How Your Social Responsibility Programme Can Increase Brand Equity (Caz Meech at Keyloop)

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Presented at Executive Leaders Network CMO/DPO/CIO/CISO Event on October 06th. "Caz shares how an effective CSR programme can have a positive effect on employee engagement and wellbeing with tangible results, and how in turn you can use it to your advantage as marketeers to build an innovative employer brand and improve your brand equity."

Business

People care
about three
things
The planet
Their team / People
Their community

Cross-pollinate your
initiatives and
activities wherever
possible to gain
maximum
participation.
Find your sweet spot

41
%
93
%
90
%
Millennial investors
who put a
significant amount
of effort into
understanding a
company’s CSR
practices
Of employees
believe companies
must lead with
purpose
Of people I live
with were
interested in what
this presentation
was for
20
%
Of employees who
work at companies
with a strong sense
of purpose say
they’re more
inspired,
motivated, and
loyal
Source: Tim Stobierski, Harvard Business School Online

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