al Rajhi Bank
 
Al Rajhi Bank was the first international Islamic bank to integrate with MEPS, the Malaysian
Electronic Payments System, allowing Al Rajhi customers the opportunity to access their
funds in Malaysia. Orchan was engaged to conceptualise the launch and to facilitate
appropriate business-skewed publicity for both organisations. Orchan secured attendance
of every major daily in Malaysia (English, Chinese & Malay), with international coverage also
being garnered.




                                                                                            18
PUMA
Orchan has been working on the PUMA lifestyle portfolio since it started in 2009. From a
one-off campaign, 'Create Your Style', Orchan was then awarded the 'Happy Hunting'
campaign, followed by two of their 'Social' campaigns, which brought together after-
hours athletes from around-the-world together, online and offline, to share in social banter
and friendly competition. Due to its stellar track record, Orchan was awarded the 'Faas'
campaign (under their Sports portfolio), featuring the world's fastest runner Usain Bolt,
which kicked off in April 2012, followed by the recent installment of 'Social', entitled
'Dream Team', which kicked off in May 2012.




MASiF
The Music, Arts and Style International Festival (MASiF) is a unique event specially crafted
for a historical day i.e. Malaysia Day, to commemorate the richness of music, arts and style
(fashion) diversities in Malaysia. Highlighting Malaysia's very own talented and successful
creative community, MASiF provides a platform for new emerging talent to showcase to
Malaysians (and the world) their gift, allowing them to shine amongst the best and
brightest our country has to offer. Orchan was engaged to handle the publicity for the 6-
month festival, which culminated on 17 September 2011. Total publicity generated was
RM4 million, and covered local, regional and international mass media: print, broadcast
and online.




CodeAr.my
CodeAr.my looks beyond tomorrow, at the new paradigm of work. CodeAr.my puts ‘work’
back into ‘fun’, by facilitating global IT outsourcing through a level of interaction and
security previously not experienced with an online platform. It’s not only a job search
engine, it’s an entire search, activation, execution and management tool to ensure the best
and most secure results for everyone involved.
 
Orchan handles all the PR and broader communications consulting needs for the
company, including liaison with international publications, pre-launch and launch, as well
as social media strategy and framework creation.




                                                                                           19
Martell (Pernod Ricard)
Martell chose Orchan to activate the public relations aspect of its prized Martell Cognac
Cordon Bleu Centenary Celebration – an exclusive celebration of 100 years of Cordon
Bleu. An evening of fine dining, entertainment, and celebration also encompassed a media
appreciation event, where select media were recognised for their contribution to living the
lifestyle and supporting Martell over the years.



Chocolate Box PR
 
Recognising the potential of Public Relations initiatives for start-up businesses and Small-
Medium Enterprises, Orchan introduced their PR concept package, Chocolate Box PR in
early 2012. Designed as an introduction and starting point for entrepreneurs, Chocolate
Box PR is in fact applicable to any business which has not utilised PR before.
 
Chocolate Box PR works on different levels to prepare, educate, pitch, and enable
exposure for the entrepreneur and their products.
 
Orchan had itself featured with Chocolate Box in a wide range of publications, including
dailies, business publications, magazines and on BFM radio. This led to Orchan’s
Managing Director being a regular contributor to BFM’s Speed Consulting
programme.
 




