Company presentation for EECS 441

1. Evan Smith – evanws@umich.edu
EECS 441

2. How it started
Larry Page
Sergey Brin

3. How it started
1995 – Larry and Sergey meet
1997 – Google.com registered
2004 – IPO at $23B valuation

4. Where it’s at now
Core Business Other Bets
...

5. Where it’s at now
91% of total CAPEX
Core Business Other Bets
...

6. Products & Services
YouTubeSearch Android
And many more…

7. Products & Services
7 products with over a billion unique
monthly active users

8. Core Strategy
Build products people want to use
Create ecosystem around products
Monetize products with ads

9. Business
Revenue $75.0B ↑ 13.6% YoY
Net Income $16.3B ↑ 15.6% YoY
OPM 25.8% ↑ 0.8% YoY
Data from Alphabet 2015 10-K

10. Business
Market Cap $478B ↑ 24.3% YoY
Revenue Mix 54% from outside U.S.
90% from ads
Headcount 62k with 23k in R&D
Data from Alphabet 2015 10-K

11. Competition
General purpose information services
Vertical search engines
Social networks
Other advertising

12. Predictions
Relevant for the foreseeable future
Continued (but moderate) growth
Increase in non-ad based revenue

13. Questions?
Evan Smith – evanws@umich.edu