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COMPOSITION II
WEEK TEN
TUESDAY
OCTOBER 25, 2016
DUE TODAY:
-FINAL PAPER PROPOSAL
DROP BOX
APA QUIZ TODAY!
NOTE: WE ARE NO LONGER DOING THE “GHOST
WRITING” PROJECT IN THE SYLLABUS
VISUAL
ARGUMENTS
W E E K T E N
WHAT IS A VISUAL ARGUMENT?
• Images created to persuade
viewers to take a certain action
or believe a certain idea
• Visual arguments employ logos,
pathos, and ethos
POSTERS AND FLIERS
• This type of argument can be used in many
environments
– Kiosks
– Billboards
– Sides of buses
– Offices
• Dramatically attract the viewers attention
toward a certain subject or issue
• Often employ symbolism
• Use words sparingly & sentences are short
• Messages should be encoded in dominating or
eye-catching images
PUBLIC AFFAIRS ADVOCACY
ADVERTISEMENT • Designed specifically for use in newspapers
or magazines
• Their persuasive strategies are analogous to
product advertisement
• Often sponsored by a corporation or
organization
• Usually have a more time-sensitive message
than posters
• Has a defined target audience
• Aimed at influencing public opinion on civic
issues
• Often includes a call to action
PUBLIC AFFAIRS ADVOCACY
ADVERTISEMENT CONT.
• In order to sketch out
their claims effectively,
public affairs advocacy
advertisements:
– employ headings and
subheadings
– bulleted lists
– different sizes and
styles of type
– clever, visually-
appealing layout
CARTOONS
• Types of cartoons:
– Editorial/political cartoon
– Comic strip
– Graphic novels
• Cartoons are panels or frames of drawn images
that tell a story
• Often employs humor to make a point
• Uses images and a few words to dramatize
conflicts and problems
• Very condensed
• Often connected to current affairs
CARTOONS
• Consider this cartoon:
– What is the artists’
perspective on this
issue?
– Is it relevant to a
current issue in
American culture?
– Does this image tell
a story?
– What questions
does this cartoon
instigate?
IN-CLASS ACTIVITY
• Your instructor will assign you to a group. Your group will be given an image and a
handout. Complete the questions on the hand out. You will be using the handout
information to present your image to the class. Explain the elements of your ad and
how they persuade the viewer.
APA QUIZ
• Clear your desk and take out a pen or pencil. Complete the APA
Quiz and be sure to write your name on the top. Bring the quiz to
the front when finished.
Due:
• Journal due by midnight
10/30
• Introduction and abstract
for APA Short Essay due to
drop box 11/3

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Gender and Mental Health - Counselling and Family Therapy Applications and In...
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Week ten visual arguments

  • 1. COMPOSITION II WEEK TEN TUESDAY OCTOBER 25, 2016 DUE TODAY: -FINAL PAPER PROPOSAL DROP BOX APA QUIZ TODAY! NOTE: WE ARE NO LONGER DOING THE “GHOST WRITING” PROJECT IN THE SYLLABUS
  • 3. WHAT IS A VISUAL ARGUMENT? • Images created to persuade viewers to take a certain action or believe a certain idea • Visual arguments employ logos, pathos, and ethos
  • 4. POSTERS AND FLIERS • This type of argument can be used in many environments – Kiosks – Billboards – Sides of buses – Offices • Dramatically attract the viewers attention toward a certain subject or issue • Often employ symbolism • Use words sparingly & sentences are short • Messages should be encoded in dominating or eye-catching images
  • 5. PUBLIC AFFAIRS ADVOCACY ADVERTISEMENT • Designed specifically for use in newspapers or magazines • Their persuasive strategies are analogous to product advertisement • Often sponsored by a corporation or organization • Usually have a more time-sensitive message than posters • Has a defined target audience • Aimed at influencing public opinion on civic issues • Often includes a call to action
  • 6. PUBLIC AFFAIRS ADVOCACY ADVERTISEMENT CONT. • In order to sketch out their claims effectively, public affairs advocacy advertisements: – employ headings and subheadings – bulleted lists – different sizes and styles of type – clever, visually- appealing layout
  • 7. CARTOONS • Types of cartoons: – Editorial/political cartoon – Comic strip – Graphic novels • Cartoons are panels or frames of drawn images that tell a story • Often employs humor to make a point • Uses images and a few words to dramatize conflicts and problems • Very condensed • Often connected to current affairs
  • 8. CARTOONS • Consider this cartoon: – What is the artists’ perspective on this issue? – Is it relevant to a current issue in American culture? – Does this image tell a story? – What questions does this cartoon instigate?
  • 9. IN-CLASS ACTIVITY • Your instructor will assign you to a group. Your group will be given an image and a handout. Complete the questions on the hand out. You will be using the handout information to present your image to the class. Explain the elements of your ad and how they persuade the viewer.
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  • 16. APA QUIZ • Clear your desk and take out a pen or pencil. Complete the APA Quiz and be sure to write your name on the top. Bring the quiz to the front when finished. Due: • Journal due by midnight 10/30 • Introduction and abstract for APA Short Essay due to drop box 11/3