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Introducing Google

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Presentación de Alberto Arébalos

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Introducing Google

  1. 1. Alberto Arebalos Director GC&PA Latin America Google Inc. Introducing Google
  2. 2. Internet evolution 500M 2009 Read Buy Publish Trade 1994 2003 Talk 2006 77M 1000M Users Information Distribution and Communication Networking 1998 2000 400M
  3. 3. Storage is getting cheaper
  4. 4. Ubiquitous connectivity
  5. 5. Democratizing the tools of production
  6. 6. Organise the world's information and make it universally accessible and useful Google’s Mission:
  7. 7. What we believe 1 Democracy on the web works 2 Focus on the user and all else will follow 3 Fast is better than slow 4 Big ideas move us
  8. 8. How We Got Here Create new apps beyond search Become the platform 1998 2002 2004 2008… World’s largest ad network Everyone’s search engine 1999 Build it and they will come
  9. 9. 1995 1998 2000 2003 2005 2004 2006 46645 ? Google Evolution: More Than Just Search 2007 2008
  10. 10. Google Strategy
  11. 11. Google Footprint Sources: ComScore qSearch, April 2008, 157 domains 117 Language interfaces 63 sales offices and growing 21,000 employees with 58% outside MV Google Confidential and Proprietary 63% of worldwide searches
  12. 12. Facts of our digital lives Sources: ComScore qSearch, April 2008, $420B 2007 eCommerce sales 1.4B people online (up from 500M in 2003 183B emails sent per day… 2M every second! Google Confidential and Proprietary 1.53B Google searches per day
  13. 13. Footprint: Global Sales Americas: 26 offices EMEA: 22 offices Asia Pacific: 15 offices
  14. 14. Footprint: Global Sales 44 Language Interfaces 49 Currencies Accepted Chinese Yuan Renminbi Croatian Kuna Thai English (US) English (UK) Israeli New Shekel Polish Zlotych Russian Rubles
  15. 15. Focus on Search: Do One thing Really Well Blogger Google Mini Picasa Mobile Pack Google Code Google WiFi Google Talk Search Quality Crawl/Indexing AdWords AdSense Google Docs Core: search, ads, & apps Related: extensions of core search Exploratory Search, ads, & apps 20% 70% 10%
  16. 16. Building Partnerships: Key Partners Signed Syndication Distribution Reseller Mobile Content
  17. 17. Google Content Network Worldwide Reaches 720 million unique worldwide visitors per month *Google Advertising Network = Google properties + syndicated search + Google content network Sources: comScore Media Metrix (September 2008); Google internal analysis **Impressions based on total pages viewed; because more than one ad is frequently shown on a single page, this is a very low estimate Google Advertising Network* Google Content Network <ul><li>Reaches 720 million or 74% of worldwide Internet users per month, more than any other property or network </li></ul><ul><li>Over 487 billion advertising impressions every month </li></ul><ul><li>Hundreds of thousands of worldwide advertisers and publishers </li></ul>Google Content Network
  18. 18. 2008 and Beyond: Wider and deeper Wider Deeper
  19. 19. New Opportunities Print Video Radio Mobile
  20. 23. Latin America ad expend by country

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