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AIESEC in Mainland of China
AIESEC Partnership
Proposal
Contents
- AIESEC Introduction -
- AIESEC Global & MoC -
- Company Branding Program -
- Global Ambassador Program -
- CSR ...
We are the largest youth-led
organization in the world.
We provide leadership development
through global internships
and t...
Our Why
We strive to achieve
Peace and Fulfillment of
Humankind’s Potential
We place our confidence in youth as a key to u...
Our Impact Worldwide
5,000 +
Partner Organizations
126
Countries & Territories
2,400
Universities Represented
70,000
Activ...
AIESEC
International (AI)
AIESEC in MoC -
Member
Committee (MC)
Local Committee
(University) /
Executive Board
Team
Leader...
AIESEC in Mainland of China
81
Universities Represented
5,500
Active Members
180,000 +
Media Followers
60%+ 985 & 21142 Ci...
How Can You Partner
with AIESEC?
Global Talent
Program
Get the best global intern for
your company
Current National Partne...
Company Branding Program
– Bring Your Brand into Youth
Online & Offline
Brand Exposure
1. Brand Exposure in online channel...
About
Youth Forum
Youth Forum is those events that take place in multiple
locations around the China; bringing top young l...
National & Regional Conferences Options
Conference Name Frequency & Time Location Target Audience No. Participants / Conf....
Collaboration Content
Conference Name Booth leaflet Brochure
Logo
Exposure
30 minutes
Partnership
Launch
20 minutes
Keynot...
Global Ambassador Program
– Bring Your Brand Globally
AIESEC
CV Screening &
1st Interview
AIESEC
Domestic Promotion
Candid...
Corporate Social Responsibility
National
Social Projects
Covering over 20 cities with 4
National Social Projects, AIESEC h...
About
National Social Projects
Covering over 20 cities with 4
National Social Projects, AIESEC has
been focusing on the so...
About
Global Volunteer Projects
With over 3,500 Chinese students
going abroad to more than 80
countries, for volunteering ...
Global Talent Program
National Exchange Partner is AIESEC’s premiere talent sourcing
product for leading organizations. Th...
Target talent pool:
Global Talent Program
This is how your company can
enable one’s leadership journey
and contribute to A...
Global Talent Program Talent Pool
20 975Marketing
& Sales
Main candidates
come from these
countries:
Brazil
Colombia
China...
Promotion Channels
Online Media Program
1. Global website: 60,000+ pool of global
talent, targeting 126 countries and regi...
Case Study: AIESEC &
Business Need:
AIESEC sourced talent is the strategic resource in key business
processes. Eg: Marketi...
Thank You.
AIESEC in Mainland of China | aiesec.cn
Rm.1803, Tower E, No.16 Haidian Middle St., Haidian District, Beijing
O...
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AIESEC Partnership Proposal

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AIESEC Partnership Proposal

  1. 1. AIESEC in Mainland of China AIESEC Partnership Proposal
  2. 2. Contents - AIESEC Introduction - - AIESEC Global & MoC - - Company Branding Program - - Global Ambassador Program - - CSR Program - - Global Talent Program - - Good Cases - - Contact -
  3. 3. We are the largest youth-led organization in the world. We provide leadership development through global internships and team experiences for Youth. AIESEC
  4. 4. Our Why We strive to achieve Peace and Fulfillment of Humankind’s Potential We place our confidence in youth as a key to unlock the better future. We believe that leadership is the fundamental solution and it can be developed in anyone. Our How Our Goal Engage and Develop every young person in the world by equipping them with 4 leadership characteristics: World Citizens, Solution Oriented, Self Aware and being able to Empower Others.