                                                                                           20
Orchan Clients from the Past & Present


            1 Mont Kiara Mall                                         Macy
Advanced Apotheke (L’Erbolario, Neal’s Yard                 Martell (Pernod Ricard)
        Remedies, Penhaligon’s)                 MASiF (Malaysian Arts, Style International Festival)
               Amber Chia                        Malaysia Electronic Payment System (MEPS)
              Amee Phillips                           Mayland Properties - Cheras Sentral
               Astro Hitz.tv                             Miss Universe Malaysia 2010
                 BellaVita                                         Out2Dine
       Bio Collagen Technologies                                Piper Heidsieck
       Bodytone Wellness Studio                                      PTCM
         Cellmedic International                                     PUMA
 Chef Tommes - Chalk & Cheese (AFC)                         Purple Houz Fine Arts
       CodeAr.my (Motionworks)                                Rajan Navaratnam
               Craft Brews                                      Spasso Milano
              Duck n’ Such                                       STAEDTLER
   Dole Fruit and Vegetable Malaysia                              StarDeal.my
          Eisentech Resources                     Steinway Malaysia Youth Piano Competition
  Encorp Strand - Mystical Eve 2011                                  Svago
                  Environ                                      Taylor’s University
  Ford Supermodel of the World 2009                               Timberland
                Forever 21                                         Tsar Asia
             Health Pathway                                   That Little Wine Bar
                 iL Primo                                          Weissbrau
                 Immerse                                      What’s On Penang
         Irrawaddy Fine Foods                              Yamaha Music Malaysia
               Jane Iredale                                        Yappy.TV
                Limoncello




                                     Integrated Projects

              Agency of the Year 2010 & 2012(Advertising + Marketing Magazine)
                  AIDSAware (Kyanite, ruumz, Orchan & Creative Juice/SIL)
                              Project Alpha (Kyanite & Nuffnang)
                                   Spinmaster 2 (Astro Hitz)
                               Yuna Inspired (Astro Hitz & DiGi)



