The document discusses search engine optimization (SEO) strategies for self-storage companies. It provides statistics on the self-storage industry such as its growth and size. It also discusses challenges with SEO like the large number of ranking factors considered by Google. The document recommends developing organic search strategies to complement paid search campaigns. It proposes an action map with steps to improve SEO through content development, link building, and technical site optimizations.
- Q4 2009 online retail sales grew 4% year-over-year, driven by a 10% increase in buyers who spent 5% less on average.
- Larger retailers gained online share from smaller retailers, with the top 25 growing sales 11% while sales declined 7% for other retailers.
- Categories like consumer electronics, jewelry, and event tickets saw strong growth, while apparel had weaker online growth than offline.
The document outlines an agenda for a presentation on digital marketing and inbound strategies. It discusses how search and social networks are changing, and how an inbound approach focuses on understanding personas, competitors, keywords and lead nurturing. Examples are given of how the approach helped increase website traffic, leads and new customers. Testimonials praise the training. The presentation proposes analyzing a company's current and potential future states in order to estimate return on investment from a proposed digital marketing assessment and strategy.
The document discusses dotSearch, a search engine marketing company that provides SEO and PPC services. It has over 100 clients spanning B2B and B2C industries. dotSearch uses a proven methodology focused on building quality content and links to improve search engine rankings and positions over time. The company is part of the larger digital marketing agency dotDigitalGroup, which has over 3,500 clients.
storEDGE Quick Tips: Storage By the Bin: A New Model for Self StorageAmy Daniels
The leading model for self storage has remained the same since the 1970s: Customers rent units at storage facilities, where they can go to drop off and pick up items.
Now these traditional facilities are being joined by startups that aim to manage every step of the storage process, revolutionizing the standard model of self storage and providing creative inspiration to traditional properties.
This is a PPT that I created for the http://www.storagefront.com team to teach them the basics of SEO. Some illustrations were from SEOMoz and helped explain some basics nicely.
All branding and images property of StorageFront.
Hope you find this valuable.
Assured Self Storage is a Dallas storage company that has over 23 self storage facilities across the Dallas-Fort Worth metro area. Assured Self Storage offers secure storage units, on-site managers, after hour gate access, extra-wide aisles, drive-up units, and flexible month-to-month leasing.
Mike Wagner purchased a self storage facility with 150 units that was 55% occupied for $330,000. He increased occupancy to 91.7% within 9 months. He then expanded the facility by adding two buildings and parking spaces. This increased the projected value to $750,000 after phase 1 of expansion. Other students discussed in the document purchased various sized self storage facilities, increased occupancy and cash flow, and in some cases sold the facilities for profits of over $100,000.
- Q4 2009 online retail sales grew 4% year-over-year, driven by a 10% increase in buyers who spent 5% less on average.
- Larger retailers gained online share from smaller retailers, with the top 25 growing sales 11% while sales declined 7% for other retailers.
- Categories like consumer electronics, jewelry, and event tickets saw strong growth, while apparel had weaker online growth than offline.
The document outlines an agenda for a presentation on digital marketing and inbound strategies. It discusses how search and social networks are changing, and how an inbound approach focuses on understanding personas, competitors, keywords and lead nurturing. Examples are given of how the approach helped increase website traffic, leads and new customers. Testimonials praise the training. The presentation proposes analyzing a company's current and potential future states in order to estimate return on investment from a proposed digital marketing assessment and strategy.
The document discusses dotSearch, a search engine marketing company that provides SEO and PPC services. It has over 100 clients spanning B2B and B2C industries. dotSearch uses a proven methodology focused on building quality content and links to improve search engine rankings and positions over time. The company is part of the larger digital marketing agency dotDigitalGroup, which has over 3,500 clients.
storEDGE Quick Tips: Storage By the Bin: A New Model for Self StorageAmy Daniels
The leading model for self storage has remained the same since the 1970s: Customers rent units at storage facilities, where they can go to drop off and pick up items.
Now these traditional facilities are being joined by startups that aim to manage every step of the storage process, revolutionizing the standard model of self storage and providing creative inspiration to traditional properties.
This is a PPT that I created for the http://www.storagefront.com team to teach them the basics of SEO. Some illustrations were from SEOMoz and helped explain some basics nicely.
All branding and images property of StorageFront.
Hope you find this valuable.
Assured Self Storage is a Dallas storage company that has over 23 self storage facilities across the Dallas-Fort Worth metro area. Assured Self Storage offers secure storage units, on-site managers, after hour gate access, extra-wide aisles, drive-up units, and flexible month-to-month leasing.
Mike Wagner purchased a self storage facility with 150 units that was 55% occupied for $330,000. He increased occupancy to 91.7% within 9 months. He then expanded the facility by adding two buildings and parking spaces. This increased the projected value to $750,000 after phase 1 of expansion. Other students discussed in the document purchased various sized self storage facilities, increased occupancy and cash flow, and in some cases sold the facilities for profits of over $100,000.
