This document provides an overview of visual arguments and different types that will be covered in week ten of the composition class. It includes the following: - An introduction to visual arguments and their purpose to persuade through images using logos, pathos, and ethos. - Details on posters/fliers using symbolism and short messages to attract attention to issues. - Descriptions of public advocacy advertisements in newspapers/magazines to influence civic issues through targeted messages and calls to action using layout and design. - An overview of cartoons like editorial cartoons and comics using humor and images to make points about current issues and problems. - An in-class activity is assigned to analyze persuasive elements in an image.

1. COMPOSITION II
WEEK TEN
TUESDAY
OCTOBER 25, 2016
DUE TODAY:
-FINAL PAPER PROPOSAL
DROP BOX
APA QUIZ TODAY!
NOTE: WE ARE NO LONGER DOING THE “GHOST
WRITING” PROJECT IN THE SYLLABUS

2. VISUAL
ARGUMENTS
W E E K T E N

3. WHAT IS A VISUAL ARGUMENT?
• Images created to persuade
viewers to take a certain action
or believe a certain idea
• Visual arguments employ logos,
pathos, and ethos

4. POSTERS AND FLIERS
• This type of argument can be used in many
environments
– Kiosks
– Billboards
– Sides of buses
– Offices
• Dramatically attract the viewers attention
toward a certain subject or issue
• Often employ symbolism
• Use words sparingly & sentences are short
• Messages should be encoded in dominating or
eye-catching images

5. PUBLIC AFFAIRS ADVOCACY
ADVERTISEMENT • Designed specifically for use in newspapers
or magazines
• Their persuasive strategies are analogous to
product advertisement
• Often sponsored by a corporation or
organization
• Usually have a more time-sensitive message
than posters
• Has a defined target audience
• Aimed at influencing public opinion on civic
issues
• Often includes a call to action

6. PUBLIC AFFAIRS ADVOCACY
ADVERTISEMENT CONT.
• In order to sketch out
their claims effectively,
public affairs advocacy
advertisements:
– employ headings and
subheadings
– bulleted lists
– different sizes and
styles of type
– clever, visually-
appealing layout

7. CARTOONS
• Types of cartoons:
– Editorial/political cartoon
– Comic strip
– Graphic novels
• Cartoons are panels or frames of drawn images
that tell a story
• Often employs humor to make a point
• Uses images and a few words to dramatize
conflicts and problems
• Very condensed
• Often connected to current affairs

8. CARTOONS
• Consider this cartoon:
– What is the artists’
perspective on this
issue?
– Is it relevant to a
current issue in
American culture?
– Does this image tell
a story?
– What questions
does this cartoon
instigate?

9. IN-CLASS ACTIVITY
• Your instructor will assign you to a group. Your group will be given an image and a
handout. Complete the questions on the hand out. You will be using the handout
information to present your image to the class. Explain the elements of your ad and
how they persuade the viewer.

16. APA QUIZ
• Clear your desk and take out a pen or pencil. Complete the APA
Quiz and be sure to write your name on the top. Bring the quiz to
the front when finished.
Due:
• Journal due by midnight
10/30
• Introduction and abstract
for APA Short Essay due to
drop box 11/3