Jobilink

Jobilink resolves a serious problem in the recruiting
market

• BIG MARKET • UNREGULATED,
– 167 Millions of job openings in 2010 UNSOPHISTICATED, LOCAL
worldwide – It is a people’s business
– Huge diversity and human complexity
• HIGH COST OF RECRUITING
– Monster Worldwide Market Cap: •
$2,25 B1
GROWING WAR FOR TALENT
– Greater mobility of labour force
– Global competition

(1) On Sept., 21st 2008
Sources: US Dept of Labor, Bureau of Labor Statistics, Value Creation – Alternative

How can you justify your investment?
3

Jobilink Provides
Detailed Market Intelligence Reports
to Talent Managers and
Human Resource Consultants.

4

The semantic wave is a long wave of investment involving
fundamental shifts in paradigm, technology, and
economics.

• It will provide infrastructure and reasoning engines to fuel
exponential economic expansion.

Source: Semantic Wave 2006 – Part-1: Executive Guide to Billion Dollar Markets, MILLS.DAVIS, January 2006 5

Our semantic search engine presents a breakthrough
innovation with regard to existing web crawlers

Google Search Engine Jobilink Search Engine

HORIZONTAL SEARCH HORIZONTAL AND VERTICAL SEARCH

http://www.windowsmarketplace.com/

www.monster.co.uk
http://www.consulfrance-londres.org/

http://www.europe.gouv.fr/

http://www.premier-ministre.gouv.fr/

Search by link Search by link

http://jobsearch.monster.co.uk/

http://jobsearch.monster.co.uk/jobsearch.asp
?
cy=uk&lid=802%2C34980%2C34981%2C34
982%2C34983%2C34984%2C34985%2C34
986%2C34987&fn=&jt=2&q=Director&sort=rv
&vw=d&bcsi_scan_AABB742E535552E4=//k
b0ugEBF2GPFWR/5/VzQ8AAABKy+AM&bc
si_scan_filename=jobsearch.asp
RELATED
RELATED http://jobsearch.monster.co.uk/getjob.asp?
SITES
SITES
JobID=48094558&AVSDM=2006%2D09%2D
19+11%3A39%3A00&Logo=1&cy=uk&lid=80
UNRELATE
UNRELATE 2,34980,34981,34982,34983,34984,34985,3
4986,34987&jt=2&q=Director&sort=rv&vw=d
D
D
SITES
SITES Drills down into the domain following internal links
extracting information ontology
6

Market Intelligence Reports will help Talent Managers
answer the following questions :

• What recruiting agencies are operating in a given sector / region / candidate level?
(We know who is posting the ad and where)

• Should I advertise my positions on a job board – if so on which – or should I go
through an agent – if so which one? What do I get for my investment?

• How much are my competitors willing to pay for a given profile, in a given region?

• Should I relocate to another region; will I find the resources that I need? How
dynamic is the market there?

• What are the trends in the recruiting industry?

• How should I write my job ad to attract the best people?

• What are my competitors doing?

Information will be parameterized and accessed on-line

7

Market Intelligence Reports bring value to Talent
Managers

• AVOID DUPLICATING PUBLISHING • FORECAST PROFILE SHORTAGES
COST – Scarceresources in high demand
– Best job board

• REDUCE RECRUITING TIME • IDENTIFY INDUSTRY TRENDS
– Best selection firm – Innovations, new technologies
– Less but better applications – Competitors

• INCREASE BARGAINING POWER • HELP WITH NEGOTIATIONS
– Head hunters, selection firms – Salary increase
– Candidates – Redundancy management

8

Companies lack information as our competitors
are mainly focusing on the candidate’s side…
Jobilink’s potential competitors

We are not competing against
job boards

We are not trying to compete
for a share of the candidate side
market

Provide incomplete, sporadic
and/or biased information

Jobilink business intelligence is produced for Talent Managers
– HR Managers and Headhunters –
9

Jobilink is a vendor of
Market Intelligence Information
about the recruiting market

 DYNAMIC
Competitive advantages  JUST IN TIME
 HIGHEST GRANULARITY

10

Our team is fully committed to the success of Jobilink and
we have personally invested in excess of €100k

Strategy Marketing Sales IT Finance/Admin.

