SME Growth Hack - Katie McPhee, Eventbrite 'Event Marketing'

664 views

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
664
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

SME Growth Hack - Katie McPhee, Eventbrite 'Event Marketing'

  1. 1. GROWING YOUR BUSINESS WITH EVENTS - AND MEASURING THE IMPACT Katie McPhee @ktmcphee
  2. 2. “Leadership is the art of giving people a platform for spreading ideas that work.” - Seth Godin, Tribes: We Need You to Lead Us
  3. 3. GROWING YOUR BUSINESS WITH EVENTS – AND MEASURING THE IMPACT Introduction 1 Build community 2 Raise awareness 3 Position you as a thought leader 4 Reach a wider audience 5 Earn additional revenue Conclusion
  4. 4. wine tasting concerts theater volunteering marathon poetry live music arts & crafts class reunion fashion fun run festival race fundraiser hiking comedy block party hiking politics turkey trot car rally networking summits dance parades training expeditions dating tea party design
  5. 5. GROWING YOUR BUSINESS WITH EVENTS: BUILD COMMUNITY
  6. 6. GROWING YOUR BUSINESS WITH EVENTS: BUILD COMMUNITY
  7. 7. GROWING YOUR BUSINESS WITH EVENTS: BUILD COMMUNITY
  8. 8. GROWING YOUR BUSINESS WITH EVENTS: BUILD COMMUNITY
  9. 9. GROWING YOUR BUSINESS WITH EVENTS: BUILD COMMUNITY MEASURE THE IMPACT >>> Send a follow up via email after the event with photos and more info about your startup Connect with attendees on social media – Facebook, Twitter or LinkedIn
  10. 10. GROWING YOUR BUSINESS WITH EVENTS: RAISE AWARENESS
  11. 11. GROWING YOUR BUSINESS WITH EVENTS: RAISE AWARENESS
  12. 12. GROWING YOUR BUSINESS WITH EVENTS: RAISE AWARENESS
  13. 13. GROWING YOUR BUSINESS WITH EVENTS: RAISE AWARENESS One attendee: 262 friends* Potential reach: 68,600 friends
  14. 14. GROWING YOUR BUSINESS WITH EVENTS: RAISE AWARENESS 4.3 3.1 1 ticket sale 5.5
  15. 15. GROWING YOUR BUSINESS WITH EVENTS: RAISE AWARNESS MEASURE THE IMPACT >>> Create hashtag and track it Track event promotion to make smarter marketing investments See which activities are driving traffic to your event page Create links to track your event campaigns and affiliates
  16. 16. GROWING YOUR BUSINESS WITH EVENTS: THOUGHT LEADERSHIP
  17. 17. GROWING YOUR BUSINESS WITH EVENTS: THOUGHT LEADERSHIP
  18. 18. GROWING YOUR BUSINESS WITH EVENTS: THOUGHT LEADERSHIP MEASURE THE IMPACT >>> Uplift in trade press coverage and speaking opportunities Increases possibilities for relevant industry partnerships Long term investment in your brand
  19. 19. GROWING YOUR BUSINESS WITH EVENTS: REACH A WIDER AUDIENCE
  20. 20. GROWING YOUR BUSINESS WITH EVENTS: REACH A WIDER AUDIENCE
  21. 21. GROWING YOUR BUSINESS WITH EVENTS: REACH A WIDER AUDIENCE MEASURE THE IMPACT >>> Establish clear aims about the audience you’re trying to reach Involve partners and attendees relevant to the audience you’re trying to reach
  22. 22. GROWING YOUR BUSINESS WITH EVENTS: EARN ADDITIONAL REVENUE
  23. 23. GROWING YOUR BUSINESS WITH EVENTS: EARN ADDITIONAL REVENUE
  24. 24. GROWING YOUR BUSINESS WITH EVENTS: EARN ADDITIONAL REVENUE FREE VS PAID Free events see 50% drop out rate vs 5% for paid events Charging for tickets minimises marketing spend but requires greater investment in time to promote
  25. 25. GROWING YOUR BUSINESS WITH EVENTS: EARN ADDITIONAL REVENUE MEASURE THE IMPACT >>> Selling out and seeing a good financial return on investment Paid events require heavier promotion. If you’ve got the network & the content – don’t be afraid to charge!
  26. 26. Conclusion 1. Events are a fantastic way of building your community. Remember to stay in touch! 2. Make the most of the opportunity to raise awareness. Events are a great PR opportunity 3. Position your business as a thought leader by holding a class or seminar. 4. Use events as a mean to connect with your desired audience – be that investors, advertisers or clients 5. Your insights are valuable – don’t be afraid to charge for tickets
  27. 27. thank you Katie McPhee @ktmcphee

×