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2014
MARKET ENTRY STRATEGY
 By Đặng Bùi Phúc Khang và Nguyễn Lê Duy.
 From Tran Dai Nghia High School for the Gifted.
 Attended Ho Chi Minh City’s workshop.

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Table of Contents
Target Market................................................................................................................................. 3
Product......................................................................................................................................................4
SWOT analysis............................................................................................................................................6
Competitor analysis......................................................................................................................... 8
Distribution.............................................................................................................................................. 12
Marketing................................................................................................................................................ 14
Evaluation.................................................................................................................................... 17
Pricing ..................................................................................................................................................... 18
Time Frame.............................................................................................................................................. 19
Goals.......................................................................................................................................... 20

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Target Market:
 Target country : Canada
Canada is located in North America with 10 provinces and 3 main territories.
With the population of 35,344,962 people and area of 9.98 million square
kilometres in total, Canada is the world largest country. In terms of
prosperity, Canada is a developed country and of the wealthiest in the world,
with the eighth highest per capita income globally ($43,146 per capita).
For economy, the country features a big market with all kinds of good and
item in addition with a great amount of potential customers. To the location, since the country is located in
America, the world biggest economy, this creates really good chances an enterprise to reach to other
marketplaces, for example United States.
Although there are plenty of strict regulations requiring each exporting company to obey, the government in
Canada has been introducing new laws helping foreign companies to invest into this country’s market.This
is surely an invaluable opportunity for any brand which wants to export goods to Canada.
 Commenced target city: Toronto
Toronto is the most populous city in Canada (2,615,060 people) and the provincial capital of Ontario. As
Canada's commercial capital, it is home to t and the five largest banks in the nation. Leading economic
sectors in the city include finance, business services, telecommunications, aerospace, transportation,
media…etc, Torontor is ranked as one the world’s most liveable city. Considering all of the facts above, this
is the perfect city for a foreign company to make its first paces into
Canadian’s market.
 Target customer:
People at the ages from 25 to 65 who go to the market often and concern
about healthful food.
A large number of VietNamese people living in Torontor ( 45 000
people)
 Ideal customers:
Women at the ages from 30 to 54 who have got married and had
children with the average income of a Canadian ( $ 21.85 per hour).

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Product:
 Market research:
Canada is one of the most developed and prosperous country in the world, therefore the Canadian
government is willing to invest a huge amount of money into many aspects of the country’s economy in
order to promote the affluence of Canada. Fruit trade or fruit farming are these two of the top concerns of
Canadian ruling elite. According to a survey conducted by Canadian agricultural ministry in 2010, the
government spent nearly $3,662,272000 importing 2,479,160 tonnes of fruits other neighbour contries. In
addition, Canadian government also showed much interest in fruit-based products when almost $2,943
million in total was used for importing these types of
products. Those figures have kept increasing stably and not
faced any sign of decreases recently.
Furthermore, Canadians always care for their health as well
as keeping fit since they are extremely conscious in
choosing types of fruits supplying vital nutrients for their
body. In a survey in 2009, scientists showed that Canadians
had long life expectancy, which was 79 for males and 83
for females at that time. This can be attributed to the high
consumption of healthy fruits of Canadians. According to
data in a survey of Agricultural Ministry, each Canadian
consumed about 7.18 kg of apples; 6.65 kg of bananas and
3.41 kg of grapes per year. This more or less proves that Canadian customers tend to include fruits in their
top lists whenever they go shopping.
→ Canada is a real potential market for a new business brand like us to import our products to the country.
Athough Canada is well-known for many kinds of tasty fruits such as apples, oranges,grapes,kiwis… it is still
lacking in tropical fruits like those in Asian countries. In a research conducted by Vietnamese Trade Ministry,
the data presented that Canadians showed much interest in dragonfruit since it features various nutrient values,
plus one dragonfruit is more than just being eaten, it can be made into a vast array of drinks such as wine or
syrup containing ingredients essential for bodily functions.
 Why are our products unique ? :
Our dragonfruits are grown accordingly to the VietGap protocol.
This is a part of the Global GAP protocol, it is now testified and put
into action under the supervisor of Vietnamese Agricultural Ministry.
With this VietGap protocol, dragonfruits from out company will be
raised on extremely strict regulations about agriculture, each day
there will be one or two
staffs from the company
available on the
dragonfruits’ field to ensure that they are in good conditions and
those staffs have a duty to take note of everything in the process
of farming or harvesting in order to avoid harmful things
occurring to the fruits. Therefore our products are guaranteed for
being completely safe, healthful for human body as well as
environmental-friendly (even our bottles are made from
recyclable materials). Since they are grown only in organic
conditions without any chemicals, they are much cheaper than
any other dragonfruits in same market.
 Dragonfruits and commodities from dragonfruits:
Our company provide customers with three main products below:

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→ Our products will easily meet the customers’ demands as they are organic, eco-friendly, cheap and on top of
that, healthful.
Dragonfruit Dragonfruit Juice Dragonfruit sparkling wine
Description  Red-covered fruit with
white flesh and various
edible small seeds inside.
 Very soft, sweet and tasty
flesh.
 Special type of drink made
from organic dragonfruits
by a VietNamese
traditional process.
 100% extracted from
dragonfruits without any
harmful additives or
chemicals.
 A wonderful
combination
between organic
dragonfruits and
modern way of
making wine.
Usage  Can be eaten directly or be
scooped out by spoon (the
flesh) before eating.
 Used as a supplement to
other kinds of food such as
cocktail, yoghurt, ice
cream…etc to make it
tastier.
 Drink directly from the
bottles.
 Main ingredients for
syrup, pudding, cakes,
cocktail, yoghurt…etc.
 Drink directly from
the bottles.
 Main ingredients for
syrup, cocktail… etc.
 Indispensable drink
in party, reunion or
pub and club.
Benefits  Good for bodily functions, digestion and laxative.
 Help cure cough, fever…etc
 Highly recommended fruit for those suffering from diabetes, obesity, high blood pressure and the
elderly ( not including wine)

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 Positioning:
Resources:
- Dragon fruit is a year-round fruit, meaning it is available throughout the year.
- Set standards according to international GAP standards to control the quality needed of the fruits.
- Aim for the introduction of an exotic food into Canadian soil as well as provide a solid standpoint for
Vietnamese agricultural values in Canada.
- Target Canadian along with Vietnamese communities since the dense Vietnamese population in
Canadian cities is also a major factor to take into consideration.
Therefore, dragon fruit is a suitable means in order to attain these goals.
Service:
- Time is of the essence since our products are organically based. Therefore, transportation and delivery
is our number one priority. The required goods will find itself in Canada within the same week in which
they are ordered.
- Constant research and feedback analysis will be conducted in order to continuously improve our
products as well as enhance the extent to which the customers’ interest lies in our products.
- Delivery service in Canada is mainly by means of delivery companies.
Price:
- Since what our company is offering are organic food and beverage, the price should be reasonable
considering the average cost Canadian willing to pay for groceries, which is about 200-300$ per month.
 SWOT ANALYSIS:
STRENGTHS :
 Our dragonfruits are grown in VietNam before
transferred to Canada → Approriate tropical weather
creates best condition for the fruits to grow.
 VietNamese farmers have long-life experiences in
growing dragonfruits tastier than any other countries
→ Customers will surely love our goods.
 All of the fruits go through a strict process of
selection in advanced to being exported to Canada →
Customers will buy our most qualified fruits.
 We grow the fruits accordingly to the VietGap protocol, we use non- preservative
approaches to preserve our fruits → Customers are assured about our products’ safety.
 We features fast delivery services → there will not be any shortage of goods and
customers are satisfied about the time.
 We have a team of friendly, accomodating staffs having good command of both English
and French → easily communicate with customers and create a good view of us among
them.
WEAKNESSES:
 We are still a weak, unknown brand to Canadian customers.
 We do not have a wide coverage in Canadian market, only provide products for
customers in Torontor.