11

LARGE MARKET
Any company of more than 20 employees is a
potential client...
Estimated number of companies of 20 or
more employees by country (In ‘000)

Source: Insee, REE; Directorio Central de Empresas, ValueCreation – Alternativeanalysis

12

We are at the beginning of the second phase of a 3
phase development plan

Design Design and
prototype development
(Other markets)

Database generation Go live Go live
Development
(Job ads) (Spanish market) (Other markets)

Test
We are here

Phase 1 Phase 2 Phase 3

We have already secured 2 clients on the Spanish market

13

ILLUSTRATIVE – For discussion purposes only

With sales ramping up, we need €500K to take us through
the pre-industrial phase
Cash Requirements
(Estimate for 6 months)

€175,000

€260,000

€240,000

€300,000

€25,000

€1.000,000

...and are looking for active investors to finance them

14

Active investors should help us develop the business
faster

Investors’ contribution will be paramount to keep our first mover advantage

15

ESTIMATED VALUATION

Stage Rational for valuation Valuation1

€300k

€500k-€1,2M

€2M-€3M

(1) Based on several sources of which Robert Johnson’s expertise. Robert Johnson is professor at the London Business School and the IESE Business School; he is a
successful entrepreneur and venture capital investor

16

FIVE YEAR SALES FORECAST
EUROPE ONLY

Labour and marketing cost make up the bulk of our needs for funds

Year 1 Year 2 Year 3 Year 4 Year 5

Revenue 211.000 2.687.000 12.622.000 17.503.000 19.345.000

Labour 741.000 2.047.000 2.774.000 2.913.000 3.058.000

Marketing 420.000 700.000 600.000 630.000 662.000

Hardware 80.000 48.000 42.000 63.000 66.000

Others 51.000 128.000 210.000 221.000 232.000

CASH FLOW - 1.081.000 - 236.000 8.996.000 13.676.000 15.327.000

...and investors in this first round can expect a 7X to 10 X return

17

This round of financing will take us from the
Prototype Stage (current) to the First Structured Round Table

6 Months

Pre-Industrial Phase Industrial Phase
Exit

We are here

Working
Capital €100k1 €400k1 €500K €1M
Requirement

Note: (1) Investment already realised

This round, we are looking to raise around €500k

18

POTENTIAL EXIT PARTNERS

19

Contact details

• Christophe Schwoertzig
cschwoertzig@vc-alternative.com

Spain: +34 677 58 13 35
UK: +44 791 867 1229

20

Jobilink builds Market Intelligence Information around
aggregated on-line job ads, candidate’s behaviour and off-
line information

Sources of Jobilink Relational Model Candidates
Feeds 1. Search Engine 2. Jobilink.com
Job Boards
Company Web
library
Sites
Job ads
Press
Others : Head
Hunters
Search Firms
Government
4. Market Intelligence

3. Behavioural
Knowledge

Off Line Talent Relationship Management Advisory

Clients
HR departments + Search firms + Communication Agencies + Education + Government

Jobilink refers to two tools, the Web Crawler Engine and the Candidate Website

22

... however their focus of interest differs...

On-line Off-Line
Products / Services
Offered Data
JiT Information Job Ads Report Candidate Reports Mining Advert. Advisory Engine

Potential Client
Clients segmentation
Head Hunters
One or two head
Uni-personal hunters ☺ No No ☺☺☺ No No No
Small 2- 15 recruiters ☺☺☺ ☺ ☺ ☺☺☺ No No No
National 15 - 100 recruiters ☺☺ ☺☺ ☺☺ ☺☺☺ ☺ No No
International +100 recruiters ☺ ☺☺ ☺☺ ☺☺☺ ☺☺☺ ☺☺☺ No
HR
National ☺ ☺☺☺ ☺☺☺ ☺☺☺ ☺☺ ☺☺ ☺
International No ☺☺☺ ☺☺☺ ☺☺☺ ☺☺☺ ☺☺☺ ☺☺
Large companies
Multinational & Gov.
hungry for information
e.g. Accenture, ☺☺☺ ☺ ☺☺☺ ☺☺☺ ☺☺☺ ?
Employment Agencies
Source: Interviews, CairneagleAssociates input, Value Creation – Alternative analysis

23

... as well as their propensity to pay:

On-line Off-Line
Products / Services
Offered Data
JiT Information Job Ads Report Candidate Reports Mining Advert. Advisory Engine

