Its about empo tech

1. Principles of
Layout,Graphic, and
Visual Message Design

2. It is the process of arranging visual
and textual elements on-screen or
on-paper in order to grab a reader's
attention and communicate
information in a visually appealing
way.
What is Layout?

3. It is an artistic way of communicating
ideas and messages through visual
expressions using texts, images, and
symbols.
What is Graphic Design?

4. It is a visual representation of data
and information, designed to
communicate quickly, simplify, or
present pattern or trends.
What is Visual Message?

5. Principles of Layout,Graphic,
and Visual Message Design

6. It refers to the use of different or
opposite elements such as sizes,
shapes, spaces, form, colors,
texture, and value.
Contrast

8. It refers to the proper arrangement
of the elements, which gives a
visual weight for the design. There
are two types of balance,
Symmetrical or Asymmetrical.
Balance

9. Symmetrical Asymmetrical

10. It refers to something that needs to
stand-out or emphasize. When
working on emphasis, you can
change the color, size, or even the
element itself to lead the eye to the
focal interest.
Emphasis

11. No Emphasis With Emphasis

12. It refers to the proper arrangement of the
details such as text, characters,
numbers, and symbols. Changing its
character size, thickness, spaces, or
even font type to stand out is its most
critical features.
Hierarchy

13. No Hierarchy Hierarchy

14. The path the viewer's eye takes
through the work of art, often to focal
areas. Such movement can be
directed along lines, edges, shape,
and color within the work of art.
Movement

15. Movement

16. White space, also known as “negative
space,” is empty space around the
content and functional elements of a
page.
White Space

17. White Space

18. The relationship between one part of a
design and another part or to the whole
design. It is a comparison of sizes,
shapes, and quantities.
Proportion

19. Proportion

20. The use of repetitive elements such as
lines, shapes, forms, textures, space,
colors, font, style, and the like to create
texture, movement, continuity, and
consistency of the design
Pattern, Repetition and Rhythm

22. It refers to the relationship of the
elements or the contents when you place
them together. The elements of the
design must work together and agree to
its meaning, theme, feeling, or mood.
Unity

23. Unity

24. The use of several elements of design to
hold the viewer's attention and to guide
the viewer's eye through and around the
work of art.
Variety

25. Difference between Variety and Unity

26. It refers to the proper placement of an
element to your design, just like invisibly
placing or aligning your texts or images
diagonally, vertically, and horizontally.
Alignment

27. Alignment