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 Have low capital ( compared to other enterprises) →difficulties in advertising
products and using transportation because of high cost.
 Not have first-hand experience in working in a big market like Canada → struggle a
lot while facing possible obstacles in the future ( changes in taxation, economy
depression, inflation…etc.)
OPPORTUNITIES:
 Viet Nam is among the countries benefitting from the Tax Incentives Regulation of
Canada → tax imposed on fruits is 0% → easily get into Canadian market.
 Canadian government has a keen on importing fruits and
fruit-based products from other countries ( look at the
Market Research to see the data) → great chances for our
company to secure a good position in Canadian market.
 Canadian customers are interested in healthful and safe
fruits or fruit-based products ( look at the Market Research
to see the data ) → Our produts meet these two inquiries.
 More Asian people are living in Canada nowadays ( 12%
for South Asian people, 14% for Chineses in 2001 and the number keeps increasing
) → they are among our most potential customers.
 VietNamese Agricultural Ministry is spending money on researching to create new
kind of dragonfruits →Our company will have chances to diversify our products
from dragonfruits in the future.
 Government in VietNam has introduced laws to encourage trade companies to
export goods into American or European markets → We are more likely to succeed
in big market like Canada.
THREATS:
 There are many strong competitors, both in American and Asian regions.
 Diseases or plagues still occur in some regions planting dragonfruits in Viet Nam →
take more time and money to cure diseases before harvesting.
 The economy in VietNam and around the wolrd is still unstable.
 A lot of new enterprises from many Asian countries are investing more
money to outmatch VietName companies in dragonfruit export ( for example:
China) .

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 COMPETITOR ANALYSIS:
* Asian regions:
1. Thai Agri Foods Public Co.Ltd : one of the most powerful trade companies, father of the famous
dragonfruit juice brand Foco. Every year, the company exports a large amount of canned or frozen
fruits ( including dragonfruits) to American Markets such as Canada.
2. Chinese companies : Each company in this country is encouraged by the government to start
planting and exporting dragonfruits to other markets so as to make
Viet Nam lose its exclusive position in the world market.
* American regions:
1. Welch’s : a world-famous brand since 1869, its brand has gained
much trust and credit from customers around the world. The fruit-
based beverages and other produts of this brand are extremely
popular to customers in any countries.
2. Pitaya + : A brand in Nicaragoa, although it is still young
compared to other brands mentioned above , its products from
dragonfruits are tasty and reliable. The brand name has spoken
everything: Pitaya ( dragonfruit), it means that the company only
focuses on dragonfruits.
3. Bai : Another famous juice brand in
America. It specialised in creating vast
array of juice from various fruits healthful
for people. Dragonfruit juice is the first big
success of the brand, leading it to become a
well-renowned one.
 For Chinese companies:
Although they spend a lot of money on researching new
type of dragonfruit to outmatch Viet Nam this trading
this fruit, they still rely on Viet Namese trade companies
to supply them with dragonfruits so that they can start the research.
 For Welch’s enterprise:
This brand has gained popularity all around the world since 1869 with a lot of fruit-based
products. However, the company is most well-known for its grape juice, not dragonfruit.
→ We have chances to win these two competitors in Canadian market.

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→ Thai Agri Foods, Bai. Pitaya + are the three biggest competitors:
 In order to compete with other brands, we will :
_ Focus more on our advantages and differences:
 Assure that our goods always arrive
in time and remain intact to
guarantee our customers that our
delivery service is reliable and safe.
 More careful observation on
dragonfruit harvesting or farming to
collect freshest and tastiest
dragonfruits.
_ In addition to selling products, we offer some other services:
 Customers advisory through phones or e-mail: Customers can
call us through hotline or send us emails to ask anything about
our products, about usages or effects of juice or wine. They can
also ask us about recipes to make more food or pastry from our
goods.
 Since our bottles are recyclable, whenever our clients finished
drinking the juice without damaging or throwing bottles away,
they contact our staffs to arrive at their houses and collect the
JD Fruit Pitaya + Thai Agri Foods Bai
Brand Weak,
new,unknown brand
Famous with many
customers in
various nations for
its special and tasty
products
Has even 28 years
in establising brand
and trust with
customers
Has only 5 years in
building the brand
but quickly gains
popularity among
customers
Scale Medium selling
system, focuses
only on Toronto
retailers or
supermarkets
Well-known in
many American
countries and some
Asian countries
Products exported
to more than 70
countries in the
world
Famous all over the
world
Delivery Fast , maxium only
two days with low
cost
Poor, possible 1-2.5
days
Fair, possible 1- 2
days.
Fast, from 1 to 2
days.
Price Low High Medium Very High
Differentiation _ Export fresh
dragonruits directly
from farms to
Canada, not canned
or frozen fruits like
other brands.
_ Juice and wine
with 100% made
from best
dragonfruits
_ Bottles are made
from recyclable
materials
Has exclusive
frozen pitaya
smoothie packs
Invest much money
in building factories
→ goods available
throughout the year
to be exported
Has antioxidant
products.