                                                                                            21

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Orchan Company Profile

  • 1. ORCHAN CONSULTING ASIA SDN BHD [980903-A] Company Profile 2012 Suite 303 The One Avenue Dataran Pelangi Utama Jalan Masjid PJU6a Petaling Jaya www.orchan.asia 03-7725-7029
  • 2. “Orchestrating Change” is the Orchan Way Welcome to Orchan “Change is inevitable. Growth is optional.” Author John C Maxwell didn’t mince words when he spat that famous saying out. The thing is, deep down we all know it’s true. But what most of us aren’t aware of, is how best to cope and capitalise on those changes. The fabulous news is, you’re well on the way to finding out … so a big hand all round, you’ve just taken the first step away from vegetation and towards that great goal of growth. We at Orchan Consulting | Asia (Orchan for short) are communication visionaries – a one- stop shop for positive change. We roll up our sleeves and tackle all the fancy stuff … strategic media relations right through to reputation management, and it’s all done with puffed out chests full of pride and passion. After all, your reputation is our reputation too. Orchan = its team. There is one team and one experience, committed 24/7 (well, 9am to 7pm, Mondays to Fridays; and sometimes Saturdays and Sundays … you get the picture!) to professional brilliance and integrity. Headquartered in Kuala Lumpur, Malaysia, but with offices around the region (coming soon, watch this space), we are a young and effervescent bunch; we also happen to be creative, adaptable and brimming with fresh and sometimes zany ideas. We offer clients rare insights into the working of traditional media in Malaysia, such as print, electronic and online, and the neo-media. It is the power of us, which is the key driving force for our team. So, if you’ve got something you need help with or something you want to shout about, don’t hesitate and don’t even bother with a soap box. Come to us. We’ll put it through the mincer, sprinkle it with fairy dust and Orchan will orchestrate the changes you’ve hardly thought possible. “When you are through changing, you are through” – Bruce Barton 2
  • 3. Why Choose Orchan? We are all about “Orchestrating Change” (hence our name, Orchan – geddit?), and we get results! You tell us what you’re after, we tell you what we can do for you, and then we do it. Simple and effective! We execute tasks without the tacky, kiss-kiss pretence so-often associated with PR, and that’s something you’ll just have to get used to. But seriously, we believe in creating the right message and we communicate effectively. Whether it is business-driven or media-driven communication, you can trust us for our proficiency in making you visible to your key audiences. We also value, and believe in nurturing relationships with all our clients and hence strongly adhere in delivering results. “We must become the change we want to see” – Mahatma Ghandi The Orchan Edge Yes, we’re results driven, proactive, creative, dynamic, integrated, strategic, passionate, blah, blah, blah … but, who out there isn’t? Rampant overuse has simply rendered these words impotent in the PR industry.  We get personally involved and care about your brand. Your success is our success, and we do everything in our power to ensure your success. At least one of our Directors is personally responsible for your account. This means the Director will be speaking to you directly, and handling all your needs personally. We believe it is the only way to assure the utmost quality and value for your money. 3
  • 4. Personalities – The “Orchanites” Farrell Tan Founding Director A creative kid with a penchant for the arts, Farrell’s foray into the field of public relations was gradual but inevitable. Having had a keen interest in marketing ever since he was a kid, Farrell started out working for a large corporate organisation before realising that he needed an outlet to express himself (the quirky, outspoken, goofier side) further. Due to his strong writing skills, Farrell was selected to be one of the key members to start a public relations unit within an ad agency in 2003. He was then shipped off the agency’s regional office in Singapore, where he spent close to a year learning the fundamentals of PR from some of the best PR practitioners from around the world. Fast forward a few years, and with media contacts all over the world, Farrell has been fortunate to have worked on some of the world’s most recognisable brands such as Heineken; Pantene, Head & Shoulders, Rejoice and Olay (under Procter & Gamble); Nokia; Samsung; Sony; Wall’s and Knorr (under Unilever); Bombay Sapphire and Grey Goose (under Bacardi-Martini Ltd); Wella; Durex and Scholl (under Reckitt Benckiser), Sara Lee, HwangDBS, Tourism Malaysia … the list goes on. Winner of a slew of awards such as “Best Newcomer” at McCann-Ericksson in 1997; “Best Overall Performer” at Bates Asia/141 Worldwide in 2003; and nominated for Prestige Magazine’s “Top 40 Under 40” award in 2011, Farrell shows no sign of slowing down. 4