И департаменту ИТ, и отделу абонентского обслуживания телекоммуникационной компании, и службе поддержки важно формировать исключительно положительный клиентский опыт. ITIL рекомендует делать всё «правильно»: начинать со стратегии и только в последнюю очередь оптимизировать операции.
Узнайте из статьи, как применять эти рекомендации на практике и как выстроить безупречный сервис на трёх китах: омниканальные коммуникации, каталог услуг и уровни обслуживания, референтные бизнес-процессы.
Клиентоориентированность: как научить ваших сотрудников любить клиентов?training centre "Istok"
Презентация с мастер-класса "Клиентоориентированность. Как научить ваших сотрудников любить клиентов".
Если вас интересует тема клиентоориентированности - пишите!
www.tc-i.ru
Костюков Александр
Презентация для владельцев бизнеса, предпринимателей, руководителей, маркетеров -всех тех, кто желает улучшить отношения с Клиентами, сделать их постоянными, взаимовыгодными и приносящими друг другу позитивный и эффективный результат. Внедряйте и применяйте!
Мастер класс клиентоориентированный сервис. Практика перемен к лучшемуЛюдмила Варчевская
Мастер-класс: "Клиентоориентированный сервис. Практика перемен к лучшему" от Futuring Service Studio. Автор и ведущая: ЛЮДМИЛА ВАРЧЕВСКАЯ
Мастер-класс для всех, кто работает в сфере услуг, и чья деятельность на прямую зависит от удовлетворенности клиента:
- Администраторов и директоров HoReCa ресторанов, пиццерий, кафетериев, отелей, хостелов;
- Менеджеров и управляющич сегмента Beauty Сentre салонов красоты, парикмахерских и оздоровительных комплексов;
- Владельцов и директоров небольшого розничного бизнеса Retail, магазина или сети магазинов;
- Менеджеров и руководителей компании предоставляющей бизнес услуги B2B;
- А также всем, кто планирует StartUp и свое дальнейшее развитие в сфере услуг.
Online Marketing 101 for Self Storage Operators in AsiaMWI Hong Kong
Slideshow for a presentation given 26 March, 2014 in Hong Kong to the Asia Self Storage Expo on the topic of online marketing. The idea was to give attendees a perspective on why online marketing in Asia is so important, and how SEM, SEO, and social media can help grow their businesses in this region.
This document summarizes the UK Health and Safety Executive's (HSE) policy of recovering costs, known as "fee for intervention", when a business breaches health and safety law and requires intervention. It explains that HSE will recover costs of any inspection, investigation, notices, or follow up required to address a "material breach" of safety regulations. Businesses will receive an invoice for these costs and have options to query or dispute the invoice through a two-level process. The document provides details on how fees are calculated, invoices are issued, and disputes are handled.
Paid VS Organic: Which traffic source is better?Julien Perez
This document discusses different sources of paid and organic web traffic. It covers display ads, search engine advertising (SEA), and search engine optimization (SEO). Display ads generally have low clickthrough rates around 1% while SEA can convert visitors at higher rates. The document provides metrics to evaluate campaigns and recommends using a mix of SEO and SEA for the best results.
The document discusses four fundamentals of SEO to boost natural search traffic: 1) creating compelling web content tailored to the audience, 2) optimizing metadata like title tags, meta descriptions, and URL structure, 3) developing targeted landing pages for long-tail keyword searches, and 4) implementing comprehensive site maps. It emphasizes the importance of high-quality, relevant content and optimizing all aspects of the site's architecture and technical implementation to improve search engine visibility and rankings.
9 10 Locm 091110 Local Com Corporate Presentation Final8Ben Allen
Local.com provides a corporate presentation from November 2009. It summarizes Local.com as a NASDAQ listed company focused on local search, with patented technologies and over 20 million unique visitors per month. Local search is highlighted as an important area for future growth, as 80% of spending is local and local searchers are more likely to convert into customers. The presentation outlines Local.com's strategy to grow organic traffic, increase advertisers, and acquire complementary businesses to continue its strong revenue growth trajectory. Financial guidance is given showing continued quarter-over-quarter revenue growth through Q4 2009.
The document discusses engagement mapping, which is an approach to attribution that accounts for the multiple times consumers engage with an advertising campaign across channels over an extended period of time. It shows that about a third of a campaign's reach comes from users exposed to ads on multiple sites, and converters from these overlapping exposures have 4 times the frequency. Engagement mapping models variables like reach, frequency, recency, ad size and interactions to calculate conversion attribution beyond just the last click. This provides a more sophisticated view of campaign performance and enables optimization across channels.
EPiServer Marketing Arena - Turning web traffic into revenueEpiserver
EPiServer Marketing Arena - integrated modules for marketers which helps you deploy and track better campaigns, monitor visitor activity in real time, generate more relevant traffic, test landing pages and improve your SEO every day.
Webinar: How to increase your conversions and lower your cpa on GDNAcquisio
This document discusses how AdMetrica uses algorithms and machine learning to optimize Google Display Network campaigns to increase conversions and lower cost-per-acquisition. It describes how AdMetrica analyzes five key variables - keyword lists, ad placement, bid pricing, budgets, and ad selection - making over 100,000 decisions daily to improve performance. Case studies show how clients achieved a 30% reduction in CPA and significant increases in conversions through AdMetrica's optimization techniques.