  5. 5. Our Impact Worldwide 5,000 + Partner Organizations 126 Countries & Territories 2,400 Universities Represented 70,000 Active Members 1,000,000+ AIESEC Alumni
  6. 6. AIESEC International (AI) AIESEC in MoC - Member Committee (MC) Local Committee (University) / Executive Board Team Leaders/Managers Team Members Other MC... AIESEC International – Global Office which coordinates all the national committees and global operation. AI team consist of 24 people from different nationalities and backgrounds. Country office/ Entity office, responsible for nation wide operation. An MC Team includes between 4 to 20 people, most of the time mixed teams with locals/ nationals and international members Local section, office, university where AIESEC operates (LC) EB – Executive board includes the LCP + LCVPs. An EB team is usually between 5 to 10 people. LCP – President of the Local Committee, responsible for whole entity. VP – Vice-President of the Local Committee, responsible for one specific function, with 10 – 20 members Team Leaders or Manager, responsible for a team with 3-5 members Team Member, responsible for specific areas or projects Structure of AIESEC
  7. 7. AIESEC in Mainland of China 81 Universities Represented 5,500 Active Members 180,000 + Media Followers 60%+ 985 & 21142 Cities Covered Create 3212 Oversea Opportunities For Chinese Youth Provide 1512 Domestic Opportunities For Global Youth 120,000+ Wechat Followers 70,000+ Weibo & Renren Followers
  8. 8. How Can You Partner with AIESEC? Global Talent Program Get the best global intern for your company Current National Partners Company Branding Program Physical & digital touch points to build up positive Company Brand Corporate Social Responsibility Program Collaborate on CSR project, have positive impact & exposure in society Global Ambassador Program Send Chinese Young Talent abroad as ambassadors, help develop company oversea market or employer brand
  9. 9. Company Branding Program – Bring Your Brand into Youth Online & Offline Brand Exposure 1. Brand Exposure in online channels > 80,000 2. Brand Exposure in offline events > 50,000 3. Publishers Brand Exposure (Leaflet, Folder, AIESEC Annual Report etc.) 4. Customized Brand Campaign Youth Forum/Competition Space 1. Youth Forum Attendance > 35/year national wide 2. Online Promotion with Brand Exposure 3. Keynote/Panel/Workshop Space 4. Titled Sponsorship in Competition/National Prize 5. Company Booth Space (Roll-up Banner, Flies etc.) 6. Delegate Booklet Brand Exposure Conference Partnership Launch/Speech 1. Conference Attendance > 15/year national wid with 300-500 attendees each. 2. Online Promotion with Brand Exposure 3. Co-design Partnership Launch Activities 4. 30 mins Company Speech 5. Company Booth Space (Roll-up Banner, Flies et 6. Delegate Leaflet/Booklet Brand Exposure 7. Conference Meeting or Company Lunch with Local Committee Team. 8. * Annual Partner Gala Dinner Seat
  10. 10. About Youth Forum Youth Forum is those events that take place in multiple locations around the China; bringing top young leaders together with business leaders, thought leaders, and experts for a conversation around pressing social issues with the aim to generate new, but most importantly, actionable ideas that will impact the society and its future. We make this happen by taking our participants through the unique and interactive framework of Inspire, Engage and Act. Get to Know Our Spaces About Partnership Launch a) Company involvement in the National Conferences to all delegates as well as to virtual audiences; b) Run a 30 minutes’ launch of the partnership with AIESEC in the main plenary session; c) Foster cooperation of company with particular AIESEC national and local offices through meetings & other networking opportunities; d) Foster networking of company’s representatives with other Partners & guests through meetings & other networking opportunities &