  • 5. Craig J Selby Managing Director A reformed academic, Craig gave up the Ivory Tower permanently a couple of years back to rejoin his true passion, consulting. Having done doctoral work on Globalisation, and then some unconventional work on the globalisation of tertiary education, he saw the lifestyle and sanity benefits of returning full time to consultancy. Although a broad business consultant, having worked through all areas of entrepreneurial development, his particular strengths are in Crisis Management, PR for the Service Industry, as well as in Branding Individuals. He is often consulted on by industry and publications for solutions to unfortunate mishaps, a role which he particularly enjoys as problem-solving is a unique hobby for him. Craig is the Managing Director of Orchan, and brings to the table over fifteen years of academic success, and ten years of business consulting. Cracking a challenge is his biggest thrill, and you see that when the light-bulb shines once he has found the ideal strategy for a client. His previous life, before Malaysia, saw him setting up a number of private sector business, hospitality and language schools in his native New Zealand, launching a significant new legal partnership, graphic design consultancies, companies in the beauty services industry, accountancy firms, and even a dance studio. Adept at writing, he is often seen propped against his desk, laptop in hand, plugging away diligently. 5
  • 6. Orchan Services “Change starts when someone sees the next step” – William Drayton Our Services Local, National & Regional Media Relations They say it’s about who you know! But, it is also about understanding those that you know, and understanding the client and the audience. With ever increasing competition for all businesses, effective media relations is an essential element of growth. What works for one company in one country, may not work for another. But we’re not re-inventing the wheel. We at Orchan offer an Asian-centric approach to the business of media outreach. And we can advise on your next best step. We know the media in Asia operates in a unique socio-cultural and political landscape, and that shouldn’t be ignored in any successful media relations campaign. We can offer the best possible link between your needs and those of the media. Carefully targeted media lists, close contacts within the media (they actually pick up our calls, any time of the day – no kidding!) both on-line and traditional; well-crafted releases and well thought-out photos, all serve to deliver the results you’re after. Orchan’s core strength lies in its diverse and innovative ideas on how to create media excitement – plus our bravery in executing them! Also it’s our excellent media relations that keep us abreast of what’s important in the world of communications. We have the expertise to target the right media at the right time for the right news. So, if there is a story that demands your presence, you will be there. You can bank on that. 6
  • 7. Reputation & Issues Management “One of the secrets of life is to make stepping stones out of stumbling blocks” – Jack Penn Different from crisis management, reputation & issues management is about ensuring that contemporary issues and your company image are maintained in the most positive light. It is not about denying anything, but simply reframing events to ensure that the company and/or brand shines through and always is presented at its best. Crisis Management “When life kicks you, don’t let it kick you over” – Kay Yow Effectively dealing with crisis situations is one of the most vital areas of expertise for management teams. The only certainty for an organisation is that somehow, at some stage, a crisis will occur. How that crisis is handled is too important a variable to leave to chance. With over 25 years collective experience in helping clients navigate their way through crisis situations, Orchan is uniquely placed to assist organisations in this regard. Our industry knowledge and extensive media relations experience, allied with our hands-on crisis management involvement, ensures that clients receive the best in current crisis management techniques and training. Media Relations Measurement Organisations that intend to tap the media to add on to its business goals should know what and how the media thinks. Every morning, before you hit your desk, you get a roundup of news involving your company, your competitors and the industry that you operate in. Understand for yourself, your brand, and your company, the impact that a well- executed PR campaign has, through consistent, accurate follow-up and delivery of results in the media, and see for yourself, how that translates into business prospects. 7
  • 8. Corporate Communications Many companies need the facilities of an on-call team to address their day-to-day communication needs. Whilst some have the luxury of an in-house team, many others need to outsource this. Here’s where we come in. By outsourcing your communications needs, we ensure that you communicate the right message, every time, as you need it. Copywriting “The right word may be effective, but no word was ever effective as a rightly timed pause” – Mark Twain. The effective use of words can never be underestimated. Whether you need an inspiring and well-structured speech, or if you simply need the text on your website updated, we have the skills and experience to make sure that the key messages you need to convey to your audience are delivered in a way that engages the reader or recipient. Our new website is testament to this, don’t you think so? ;-) Campaign Conceptualisation & Activation Orchan thrives on developing compelling campaigns to benefit your brand. We understand your brand, your needs, and conceptualise then activate a complete campaign to extend your media mileage. 8
