2. ⢠About YOUYOU
⢠About MEME
⢠Review The Syllabus:
â˘Charging Boldly Ahead!Charging Boldly Ahead!
Todayâs Agenda
3. About ME
ďŻ BA in Comms (MBA Mktg)
ďŻ 20 Years In Corp. America
ďŻ Started Career as Recruiter
ďŻ Marketing/Sales Background
ďŻLaunched The Chazin Group â04
Contact me:
Tel: (201) 683-3399
Email: Ethan@TheChazinGroup.com
4. What I DoWhat I Do
ďŻ Job Search Strategies
ďŻ Interviewing &
Networking
ďŻ Career Coaching
ďŻ Life / Work Balance
ďŻ Business Owner Coaching
ďŻ Human Capital
Development
ďŻ Professional Development
ďŻ Salary Negotiations
9. "Throughout the globe, the"Throughout the globe, the
written word, in both paper andwritten word, in both paper and
electronic forms, is seen less aselectronic forms, is seen less as
strictly a way of archiving thestrictly a way of archiving the
business already completed andbusiness already completed and
more asmore as a vital, creative means ofa vital, creative means of
problem solving, collaborating,problem solving, collaborating,
and actually doing businessand actually doing business."."
(SOURCE: R. Inkster and J. M. Kilborn, The Writing of Business, Allyn and Bacon, 1999)
13. ⢠The White-Collar Sweatshop by Jill Andresky
Fraser
⢠The Overworked American by Juliet Schor
⢠The Working Life by Joanne B. Ciulla
The Chazin GroupThe Chazin GroupA Field of Study Emerges
14. Overworked=More Stress=Overworked=More Stress=
ďą FatigueFatigue
ďą High Blood PressureHigh Blood Pressure
ďą Heart DiseaseHeart Disease
ďą OvereatingOvereating
ďą Substance AbuseSubstance Abuse
ďą Lost Time With Loved OnesLost Time With Loved Ones
ďą Spousal/Child AbuseSpousal/Child Abuse
ďą Anger Management/Road RageAnger Management/Road Rage
ďą Early DeathEarly Death
ďą SuicideSuicide
25. ââIn a global marketplace,In a global marketplace,
it is absolutely critical thatit is absolutely critical that
we communicatewe communicate
effectively, to achieve oureffectively, to achieve our
organizational goals."organizational goals."
(SOURCE: me, 2012)
27. ⢠Explain or justify actions already taken.
⢠To convey information.
⢠To influence the reader to take action.
⢠Deliver good/bad news.
⢠Direct action.
http://grammar.about.com/od/ab/g/businesswritingterm.htm
Itâs PURPOSEPURPOSE
30. ⢠Net Future Institute Research study revealed
online communication issue isnât ENOUGH email
but inability to GET THE POINT ACROSS.
⢠One in 3 U.S. workers in top companies write
poorly.
⢠Poorly written business communications wastes
time, drains resources, and causes errors. (HR
magazine June â06)
⢠85% of survey respondents said poor
communications wastes time, 70% cited lost
productivity (HR magazine April â06)
Result of POOR Communication
32. ⢠Whatâs the situation/problem/issue that is
prompting me to write this?
⢠Why are you writing this document?
⢠Who is going to read it?
⢠What do your readers need to know?
⢠What action do you want your readers to take?
Ask YourselfâŚ
43. ⢠Strategic communication is based on 5
variables:
â Communicator (Writer) Strategy
â Audience Strategy
â Message Strategy
â Channel Choice Strategy
â Culture Strategy
Communication Strategy
44. ⢠GENERALGENERAL: The broad overall goal.
⢠ACTIONACTION: A series of action outcomes â
specific, measurable, time-sensitive steps
required, to accomplish general objective(s.)
⢠COMMUNICATIONCOMMUNICATION: The result you hope to
achieve from a specific communication effort (a
report, email, presentation, memo.)
Define Your Objectives
46. ⢠Join/Consult ApproachJoin/Consult Approach: Learn from the
audience. The âinquiryâ style. Consult is
collaborative, and Join is even more
collaborative (like brain-storming.)
⢠Tell/Sell ApproachTell/Sell Approach: When you want your
audience to learn from you. In tell you inform
or explain. In SELL, you persuade/advocate for.
(SOURCE: Tannenbaum & Schmidt study of Leadership)
Communication STYLE
49. ⢠Remember how I started this first session�
⢠What is your audienceâs perception of your
initial credibility? What do they think of you?
⢠Factors that determine credibility:
â Rank
â Goodwill
â Expertise
â Image
â Common ground
Subject Matter Expertise