it is mixture of 4p marketing strategy for the Starbucks business strategy for MBA ,engineering students

1. MARKETING
PRESENTATION
4 P’S OF MARKETING FOR STARBUCKS
Presentation by
Shubham Jamadade

2. Table Of Content
5
price aspect
1
introduction
2
Product aspect
3
Place aspect
4
Promotion aspect
6
conclusion

3. Introduction
As one of the best coffee houses globally, Starbucks provides
coffee and pastry products since 1971. If you are into coffee, you
indeed have visited Starbucks chains in your area. Thanks to
effective marketing to keep the brand consistent for more than
four decades, the company has remained at its peak. Following
how Starbucks does its marketing strategy can take up a lot of
effort and a whole lot of funding. Surely, not everyone who
opens up a business has a multi-million dollar budget for its
marketing plans; however, there are some fundamental
principles and strategies behind Starbucks that any brand can
use.Starbucks has a marketing mix that supports the company's
industry position as one of the leading coffeehouses in the
world. The marketing mix will identify the primary elements of a
company's marketing strategy, namely, product, price, place,
and promotion (4Ps). 1

4. Starbucks has positioned its brand image by promoting
high-quality coffee and drinks.Besides coffee, it has
various food items, including smoothies, tea, cookies,
pastries, muffins, donuts, blended beverages, and fresh
fruit juice.
Starbucks provides every food solution to its target
market, whether for breakfast or late-night cravings.
Also, the company's commitment to the "Barista Promise"
ensures making coffee and drinks based on every
customer's desire as well as their famous Strategy of
writing their customers name on the cup plays an
important role among the customers.
Product innovation by starting the new variants.
1.
2.
3.
4.
Product aspect
1 2

5. The brand has over 30,000 coffee chains in around 83
countries worldwide. The vast presence of the brand
everywhere allows customers to have access to its
products almost anywhere.
Starbucks omnipresence plays an important role in its
success. Besides brick-and-mortar stores, Starbucks has
also been expanding into the online sphere.
The mobile app combines e-commerce and e-payment
functions. customers can use their mobile phones to pay
as well as to track down their rewards. They can even use
app for placing orders and making payments before
picking up the orders.
This is perfect for time-strapped customers and people
who hate waiting in line.
1.
2.
3.
4.
Place aspect
1 3

6. Training employees to connect to the consumer, making
eye contact , smiling, asking them their preferences.
The brand's marketing team consistently runs several ad
campaigns on online media platforms like Facebook and
Google ads. The team is also very active on different
social media channels like Instagram, Twitter, Snapchat,
and Facebook.
The brand promotes its products on every platform with
design images and videos that easily connect with its
target customers. One cannot also count out the power
of word of mouth. It is a marketing strategy where your
existing customers are the biggest promoters of your
brand.
Personalizing services to customer.
1.
2.
3.
4.
Promotion aspect
1 4

7. Starbucks uses the premium pricing strategy where it
cultivates an impression that its products are superior
to others. The brand strategically sells its products
higher than the market price.
Implementing high prices for products has its advantage
as customers usually associate expensive items with
better quality.
since the brand is not only justifying its higher price
with premium quality products, Starbucks also ensures
customers feel the welcoming and warm environment
upon entering their stores.
Starbucks imposing higher pricing on their products was
not illogically done; instead, it went through a series of
research and considerations. However, the cost of its
food selections can vary geographically.
1.
2.
3.
4.
Price aspect
1 5

8. 5 6

9. As complex as Starbucks' marketing mix could be, some
variables from its marketing technique can be applicable
even for startup companies. Their continued selling of a
much higher product pricing speaks highly of the trust
and effort they give to every item they offer to their
customers. Starbucks has maintained its status to be the
leading coffee chain worldwide, not only because of its
lovely and calming store ambiance but because of an
effective and well-researched marketing plan.
1.
Conclusion
1 7

10. If you have any
questions, you are
welcome to ask
Thank You...
6 8