Influence can be defined as the ability to affect and leads to change in the mindset, character, behaviour, or development of someone or something. This ability requires a strong emotional connection with yourself and others. Those who are masters in the art of influence are also skilled at tapping into people’s emotions, which drive their actions. And that’s why influence is known to be synonymous with leadership. In fact, when Time magazine releases the ranks of the 100 most influential people throughout the globe, their largest group isn’t comprised of sports stars, philanthropists, or musical icons, but rather leaders such as Michelle Obama, Jacinda Ardern, Xi Jinping, and Bob Iger. A very clever form of manipulation is persuasion.

1. Influence – A Key to
Marketing

3. It is more important to influence people than to impress them.
– Adrian Rogers
Influence can be defined as the ability to affect and leads to change in the mindset,
character, behaviour, or development of someone or something. This ability requires
a strong emotional connection with yourself and others. Those who are masters in
the art of influence are also skilled at tapping into people’s emotions, which drive
their actions. And that’s why influence is known to be synonymous with leadership.
In fact, when Time magazine releases the ranks of the 100 most influential people
throughout the globe, their largest group isn’t comprised of sports stars,
philanthropists, or musical icons, but rather leaders such as Michelle Obama,
Jacinda Ardern, Xi Jinping, and Bob Iger. A very clever form of manipulation is
persuasion.

5. How do they try to manipulate us, and how do we overcome that situation?
1. Marketers employ agile tools to get you to purchase their goods.
2. People have to realise that marketers' choices are the result of their thinking.
3. You might be persuaded to take action despite the fact that you don't want to.
4. Marketers can use persuasion as a weapon in both offensive and defensive
situations.
Given below are some of the smart goals of marketers:
1. Displaying two things while underplaying one of them.
2. Presenting the costlier item first to make the cheaper one appear inferior.
3. Using a famous person to support your need for that product.

6. Recognize and avoid manipulative behaviour by:
1. Considering whether you actually need that item
2. Don't let a lack of funds influence your decision.
3. Avoid feeling compelled to repay your favours.
4. Keep in mind that businesses follow business agility and focus on profit.
Safe principles for persuasion:
Three persuasive factors: -
· A clever process serves as the initial component and tries to initiate
persuasion.
· The second is understanding "how to use the influence that persuasion
provides”.
· The third is being aware of "what persuasion can do”?

7. Favours have to be justified by marketers -
People are curious to know why they do anything. Make sure to give them a
purpose because everyone wants to know. If you give a reason for the favour
you're asking, you're more likely to receive a favourable response.
Celebrities play an important role -
According to the "liking Concept”, if something is suggested to us by a person we
like, we are more inclined to accept or purchase it. The corporation employs your
favourite star, but they aren't looking out for your interests.
Using morality as an agile tool
Make an agile principle regarding "what you want them to do"? If you want their
cooperation. Most of the time, people like to live up to their standards.

8. Reciprocation is not required.
One common persuasion strategy is the reciprocity rule. When someone helps you,
you feel obligated to return the favour. Marketers enhance this empathy in you. They
will treat someone else in the same way as they feel and behave towards you.
Decisions are influenced by authority.
You are more inclined to comply if someone holds a position of authority and orders
you to do something or make a purchase. Consider whether they truly hold a
position of authority or if they are merely trying to persuade you.
To maximise profit
To maximise profit, agile principles are very helpful for marketers. We tend to take
action when we have a fear of losing something because we care more about losing
it than getting it. Act only when you are certain that you will succeed.

9. One of the best ways to influence people is to make them feel important. Most
people enjoy those rare moments when others make them feel important. It is
one of the deepest human desires.
– Roy T. Bennett
In this agile digital world influence is an important aspect of personality whether it is
for an individual or an organization. The right influence on others can help to
change the mindset towards new development and processes to gain success and
growth in agile working professions as well as other life aspects.

10. About Advance Agility
We, at Advance Agility, are the new-age Agile Coaching, Consulting and IT services company.
We enable end-to-end Digital Transformation. Agile execution is integral to our being. We are
doing SAFe implementation with small, medium and large organization across the globe. Our
vision is to be the leading Agile execution player globally. To keep adding value at every
process stage. We are on a mission to empower our clients, move from concept to cash in the
shortest sustainable lead time by adopting human centric approach to business agility.
Embracing the change is in our DNA. Things that keep us apart are Quicker and Seamless
execution with End-to-end gamut of services. Our Global presence and Stellar Track Record
give us an edge over our competitor.
Connect with us at advanceagility.com to learn about SAFe and SAFe Implementation. We
provide various SAFe certification courses along with DevOps, Scrum, Agile Coaching and
more trainings. Write to us a contact@advanceagilty.com for any agile training or consulting
needs. We are always looking for competent agile trainers as well. So if you are a good trainer
or want to become one, do get in touch with us to that we can learn, grow and achieve together.