Website research 3

1. Website Research 3

2. All4 –Channel
4 streaming
website

3. Conventions ofthis
website
 British streaming website
 Most popular shows featured
first on the website to attract
audiences
 Ability to add shows to your
list to easily access it
 Shows in categories to be
found with ease
 Search bar

4. Digital convergence
 Partnership with dominos pizza – popular food chain and popular company
“squarespace”
 Links to Channel 4’s other networks which include a channel dedicated to just films
 Link to Channel 4’s own music channel

5. Intertextuality  Logos of popular well known brands that channel 4 are in
partnership with. Draws more costumers to their companies

6. Brand Identity
 Colour Palette consistent with all web pages – grey, yellow and
blue
 Channel 4 logo consistent through out site - next to and in media
products reinforcing brand identity
 Typography consistent through at web pages