Potential Client
Clients segmentation
Head Hunters
One or two head
Uni-personal hunters £40 / Q No No No No
£40 -50 /
Small 2- 15 recruiters Segment / Q £100 - 200 £40 No No
National 15 - 100 recruiters £600 £200 £600 N/A No No
per user
International +100 recruiters £1,500 £400 per year No
HR
National No £600 £200
40k per
International No £1,500 £400 week £200k
Large companies No £60,000 N/A

Source: Interviews, CairneagleAssociates input, Value Creation – Alternative analysis

Report mix will be priced at €422 on average
24

The Web Crawler Engine uses semantic search and
presents a breakthrough innovation with regard to existing
web crawlers...

HORIZONTAL SEARCH HORIZONTAL AND VERTICAL SEARCH


www.monster.co.uk
http://www.europe.gouv.fr/
http://www.consulfrance-londres.org/

http://www.premier-ministre.gouv.fr/

Search by link Search by link

http://jobsearch.monster.co.uk/

http://jobsearch.monster.co.uk/jobsearch.asp
...kb0ugEBF2GPFWR/5/VzQ8AAABKy+AM&
bcsi_scan_filename=jobsearch.asp

RELATED
RELATED http://jobsearch.monster.co.uk/getjob.asp?
SITES Jo...=Director&sort=rv&vw=d
SITES
UNRELATED
UNRELATED
SITES
SITES
Drills down into the domain following internal links
extracting information ontology
25

...and the Candidate Website illustrates how semantic
tools applied to job ads can classify information better

KEYWORD MATCH ONTOLOGY BASED

Search: Director Search: Director

• Sales Director ….
Jobs Found: Jobs Found: • Sales Director ….
• PA to the Financial
Director ….
SHARE THE • VP - Finance
• PR for the Directorate of SAME
Information …. ONTOLOGY • Executive Consultant

Jobilink derives its competitive advantage from using Web 3.0 semantic
technologies to assign “meaning” to strings of characters
26

Our go to market strategy is twofold:

• Visit Key Accounts: • Raise awareness on-line
 Human Resources Directors of large  Search Engines (Google, Yahoo, Exalead...)
companies (>500 employees)  Direct Mailing to HR professionals
 Large recruiting agencies (National and  Candidate Web Site
International coverage)

 Sales People:
 Managing director • Sell over the telephone
 Marketing director  Outsourced to telemarketing agencies
 Relationship managers  Target small to medium size companies
(20< employees <500)

Our sales effort will be supported by a marketing campaign in the press and
in specialised forums to create a brand awareness

27

We will start visiting large Spanish and French companies

Year 1
Q1 Q2 Q3 Q4

Oct. Nov. Dec. Jan. Feb. March April May June July Aug. Sept.

SALES THROUGH VISITS - FORECAST
Spain 10 10 10 10 10 10 30 30 30 50 50 50
France 10 10 10 10 10 10 20 30 40
Total number of visits 10 10 10 20 20 20 40 40 40 70 80 90
Clients secured 4 8 12 20 28 36 52 68 84
Revenue - - - 2.000 4.000 6.000 10.000 14.000 18.000 26.000 34.000 42.000

SALES THROUGH ON LINE AND TELE MARKETING - FORECAST
Clients secured - - - - - - 30 60 100 200 300 400

Revenue - - - - - - 1.500 3.000 5.000 10.000 15.000 20.000

TOTAL REVENUE - - - 2.000 4.000 6.000 11.500 17.000 23.000 36.000 49.000 62.000

The Managing Director and the Marketing Director will do the initial visits.
On-line sales will quick off in Q3 when the on-line interface is developed

28

Our direct sales force will develop Jobilink brand
awareness to enable on-line sales to grow exponentially

Sales forecast staggered by country

Year 1 Year 2 Year 3
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
Q4
Country Spain Fr UK Ger It Eire CH
covered
Addressable 520,00
Market 70,000 170,000 270,000 370,000 450,000 490,000 520,000 520,000 520,000 520,000 520,000
0
Penetration 0,00% 0,01% 0,10% 0,30% 0,50% 0,70% 0,90% 1,10% 1,30% 1,40% 1,50% 1,60%
Reports sold - 24 274 1.104 2.250 3.430 4.680 5.720 6.760 7.280 7.800 8,320
Average price /
report in Euros
N/A 5001 1882 133 165 165 167 169 4153 417 419 422

