Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Maximizing LinkedIn for Sales


Published on

Tips gleaned from Guy Kawasaki and other LinkedIn pros on how to maximize this professional networking site for relationship building and sales prospecting

Published in: Business, Technology, Design
  • Thanks for the information. I haven't really thought of using Linked In to promote my business or gain higher creditibility, but I am going to have to give it a shot and see if there is something that I can do with it. If anyone has more tips that would be awesome!
    Are you sure you want to  Yes  No
    Your message goes here

Maximizing LinkedIn for Sales

  2. 2. Why social networking? <ul><li>Increase your visibility online </li></ul><ul><li>Improve your professional network </li></ul><ul><li>Find hidden connections </li></ul><ul><li>Make first meetings go smoother </li></ul><ul><li>Deepen relationships with customers </li></ul><ul><li>Find new prospects and make them customers </li></ul>
  3. 3. Top social networking sites <ul><li>Myspace </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>LinkedIn </li></ul><ul><li>Fastest growing: Twitter, Tagged, Ning </li></ul>
  4. 4. <ul><li>Social media even more important in the travel, tourism and hospitality business! </li></ul>
  5. 6. Today’s focus <ul><li> </li></ul><ul><li> </li></ul><ul><li>Others to explore on your own: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Various travel related socnets </li></ul>
  6. 7. Social networking fundamentals <ul><li>Profile </li></ul><ul><li>Content </li></ul><ul><li>Contacts/friends </li></ul><ul><li>Search </li></ul><ul><ul><li>Understand your key words/search terms </li></ul></ul><ul><ul><li>Know where to search (e.g., Twitter searches on </li></ul></ul><ul><li>Other functions vary by socnet </li></ul>
  7. 8. Maximizing LinkedIn <ul><li>Make the most of your profile </li></ul><ul><li>Showcase your professional expertise and personality </li></ul><ul><li>Upload your address book contacts to expand your network </li></ul>
  8. 9. LinkedIn profile tips <ul><li>Be concise, interesting and informative </li></ul><ul><li>Use key words people may search on, such as safety or PPE </li></ul><ul><li>Add every new contact you meet to your network </li></ul>
  9. 10. More LinkedIn profile tips <ul><li>Recommendations add interest to your profile </li></ul><ul><li>Add hobbies and interests to uncover hidden connections with existing or new contacts </li></ul>
  10. 11. Advanced LinkedIn tips <ul><li>LinkedIn Answers </li></ul><ul><li>Post questions or answers </li></ul><ul><li>Showcase your expertise </li></ul><ul><li>Search answers to find and make new contacts </li></ul><ul><li>LinkedIn Groups </li></ul><ul><li>Search for keywords such as meetings, travel, tourism, meeting planning </li></ul><ul><li>375 groups on “safety” alone </li></ul><ul><li>Join groups to make new contacts </li></ul>
  11. 12. LinkedIn groups search
  12. 13. Facebook search
  13. 14. Niche social sites <ul><li>Tripadvisor </li></ul><ul><li>IgoUgo </li></ul><ul><li> </li></ul><ul><li>Chowhound </li></ul><ul><li>Guidespot </li></ul><ul><li>GoSeeTell </li></ul><ul><li>Yelp </li></ul><ul><li>MyTravelGuide </li></ul><ul><li>RealTravel </li></ul><ul><li>Epinions </li></ul><ul><li> </li></ul>
  14. 15. Online reputation management <ul><li>Show your best face online </li></ul><ul><ul><li>How are you connecting? </li></ul></ul><ul><ul><li>How much is too much? </li></ul></ul><ul><ul><li>Define role and value of social media for you as well as your brand </li></ul></ul><ul><li>Know that what you say online to one person, one time… you’re saying to everyone, all the time </li></ul>
  16. 17. Joining the conversation: Listen <ul><li>Observe online communities where your brand is actively discussed </li></ul><ul><li>Participate in conversations as if with someone in real life whom you respect </li></ul><ul><li>Pay attention to how community members interact with each other </li></ul><ul><li>Reach out to people as a human being, NOT as a marketer or salesperson </li></ul>
  17. 18. Joining the conversation: Engage I. Listen IV. Evaluate III. Contribute II. Participate
  18. 19. <ul><li>Create content </li></ul><ul><li>Make it easy for people to connect to you </li></ul><ul><li>Participate in larger conversations </li></ul><ul><li>Integrate into social networks </li></ul><ul><li>Provide a valuable application </li></ul><ul><li>Build relationships on and off-line </li></ul>Contribute to the community
  19. 20. Benefits of social media <ul><li>Deeper relationships with visitors/guests </li></ul><ul><li>Increased awareness for brand </li></ul><ul><li>Better communication with audiences </li></ul><ul><li>Broadening of professional network </li></ul><ul><li>Search engine prominence </li></ul><ul><li>Increased web or blog traffic </li></ul>
  20. 21. QUESTIONS? [email_address] @LaraK on Twitter Blog at 614-383-1618 (w) 937-271-9151 (c)