This document discusses the services provided by MediaWhiz, a digital marketing agency. It highlights several case studies where MediaWhiz helped clients significantly improve key performance metrics like conversions, order volume, and new accounts through strategies like paid search optimization, social media marketing, and reputation management. MediaWhiz focuses on data-driven approaches and continuous performance improvement to deliver industry-leading results for its clients.
- Sedo is the largest marketplace for buying and selling domain names, with over 11.5 million domains listed for sale.
- Descriptive "direct navigation" domain names that include keywords receive targeted traffic from users searching or directly navigating to those domains.
- Owning descriptive domain names related to one's business or area of interest can provide an ongoing stream of targeted traffic, improve search engine optimization and visibility, and increase credibility.
The document summarizes the history and evolution of media buying over the past 300+ years, focusing on the past 10 years of media exchange buying and real-time bidding (RTB). It outlines the transition from direct publisher sales in newspapers/magazines (1700s) to television spots/upfronts (1950s) to digital media buying (1990s). It then details the development of media exchanges (2000s) and the rise of RTB bidding through exchanges from 2008 onward. Finally, it discusses the current state of exchanges, buying metrics needed for RTB, and the future potential of infinite inventory and real-time consumer experiences through exchanges.
The Business Case For (Or Against) Service Design — Service Design Network 2011brandonschauer
I care about service design because I come at it as a leader of an organization that design services for our clients. Therefore, it’s in my best interest to know how and why it delivers real value. The more value it creates, the more organization will seek out, use, and pay for our work in service design.
I believe strongly that the approaches and mindset of service design can bring about more human and more empathetic services that connect people and business in better ways. But to forward this potential I focused this presentation hard toward the numbers side to find the spaces where service design has the best economic impact.
ATSYD 13 Jason Barnes/Kaylie Smith - News Ltd/RubiconGavin Stewart
This document discusses how technology is bringing buyers and sellers together in digital advertising. It provides examples of how programmatic advertising benefits publishers through increased revenue, market share, and efficiency. It also benefits agencies and marketers through improved ROI, access to brand-safe environments, and efficiency gains. Data is a key benefit for all parties. The rise of programmatic guaranteed and private marketplaces allows buyers and sellers to automate direct sales transactions. Overall, technology is creating a more efficient digital advertising marketplace.
The document discusses natural search advertising and how to optimize websites for natural or organic search results. It provides metrics and tactics for improving click-through rates, keyword coverage, landing page placement and yield. These include techniques like URL rewriting, optimizing titles and meta tags, and link building. The document emphasizes treating natural search as an advertising channel and using metrics to iterate tactics and measure performance.
Driving Sales - Building Budgets Around Today's MillennialDave Spannhake
Discover automotive industry trends for both dealer budget allocation and consumer behavior to back a dealer’s marketing decisions based on data
Review the primary marketing channels, digital and traditional, and discuss the purpose of each channel, the KPIs that are creating results, and leverage the extensive amount of available data to build a budget based on the best return of each channel for a dealership
Develop a budget building process understanding the intent and in-market channels along with stimulus and dealership branding media around the channels that best match these two high-level marketing purposes
Search retargeting uses search data to deliver relevant display ads to users as they browse the web. It works by tracking a user's search queries and serving them ads based on those interests. This provides high reach since search is so frequently used, and takes advantage of search queries as a strong signal of intent. Search retargeting allows targeting ads to users at the keyword level for better performance and insights than traditional display advertising. It benefits both search marketers by reaching more searchers cost effectively, and brand marketers by building custom segments and optimizing audiences.
И департаменту ИТ, и отделу абонентского обслуживания телекоммуникационной компании, и службе поддержки важно формировать исключительно положительный клиентский опыт. ITIL рекомендует делать всё «правильно»: начинать со стратегии и только в последнюю очередь оптимизировать операции.
Узнайте из статьи, как применять эти рекомендации на практике и как выстроить безупречный сервис на трёх китах: омниканальные коммуникации, каталог услуг и уровни обслуживания, референтные бизнес-процессы.
Клиентоориентированность: как научить ваших сотрудников любить клиентов?training centre "Istok"
Презентация с мастер-класса "Клиентоориентированность. Как научить ваших сотрудников любить клиентов".
Если вас интересует тема клиентоориентированности - пишите!
www.tc-i.ru
Костюков Александр
Презентация для владельцев бизнеса, предпринимателей, руководителей, маркетеров -всех тех, кто желает улучшить отношения с Клиентами, сделать их постоянными, взаимовыгодными и приносящими друг другу позитивный и эффективный результат. Внедряйте и применяйте!
