1. Strategic Marketing plan

2. Mission Statement
To provide quality and convenience to hospital employees

3. Objectives
 Obtain contracts with a minimum of ¼ the 583
hospitals in the state of Texas starting with San
Antonio and its surrounding cities.
 Appeal to Target Markets

4. Target Market

5. Competitor Targets

6. Service Features
 24 hour operating facility
 Certified Staff
 Mother baby room
 Separate room for each age group
 Convenience to job site

7. Core Strategy
 Increase awareness worldwide about the benefits of
daycare onsite.
 Promote a “quality” daycare experience
 Appeal to kids

8. Communication Channels
 PR
 Direct Marketing
 Personal Selling

9. The Messages
 Shift workers do not have to settle for less!
 Parents can have quality daycare without the extra
costs associated with after hours just like parents who
work the usual 8 to 5!
 Breastfeeding mothers are welcome!

10. Measuring effectiveness of
Campaign
Coupon use
Tracking
studies/surveys

11. Marketing Mix: Price

12. Channels of Distribution
Hospital(Acting
as facilitating
agent)
Quality
Daycare
Customer

13. Customer relationship
management
Create a Database
Analysis
Customer Selection
Customer Targeting
Relationship Marketing
Privacy Issues
Metrics

14. Conclusion

15. References