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Michelle LeBlanc
Michelle LeBlanc
BusinessNews & Politics
1 of 17
Metrics Month Month Month Month Quarter Goal Traffic driven to commerce pages Visits originating from SM Visits originating from Community site Vists that reach consideration Visits that result in sale Revenue generated Visits that result in sale PreSales Questions Questions asked Questions answered by company Questions answered by community Views of questions Orphaned posts Presales Blog Posts Comments Views Shares Traffic contributed Product Content Generation Product reviews created Average review value Comments on reviews Shares of Reviews Product how to articles created Views of how to articles Shares of how to articles Helpful votes on how to articles SM Campaign Performance Socialization (shares)- organic and driven Participation Views Traffic generated
Leads generated Revenue generated Brand Sentiment Mentions Share of voice Responses posted Positive outcome
Year to Date
Example marketing scorecard

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Example marketing scorecard

  • 1. Metrics Month Month Month Month Quarter Goal Traffic driven to commerce pages Visits originating from SM Visits originating from Community site Vists that reach consideration Visits that result in sale Revenue generated Visits that result in sale PreSales Questions Questions asked Questions answered by company Questions answered by community Views of questions Orphaned posts Presales Blog Posts Comments Views Shares Traffic contributed Product Content Generation Product reviews created Average review value Comments on reviews Shares of Reviews Product how to articles created Views of how to articles Shares of how to articles Helpful votes on how to articles SM Campaign Performance Socialization (shares)- organic and driven Participation Views Traffic generated
  • 2. Leads generated Revenue generated Brand Sentiment Mentions Share of voice Responses posted Positive outcome
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