Notes:
(1)Initial sales will be off-line and expensive reports will be sold to large companies at discount;
(2)On-line reports are bringing average price down;
(3)Historical data will allow us to increase the price significantly

Entering new markets quickly is sine qua none to keeping our
first mover advantage

29

... and will be complemented by 46 full time employees:

Forecasted number of employees by category

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Country Covered Spain Fr UK Ger It Eire CH
DIPROTECH1 2FTE 2FTE

Managing Director 1 1 1 1 1 1 1 1 1 1 1 1

Marketing Director 1 1 1 1 1 1 1 1 1 1 1 1

Senior Analyst 0 2 3 4 4 4 4 4 4 4 4 4

Web operator 0 0 1 2 3 3 3 3 3 3 3 3

Relationship
0 1 2 7 14 20 27 32 35 35 35 35
Manager

Operator 1 1 1 1 1 2 3 4 4 4 4 4

Total Employees 3 6 9 16 24 31 39 45 48 48 48 48

Note: (1) Diprotech will supply two Full-Time Equivalent (FTE) technicians during the transition period to complete the development and to transfer knowledge to Jobilink Full Time Employees

Recruiting forecast is aligned with our market entry strategy

30

The objective of the pre-industrial phase is to prove that
the market is ready to pay for our information
Risk Mitigation Overall Assessment
of Current Stage

LOW

MEDIUM

LOW

MEDIUM

HIGH

Investors willing to carry this risk profile are typically Venture Capitals and
Business Angels

31

And break even will be reached the third quarter of the
second year

Cash Flow forecast by quarter

Cash - FlowStatement

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Total Revenues - 12.000 51.500 147.000 370.769 565.217 782.115 969.260 2.804.046 3.036.722 3.271.823 3.509.350

Labour cost 107.600 163.100 188.700 281.200 392.385 470.085 559.440 625.485 693.473 693.473 693.473 693.473
Marketing cost 20.000 50.000 150.000 200.000 200.000 200.000 150.000 150.000 150.000 150.000 150.000 150.000
Administration 5.000 5.000 5.000 5.000 10.000 10.000 10.000 10.000 15.000 15.000 15.000 15.000
Hardware and Software Spain 46.430 4.500 4.500 4.500 4.725 4.725 4.725 4.725 4.961 4.961 4.961 4.961
Hardware and Software Lyon 10.000 3.000 7.000 8.000 7.000 8.000 6.000 11.025 - 3.308 7.718
Location Premises 6.250 6.250 6.250 12.500 12.500 18.750 25.000 31.250 37.500 37.500 37.500 37.500

Cost 195.280 228.850 357.450 510.200 627.610 710.560 757.165 827.460 911.959 900.934 904.241 908.651

Cash Flow -195.280 -216.850 -305.950 -363.200 -256.841 -145.343 24.950 141.800 1.892.088 2.135.788 2.367.582 2.600.699
Accumulated Cash Flow -195.280 -412.130 -718.080 -1.081.280 -1.483.464
-1.338.121 -1.483.464 -1.458.514 -1.316.714 575.373 2.711.162 5.078.744 7.679.443

Until then, we will need €1.5 million to cover our working capital requirements

32

The team comprises seasoned business management
professionals...
Christophe Schwoertzig
Managing Director, owns 90% of Jobilink shares

•15 years of work experience  MBA IESE Business School, Barcelona
•Strategist, IT specialist, manager and entrepreneur  MBA Exchange LBS, London
•IBM agency ; Accenture, Capgemini, Value Creation Alternative (founder)  Master in IT, INSA , Lyon
•International experience : France, Spain, UK
•Fluent French, English, Spanish

Felipe Santiago Burgos
Non Executive Director

•17 years of work experience  Executive MBA. IE Business School , Madrid
•Managing Director for Gesdocument,& GD Human Capital subsidiary of  PDD IESE Business School, Barcelona
CuatrecasesAbogados  Master in Management and Marketing, ESADE
•Gasso&Moores Rowland Internacional, RSM Internacional-Audihispana Business School, Barcelona
KPMG, CuatrecasesAbogados  Master in Internet Management, ICT, Barcelona
•Experience in management, finance and legal advisory  Chartered Account Auditor, UCB, Barcelona
•Fluent Spanish, Catalan, English

