http://www.freshdirect.ng/
Nourishing growing urban populations in the future presents challenges, which include urbanization, rising middle class and growing inequality, scarce resources, automation and rapid technological change. Fresh Direct brings together communities and advanced technology to improve agricultural yields for sustainable and profitable agricultural enterprise.
2. ABOUT US
Fresh Direct Nigeria…
City Farming using stackable container farms!
FreshDirect.NGPAGE 2
Container Farm Supermarkets, Restaurants & Hotels
3. ABOUT US
We bring fresh premium organic produce closer
to market with our Container Farm Technology.
Using hydroponics and vertical farming within a
shipping container, our Container Farms are
able to grow directly in urban areas. This means
that production is brought closer to market or
AT market with ease.
We bring together communities and advanced
technology to improve agricultural yields
for sustainable and profitable agricultural
enterprises, while being environmentally
conservative, using less land and water.
FreshDirect.NGPAGE 3
4. LOCAL
IMPORT
14 Million
Small Produce
Farmers
Labor Intensive.
Seasonality of
crops
Ground Transport
(CO2 Emissions, cost
$, loss, cold storage
dependent,
susceptible to
corruption
Severe Post
Harvest
Loss, only 25%
reaches market
Bad Road
+3Hrs
15mins or less
$3.5 Billion
Spent on food
importation
+12Hrs
Bad Road
Ground Transport
(CO2 Emissions,
cost $$, loss, cold storage
dependent, susceptible to
corruption
Customs/Duty,
Cost $$,
susceptible
to corruption
Air Shipping
(CO2 emissions,
high cost for
transport $$$)
CUSTOMER
THE PROBLEM
FreshDirect.NG
5. LOCAL
IMPORT
14 Million
Small Produce
Farmers
Labor Intensive.
Seasonality of
crops
Ground Transport
(CO2 Emissions, cost
$, loss, cold storage
dependent,
susceptible to
corruption
Severe Post
Harvest
Loss, only 25%
reaches market
Bad Road
+3Hrs
15mins or less
Fresh Direct NG
$3.5 Billion
Spent on food
importation
+12Hrs
Bad Road
Ground Transport
(CO2 Emissions,
cost $$, loss, cold storage
dependent, susceptible to
corruption
Customs/Duty,
Cost $$,
susceptible
to corruption
Air Shipping
(CO2 emissions,
high cost for
transport $$$)
CUSTOMER
THE SOLUTION
FreshDirect.NG
8. FreshDirect.NGPAGE 8 FreshDirect.NG
20 FT CONTAINER
• 3000 Heads of Lettuce
• 1 New Urban Farmer
• 10X Less Water
• 10X Less Land
• 14m2= 1.5Football Pitch
• Less Input
• Moveable
• 1 new Farmer
• Eco-Friendly
12. YOUTH
EMPOWERMENT
As a social enterprise, it is our priority to create
opportunities for urban youth.
We are creating jobs for urban youth to help
ease the effect of rural urban migration. They
don’t need to have a university degree or
experience in agriculture. They just need to be
willing to learn. Through experiential learning,
they learn everything about hydroponic
farming.
We’re leveling the playing field so that
agriculture is accessible to both young men
and women. We’ve hacked the valuechain,
put it in a box (Container ) so that youth won’t
fail in Agriculture
21. FreshDirect.NGPAGE 24
THE GROWTH STRATEGY
STEP1: Direct Growth
1000
YOUTH
STEP2: Youth Growth
250
PUBLIC
INVESTORS
STEP3: Public Growth
STEP4: Franchise Growth
10
FRANCHISING
LISCENCE
Fresh Direct-owned Containers
Youth-owned Containers
Public Investor-owned Containers
Franchise Technology licenses to
experienced Youth to own their own
facility
22.
23. FreshDirect.NGPAGE 28
THE FUTURE
Container Farms
Lagos/Port Harcourt
$160,000 for
100 additional Containers
Warehouse Farm
Abuja Indoor
$225,000 for indoor
Facility
Export from
Abuja Technology
Village
Lagos Rooftop
Farm
Accra Dakar Nairobi || AFRICA
24. THE TEAM
Mr. Kola AdenijiDr. Charles Akinola Dr. Soji AdelajaMr Yemi Cardoso
ADVISORS
25. Produce & Agro-Allied Services
+234 (0) 817-032-0433
info@FreshDirect.NG
F r e s h D i r e c t . N G