  • 9. Media Awareness and Communications Training “Once a word has been allowed to escape, it cannot be recalled.” – Horace Talking to the media is an art. You may think it’s easy to get them on your side, but there’s always the risk you could say the wrong thing. It’s easy to be tricked into revealing information you may not have wanted to, that could have adverse repercussions. One slip and you can be caught (we hope not literally) with your pants down. Orchan’s media and communication training courses assist clients to use media interviews as opportunities for delivering their key messages, and no more. It provides the tools and the confidence needed to deal with the media in all its forms. Having a news camera in your face can be extremely daunting, but we enable you to respond in the best light (even as the light bulbs are flashing). Our media training can be done in one day, or in sessions, as our courses are tailored to each client’s individual need. Fun exercises and role play helps you well in advance to be at ease with journalists. We ensure you can capitalise on any media interview opportunities. What you say, and how you say it, really does matter. “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.” – Chinese Proverb Change Management Communications The decision to reduce staff numbers or close a facility is a difficult one for management to make and for staff to hear. Emotions run high in such situations and the reputation of a company or brand can be damaged if the process is not handled professionally and with the concerns of the staff affected at the forefront of any planning. The Orchan team has extensive experience in this area, having worked with large multi-national corporations and small-scale indigenous companies to effectively handle their change management process. 9
  • 10. Strategic PR & Marketing Solutions Guiding an organisation’s business plans and objectives from the planning stage to successful implementation and completion can be a difficult process. Orchan has extensive experience of working with clients to best identify their communications and marketing requirements, structuring them so that they complement and enhance the organisation’s overall business objectives. “Choices are the hinges of destiny” – Edwin Markham Business Consultancy Beyond PR, Orchan’s team is also experienced and skilled in broader business consulting. We are adept at system audits, marketing audits, and broader consulting to refine your operations and to empower your business decisions. 10
  • 11. Our Partners We choose to work with trusted partners to ensure your needs are met. For each campaign, we select the most suitable partner match, to facilitate the most successful outcomes for you, our client. Immerse Immerse is an award-winning web design and creative company, specialising in generating out of the box solutions for its clients. It focusses on truly understanding the clients needs and their point of difference, then creates optimal web presence to support and enhance the clients existing collaterals. Cake Experiential Cake Experiential Communications is an experiential marketing, communications and consulting agency specialized in developing personalized brand experiences that engage audiences with an authentic message through meaningful, relevant and innovative ways. Our recent clients include brands such as Toyota, AirAsia and Puma Like Minds Consulting  Like Minds Consulting, head quartered in Singapore, provides public relations, public affairs, marketing and digital media strategy and implementation support to clients across the region. Like Minds Consulting has worked with companies in the professional services, mobile media and broadcasting sectors. Like Minds Consulting, via an exclusive tie-up with South Asia’s biggest digital media company Webchutney, implements interesting and complex digital campaigns for clients across a variety of sectors.   11
  • 12. Yappy.tv Yappy.tv is one of the pioneering Chinese online TV stations and lifestyle information portals covering Malaysia, but developing a more regional scope. Covering both events and lifestyle concepts, Yappy.tv engages with the Chinese-educated young adult and working professional demographic, to bring to the fore the latest in happenings in KL, Malaysia, and beyond. Gig Events Gig conceptualises and activates events for a variety of industries in the lifestyle, luxury and corporate sectors. Crowd-pleasing, attention-gathering events are their speciality, and no event is too large or too small. Gig takes care of all logistics from the conceptualisation stage right through to post-event. Gig has worked with big name clients such as SSF, 1 Utama, and Alliance Bank just to name a few. 12