Мастер класс клиентоориентированный сервис. Практика перемен к лучшемуЛюдмила Варчевская
Мастер-класс: "Клиентоориентированный сервис. Практика перемен к лучшему" от Futuring Service Studio. Автор и ведущая: ЛЮДМИЛА ВАРЧЕВСКАЯ
Мастер-класс для всех, кто работает в сфере услуг, и чья деятельность на прямую зависит от удовлетворенности клиента:
- Администраторов и директоров HoReCa ресторанов, пиццерий, кафетериев, отелей, хостелов;
- Менеджеров и управляющич сегмента Beauty Сentre салонов красоты, парикмахерских и оздоровительных комплексов;
- Владельцов и директоров небольшого розничного бизнеса Retail, магазина или сети магазинов;
- Менеджеров и руководителей компании предоставляющей бизнес услуги B2B;
- А также всем, кто планирует StartUp и свое дальнейшее развитие в сфере услуг.
Online Marketing 101 for Self Storage Operators in AsiaMWI Hong Kong
Slideshow for a presentation given 26 March, 2014 in Hong Kong to the Asia Self Storage Expo on the topic of online marketing. The idea was to give attendees a perspective on why online marketing in Asia is so important, and how SEM, SEO, and social media can help grow their businesses in this region.
This document summarizes the UK Health and Safety Executive's (HSE) policy of recovering costs, known as "fee for intervention", when a business breaches health and safety law and requires intervention. It explains that HSE will recover costs of any inspection, investigation, notices, or follow up required to address a "material breach" of safety regulations. Businesses will receive an invoice for these costs and have options to query or dispute the invoice through a two-level process. The document provides details on how fees are calculated, invoices are issued, and disputes are handled.
Paid VS Organic: Which traffic source is better?Julien Perez
This document discusses different sources of paid and organic web traffic. It covers display ads, search engine advertising (SEA), and search engine optimization (SEO). Display ads generally have low clickthrough rates around 1% while SEA can convert visitors at higher rates. The document provides metrics to evaluate campaigns and recommends using a mix of SEO and SEA for the best results.
The document discusses four fundamentals of SEO to boost natural search traffic: 1) creating compelling web content tailored to the audience, 2) optimizing metadata like title tags, meta descriptions, and URL structure, 3) developing targeted landing pages for long-tail keyword searches, and 4) implementing comprehensive site maps. It emphasizes the importance of high-quality, relevant content and optimizing all aspects of the site's architecture and technical implementation to improve search engine visibility and rankings.
9 10 Locm 091110 Local Com Corporate Presentation Final8Ben Allen
Local.com provides a corporate presentation from November 2009. It summarizes Local.com as a NASDAQ listed company focused on local search, with patented technologies and over 20 million unique visitors per month. Local search is highlighted as an important area for future growth, as 80% of spending is local and local searchers are more likely to convert into customers. The presentation outlines Local.com's strategy to grow organic traffic, increase advertisers, and acquire complementary businesses to continue its strong revenue growth trajectory. Financial guidance is given showing continued quarter-over-quarter revenue growth through Q4 2009.
The document discusses engagement mapping, which is an approach to attribution that accounts for the multiple times consumers engage with an advertising campaign across channels over an extended period of time. It shows that about a third of a campaign's reach comes from users exposed to ads on multiple sites, and converters from these overlapping exposures have 4 times the frequency. Engagement mapping models variables like reach, frequency, recency, ad size and interactions to calculate conversion attribution beyond just the last click. This provides a more sophisticated view of campaign performance and enables optimization across channels.
EPiServer Marketing Arena - Turning web traffic into revenueEpiserver
EPiServer Marketing Arena - integrated modules for marketers which helps you deploy and track better campaigns, monitor visitor activity in real time, generate more relevant traffic, test landing pages and improve your SEO every day.
Webinar: How to increase your conversions and lower your cpa on GDNAcquisio
This document discusses how AdMetrica uses algorithms and machine learning to optimize Google Display Network campaigns to increase conversions and lower cost-per-acquisition. It describes how AdMetrica analyzes five key variables - keyword lists, ad placement, bid pricing, budgets, and ad selection - making over 100,000 decisions daily to improve performance. Case studies show how clients achieved a 30% reduction in CPA and significant increases in conversions through AdMetrica's optimization techniques.
This document discusses the services provided by MediaWhiz, a digital marketing agency. It highlights several case studies where MediaWhiz helped clients significantly improve key performance metrics like conversions, order volume, and new accounts through strategies like paid search optimization, social media marketing, and reputation management. MediaWhiz focuses on data-driven approaches and continuous performance improvement to deliver industry-leading results for its clients.
- Sedo is the largest marketplace for buying and selling domain names, with over 11.5 million domains listed for sale.
- Descriptive "direct navigation" domain names that include keywords receive targeted traffic from users searching or directly navigating to those domains.
- Owning descriptive domain names related to one's business or area of interest can provide an ongoing stream of targeted traffic, improve search engine optimization and visibility, and increase credibility.
The document summarizes the history and evolution of media buying over the past 300+ years, focusing on the past 10 years of media exchange buying and real-time bidding (RTB). It outlines the transition from direct publisher sales in newspapers/magazines (1700s) to television spots/upfronts (1950s) to digital media buying (1990s). It then details the development of media exchanges (2000s) and the rise of RTB bidding through exchanges from 2008 onward. Finally, it discusses the current state of exchanges, buying metrics needed for RTB, and the future potential of infinite inventory and real-time consumer experiences through exchanges.