  11. 11. National & Regional Conferences Options Conference Name Frequency & Time Location Target Audience No. Participants / Conf. National Conference Twice a year (Feb. & July) Beijing Executive Board of Local Committee 350 Asia Pacific Conference 2016 April 5th – 10th Southern China AIESEC Elites in Asia Pacific Region 300 National Leadership Development Conference Twice a year (Mar. & Sep.) North, East, South Region Middle Management Board of 81 Universities 400 Member Regional Induction Conference Twice a year (Mar. & Oct.) 3 conferences each time North, East, South Region New Members 400 Volunteer Regional Induction Conference Twice a year (April & Oct.) 3 conferences each time North, East, South Region New Volunteers 400 Oversea Volunteer Regional Induction Conference Once a year (July) 3 conferences each time North, East, South Region New Oversea Volunteers 200 Youth to Business Forum/ Youth Speak Forum National Level: Twice a year, combine with the National Conference North, East, South Region Member Committee Team & Local Committee Team 350 10 times a year North East South Region Other Students 300 Career Forum Once a year (Oct.) Shanghai Shanghai Graduate AIESEC Alumni 120
  12. 12. Collaboration Content Conference Name Booth leaflet Brochure Logo Exposure 30 minutes Partnership Launch 20 minutes Keynote 60 minutes workshop Networking Lunch/ Dinner National Conference √ √ √ √ √ √ √ √ Asia Pacific Conference √ √ √ √ √ √ √ √ National Leadership Development Conference √ √ √ √ √ √ √ √ Member Regional Induction Conference √ √ √ √ √ √ Domestic Volunteer Regional Induction Conference √ √ √ √ √ √ Oversea Volunteer Regional Induction Conference √ √ √ √ √ √ Youth to Business Forum/ Youth Speak Forum √ √ √ √ √ √ Career Forum √ √ √ √ √ √ √
  13. 13. Global Ambassador Program – Bring Your Brand Globally AIESEC CV Screening & 1st Interview AIESEC Domestic Promotion Candidates Recommendation Company Interview & Finalize the Name List AIESEC India Pick up & Help with Accommodation AIESEC Facilitates VISA, Insurace, Ticketes etc AIESEC India Facilitate Ambassadors with Local Team Recruitment & Training Ambassadors lead the oversea marketing team to do campus based marketing for at least 3 months Interns Co-Training By Company & AIESEC Global Ambassadors Fly to India The concept of Ambassador Program is based on AIESEC global campus network & global internship program, sending Chinese young talent abroad through AIESEC channel, as the Global Ambassador for our company partners. We’ll send the Chinese ambassador as the global marketing team leader, leading a local marketing team with 4-5 local students in the target region or campus. (We’ll prioritize students with AIESEC oversea volunteer experience background) The oversea marketing team led by our Global Ambassador will base in the campus, do the campus marketing for our company partner’s product for at least 3 month, with clear KPI and feedback/tracking system. Can both achieve global product branding & employer branding. Take a company who works with AIESEC on this program, targeting Indian Market as example: 3 weeks 1 week ¥ 30,000 Program Fee + (¥3,500/Ambassador)
  14. 14. Corporate Social Responsibility National Social Projects Covering over 20 cities with 4 National Social Projects, AIESEC has been focusing on the social issues of Rural Youth Development, Environmental Education, Special Care, Cultural Protection etc. for 8 years. “Provides a bridge of understanding between different cultures through young people’s approach towards social issues by providing possible solutions.” Global Volunteer Project With over 3,500 Chinese students going abroad to more than 80 countries, for volunteering every year. For youth’s better leadership development. At the same time, cultivate our youth to become a real global citizen.