  • 13. Orchan Training Today, more than ever, talent must surface at every level of an organisation to ensure successful performance and results. Orchan helps you to develop the talent within your organisation – nurturing the skills and knowledge your team needs to achieve excellence. Orchan understands the need for organisations to constantly be on the cutting edge of all aspects of their business, especially communications. Our passion is in helping others to develop as professionals, and to see organisations grow as a result of confident and competent staff.   Orchan provides the tools to empower your team members to succeed. We offer practical training to build on existing skills and to lay the foundation for future performance improvement and self and team development. Our philosophy and approach is to proceed from a client perspective. We work to thoroughly understand the needs of our clients (both the organization and individuals) and respond with programmes which are appropriate, effective and measurable in fulfilling these needs.   We have a broad range of programmes which may be appropriate to several stages of your staff professional development needs. We hold proprietary rights to these programmes allowing us to customize or tailor them to specific organizations, levels, and even venues. Our trainers have worked with government organisations, non-profit organisations, banks, finance & insurance companies, international logistics organisations, as well as international schools, colleges, universities and professional institutions of higher education. 13
  • 14. Industry Testimonials Yes, people do actually like us. And we didn’t even have to buy them drinks or dinner! So, instead of tooting our own horn, we’ll let some of our clients pucker up and do it for us. “OuttoDine Sdn Bhd engaged Orchan to help publicise its new concept restaurant, Spasso Milano. Within the first month, strong publicity appeared in magazines and online, and as a result we extended Orchan’s responsibility to cover our Weissbrau restaurants and to be engaged in the broader marketing efforts of the group. We would recommend Orchan to anyone who wants positive, driven public relations results”. Daniel Ra, CEO, OuttoDine Sdn Bhd “Orchan has been supporting PUMA since 2009 and has never failed to deliver beyond our expectations. Efficient, professional with a strong understanding of what we need, they have assisted in building and maintaining the PUMA brand image to what it is today. Suffice to say, I would be more than happy to recommend their services to any corporations looking for good, reliable PR support.” Ivy Leong, Marketing Executive, PUMA Malaysia “The team at Orchan Consulting is a pleasure to work with. The executives are creative, professional and well-connected - everything we could want from our marketing partners.” Chef Tommes & Louise G-c, Owners, That Little Wine Bar “I worked with Orchan Consulting while pitching for a large London based client. It required one meeting for me to get convinced about their professional approach. In the various meetings and client pitches, which have followed, my trust in their capabilities has strengthened exponentially. Orchan Consulting is strong both in strategic and operational aspects of Public Relations consulting. I foresee a long and fruitful relationship with them as a regional partner.” Himanshu Verma, CEO and Director, Like Minds Consulting We worked with Orchan for Project Alpha Season 2. Although new and with a small team, they delivered way more than promised. With that, Project Alpha was featured in so many publications, online and offline, and gave lots of value and exposure back to us and our sponsors! Thanks Orchan! David Wong, Country Manager (China), Nuffnang 14
  • 15. "It has been a pleasure working with Orchan Consulting Asia. Both Farrell & Craig have become my good friends as that is the level of service they offer - PERSONAL! Thank you, all the best and congratulations on your 1st year!" Amber Chia, Malaysian Supermodel   MSN Malaysia Entertainment has been working closely with Orchan Consulting Asia and the results have been nothing but swift, friendly and up-to-date. There's nothing like working with these guys who ensure you get what you need even when time's ticking (our deadline's every day!). Thank you for backing us up in our little space within the world wide web. Reta Lee, Editor, MSN Malaysia “Orchan Consulting Asia … is a specialist boutique agency backed by impeccable leadership and this has in turn led to its remarkable success in establishing quite the track record when it comes to putting out work which is simply outstanding. Run by a fired-up team of steady go-getters, it has proven that size doesn’t matter! Orchan is definitely positioned within the competition, (if not ahead) instead of behind it considering how it has built its brand and image from ground zero a year ago to what it is today. Its strength is reflected and clearly defined in the kind of quality and substance which is woven into each project it has ever committed to. A distinct indication of what its values and corporate culture stand for can be understood from the stellar performance it renders every time. Its recent work on Advertising + Marketing Magazine’s inaugural Agency of the Year Awards 2010 was top-notch. This is evidence that businesses trust Orchan to manage their brands. In having worked closely with the team, I have come to appreciate its undivided attention to detail and dedication to a high level of effectiveness and efficiency.” Deborah Joy, Journalist, Advertising+Marketing Magazine "We have had the pleasure of working with Orchan Consulting Asia, who clearly understand our business needs and have been absolutely delighted with their level of service. I have no hesitation in recommending them to any company looking to increase their PR coverage." Yvonne Leow, Assistant Marketing Manager, STAEDTLER Marketing Sdn Bhd 15
