• About YOUYOU
• About MEME
• Review The Syllabus:
•Charging Boldly Ahead!Charging Boldly Ahead!
BA in Comms (MBA Mktg)
20 Years In Corp. America
Started Career as Recruiter
Launched The Chazin Group ‘04
Tel: (201) 683-3399
What I DoWhat I Do
Job Search Strategies
Life / Work Balance
Business Owner Coaching
"Throughout the globe, the"Throughout the globe, the
written word, in both paper andwritten word, in both paper and
electronic forms, is seen less aselectronic forms, is seen less as
strictly a way of archiving thestrictly a way of archiving the
business already completed andbusiness already completed and
more asmore as a vital, creative means ofa vital, creative means of
problem solving, collaborating,problem solving, collaborating,
and actually doing businessand actually doing business."."
(SOURCE: R. Inkster and J. M. Kilborn, The Writing of Business, Allyn and Bacon, 1999)
““In a global marketplace,In a global marketplace,
it is absolutely critical thatit is absolutely critical that
we communicatewe communicate
effectively, to achieve oureffectively, to achieve our
organizational goals."organizational goals."
(SOURCE: me, 2012)
What’s the PURPOSEPURPOSE of
• Explain or justify actions already taken.
• To convey information.
• To influence the reader to take action.
• Deliver good/bad news.
• Direct action.
““Writing isWriting is
sense of life."sense of life."
(SOURCE: Nadine Gordimer)
• Net Future Institute Research study revealed
online communication issue isn’t ENOUGH email
but inability to GET THE POINT ACROSS.
• One in 3 U.S. workers in top companies write
• Poorly written business communications wastes
time, drains resources, and causes errors. (HR
magazine June ‘06)
• 85% of survey respondents said poor
communications wastes time, 70% cited lost
productivity (HR magazine April ‘06)
Result of POOR Communication
• What’s the situation/problem/issue that is
prompting me to write this?
• Why are you writing this document?
• Who is going to read it?
• What do your readers need to know?
• What action do you want your readers to take?
Good business writing
DEMANDS you know
what you are doing.
Have a 60-second60-second
Developing an Outline
• Strategic communication is based on 5
– Communicator (Writer) Strategy
– Audience Strategy
– Message Strategy
– Channel Choice Strategy
– Culture Strategy
• GENERALGENERAL: The broad overall goal.
• ACTIONACTION: A series of action outcomes –
specific, measurable, time-sensitive steps
required, to accomplish general objective(s.)
• COMMUNICATIONCOMMUNICATION: The result you hope to
achieve from a specific communication effort (a
report, email, presentation, memo.)
Define Your Objectives
• Join/Consult ApproachJoin/Consult Approach: Learn from the
audience. The “inquiry” style. Consult is
collaborative, and Join is even more
collaborative (like brain-storming.)
• Tell/Sell ApproachTell/Sell Approach: When you want your
audience to learn from you. In tell you inform
or explain. In SELL, you persuade/advocate for.
(SOURCE: Tannenbaum & Schmidt study of Leadership)
• Remember how I started this first session…?
• What is your audience’s perception of your
initial credibility? What do they think of you?
• Factors that determine credibility:
– Common ground
Subject Matter Expertise