Company Review

1. Take-Two Interactive
Software, Inc.
Kionte Harris
(kmharri)

2. Sample Products
● Grand Theft Auto (GTA) Series
● 2K sports series (Basketball & Wrestling)
● XCOM, Borderlands, Civilization and Bioshock Series

3. Financial Info
● Market Cap of ~$3.8 billion
● ~1.3 billion in revenue this year
● $700 million from digital sales

4. Business Model
● Publically Traded Company
● Revenue primarily from sales of internally and 3rd party
developed software titles
● Downloadable Content (DLC), Online Gaming,
Microtransactions

5. History
● Founded by Ryan Brant in 1993
● Rockstar Games Acquired in 1998
● 2K Games Founded in 2005

6. What’s Hot?
● Grand Theft Auto Series
● NBA 2K Basketball series
● Immersion and Presentation

7. Competition
Company MPT(s) MPT(s) Sales (*Millions) Market Cap (Billions)
Electronic Arts Inc. FIFA/Madden Over 100 ~$25.8
Activision Blizzard, Inc. Call of Duty Over 250 ~$32.4
Ubisoft Entertainment Assassin’s Creed Over 93 ~**$4
Take-Two Interactive
Software, Inc.
Grand Theft Auto Over 235 ~$3.8
*MPT: Most Popular Title
**Paris Stock: 3.7 in Euros

8. Predictions
● Success! Especially if they can get an NFL game license.

9. Referenceshttps://www.take2games.com/games/
https://finance.yahoo.com/quote/UBI.PA?ltr=1
https://en.wikipedia.org/wiki/Visual_Concepts
https://en.wikipedia.org/wiki/2K_Games
http://ir.take2games.com/phoenix.zhtml?c=86428&p=irol-irhome
https://www.vg247.com/2016/08/04/gta-5-continues-to-print-money-while-1-million-new-players-flock-to-evolve-free-to-play/
https://en.wikipedia.org/wiki/Take-Two_Interactive#History
https://en.wikipedia.org/wiki/Rockstar_Gamhttp://www.hoovers.com/company-information/cs/competition.take-two_interacti
ve_software_inc.1f0a10e866af36be.htmles
http://ir.take2games.com/phoenix.zhtml?c=86428&p=irol-reportsannual T2 2016 Annual Report*
http://www.technobuffalo.com/2015/10/22/nba-live-16-sales-compared-to-nba-2k16/
https://en.wikipedia.org/wiki/List_of_best-selling_video_game_franchises

10. Q & A