The Future of the Box Office
Katie McPhee | @ktmcphee | December 2013

1
Wednesday, December 4, 13
Technology is a way of organising
the universe so that man doesn't
have to experience it.
- Mother Theresa

Wednesday, Dec...
Agenda
•
•
•

Automating the ticketing process
The power of social sharing
Big data - bigger crowds

Wednesday, December 4...
Agenda
•
•
•

Automating the ticketing process
The power of social sharing
Big data - bigger crowds

Wednesday, December 4...
Wednesday, December 4, 13
Wednesday, December 4, 13
150 million tickets sold
Events in 179 countries
16 million monthly site visitors

Wednesday, December 4, 13
Automating the
ticketing process

Wednesday, December 4, 13
Automating the
ticketing process

Wednesday, December 4, 13
You control the ticketing setup

Edit
Design
Manage

Wednesday, December 4, 13
You control the ticketing setup

Edit
Design
Manage

Wednesday, December 4, 13
Integrate ticket pages into your website

Website integration
Social integrations
Facebook page integration
Wednesday, Dec...
Integrate ticket pages into your website

Website integration
Social integrations
Facebook page integration
Wednesday, Dec...
Event pages with your branding

Wednesday, December 4, 13
Event pages with your branding

Wednesday, December 4, 13
Online payments enable 24/7 box office

Cash free process
Monitor ticket sales
Analyse trends

Wednesday, December 4, 13
Efficient check-in experience with mobile app

Mobile app for iPhone, iPad or Android
Free to download
Tracks who’s onsite ...
Extend your visitor database

Integrated email system
Visitor contact details in one
place

Wednesday, December 4, 13
Extend your visitor database

Integrated email system
Visitor contact details in one
place

Wednesday, December 4, 13
The Power of Social
Sharing

Wednesday, December 4, 13
The Power of Social
Sharing

Wednesday, December 4, 13
The impact of a single share

Wednesday, December 4, 13
The impact of a single share

Wednesday, December 4, 13
£3.22
additional revenue
per Twitter share

Wednesday, December 4, 13
Social discovery drives social sharing
Non-social discovery

Social discovery

x3
Wednesday, December 4, 13
Social discovery drives social sharing
Non-social discovery

Social discovery

x3
Wednesday, December 4, 13
Social discovery leads to more mobile sales

=
Wednesday, December 4, 13
Mobile optimised ticket pages increase sales

Discovery

Mobile Purchasing

25% 60%

event page traffic
from mobile devices...
Big data, bigger crowds

Wednesday, December 4, 13
Big data, bigger crowds

Wednesday, December 4, 13
Real time data enables better business decisions

Wednesday, December 4, 13
Track promotional activity to maximise marketing spend

See which promotions are working
Create links to track your campai...
See where your audience are coming from

Wednesday, December 4, 13
Gain audience insights and stay in touch

API

Wednesday, December 4, 13
Gain audience insights and stay in touch

API

Wednesday, December 4, 13
Thank You
Katie McPhee | @ktmcphee

Wednesday, December 4, 13
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REMIX: The Future of The Box Office

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How Eventbrite's technology is changing the ticketing landscape:
- Automating the ticketing process
- Putting a value on social sharing
- Using big data to draw bigger crowds

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REMIX: The Future of The Box Office

  1. 1. The Future of the Box Office Katie McPhee | @ktmcphee | December 2013 1 Wednesday, December 4, 13
  2. 2. Technology is a way of organising the universe so that man doesn't have to experience it. - Mother Theresa Wednesday, December 4, 13
  3. 3. Agenda • • • Automating the ticketing process The power of social sharing Big data - bigger crowds Wednesday, December 4, 13
  4. 4. Agenda • • • Automating the ticketing process The power of social sharing Big data - bigger crowds Wednesday, December 4, 13
  5. 5. Wednesday, December 4, 13
  6. 6. Wednesday, December 4, 13
  7. 7. 150 million tickets sold Events in 179 countries 16 million monthly site visitors Wednesday, December 4, 13
  8. 8. Automating the ticketing process Wednesday, December 4, 13
  9. 9. Automating the ticketing process Wednesday, December 4, 13
  10. 10. You control the ticketing setup Edit Design Manage Wednesday, December 4, 13
  11. 11. You control the ticketing setup Edit Design Manage Wednesday, December 4, 13
  12. 12. Integrate ticket pages into your website Website integration Social integrations Facebook page integration Wednesday, December 4, 13
  13. 13. Integrate ticket pages into your website Website integration Social integrations Facebook page integration Wednesday, December 4, 13
  14. 14. Event pages with your branding Wednesday, December 4, 13
  15. 15. Event pages with your branding Wednesday, December 4, 13
  16. 16. Online payments enable 24/7 box office Cash free process Monitor ticket sales Analyse trends Wednesday, December 4, 13
  17. 17. Efficient check-in experience with mobile app Mobile app for iPhone, iPad or Android Free to download Tracks who’s onsite at any time Entry Manager Ticket Scanner Wednesday, December 4, 13
  18. 18. Extend your visitor database Integrated email system Visitor contact details in one place Wednesday, December 4, 13
  19. 19. Extend your visitor database Integrated email system Visitor contact details in one place Wednesday, December 4, 13
  20. 20. The Power of Social Sharing Wednesday, December 4, 13
  21. 21. The Power of Social Sharing Wednesday, December 4, 13
  22. 22. The impact of a single share Wednesday, December 4, 13
  23. 23. The impact of a single share Wednesday, December 4, 13
  24. 24. £3.22 additional revenue per Twitter share Wednesday, December 4, 13
  25. 25. Social discovery drives social sharing Non-social discovery Social discovery x3 Wednesday, December 4, 13
  26. 26. Social discovery drives social sharing Non-social discovery Social discovery x3 Wednesday, December 4, 13
  27. 27. Social discovery leads to more mobile sales = Wednesday, December 4, 13
  28. 28. Mobile optimised ticket pages increase sales Discovery Mobile Purchasing 25% 60% event page traffic from mobile devices Wednesday, December 4, 13 lift in conversion for mobile-optimized events Mobile Tickets 20k tickets in Passbook in first week
  29. 29. Big data, bigger crowds Wednesday, December 4, 13
  30. 30. Big data, bigger crowds Wednesday, December 4, 13
  31. 31. Real time data enables better business decisions Wednesday, December 4, 13
  32. 32. Track promotional activity to maximise marketing spend See which promotions are working Create links to track your campaigns and affiliates Know what’s driving traffic and sales Wednesday, December 4, 13
  33. 33. See where your audience are coming from Wednesday, December 4, 13
  34. 34. Gain audience insights and stay in touch API Wednesday, December 4, 13
  35. 35. Gain audience insights and stay in touch API Wednesday, December 4, 13
  36. 36. Thank You Katie McPhee | @ktmcphee Wednesday, December 4, 13

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