This document summarizes the All4 streaming website from Channel 4. It is a British streaming site that features their most popular shows first to attract audiences. Users can add shows to a list to easily access them later. Shows are organized into categories for simple searching. The site also utilizes digital convergence through partnerships with companies like Domino's Pizza and Squarespace, and links to Channel 4's other networks. Intertextuality and consistent branding through color palette, logos, and typography help reinforce the Channel 4 identity.

1. Website Research 3

2. All4 –Channel
4 streaming
website

3. Conventions ofthis
website
 British streaming website
 Most popular shows featured
first on the website to attract
audiences
 Ability to add shows to your
list to easily access it
 Shows in categories to be
found with ease
 Search bar

4. Digital convergence
 Partnership with dominos pizza – popular food chain and popular company
“squarespace”
 Links to Channel 4’s other networks which include a channel dedicated to just films
 Link to Channel 4’s own music channel

5. Intertextuality  Logos of popular well known brands that channel 4 are in
partnership with. Draws more costumers to their companies

6. Brand Identity
 Colour Palette consistent with all web pages – grey, yellow and
blue
 Channel 4 logo consistent through out site - next to and in media
products reinforcing brand identity
 Typography consistent through at web pages