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bottles. The more bottle they give to us, the more bonuses they can obtain, these bonuses will help them
get prizes or promotions from our companies.
_ After achieving our short-term goal, we are going to:
 Start to build a second factory in Viet Nam as well as make a market
entry plan into Ottawa- the second largest city in Ontario.
→ We will expand our scale gain
more customers throughout Ontario.
 Try to diversify our products more to export some new kinds of
dragonfruit ( for example the one with red flesh inside) . Our companies
will make more researches so as to combine dragonfruit with other flavor
like mago,apple,grape to make the drink more mouth-watering.

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Distribution
Initially, regarding obtaining the dragon fruits, we will
contact farmers in Phan Thiet and Long An, two
provinces renowned for planting this fruit, and other
private providers.
Secondly, after careful selection based on our own
standards, the fruits are then transported to the factory where they will be classified and processed according to
import purposes.
Immediately after processing, the resulting products will be stored in our storage where they will be refrigerated
to prolong their freshness.
Then, the products will be transported to Canadian ports, particularly in Toronto, by means of airlines due to
the nature of food as a whole. Once there, the arrived goods will be stored in another storage in Canada for
distribution. Next, because of the geographical properties Canada, mostly prairies and plains in the south and
southwest, and the population distribution, which consists of dense population in the south, delivery to our
retailers such as local supermarkets and grocery stores through mobile vehicles is of a matter of sensibility.
Canada, in addition to geographical advantages, also has an expansive railway system which has a total length of
49,422 kilometers. Therefore, trains is another way for us to transport our products in Canada.
As for the retail system, our company will convince major retailers in Canada, specifically Real Canadian
Superstore, owned by Loblaw Companies, and Walmart Canada, to allow our products to be on their shelves
since they specializes in offering customers a wide array of goods.
Moreover, the company will also advertise and merchandize our products through our own website. The site
will be supplied with catalogues and details of specific details of every product. Customers can order online and
we will have the required products delivered from our storage to Canada by means of airlines in a maximum of
two weeks.

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Farm
Graph showing how we distribute our products:
*In Vietnam
*In Canada
Factory
Storage
Private
sellers
Buying
Buying
producing
TRA
NSP
ORT
ATI
ON
CANADIAN PORTS
Retailers (grocery stores, supermarkets, …)
E-
commerc
e website
Marketing
Customers
Shipping
Storage

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MARKETING
There will be two main approaches in our marketing strategy:
A. Marketing through mass media :
 Brochures :
We will send our staffs to many crowded
places like offices, schools, social clubs, sports
clubs to give out brochures featuring vital
information about our products. For
neighbourhoods, our staffs will leave the brochures
on doorsteps or in mail boxes so that the occupants
can get the information without being disturbed.
 Newspapers:
Pictures with information in details about our
goods will be provided in the classifieds of all
kinds of newspapers, from daily one (Metro,
Toronto Star…) to weekly one (York Guardian, City Centre Mirror…) and even multicultural
newspapers ( Vancouver Shinpo, Việt Báo, Corriere Canadese, Das Journal…)
 Television:
Canada is a very developed country, therefore it has a wide networks of televisions
throughout the nation.
→ Advertising on TV will not only bring our brand to customers in Toronto but in any regions of
Canada.
Since Canadian uses French and English as their main languages, our advertisements will be
featured both English and French national channels such as CTV Northern Ontario, CBC
Television, TVA…
 Internet:

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About 69% of connected households used more than one type of device to go online
in 2012.Laptop and desktop computers remain the preferred types of hardware of Canadians to
access the Internet from home, with 74% and 62% of connected households relying on those
devices respectively.
→ One of the fastest way to let clients know about our brand.
 Our own websites :
* We will establish our own official website right after we start to launch the
strategy in Toronto. This website includes:
_ The company profile → help clients know about us
_ Basic information about our products, the usage, the price, benefits → Customers have time to
decide which one they will buy.
_ Recipes about how to make food or drinks from dragonfruits
→ Support customer, especially housewives in their daily cooking.
_ Some fun facts or stories about our dragonfruits, our products or the process of producing and
harvesting in our company while in Viet Nam.
→ Entertain customers, help them know more about this tropical fruit.
_ Our e-mail address or phone number, office address to contact → Help customers easily get
access to the company in case they have some inquiries. This is also the way people contacting us for online
buying.
* There is always one of our employees on duty to answer any question people contact
us through e-mails or phones.
* The web will be uploaded all the time for new pictures, new information, stories, and
contents so that people find it interesting to log into our websites.
 Other websites:
* We will put our ads on other websites of Canada, regardless of whether that
website is big or small. Therefore whenever people log into a
web, they will certainly our ads and know about our brands, day
after day the numer of people knowing about our company is
growing bigger. Furthermore we also focus on websites about
family, health, staying fit,medicince ( Canada Safety Council,
AboutKids Health, Dietitians of Canada…) since these ones are
about what our products provide.
* We can also make deals with other websites so that we are
allowed to put our ads on their webs and vice versa.
→ Another way to promote our brand to other enterprises for
future cooperation.
 E-mail service:
Customers are encouraged to sign up this
service when they buy our goods. They are
sent e-mails letting them know about new
activities, new sale-offs or promotions,
changes in price or products so that they will
easily get hang of any new information from
our companies. Those e-mails will include
best wishes for them from us on special
occasions in the year.
Other social websites such as Facebook, Youtube, LinkedIn are also used for advertising by uploading fun
videos and pictures about tips, facts or even quizzes for customers to answer and get prizes.
 Billboard:
We are planning to build a billboard in Toronto with pictures of our products and company
logo on it. However because of high cost,we decide to build only one billboard at the heart of
Toronto.
B. Marketing through activities, interactions with clients:

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 Build relationship with potential and close customers:
Every customers usually buying our products in any possible ways will be asked to inform us about
their personal information so that we can put in separate VIP customers profiles. These clients will
have chances to gain many benefits that other normal customers do not have:
E-mails:
This is the same with e-mail service above but these customers are given priority in
sending them e-mails or replying their e-mails without signing up.
Presents:
For individual clients or retailers, on every occasions ( New Year, Christmas,
birthdays…) we will send them special presents in addition to cards with our best
wishes for them.
For other enterprises or supermarkets, apart from Christmas and New Year, we will
send presents to the presidents or CEO of the companies on their birthdays or on
companies’ birthdays.
Vouchers or promotions:
Those VIP clients can get more sale-offs or discounts from vouchers and promotions
whenever they buy our products on special occasions like holidays or at the end of the
year.
 Special activities on holidays:
_ Before some holidays such as Thanksgiving Day, Christmas, New Year people usually buy
more fruits, juice and wine for their family reunion party on those occasions. This is when we
give out promotions by selling vouchers or holding sale-offs.
On these days, we also have special gift baskets which are
carefully and beautifully wrapped by our staffs on stock
for people who want to buy our products as gifts for their
relatives.
This programme goes the same for Women’s Day and
Empire Day.
_ On summer holidays ( from June to September), our
company will hold 4 summer classes ( one class in one
month) for kids interested in cooking. Attending those
classes, children will learn many things about dragonfruits
as well as Viet Nam through various fun activity games. The main part of the class is to teach
the kids how to cook and make food,cakes, pastries with dragonfruits, the teachers will be
skillful chefs we invite from Viet Nam. At the end of each class, they still have chances to get
presents from the chefs.
_ A month before the end of summer holidays, we will hold a stamp collection programme.
Different stamps will be attached to our products ( the supermarket staffs will directly give
customers stamps if goods they buy are dragonfruits), people can exchange their stamps for
matching presents. The presents are school tools such as notebook, pencil case, pen,pencil
case,bag… for the kids to start a new academic year.
 Collecting bottles for recycling:
( see the competitor analysis)
 Online Quizzes:
Every month, we will upload questions or puzzles related cho our products and our country on
Facebook Fanpage, official website.Customers can log in and take part in the quizzes, fastest
people with best answers are granted with prizes or vouchers.
 Cooperating with drug stores:
We will sign contract with some pharmacies in Toronto to supply our juice for them as a kind
of nutrious drink.
→ Make people feel safe about our products and see its nutritious values.
 Cooperating with schools:
When there are big extracurricular activities held in some schools such as sports festival,
camping…, we volunteer to be a sponsor in that activity and will provide drinks, desserts
(dragonfruits) for students during the activity.

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 Charity:
Our representatives will join in charity trips to orphanages, nursing homes,
hospitals, mental instituions… held by city authority.
 Cooperating with tourism companies:
When there are groups of Canadian tourists coming Viet Nam, we will work
with the tourism companies to let them visit our dragonfruit farms, they have
chances to taste delicious dragonfruits which have just been harvested right on
the farms in addition with other tradition Viet Namese food made from
dragonfruits.