The Business Case For (Or Against) Service Design — Service Design Network 2011brandonschauer
I care about service design because I come at it as a leader of an organization that design services for our clients. Therefore, it’s in my best interest to know how and why it delivers real value. The more value it creates, the more organization will seek out, use, and pay for our work in service design.
I believe strongly that the approaches and mindset of service design can bring about more human and more empathetic services that connect people and business in better ways. But to forward this potential I focused this presentation hard toward the numbers side to find the spaces where service design has the best economic impact.
ATSYD 13 Jason Barnes/Kaylie Smith - News Ltd/RubiconGavin Stewart
This document discusses how technology is bringing buyers and sellers together in digital advertising. It provides examples of how programmatic advertising benefits publishers through increased revenue, market share, and efficiency. It also benefits agencies and marketers through improved ROI, access to brand-safe environments, and efficiency gains. Data is a key benefit for all parties. The rise of programmatic guaranteed and private marketplaces allows buyers and sellers to automate direct sales transactions. Overall, technology is creating a more efficient digital advertising marketplace.
The document discusses natural search advertising and how to optimize websites for natural or organic search results. It provides metrics and tactics for improving click-through rates, keyword coverage, landing page placement and yield. These include techniques like URL rewriting, optimizing titles and meta tags, and link building. The document emphasizes treating natural search as an advertising channel and using metrics to iterate tactics and measure performance.
Driving Sales - Building Budgets Around Today's MillennialDave Spannhake
Discover automotive industry trends for both dealer budget allocation and consumer behavior to back a dealer’s marketing decisions based on data
Review the primary marketing channels, digital and traditional, and discuss the purpose of each channel, the KPIs that are creating results, and leverage the extensive amount of available data to build a budget based on the best return of each channel for a dealership
Develop a budget building process understanding the intent and in-market channels along with stimulus and dealership branding media around the channels that best match these two high-level marketing purposes
Search retargeting uses search data to deliver relevant display ads to users as they browse the web. It works by tracking a user's search queries and serving them ads based on those interests. This provides high reach since search is so frequently used, and takes advantage of search queries as a strong signal of intent. Search retargeting allows targeting ads to users at the keyword level for better performance and insights than traditional display advertising. It benefits both search marketers by reaching more searchers cost effectively, and brand marketers by building custom segments and optimizing audiences.
Tim Metzner and Connie Ross from Empower Media Marketing presented on search engine marketing. They discussed paid search (PPC), organic search (SEO), local search, and mobile search. Empower Media Marketing has experience helping startups, regional companies, and global brands with search engine marketing. They outlined trends in digital advertising spending and provided an overview of key concepts in search engine marketing.
This document provides an overview of search engine marketing presented by Tim Metzner and Connie Ross. It defines search engine marketing and its main categories including paid search, local search, organic search, and mobile search. It outlines trends in digital advertising spending and search engine market share. Key aspects of paid search campaigns including match types, ad ranking factors, and campaign optimizations are also summarized.
Post-click marketing refers to initiatives directed at users who have clicked on a paid link or ad to increase conversion rates. The focus is on landing pages and conversion paths to get more respondents to subscribe, provide leads, or make purchases. Conversion rate optimization is seen as one of the most underutilized and highest ROI activities for marketing departments. Many experts believe 2010 will be the year of increased investment in conversion rate optimization as companies assess where they derive the most value from their online marketing spend.
Affiliate marketers are often overwhelmed by product catalogs. In this session Martin will look at ways to analyse data for opportunities in search, and how you can focus your marketing efforts.
Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Retail/Travel
Martin MacDonald, Inbound Marketing Director, Expedia Affiliate Networks (Twitter @searchmartin)
The document discusses cross media optimization and the relationship between paid, organic, and affiliate marketing. It provides examples showing that properly tagging landing pages allows for measurement of performance at the keyword level, and can reveal that 15-20% of paid search spending is mis-targeted. Another example shows affiliate marketing driving a 50% revenue increase and 34% increase in conversion rate. The challenges of cross media optimization are testing expertise, flexible measurement, governance, and incentives. It proposes starting with investments in web analytics, experimentation strategy, and digital centers of excellence before scaling programs.
The changing landscape of display & what smart marketers need to knowIABmembership
This document provides an overview and agenda for a webinar on how display advertising has evolved and what smart marketers need to know. The webinar will include presentations from representatives of Netmining, Chango Inc, and Evidon on topics such as the real-time bidding environment, the role of big data and programmatic buying, audience targeting via real-time bidding, and the importance of transparency and consumer privacy in online advertising.
