Website research 2

1. Website research 2

2. NBCTV website
 Streaming site for all shows
and movie signed to NBC
 Allows fans to have a hub
where all their favourite NBC
shows van be watched
 Free for those who make an
account and connect to their
TV provider
 Features popular American
dramas and talk show e.g
Jimmy Fallon

3. Conventions featured in
this website
 Ability to personalise viewers tv show listing – gives the
audience the ability to “heart” their favourite shows to
enable them to find it next time even quicker and along
with their other favourite shows and movies
 Hyperlinked menu bar at the top to easily navigate
through pages
 Movies and shows arranged in different categories to
be identified easily
 Search bar – to specifically search for shows
 Featured shows and movies at the top with a clip
showing a teaser

4. DigitalConvergence
 Main menu features a tab which navigates to “shop” page – a
merch store where viewers can buy products featured in
their favourite shows
 The NBC website also consists of many hyperlink to other
networks in relation to NBC eg “Peacock” “E!”
 Social media logos are featured at the bottom of the page
hyperlinked to the NBC social media pages for audiences to
easily contact the network
 Tab dedicated to the networks app – so fans can have their
favourite show on the go

5. Brand Identity
 Logo on every page and next to every movie and show – also
featured in their products
 Colour scheme consistent in each web page – All black with white
highlights when hovering above text or pictures –to appeal to a
more mature mostly male 18-39 demographic
 By further engaging on social media platforms – communicating
to fans and audiences
 Consistent typography

6. Easter Eggs
 When clicking on a show, fans can
find exclusive clips and
compilations of their favourite
moments in the show
 E.g in the “Brooklyn nine – nine”
show tab, on of the actors -
Malissa Fumero, talks about the
latest gossip from the show and
her character in it.