  • 16. Portfolio of Clients A Selection of our current and recent clients AIDSAware A pro-bono project that Orchan undertook in 2010, the AIDSAware campaign themed “Be the Message” leveraged off the public as a vehicle to communicate the essence of the initiative via social media. The main rationale behind the initiative is to spread AIDS awareness, equip society with an education on preventive measures and encourage the public to join in on the fight against discrimination of inflicted victims. Responsible for the communications aspect of the effort, Orchan was instrumental in the recruitment of celebrities for the AIDSAware calendar, which was sold to corporates and members of the public to further raise awareness on the initiative beyond cyberspace. A total of 42 Malaysian celebrities came on board in support of the campaign, and behind- the-scene videos and video messages were also shot to raise awareness and encourage further participation. Food & Beverage Orchan represents a select range of exclusive and unique food & beverage outlets. Penang’s That Little Wine Bar and Irrawaddy Fine Foods work with Orchan to develop the public profile of Chef Tommes, and to promote their unique involvement in broader wine appreciation and education. Orchan secured Chef Tommes a hosting role on an AFC cooking show titled Chalk & Cheese, which aired in February 2012. Outto Dine Sdn Bhd operates Weissbrau (German) and Spasso (Italian) Restaurants in Kuala Lumpur and Penang. Located in prestigious Pavilion (KL), and Straits Quay (Penang), Orchan handles the public relations and strategic marketing for the group. The restaurants have received great coverage in dailies and magazines, along with a strong online support. Orchan also represented the now closed 42East, an innovative bar in TTDI, and launched Il Primo Restolounge in Central KL. Orchan is currently launching a new restaurant concept into Malaysia, Duck n Such. 16
  • 17. Mayland Properties - Cheras Sentral Standing derelict for close to ten years, Cheras’s iconic property failure, formerly known as Plaza Pheonix, is due to rise from the ashes again under the nurture and guidance of Mayland Properties.   Mayland engaged Orchan to cover both stakeholder and external public relations. From meeting with every strata tile stakeholder to discuss plans and encourage their commitment to the bigger picture, through to publicly rebranding the property, Orchan has been involved in the strategic communications direction of the rebranding process. Astro Hitz “Yuna Inspired” Powered by DiGi A fun and fulfilling project which kicked off in January and ended in May 2011. Astro Hitz “Yuna Inspired” Powered by DiGi consisted of three main parts: contest, reality documentary, and a ‘secret concert’. Yunalis Zarai, fondly known as ‘Yuna’ to her fans is Malaysia’s newest sweetheart, continuously capturing hearts and minds with her soulful self-written tunes. Her music has even crossed over to the USA, where she was signed by the renowned Fader label. Over the five months of the project more than RM 2.5 Million in PR value was garnered, totaling more than 90 media clips (combination of different media). Steinway Malaysia Youth Piano Competition For the first time throughout South East Asia, the region has an opportunity to send one extraordinary individual to the International Steinway Festival in Hamburg, Germany. Orchan promoted the Malaysian competition from start to end. Holding two press conferences and arranging several exclusives encompassing the organisers, sponsors, judges and the participants themselves. The competition was organised by Bentley Music and sponsored by BMW Group Malaysia, ABRSM, Trinity Guildhall and Baron Advertising. 17
  • 18. Jane Iredale Skincare Makeup Jane Iredale, a Tony award winning writer and close friend to Hollywood celebrities decided to develop a makeup line which would benefit the skin instead of the existing makeup on the market which clogged the skin, and worsened skin problems. Thus was born the Jane Iredale Skincare Makeup that uses superior mineral ingredients with in- house patented technology. Orchan helped launch the Jane Iredale Skincare Makeup to the media. In addition to Jane Iredale pulling the crowd in, Orchan invited celebrities who attended included Julie Woon and Rina Omar (who volunteered to be the lucky individual who got made up by Jane Iredale herself), all of whom created several interesting media angles for the press. The singular event garnered more than RM200,000 in PR value, which included several broadcast clips.   