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CAB 0002/01 BusinessCAB 0002/01 Business
CommunicationsCommunications
Week 2 :Week 2 :
Message StrategyMessage Strategy
I didn’t know this…
MessageMessage Strategy
ChannelsChannels ofof
CommunicationCommunication
• WrittenWritten: Hard copy, email, blogs,
tweets, Instant Messaging/Text
Messaging, Wikis, and websites.
• Oral onlyOral ...
CultureCulture StrategyStrategy
• Fate
• Time: British Versus Jamaican
• Communication Style: group–oriented
cultures versus individual cultures (ex.
Amer...
Culture Differences by FATE
• Persuasion
• Gender-based
• Message Structure
• Channel Choice
• Non-verbal Behavior
• Space & Objects
Cultures Differ B...
Contexting & Face-Contexting & Face-
ChangingChanging
Contexting
The WritingThe Writing
ProcessProcess
Process Versus Product
• STEP 1: Establish the communication strategy.
• STEP 2: To write or not to write?
• STEP 3: IF yo...
1. Research1. Research
• SYNTHETIC Approach: The internet, the
library, emails, reading, and interviewing.
• ANALYTIC approach: Define your topic...
Research Approaches
• INTUITIVE Approaches
– Brainstorming
– Brain-writing
– Free Writing
– Free note Taking
– Mind Mapping
Approaches to Rese...
FREE Writing
EXERCISEEXERCISE
How toHow to FREEFREE WriteWrite
FREE Writing
2. Organize2. Organize
• Group similar ideas together
• Bucket similar ideas
• Label the buckets
• Re-check the buckets
• Put buckets in their pr...
• Create an organizational blueprint:
– Line out
– Idea chart
– Circular design
Organize
3. Focus3. Focus
• Imagine the reader skimming your document:
what does the reader NEED to know the MOST.
• “NUTSHELL” your ideas: present ...
Thesis Statement
Thesis Statements
• Simulate an elevator presentation “pitch.”
• Use the “BUSY BOSS” two (2) minute rule:
– “I don’t have the time to read t...
4. Draft4. Draft
• Compose in ANY order: write the parts that you
are the most comfortable with first. Write your
introduction LAST.
• Avoi...
5. Edit5. Edit
• Edit for:
strategy
macro ideas
micro ideas
correctness
Edit
FREE Writing
• S
• X
• X
• X
• X
• X
Br
RESOURCESRESOURCES
Resources
Resources
Resources
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Business Communications Baruch College Week 2

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Business communications tips, resources and best practices for entrepreneurs, start-ups and small business owners

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Business Communications Baruch College Week 2

  1. 1. CAB 0002/01 BusinessCAB 0002/01 Business CommunicationsCommunications Week 2 :Week 2 : Message StrategyMessage Strategy
  2. 2. I didn’t know this…
  3. 3. MessageMessage Strategy
  4. 4. ChannelsChannels ofof CommunicationCommunication
  5. 5. • WrittenWritten: Hard copy, email, blogs, tweets, Instant Messaging/Text Messaging, Wikis, and websites. • Oral onlyOral only: Phone, voicemail, conference calls, and podcasts. • BothBoth: presentations, consulting, face-to-face, talk, and webcasts. Communication Channels
  6. 6. CultureCulture StrategyStrategy
  7. 7. • Fate • Time: British Versus Jamaican • Communication Style: group–oriented cultures versus individual cultures (ex. American vs. Native American) • Credibility • Audience Selection • Greetings & Hospitality Cultures Differ Based On…
  8. 8. Culture Differences by FATE
  9. 9. • Persuasion • Gender-based • Message Structure • Channel Choice • Non-verbal Behavior • Space & Objects Cultures Differ Based On…
  10. 10. Contexting & Face-Contexting & Face- ChangingChanging
  11. 11. Contexting
  12. 12. The WritingThe Writing ProcessProcess
  13. 13. Process Versus Product • STEP 1: Establish the communication strategy. • STEP 2: To write or not to write? • STEP 3: IF you decide to write, divide your activities into FIVE steps: – Research – Organize – Focus the information – Draft – Edit • STEP 4: Rethink, re-organize, make changes.
  14. 14. 1. Research1. Research
  15. 15. • SYNTHETIC Approach: The internet, the library, emails, reading, and interviewing. • ANALYTIC approach: Define your topic, identify your sub-topics, and your approaches using the journalist 5Ws & HOW approach. • Ask rhetorical questions such as: – What does this mean? – How do I define this? – What are the consequences…? – How do I compare…? Approaches to Researching
  16. 16. Research Approaches
  17. 17. • INTUITIVE Approaches – Brainstorming – Brain-writing – Free Writing – Free note Taking – Mind Mapping Approaches to Researching
  18. 18. FREE Writing
  19. 19. EXERCISEEXERCISE How toHow to FREEFREE WriteWrite
  20. 20. FREE Writing
  21. 21. 2. Organize2. Organize
  22. 22. • Group similar ideas together • Bucket similar ideas • Label the buckets • Re-check the buckets • Put buckets in their proper order Organize IDEASIDEAS
  23. 23. • Create an organizational blueprint: – Line out – Idea chart – Circular design Organize
  24. 24. 3. Focus3. Focus
  25. 25. • Imagine the reader skimming your document: what does the reader NEED to know the MOST. • “NUTSHELL” your ideas: present the MAIN idea in only a few sentences. • “Teach” your ideas: How would you teach the nutshell to someone else? • Formulate a Thesis Statement: synthesize your information to a new ideanew idea with an original point of view. Focus
  26. 26. Thesis Statement
  27. 27. Thesis Statements
  28. 28. • Simulate an elevator presentation “pitch.” • Use the “BUSY BOSS” two (2) minute rule: – “I don’t have the time to read through your entire document. Tell me your main ideas in TWO minutes.” Focus
  29. 29. 4. Draft4. Draft
  30. 30. • Compose in ANY order: write the parts that you are the most comfortable with first. Write your introduction LAST. • Avoid editing: drafting is an entirely CREATIVE process. • Print a hard copy: this will help you to edit faster, by seeing the ENTIRE document. • Schedule a TIME gap: leave time between finishing the drafting stage of the document and the beginning of the editing process. – See it with a FRESH set of eyes. Draft
  31. 31. 5. Edit5. Edit
  32. 32. • Edit for: strategy macro ideas micro ideas correctness Edit
  33. 33. FREE Writing
  34. 34. • S • X • X • X • X • X Br
  35. 35. RESOURCESRESOURCES
  36. 36. Resources
  37. 37. Resources
  38. 38. Resources

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