Similar to SEO Case Study: Self Storage Industry (20)
3. SEARCH > SEARCH IS HUGE
Market Share Comparison
OPPORTUNITIES
Google: $160B
[majority of the revenue is from paid search]
L*MAR $189B
[owns 7,300 stores]
O
4. SEARCH > SEARCH IS HUGE
Market Share Comparison
…sites that
OPPORTUNITIES
don’t rank
naturally…
Google: $160B
[majority of the revenue is from paid search]
L*MAR $189B
[owns 7,300 stores]
O
5. SEARCH > ORGANIC VS PAID
$0.88
OUT OF EVERY ONLINE
SEARCH DOLLAR IS SPENT ON
PAID SEARCH…
6. SEARCH > ORGANIC VS PAID
$0.88
OUT OF EVERY ONLINE
SEARCH DOLLAR IS SPENT ON
PAID SEARCH…
…EVEN THOUGH 85 PERCENT OF SEARCHERS CLICK ON
ORGANIC RESULTS.
8. SEARCH > USAGE
CUSTOMERS ARE TURNING TO ONLINE SEARCH ENGINES FIRST
AMERICANS PERFORM AN ESTIMATED 790 MILLION SEARCHES PER WEEK
TODAY, OVER 82% OF INTERNET USERS USE SEARCH ENGINES TO FIND LOCAL
SERVICES, SUCH AS A SELF STORAGE FACILITY. (SOURCES: KELSEY; NIELSEN).
SEARCH ENGINE MARKETING IS THE FASTEST GROWING ADVERTISING
MEDIUM IN THE WORLD AND IT IS PROJECTED TO BECOME 10X MORE
POWERFUL
SEARCH ENGINE ADVERTISING SPEND IS UP 134%
O
9. SEARCH & SEO > OFFLINE CONVERSIONS ORIGINIATING ONLINE
SEARCH ALLOWS YOU TO REACH POTENTIAL CUSTOMERS AT THE VERY
MOMENT THEY ARE CONSIDERING A PURCHASE AND PROVIDE THEM
INFORMATION EXACTLY WHEN THEY ARE LOOKING FOR IT.”
SIXTY‐THREE PERCENT OF SEARCH‐RELATED
PURCHASES OCCUR OFFLINE
“SEARCH STRATEGY IS YOUR BUSINESS STRATEGY, WHETHER YOU
REALIZE IT OR NOT.” (VANESSA FOX)
10. SEARCH > NEED FOR AN ORGANIC SEARCH STRATEGY
TOTAL CLICK‐THROUGH RATES, CONVERSIONS RATES AND REVENUES IN
THE PRESENCE OF BOTH PAID AND ORGANIC SEARCH LISTINGS ARE
SIGNIFICANTLY HIGHER THAN THOSE IN THE ABSENCE OF PAID SEARCH
ADVERTISEMENTS.
HIGHER PROPENSITY TO BE RELEVANT
AN ORGANIC LISTING IS BETWEEN TWO TO SIX TIMES MORE VISIBLE
56% OF GOOGLE QUERIES DON’T SHOW ANY AD
CONSUMERS ARE 60% MORE LIKELY TO CLICK THROUGH ON A BRAND
THAT APPEARS IN BOTH PAID AND ORGANIC
11. SEARCH > ORGANIC VS PAID > TREND
SAVVY MARKETERS IN THE STORAGE INDUSTRY ARE TRANSFERRING SPENDING TO
ONLINE ADVERTISING— PARTICULARLY PAID SEARCH—BUT THEY HAVEN’T YET
STARTED TO TAKE FULL ADVANTAGE OF THE 85 PERCENT OF CLICKS THAT ORGANIC
SEARCH PRODUCES.
MANY BUSINESSES IN THE SELF STORAGE INDUSTRY HAVE NOT YET INVESTED IN
ORGANIC SEARCH BECAUSE THEY AREN’T SURE HOW IT WORKS OR HOW TO
MEASURE IT.
THE OPPORTUNITY TO REACH
CUSTOMERS THROUGH ORGANIC
SEARCH REMAINS LARGELY UNTAPPED
21. SEARCH > NEED FOR AN ORGANIC SEARCH STRATEGY
HIGHER PROPENSITY TO CLICK
RECENT INTERNET MARKETING STUDIES CONFIRM THAT KEYWORD
SEARCHERS PREFER THE ORGANIC RESULTS AT A 6 TO 1 RATIO VS. PAY‐
PER‐CLICK SPONSORED SEARCH ADVERTISING LISTINGS.
HIGHER PROPENSITY TO CONVERT
OVERALL CONVERSION RATE IS 17% HIGHER FOR UNPAID SEARCH
RESULTS (4.2%) THAN THE RATE FOR THE PAID (3.6%).
22. SEARCH > NEED FOR AN ORGANIC SEARCH STRATEGY
ORGANIC SEO CAMPAIGNS CAN GIVE YOU RESULTS THAT LAST!
