the art of influencing

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2. Let’s hear from you:

3. Let’s hear from you:
How do you get
others accept
your ideas?

4. “If you wish to win
a man over to your
ideas, first make
him your friend.”
~ Abraham Lincoln

5. Introduction
What is
persuasion?
What is
influencing?

6. Persuasion
It’s an act of convincing others to:
• believe certain information or motivate
someone to make a decision.
• buy a certain product or avail of services
• agree to a certain point of view

7. How is persuasion used
in everyday life?

8. Political
campaign

9. Advertisements

10. Public service

11. Influence
- is the ability of a person or leader to affect, to
shape, or to transform the opinions and the
behaviors or actions of other people without
necessarily having a formal authority over them.

12. “We need to persuade customers to buy more from us.”
“We need to influence customers to buy more from us.”
• Persuasion is an action
• Influence is a capacity

14. The Science of Persuasion
By Robert B. Cialdini

15. Why are
persuasion and
influencing Skills
important in
leadership?

16. Influence Other People
Have Your Voice Heard
Become A Key Part of Your Group
More Power to You

17.  Helps develop strong relationships built on
trust
 Makes it easier to achieve long-term goals
 Improves your ability to lead an organization
 Increases your confidence and self-esteem
 Garners you public respect and praise

18.  Interpersonal skills
 Communication skills
 Logic and deductive
reasoning
 Emotional intelligence
 Negotiation skills
 Active listening

19.  Develop strong relationships
 Hone your communication skills.
 Provide productive solutions.
 Combine facts with feelings.

20. “The key to successful
leadership today is
influence, not authority.”
~ Ken Blanchard

21. references
• http://www.prdetox.com/difference-persuasion-influence/
• https://www.indeed.com/career-advice/career-
development/persuasion-and-influence
• https://www.socialmediatoday.com/content/influence-vs-persuasion-
critical-distinction-leaders
• https://thepeoplementor.co.uk/leadership-skills-how-to-persuade-
and-influence-people/
• https://www.makingbusinessmatter.co.uk/influencing-skills-ultimate-
guide/