Maximizing LinkedIn for Sales

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Tips gleaned from Guy Kawasaki and other LinkedIn pros on how to maximize this professional networking site for relationship building and sales prospecting

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  • Thanks for the information. I haven't really thought of using Linked In to promote my business or gain higher creditibility, but I am going to have to give it a shot and see if there is something that I can do with it. If anyone has more tips that would be awesome! www.blueorbtours.com
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  • Maximizing LinkedIn for Sales

    1. 1. SOCIAL MEDIA TO BOOST SALES 12/16/08
    2. 2. Why social networking? <ul><li>Increase your visibility online </li></ul><ul><li>Improve your professional network </li></ul><ul><li>Find hidden connections </li></ul><ul><li>Make first meetings go smoother </li></ul><ul><li>Deepen relationships with customers </li></ul><ul><li>Find new prospects and make them customers </li></ul>
    3. 3. Top social networking sites <ul><li>Myspace </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>LinkedIn </li></ul><ul><li>Fastest growing: Twitter, Tagged, Ning </li></ul>
    4. 4. <ul><li>Social media even more important in the travel, tourism and hospitality business! </li></ul>
    5. 6. Today’s focus <ul><li>LinkedIn.com </li></ul><ul><li>Facebook.com </li></ul><ul><li>Others to explore on your own: </li></ul><ul><li>Myspace.com </li></ul><ul><li>Twitter.com </li></ul><ul><li>Various travel related socnets </li></ul>
    6. 7. Social networking fundamentals <ul><li>Profile </li></ul><ul><li>Content </li></ul><ul><li>Contacts/friends </li></ul><ul><li>Search </li></ul><ul><ul><li>Understand your key words/search terms </li></ul></ul><ul><ul><li>Know where to search (e.g., Twitter searches on Summize.com) </li></ul></ul><ul><li>Other functions vary by socnet </li></ul>
    7. 8. Maximizing LinkedIn <ul><li>Make the most of your profile </li></ul><ul><li>Showcase your professional expertise and personality </li></ul><ul><li>Upload your address book contacts to expand your network </li></ul>
    8. 9. LinkedIn profile tips <ul><li>Be concise, interesting and informative </li></ul><ul><li>Use key words people may search on, such as safety or PPE </li></ul><ul><li>Add every new contact you meet to your network </li></ul>
    9. 10. More LinkedIn profile tips <ul><li>Recommendations add interest to your profile </li></ul><ul><li>Add hobbies and interests to uncover hidden connections with existing or new contacts </li></ul>
    10. 11. Advanced LinkedIn tips <ul><li>LinkedIn Answers </li></ul><ul><li>Post questions or answers </li></ul><ul><li>Showcase your expertise </li></ul><ul><li>Search answers to find and make new contacts </li></ul><ul><li>LinkedIn Groups </li></ul><ul><li>Search for keywords such as meetings, travel, tourism, meeting planning </li></ul><ul><li>375 groups on “safety” alone </li></ul><ul><li>Join groups to make new contacts </li></ul>
    11. 12. LinkedIn groups search
    12. 13. Facebook search
    13. 14. Niche social sites <ul><li>Tripadvisor </li></ul><ul><li>IgoUgo </li></ul><ul><li>Virtualtourist.com </li></ul><ul><li>Chowhound </li></ul><ul><li>Guidespot </li></ul><ul><li>GoSeeTell </li></ul><ul><li>Yelp </li></ul><ul><li>MyTravelGuide </li></ul><ul><li>RealTravel </li></ul><ul><li>Epinions </li></ul><ul><li>DontGoThere.org </li></ul>
    14. 15. Online reputation management <ul><li>Show your best face online </li></ul><ul><ul><li>How are you connecting? </li></ul></ul><ul><ul><li>How much is too much? </li></ul></ul><ul><ul><li>Define role and value of social media for you as well as your brand </li></ul></ul><ul><li>Know that what you say online to one person, one time… you’re saying to everyone, all the time </li></ul>
    15. 16. GETTING STARTED
    16. 17. Joining the conversation: Listen <ul><li>Observe online communities where your brand is actively discussed </li></ul><ul><li>Participate in conversations as if with someone in real life whom you respect </li></ul><ul><li>Pay attention to how community members interact with each other </li></ul><ul><li>Reach out to people as a human being, NOT as a marketer or salesperson </li></ul>
    17. 18. Joining the conversation: Engage I. Listen IV. Evaluate III. Contribute II. Participate
    18. 19. <ul><li>Create content </li></ul><ul><li>Make it easy for people to connect to you </li></ul><ul><li>Participate in larger conversations </li></ul><ul><li>Integrate into social networks </li></ul><ul><li>Provide a valuable application </li></ul><ul><li>Build relationships on and off-line </li></ul>Contribute to the community
    19. 20. Benefits of social media <ul><li>Deeper relationships with visitors/guests </li></ul><ul><li>Increased awareness for brand </li></ul><ul><li>Better communication with audiences </li></ul><ul><li>Broadening of professional network </li></ul><ul><li>Search engine prominence </li></ul><ul><li>Increased web or blog traffic </li></ul>
    20. 21. QUESTIONS? [email_address] @LaraK on Twitter Blog at www.larakretler.com 614-383-1618 (w) 937-271-9151 (c)

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