The presentation provides an overview of the fresh foods market in the Asia Pacific region and provides a perspective about the importance of the Asia Pacific region within the global market. The consumption habits of consumers of various Asia Pacific countries such as China, India, Japan, Philippines, Thailand, etc. are explained. The impact of economic growth, urbanisation, growth of modern retail and globalisation on consumption habits of consumers is looked at. At the end of the presentation we take a look at some of the trends and opportunities for fresh food players in the Asia Pacific region.