SANDHAI PROJECT PRESENTATION Retail Team Anshuman,Satakshi,Aman,Harsh, Sandeep,Sangeetha 1
SABZI MANDI• Fresh vegetables and varieties of vegetables• Trend is of buying weekly vegetables• Cheap rate• Bargaining power• Wholesale market of fruit and vegetables in India• Once in a week or daily Drawbacks:-• Carry bags missing• Cash change 2
ORGANIZED VS UNORGANIZEDNot much varieties VarietiesEmployees to help One sellerAmbience No Ambience5% 95%No Bargaining Bargainingpower capacity 3
VEGETABLE SUPPLY CHAIN• The intermediaries between the customers and farmers are traditional retailers with different outlet formats- mom and pop shops non-permanent shops in the market roadside vendors push cart vegetable sellers wholesale traders• The farmers themselves sell their produces directly to the end consumers in local markets or they sell to intermediaries—agents and organised retailers
CONT……•The vegetable sellers buy their commodities from eitherwholesaler or directly by the producer•Farmers selling vegetables directly to the customer amount tovery small fraction by volume
OBJECTIVE OF RESEARCH To understand the buying motives and reasons for buying vegetable in a make shift Sabzi Mandi. To understand the reason for bargaining in a price-competitive ( where the price are relatively lesser when compared with organized retailer ) make shift Sabzi Mandi. To understand from where they are coming to buy the commodities.
GRAPH ANALYSIS AGE OF THE CUSTOMERS 50 40 30 AGE 46 46 AGE 20 36 40 39 32 32 33 10 25 0 I LA KI L AN ET M R A A A N Y A A A TA P E G AT M A AN AX G A R AT U N N S AN U AL H K KU A S M D D S V A E H D S NAME OF CUSTOMERS NOTE :- Here most of the consumers who is coming tobuy vegetables are above 30 years.
GRAPH INCOME OF CUSTOMERS PLACE OF LIVING33% 44% NEAR TO AMMANKULAM 1000 - 5000 ROAD 5001 - 10000 FAR FROM AMANKULAM 56% ROAD 67% OCCUPATION REASON OF BUYING 22% 22% 45% DISTANCE SERVICE BUSINESS PRICE 56% FRESHNES GOVT 22% 33%
ANALYSIS Buying motives & reason for buying vegetables from make shift Sabzi Mandi• To get fresh vegetables in cheaper price• To purchase in bulk• Lower income bound them to bargain• Trustworthiness• Flexibility in decision making
OBSERVATIONS• Vegetables and fruits cheaper than Kirana store• Monopoly was present in few categories• Vegetable had different price structure
CONT…• Sanitation is not a matter of concern for both the parties• Extra cash was charged for polythene bags just like super marts• Majority of buying was planned but eventually also turned into impulsive buying• Customers and few owners both belonged to the nearby area• Sabzi Mandi is product centric and customer centric