Javier Solórzano
Non Executive Director (to join as Marketing Director)
•15 years of experience  MBA, IPADE Business School, Mexico
•Partner and Managing Director of Risk Factor (software house)  MBA Exchange, IESE Business School, Barcelona
•Non Executive Director for Netsuus Internet Intelligence (market Intelligence)  Mechanical Engineering, Universidad Panamericana
•Icon Software, (internet ticketing), Certum (software house )  Master in Science, UNAM, Mexico
•Experience in business development in ITC
•Fluent Spanish, English

33

...as well as excellent technicians

Juan Carlos Arévalo
Commercial Director, owns 5% of Jobilink

Juan Carlos Arévalo has 8 years of work experience developing technology  PhD in Co-design, Ramon Llul, La Salle (SPAIN)
related projects for CeDei (Centre for Technology Transformation). He his  Master in Information Technology Management,
co-founder of Diprotech) Ramon Llul, La Salle
 Master in Telecommunication, IT specialisation,
Ramon Llul, La Salle

Xavier Vallespi
Technical Director, owns 5% of Jobilink
Xavier Vallespi has 10 years of work experience developing technology  PhD in databases, Ramon Llul, La Salle (SPAIN)
related projects for CSI (Centre for Information Systems). He his co-
founder of Diprotech  Master in eCommerce, Ramon Llul, La Salle
 Master in Telecommunication, IT specialisation,
Ramon Llul, La Salle

Back office will be outsourced to Diprotech

34

What are semantic technologies?

• Semantic technologies are a new paradigm — an approach that deals with the
challenges of net-centric infrastructure, knowledge work automation, and building
systems that know what they’re doing

• Semantic technologies are functional capabilities that enable both people and
computers to create, discover, represent, organize, process, manage, reason with,
present, share, and utilize meanings and knowledge to accomplish business,
personal, and societal purposes

• Semantic technologies are tools that represent meanings, associations, theories, and
know-how about the uses of things separately from data and program code. This
knowledge representation is called an ontology — a run-time semantic model of
information, defined using constructs for:

– Concepts – classes, things
– Relationships – properties (object and data)
– Rules – axioms and constraints
– Instances of concepts – individuals (data, facts)

35

Key Hypothesis and Financial Indicators

• Addressable market: • Break even: Q3 of Year 2
• companies with more than 20 employees • Working capital required: €1,5M
• Spain, France, UK, Germany, Italy, Ireland and
CH • NPV = €29M
• Market penetration: 2% of addressable market
• Sales-to-visit target of 40%
• Staff: 48 employees including MD. 5 sales
people by country on average
• Reports priced from €30 to €30,000 with an
average price from €133 to €422 at cruise
speed based on client mix and market
coverage
• Office: 100 m2 to 600 m2
• Discount rate for NPV calculation: 30%

36

Jobilink search engine crawls the Internet and
aggregates job ads posted on line into our database

• The process to capture job ads is the following:

Web Administrator

Sites Database

Semantic
Analyser
Search Engine

Quality
Scanner OCR Classifier Database
Control

Database
Web Evaluation
(Manual)

By aggregating on line job ads together with off-line press offers and ad hoc
feeds, we will generate the largest online database of job ads in the Market
37

Overview of the technical functionalities
BACK – END FRONT – END

Job Data Configuration Semantic data Users log Job Data Configuration Semantic data Users log
Oracle 10g Oracle 10g

XML

XML XML
Web Site
Web Page Quality Admin.
Crawler Classifier Job Ad Portal
(AI engine) Module apps

Data
Scheduler Log
validation Web Server
Analyser
Alarm
Module
Statistics

Portal (Job finder) Admin Applications

HTTP Post Query Sorting PHP Job Data Configuration Semantic data Users log
Builder By relevance Web page Oracle 10g

PL/SQL XML Manual Semantic Statics & logs
Data Relationships viewer
Job Ad

38

Our team is fully committed to the success of Jobilink and
we have personally invested in excess of €100k

Note: (1) Includes payments to Diprotech for the development of the prototype, to Felipe Santiago Burgos for his contribution and general expenses (travels, infrastructure...)

39

Second phase activities...

...and are looking for investors to finance them

40

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Editor's Notes