PAY‐PER‐CLICK
COSTS ARE RISING
STEADILY
VISITORS ARE BECOMING MORE AWARE OF PAY‐PER‐CLICK AS
ADVERTISING
23. WHICH RESULTS ARE MORE RELEVANT ON GOOGLE?
27.70%
ORGANIC
PAID
72.30%
TRUST LEVEL FOR ORGANIC RESULTS IS MUCH HIGHER
24. SEARCH > AVERAGE VS PAID > HEAT MAP
THE TOP TWO ORGANIC LISTINGS USUALLY RECEIVE MORE THAN 50%
OF THE CLICKS ON A SEARCH RESULTS PAGE
AVERAGE CLICKTHROUGH RATE FOR A PAID SEARCH PLACEMENT IS 2%
25. THE SELF STORAGE INDUSTRY > SECTOR GROWTH
1 IN 10 RENTS A STORAGE UNIT
SELF STORAGE IS THE FASTEST GROWING SECTOR
OF COMMERCIAL REAL-ESTATE FOR
LAST 35 YEARS
THE INDUSTRY REVENUE FYE 2009 WAS
$22,000,000,000
26. THE SELF STORAGE INDUSTRY > US STORAGE FACILITIES (Q4-09)
US STORAGE FACILITIES (Q4-09)
16%
32%
52%
Urban
Suburban
Rural
46,000 “PRIMARY” SELF STORAGE FACILITIES REPRESENTING 2.21 BILLION SQUARE FEET
27. THE SELF STORAGE INDUSTRY > COMPETITION
HIGH POTENTIAL FOR
REVENUE USING
CONTEXTUAL
ADVERTSING
Market share: online presence
167
1,910
storage‐mart.com
publicstorage.com
3,350
extraspace.com
8,590
unclebobs.com
28. THE SELF STORAGE INDUSTRY > SUPPLY AND DEMAND
SELF STORAGE DEMAND
• RANGES FROM 2 TO 8 SQ FEET PER
PERSON
• AVERAGES AT 4.87 SQ. FEET PER
PERSON
19.2 SQFT SELF STORAGE SPACE INVENTORY IS
AVAILABLE PER U.S. HOUSEHOLD
36. Some of your domains may already
be penalized. If so, you’ll need to
take action quickly so it doesn’t get
other domains in the network
penalized.
O
41. Demand
Maps™
Compedd
Authority on
Maps™ Maps™
Local
UPDATES
Relevanc Maps™
e Brand
Maps™ Maps™
SERVICES AND
RECOMMENDATIONS
DEVELOPME
NT
TRAINING CMF
ADVISORY
RESEARCH
42. SERVICES AND RECOMMENDATIONS > ACTION MAP
action
1.
MAP
DISCOVERY
A) REFINEMENT OF GOALS
B) IDENTIFICATION OF TRAINING NEEDS
2.
MODIFICATION OF CURRENT SEO PRACTICES
A) IMPLEMENTATION OF RECOMMENDATIONS BASED ON
COMPREHENSIVE SITE REVIEW.
B) PREVENT DAMAGE FROM PENALTIES.
C) RESEARCH AND ELIMINATE ROOT CAUSE(S).
3.
CONTENT OPTIMIZATION
A) REMOVAL OF DUPLICATE CONTENT PENALTY FACTORS
B) INCORPORATE PERSUASIVE MESSAGING INTO YOUR CONTENT STRATEGY
C) OPTIMIZATION OF DESIGN / LAYOUT
D) CLEANUP OF HTML / STRUCTURE
4.
CONTENT DEVELOPMENT
A) IDENTIFICATION OF STRATEGIC KEY PHRASES
B) CONTENT WRITING OPTIMIZED FOR BOTH USERS AND SEARCH ENGINES
43. SERVICES AND RECOMMENDATIONS > ACTION MAP
action
5.
RELEVANCE ANALYSIS & INJECTION MAP
A) RELEVANCE MAPS
B) RELEVANCE INJECTION TRAINING
6.
RESEARCH SERVICES
A) COMPETITIVE RESEARCH
B) DEMAND RESEARCH
C) LONG TAIL MAPS
D) LOCAL MAPS
7.
AUTHORITY/LINK ANALYSIS
A) IDENTIFICATION OF AUTHORITY CANDIDATES FOR IBL(S) AND
OBL(S).
B) OPTIMIZED PRESS RELEASES AND ARTICLE MARKETING
C) WELL ORCHESTRATED, ANCHORED, IN‐BOUND AND OUT‐
BOUND LINK BUILDING
8.
CMS SELECTION
A) CMS Requirements Analysis.
B) Proposal for Opportunides CMF.
44. SERVICES AND RECOMMENDATIONS > ACTION MAP
action
9.
LOG ANALYSIS MAP
A) ANALYSIS OF WEB SERVER LOG FILES
B) ANALYSIS OF ANALYTIC REPORTS
10.
CONTENT NODES
A) FOR CREATING AND CONTROLLING NODES WITH NICHE SPECIFIC
AUTHORITY
B) CREATION OF NICHE AGGREGATORS AND DIRECTORY
C) PLACEMENT ON FEWBLOCKS.COM
11.
LANDING PAGE DEVELOPMENT
A) ONLINE TRAINING SERVICES
B) OFFLINE TRAINING SERVICES
12.
