The document discusses Advantage's Pharmacy Program for Belgium. It aims to help pharmaceutical companies and pharmacies strengthen their performance and collaboration through benchmarking reports. The reports measure key areas like customer service, marketing, and supply chain management. Participating allows companies to identify their strengths and weaknesses compared to peers, and make improvements to better meet retailer priorities. Advantage currently works with major companies in 40 countries and their program can play a role in creating a sustainable pharmaceutical industry in Belgium.

1. 2016
Pharmacy
Program
Belgium
Our jointly sponsored
benchmarking reports
provide an ongoing industry
scorecard designed to help
retailers and manufacturers
measure, track, and
strengthen their performance
with key business partners
Advantage Report™
Advantage is pleased to offer a Pharmacy
Program for Belgium. The Belgium
pharmaceutical industry is characterized
by massive investments, long and rigorous
product development and great financial
risk. Only two of ten drugs will recoup the
money invested into their development
The pharma industry must deploy a
framework that is collaborative
hospitable, stable, predictable and
sustainable. Our Pharmacy Program can
play a pivotal role in helping you achieve
these goals.
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2. • Pharmacy sales represent almost 70% of the
market with 30% accruing to hospitals
• Investment in jobs and R&D for the
pharmaceutical industry in Belgium
continued to increase despite declines in the
global and domestic economy
• Research indicates Collaboration is a key
driver to the success of the Belgium
Pharmaceutical Industry with all stakeholders
work together in pursuit of greater efficiency
• The increase demand for generic drugs has
placed deflationary pressure on overall prices
• The structure of the pharmacy channel and
number of decision makers continues to
evolve with more and more pharmacies
belonging to a chain or buying group.
Advantage Report™
Pharmacy Program - Belgium
Why you need Advantage
Pharmacy Programs
• We measure collaboration through
our flagship service – Advantage
Report® and Advantage Report®
Mirror . It is a business tool used to
evaluate a company’s performance
relative to their competition and
peers, identifies strengths,
weaknesses and opportunities as
well as priorities for supplier
support.
• Advantage Report combines
extensive quantitative data with
qualitative feedback to provide
actionable insight.
• Feedback is obtained from multiple
functional areas
Pharmacies
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Why you should participate
• Leading Fortune 500 Companies look
to Advantage to strengthen their
business relationships through
benchmarking
• Pharmacies and their suppliers are
rated and ranked in key performance
areas and practices
• Ability to Benchmark against “Best in
Class “ with a positive impact on
market share and profitable growth
• 3600 view of pharmacies and suppliers
relationships that lets you know
where you rank and key drivers of
performance
Pharmacy Market Trends Belgium
• TBA

3. Advantage Report TM
Advantage is present in 40 countries
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Key Performance Areas
For Suppliers - Advantage Report™
Suppliers receive Advantage Report which
offers retailers the opportunity to
communicate their priorities and expectations
to their suppliers
For Pharmacies - Advantage
Report Mirror™ Pharmacies will receive
Advantage Report Mirror in which suppliers
evaluate their performance and allows
pharmacies to identify strengths and
opportunity areas for improvement.
For more information on how to
participate, please contact:
Bart Laumans
Country Manager Advantage Benelux
Tel + 31 (0) 416 383 901
GSM : + 31 (0) 6 5326 7120
The Advantage
Pharmacy Opportunity
OCT
2016
NOV
2016
DEC
2016
JAN
2017
FEB
2017
MAR
2017
AUG
2016
SEP
2016
Advantage Report
Advantage Report Mirror
In-Field ResultsDemo - Project Timeline:
Understanding My
Rank/Perception Versus
Competition (Overall;
Against 30+ Practices;
Against retailer Priorities)
Drive Systemic Change
Internally (What are the
key opportunities we
can/should address?)
Improving Business
Relationship and Business
Planning with Pharmacies
and Suppliers Overall
Performance
Relationship People
Advantage Report®
For Suppliers
Advantage Report®
Mirror
For Pharmacies
Customer
Marketing
Supply
Chain
Customer
Service
Consumer
Marketing
Category
Development