Simple explanation on 7P's of Starbucks in point of view of service quality.

1. Presented by:-
Faijan Mustafa

2.  About Starbucks
 7P’s of Starbucks
 Product
 Piece
 Place
 Promotion
 People
 Process
 Physical Evidence

3.  Starbucks is an American MNC chain of
coffeehouse company.
 It was founded by Jerry Baldwin, Zev
Siegl, Gordon Bowker in year of 30
march 1971.
 Current CEO of the company is Mr.
Laxman Narasimha.
 Area served: 84 countries.
 No. if employee: 400000
 Net income: $3.28 billion(2022)
 Products: coffee beverages, smoothies,
tea, backed goods, sandwiches etc.

5.  Starbucks offers a
wide range of
products, including
coffee, tea, pastries,
sandwiches, and other
snacks. The company
is also known for its
seasonal offerings and
limited-time
promotions.

6.  Starbucks is a
premium brand, and its
pricing strategy
reflects this. The
company charges
premium prices for its
products, which are
targeted towards high-
end customers who are
willing to pay for the
brand experience.

8.  Starbucks stores are
located in prime
locations, including
high-traffic areas such
as shopping malls,
airports, and busy city
streets. The company
has a global presence,
with stores in many
major cities around the
world.

10.  Starbucks uses a variety of
promotional activities to
reach its target audience.
This includes traditional
advertising channels such as
print and television, as well
as digital marketing efforts
such as social media and
email marketing. The
company also has a loyalty
program that rewards
customers for their repeat
business.

11. SMS MARKETING CSR ACTIVITY

13.  The people who work
at Starbucks are a key
element of the brand
experience. The
company places a
strong emphasis on
hiring and training
baristas who are
knowledgeable about
coffee and can provide
exceptional customer
service.

14.  Starbucks has a highly
efficient and streamlined
process for delivering its
products. From ordering to
pick-up, the company
focuses on providing a
seamless and hassle-free
experience for its customers.
The company also offers
mobile ordering and
payment options to make
the process even more
convenient.

16.  The physical appearance
of Starbucks stores is a
key element of the brand
experience. The
company's stores are
known for their cozy
atmosphere, comfortable
seating, and inviting
decor. The company also
uses its iconic logo and
branding to reinforce its
brand image.