MIGRATION STRATEGY REVIEW
A) TO ENSURE MIGRATION HAPPENS IN A SEARCH
ENGINE FRIENDLY AND SAFE MANNER.
45. SERVICES AND RECOMMENDATIONS > ACTION MAP
action
13.
CONVERSION OPTIMIZATION MAP
A) ANALYSIS AND REVIEW OF CURRENT CONVERSION ROADMAPS.
B) USABILITY ANALYSIS
14.
MULTIPLE DOMAIN STRATEGY AND NODE HOSTING REVIEW
A) SEARCH ENGINE FRIENDLY HOSTING OF MULTIPLE SITES
15.
ARCHITECTURE REVIEW
RECOMMENDATIONS FOR REFINEMENT OF:
A) SITE ARCHITECTURE
B) LINKING ARCHITECTURE
C) URL ARCHITECTURE
16.
TRAINING SERVICES
A) ON‐SITE
B) OFF‐SITE
C) ON‐DEMAND
46. SERVICES AND RECOMMENDATIONS > ACTION MAP
action
17.
SOCIAL OPTIMIZATION MAP
A) OPTIMIZATION FOR SOCIAL MEDIA INCLUDING
A) FOURSQUARE
B) TWITTER
C) FACEBOOK
18.
MOBILE OPTIMIZATION
A) OPTIMIZATION FOR MOBILE SERVICES
B) MOBILE SEARCH
C) MOBILE SITEMAPS
19.
CHANNEL STRATEGY OPTIMIZATION
INCREASE LEADS & CONVERSIONS USING CHANNEL
PARTNER PROGRAMS
20.
EMAIL MARKETING STRATEGY
INCREASE CAPTURES, CONVERSIONS AND RETENTION
BY EMPLOYING AN EFFECTIVE EMAIL
MARKETING STRATEGY
47. OPPORTUNITIES > STRATEGIC PLANNING BLUEPRINT
ANALYZE RESEARCH MEASURE REPORT FINE‐TUNE
WE PROVIDE YOU WITH
• A SINGLE PLANNING, EXECUTION, MEASUREMENT AND
OPTIMIZATION FRAMEWORK FOR SYNCHRONIZED SEO AND SEM
48. OPPORTUNITIES > SUSTAINABLE AND INTEGRATED SEARCH STRATEGY
INTEGRATED SEARCH
STRATEGY
ADVERTISING
MARKETING
ENGINEERING
DEVELOPMENT
CONTENT
DESIGN
WE HELP YOU CREATE SUSTAINABLE SEARCH STRATEGY, BY INTEGRATING SEARCH
STRATEGY INTO ALL ASPECTS OF YOUR BUSINESS
49. OPPORTUNITIES > OPPORTUNITIES FINDER MAPS
Demand
Maps™
Compeddon
Authority Maps™
Maps™
Local
Maps™
Relevance
Maps™ Brand
Maps™
WE HELP YOU CREATE SUSTAINABLE SEARCH STRATEGY, BY INTEGRATING SEARCH
STRATEGY INTO ALL ASPECTS OF YOUR BUSINESS
50. Search Engines measure relevancy based on presence of relevant keywords and
Semantic distance between them.
RelevanceMaps from Opportunities maximizes your relevance by analyzing global
demand patterns and generating a weighted list of keywords expected by the search
engines. In addition to increasing relevance and visibility, RelevanceMaps also help with
long tail optimizations.
RelevanceMap output can then be used for deep linking to expose long tail content.
51. RECOMMENDATIONS > AUTHORITY MAPS™
EXTERNAL AUTHORITY MAPS™
• IDENTIFY SITES THAT ARE CURRENTLY
CONSIDERED AUTHORITATIVE BY THE
SEARCH ENGINES
INTERNAL AUTHORITY MAPS™
• LEVERAGE YOUR STRONGEST NODES TO STRATEGICALLY EXTEND
AUTHORITY TO NON‐AUTHORITATIVE NODES IN THE EYES OF THE
SEARCH ENGINES.
53. SERVICES
Conversion now involves analyzing behaviors,
testing placements, and starting and managing
conversations.
54. SERVICES > MOBILE SEO
WE CAN HELP YOU WITH
• MOBILE SEO OPTIMIZATION
• GEO OPTIMIZATION
• MOBILE SITE MAPS
• MOBILE LANDING PAGES
• OPTIMIZATION FOR LOCAL MOBILE SERVICES
56. About Opportunides
Opportunides helps publishers implement Sustainable Search
Strategies™, improving user acquisidons, reach, conversions,
awareness and monedzadon opportunides
Sustainable Search Strategies
Idendfies target keywords and phrases that aqract qualified visitors and
convert well for you.
Increases Relevancy by Injecdng RelevanceMaps.
Decreases Propensity for Penalizadon by AITEXT Replacement.
Increases Authority by comprehensive edge‐building campaigns with
authoritadve nodes and by creadon of Authority Hubs.
Increases Conversions by aqracdng qualified audience and direcdng them
through a pre‐determined strategic conversion path.
Lowers Penalizadon risk by implemendng a well‐balanced and integrated
search strategy.