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Evaluation
 One of the best way to succeed in building
a new brand in a new market is to
evaluate our business and keep changing
for new approaches, here are some ways
we can utilize:
Products:
We will continue to keep record of sales of the company and eventually plan a thorough evaluation to see the
rate of sale of each of our product. Then, based on other sources such as customers’ feedback through surveys
along with the aforementioned evaluation, we will regulate the quantity as well as the quality of the products to
avoid overabundance of items in stock. In addition, our company will continue to research into customers’
interest, creating more diversity so as to discover and capture their preferences for our products and favor in our
brand. As a result, this could take our brand to a higher level of fame and popularity in the eyes of other retailers.
Customers’ feedback:
To keep our customers interested in our company’s products, constant
monitoring is necessary. We will continually conduct surveys via our
own website and analyze the amount ordered of each of our products.
Also, direct and personal interactions might be required as we will give
out samples at supermarkets and local stores to collect users’ opinions.
From the information gathered, improvements to the quality and
alteration in quantity can be decided and profit can be more assured. We,
consequently, will be able to preserve our customers’ patronage as well
as to attract many others.
Profit:
As set in our short-term plan, we will closely monitor our sale
throughout the year while devising several smaller targets in order not
only to make it easier to reach our goal but also to promote flexibility pertaining to other variables such as
market fluctuations, customers’ demands, … thereby reducing losses and increasing gains.
Connections and cooperation:
Whether our company is successful or not is a question based hugely on whether we can create connections with
other retailers and possibly expand to wholesalers in Canada. Therefore, it would be wise for us to establish
contact and form business relationships with as many retailers as possible as the more products sold the better.
New layouts according to holidays:
Physical appeal is also taken into account when we will transform the covers of our bottle and packages to suit
the holiday. For example on New Year holidays, all of our bottle covers will be turned into red colour while on
Christmas it will have some small pictures of snow or santa claus printed on the cover. These can be said to be
small things but it still creates interesting attitude fro customers whenever they buy our products.

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Pricing
 Factory + Machinery + Storage in Vietnam (equipment fees): 30 000$
 Materials: 45 300$/year
 Storage in Canada: 16 800$/year
 Domain fee for website: 144$/year
 Total salary: 121 000$/year
 Air freight fees: 28 000$/year
 Distribution: 3 600$/year
 Advertisement: 6 000$/year
Total cost of goods: 250 844 + costs incurred = 260 000$ (230 000 excluding equipment fees in the following
years)
 Raw price
- Juice: 1.5$/bottle
- Fruit: 1$/kg
- Wine: 3$/bottle
 Selling price (VAT 5% included):
- fruit: 2.625$/kg (VAT = 0.125$)
- juice: 4.2$/bottle (VAT = 0.2$)
- wine: 8.4$/bottle (VAT = 0.4$)
 Gross profit per product per unit:
- juice: 4.2 – 1.5 – 0.2 = 2.5$/bottle
- fruit: 2.625 – 1.5 – 0.125 = 1$/kg
- wine: 8.4 – 3 – 0.4 = 5$/bottle
 Plan of sale in 1 year: profit (excluding 5% VAT)
36 000 juice bottles/year: 36000 x 4 = 144000$
12 000 wine bottles/year: 12000 x 8 = 96000$
10 800 kg of dragon fruits/year: 10 800 x 2.5 = 27000$
Total Revenue: 267 000$
Break-even point reached (in 1 year if favorable or 2 years at most)

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Time Frame
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Production
(harvesting
and producing)
• • • • • • • • • • • •
Shipping and
distribution
• • • • • • • • • • • •
Advertisements
programmes
• • • • • •
Sale-offs • • • • •
Monitoring • •
Company
Conferences
• •

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Goals
 Short-term goal:
- Selling 36 000 juice bottles, 12 000 wine bottles, 10 800 kg of dragon fruits to reach the break-even
point in one year if possible and 2 years at most.
- Aim for 70%-80% of our ideal customers.
 Long-term goal:
- Expand to retailers in other cities such as Montreal, Ottawa,… and reach out to wholesalers in Canada.
- Use the information and position here in Canada to form a stepping stone for our company to enter
other nations in North America such as the US, Denmark,…

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