  15. 15. About National Social Projects Covering over 20 cities with 4 National Social Projects, AIESEC has been focusing on the social issues of Rural Youth Development, Environmental Education, Special Care, Cultural Protection etc. for 8 years. National Social Projects 1) Dare to Dream - 5,000+ Rural Youth - 800+ Volunteer 2) Green Power Now - 40,000+ Impact - 50+ High Schools 3) Special Care - 2500+ Recipients - 30000+ Impact - 800+ Volunteer 4) Explore China - 10,000+ Impact - 200+ Media Exposure Financial Sponsorship Resource Engagement Employer Volunteer ¥100,000 – ¥400,000 Every Project
  16. 16. About Global Volunteer Projects With over 3,500 Chinese students going abroad to more than 80 countries, for volunteering every year through AIESEC Global Volunteer Projects. For youth’s better leadership development. At the same time, cultivate our youth to become a real global citizen. Global Volunteer Projects Bacardi Go with Courage Campaign financially subsidized the students who plan to go abroad with their own initiatives, through which, the brand of Bacardi is set not only to the students but also to the public that is interested in those initiatives created by the students. Financial Sponsorship Title Campaign Employer Volunteer ¥50,000 +¥2500 x No. Every Project
  17. 17. Global Talent Program National Exchange Partner is AIESEC’s premiere talent sourcing product for leading organizations. The program brings in youth leadership, innovation, global perspectives, and functional expertise to provide organizations with a competitive. All you have to do is: Identify your ideal profile Provide a challenging job description Make the final hiring decision Profile Confirmatio n Promotion & Sourcing Shortlist Provided Hiring Decision Visa & Logistics Reception & Integration AIESEC will do the rest to make it happen:
  18. 18. Target talent pool: Global Talent Program This is how your company can enable one’s leadership journey and contribute to AIESEC’s why By interacting with other employees and having a collaborative workspace, the trainee understands how he/she can empower others. By understanding his/her Key Performance Indicator and by receiving regular feedback, the trainee becomes more self aware. By solving company issue and interacting with locals, the trainee begins to understand the culture and business norms thus making him/her a world citizen. By fulfilling a challenging job description in an alien working environment, the trainee becomes solution oriented. Undergrad/fresh graduates from top universities overseas International AIESEC members International AIESEC alumni (with working experience)
  19. 19. Global Talent Program Talent Pool 20 975Marketing & Sales Main candidates come from these countries: Brazil Colombia China Canada Business Administration Main candidates come from these countries: 40 476 Brazil Colombia China United States Technical 14% Business 21% Communication s 8%Economics 8% Finance 7% HR 4% Other 41% 1. English 2. Spanish 3. French 4. German 5. Mandarin 6. Portuguese 7. Russian 8. Italian 9. Japanese 10. Arabic Top Languages: Academic & Working Backgrounds Sourcing and Service Fee: ¥6500/person
  20. 20. Promotion Channels Online Media Program 1. Global website: 60,000+ pool of global talent, targeting 126 countries and regions 2. Labeling of “National Exchange Partner”: prestigious opportunities 3. Facebook groups targeted promotion 4. Direct email to targeted candidates 5. Biweekly newsletter to promote premium opportunities globally Conference/Forum Attendance 1. Participation in oversea AIESEC conferences and business forums 2. 30 mins partnership Launch 3. Leaflet, brochure, company booth 4. Online promotion brand exposure 5. 20 mins Keynote speech opportunity Oversea Ambassador Program 1. Recruitment of Campus Ambassador for campus relation management and offline support. 2. Facilitate in training towards company ambassadors. 3. Collaborate with ambassadors with campus recruitment.
  21. 21. Case Study: AIESEC & Business Need: AIESEC sourced talent is the strategic resource in key business processes. Eg: Marketing, Sales and Innovation. Long term leadership recruitment aimed to develop and retain top leadership talents Leverage on specific skills and competencies acquired by AIESEC talent (Leadership soft skills, engineering specific skills and entrepreneurial outlook/globally minded) with a clearly defined sourcing strategy to grow the business in specific focus regions. Outcomes: Long term leadership recruitment strategy worked really well since the beginning of the partnership. AIESEC talent now forms the leadership team of some of the core strategic business units. AIESEC program used to scale up operations in newly acquired markets in Asia Pacific and Latin America. AIESEC currently represents the main provider of talent to Electrolux with 40 internships annually and retention rate of 55%. Partnership steered by: Pia Hovland | Electrolux VP Talent Management Global Talent Management Swedish Head office Result: Attract, Develop, Retain AIESEC Leaders
  22. 22. Thank You. AIESEC in Mainland of China | aiesec.cn Rm.1803, Tower E, No.16 Haidian Middle St., Haidian District, Beijing Office: +86 10 8286 6532 For more information, please contact: Dubi Pang Vice President of External Relation +86 159 1917 5386 | dubi.pang@aiesec.net

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