STAEDTLER The brand famous for its vibrant colours and signature ‘luna’ boat decided to team up with someone very special and support her efforts. Not only did Orchan ensure that everyone knew Erra Fazira had embraced creative child development but also made known her creation of the Erra Art Club and the Erra Fazira-STAEDTLER Art Fund. Followed by an extremely successful press conference in December 2010, Orchan continued generating coverage for their on-ground events. MEPS / Al Rajhi Bank   Al Rajhi Bank was the first international Islamic bank to integrate with MEPS, the Malaysian Electronic Payments System, allowing Al Rajhi customers the opportunity to access their funds in Malaysia. Orchan was engaged to conceptualise the launch and to facilitate appropriate business-skewed publicity for both organisations. Orchan secured attendance of every major daily in Malaysia (English, Chinese & Malay), with international coverage also being garnered. 18
  • 19. PUMA Orchan has been working on the PUMA lifestyle portfolio since it started in 2009. From a one-off campaign, 'Create Your Style', Orchan was then awarded the 'Happy Hunting' campaign, followed by two of their 'Social' campaigns, which brought together after- hours athletes from around-the-world together, online and offline, to share in social banter and friendly competition. Due to its stellar track record, Orchan was awarded the 'Faas' campaign (under their Sports portfolio), featuring the world's fastest runner Usain Bolt, which kicked off in April 2012, followed by the recent installment of 'Social', entitled 'Dream Team', which kicked off in May 2012. MASiF The Music, Arts and Style International Festival (MASiF) is a unique event specially crafted for a historical day i.e. Malaysia Day, to commemorate the richness of music, arts and style (fashion) diversities in Malaysia. Highlighting Malaysia's very own talented and successful creative community, MASiF provides a platform for new emerging talent to showcase to Malaysians (and the world) their gift, allowing them to shine amongst the best and brightest our country has to offer. Orchan was engaged to handle the publicity for the 6- month festival, which culminated on 17 September 2011. Total publicity generated was RM4 million, and covered local, regional and international mass media: print, broadcast and online. CodeAr.my CodeAr.my looks beyond tomorrow, at the new paradigm of work. CodeAr.my puts ‘work’ back into ‘fun’, by facilitating global IT outsourcing through a level of interaction and security previously not experienced with an online platform. It’s not only a job search engine, it’s an entire search, activation, execution and management tool to ensure the best and most secure results for everyone involved.   Orchan handles all the PR and broader communications consulting needs for the company, including liaison with international publications, pre-launch and launch, as well as social media strategy and framework creation. 19
  • 20. Martell (Pernod Ricard) Martell chose Orchan to activate the public relations aspect of its prized Martell Cognac Cordon Bleu Centenary Celebration – an exclusive celebration of 100 years of Cordon Bleu. An evening of fine dining, entertainment, and celebration also encompassed a media appreciation event, where select media were recognised for their contribution to living the lifestyle and supporting Martell over the years. Chocolate Box PR   Recognising the potential of Public Relations initiatives for start-up businesses and Small- Medium Enterprises, Orchan introduced their PR concept package, Chocolate Box PR in early 2012. Designed as an introduction and starting point for entrepreneurs, Chocolate Box PR is in fact applicable to any business which has not utilised PR before.   Chocolate Box PR works on different levels to prepare, educate, pitch, and enable exposure for the entrepreneur and their products.   Orchan had itself featured with Chocolate Box in a wide range of publications, including dailies, business publications, magazines and on BFM radio. This led to Orchan’s Managing Director being a regular contributor to BFM’s Speed Consulting programme. 20
  • 21. Orchan Clients from the Past & Present 1 Mont Kiara Mall Macy Advanced Apotheke (L’Erbolario, Neal’s Yard Martell (Pernod Ricard) Remedies, Penhaligon’s) MASiF (Malaysian Arts, Style International Festival) Amber Chia Malaysia Electronic Payment System (MEPS) Amee Phillips Mayland Properties - Cheras Sentral Astro Hitz.tv Miss Universe Malaysia 2010 BellaVita Out2Dine Bio Collagen Technologies Piper Heidsieck Bodytone Wellness Studio PTCM Cellmedic International PUMA Chef Tommes - Chalk & Cheese (AFC) Purple Houz Fine Arts CodeAr.my (Motionworks) Rajan Navaratnam Craft Brews Spasso Milano Duck n’ Such STAEDTLER Dole Fruit and Vegetable Malaysia StarDeal.my Eisentech Resources Steinway Malaysia Youth Piano Competition Encorp Strand - Mystical Eve 2011 Svago Environ Taylor’s University Ford Supermodel of the World 2009 Timberland Forever 21 Tsar Asia Health Pathway That Little Wine Bar iL Primo Weissbrau Immerse What’s On Penang Irrawaddy Fine Foods Yamaha Music Malaysia Jane Iredale Yappy.TV Limoncello Integrated Projects Agency of the Year 2010 & 2012(Advertising + Marketing Magazine) AIDSAware (Kyanite, ruumz, Orchan & Creative Juice/SIL) Project Alpha (Kyanite & Nuffnang) Spinmaster 2 (Astro Hitz) Yuna Inspired (Astro Hitz & DiGi) 21