Καλωσόρισμα: Κωνσταντίνος Ουζούνης, Γενικός Διευθυντής, Ethos Media S.A.

1. your mobile pharma

2. the problem
The retail pharma industry in Greece has the following systemic issues that we want to address:
- OTC and para-pharma is more than 70% of the revenue
- fragmented network of retail stores
- no true merchandising opportunities at scale
- lack of direct channel to communicate with pharmacists
- few of education tools for pharmacists on new products
- no direct channel to consumer in order to communicate benefits and test samples

3. a unique mobile pharma experience that involves all stakeholders of the
value chain, namely the pharmacist, the consumer and the OTC brand.
This way we build a two level CRM database where each OTC brand can
communicate with their affiliated pharma professional, run loyalty and
education programs, while they also communicate directly with the
consumers delivering value through content or mobile coupons that can
be redeemed instantly over the counter!

4. CRM for patiences and pharma professionals
consumer
app >
pharma
professional
app
<

5. > >

6. calculator

7. alerts and
calendar
pregnancy
exams
>

8. interactivity
content
related to
pharmacology
> alerts for
prescriptions<

9. Coupons

10. Coupons

11. acquisition potential

12. Benefits for Companies
Connect with your network of Pharmacists
Inform your consumer audience about new products
Boost your sales with coupon campaigns

13. Benefits for Pharmacists
Connect with your Suppliers and learn everything about their new products
Boost your sales by joining the couponing network
Attract new clients to your store

14. Benefits for Consumers
Get informed about new products and point of sales
Receive special offers (coupons)
Keep your personal medical calendar in your pocket

15. Our target network
5000 Pharmacies
85000 Consumers

16. acquisition logistics
register: as low as 2.4€
*perform a transaction once every month
**perform a transaction once every week
active*: as low as 5€
engaged**: as low as 7€

17. why warply
owns an operating base of pharmacies deployed
owns and operates the largest mobile ad network
owns and operates a certified platform on remittances and benefits
is the proven agile and fast exciting entity in Greece

18. why Ethos
Owns the most important network of Media and Events
in the Health Industry
(Pharma & Health Business magazine, virus.com.gr portal,
Pharma & Health Conference, OTC & Cosmetics Conference,
aλive free press newspaper).
Is an innovative Media Company
which promotes entrepreneurial collaborations and initiatives
as Ηackathons,Innovation Forums

19. packages
category exclusive launching partners : 20k€
Annual campaigns included
Priority in Product Categories
50% Commission per coupon
10k in Campaigns and 10K in Coupons
100% Commission per coupon after package expires

20. your mobile pharma