Measures of Central Tendency: Mean, Median and Mode
Media questionnaire charts 2
1. Which gender are you
How old are you?
What is your ethnicity/ culteral background?
Number
How often do you purchase magazines?
What is the highest amount you will pay for a magazine?
What type of music do you consume/ listen to?
What music channel do you listen to out of selection
Which types of shops/ retailers do you visit to purchase your magazines?
Do you find it more beneficial to purchase and gain information from a Magazine, or would you prefer to do so via Internet
Which out of the following freebies would you find to be most appealing?
Would you ever take part in any schemes or competitions?
How often do you go to concerts and live performances?
Out of these names who would you consider your favourite musician/ band?
6. Male
10
11 to 15
5
Black - Afro/ Carribean
7
Once/ Multiple times a week
2
£1-£2
4
Rock
3
Kiss
6
Supermarkets/ Superstores
9
Yes
12
Poster
6
Yes
9
Several times a month
2
Florence & the Machine
2
Which gender are you?
25
20
15
10
7. 25
20
15
10
5
0
How often you purchase
Once/ Couple of times a month
Once/ Multiple times a week
How often do you purchase magazines?
0 1 2 3
Music consum
3.5
3
2.5
2
1.5
1
0.5
8. 3
2.5
2
1.5
1
0.5
0
Rock
What type of music do you consume/ listen to? Hip Hop/ R&
Music stores
Supermarkets/ Superstores
Which types of shops/ retailers do you visit to purchase your magazines?
0 1 2
14
12
9. 14
12
10
8
6
4
2
0
Do you find it more beneficial to purchase and gain information from a Magazine, or would you prefer to do so via
Competitions
12
10
8
6
4
2
10. 6
4
2
0
Would you ever take part in any schemes or competitions?
Yes/No
11. Female
10
16 to 20 21+
7 8
Asian White- European Middle-Eastern
4 3 2
Once/ Couple of times a month Once every few months Once a year
7 7 1
£2-£5 £5-£8 £8+
10 5 1
Hip Hop/ R&B Dance Jazz/ Soul
3 2 3
MTV channels Channel AKA Scuzz
6 3 2
Music stores Book stores Corner shops
5 1 3
No
8
CDs Booklets Downloads
6 3 0
No
11
Few/ Muliple times a year Once a year Once every few years
6 3 3
Lil Wayne Marvin Gaye The Gorillas
der are you? 3 5 1
Female
Male
Which gender are you
12. Female
Male
Which gender are you
often you purchase magazines
Row 14
3 4 5 6 7
Music consumption
Row 22
16. European- Mediterranean Hispanic/ Latin Mixed-race Other
1 0 2 2
Rarely ever
3
Gospel Pop Funky Reggae/ Dancehall Country Disco
1 3 1 2 1 1
Classical Bliss Other
1 2 0
Petrol stations Other
1 1
Vouchers Stickers/ badges T-shirts
2 0 3
Rarely ever Never been
5 1
Usher Madonna Girls Aloud Michal Jackson
2 1 1 5 How old are you?
9
8
7
6
5
4
17. 9
8
7
6
5
4
3
2
1
0
£1-£2
Row 14
What is the highest amount you will pay for a magazine?
0
7 Favourite mu
7
6
5
4
3
2
1
0
l do you listen to out of selection
Kiss
Row 22
18. 0
What music channel do you listen to out of selection
Kiss
Row 22
Gospel
Out of these names who would you con
Michal Jackson
Girls Aloud
Madonna
Usher
Row 30
Votes
The Gorillas
Marvin Gaye
Lil Wayne
Florence & the Machine
0 1 2
Artists
6
5
4
3
19. Row 34
0
1
2
3
4
5
6
Which out of the following freebies would you find to be most appealing?
6
2
1
Poster
How often do you go t
21. Other
0
ow old are you?
How old are you?
11 to 15
16 to 20
21+
22. How old are you?
11 to 15
16 to 20
21+
Highest amount to pay for a magazine
£1-£2
magazine?
0 2 4 6 8 10
Favourite music channel
Kiss
Channel AKA
MTV channels
Row 26
23. Channel AKA
Kiss
MTV channels
Row 26
es who would you consider your favourite musician/ band?
Row 49
2 3 4 5 6
Artists
24. CDs
Booklets
Poster
Row 37
How often do you go to concerts and live performances?
1
2
5
Several times a month
Few/ Muliple times a year
Once a year
Once every few years
Rarely ever
Never been
25. 5
Several times a month
Few/ Muliple times a year
Once a year
Once every few years
Rarely ever
Never been
3
3
26. Ethnicity?
2
2
7
1
Black - Afro/ Carribean Asian White- Europe
European- Mediterranean Hispanic/ Latin Mixed-race
2
27. 2
2
7
1
Black - Afro/ Carribean Asian White- Europe
European- Mediterranean Hispanic/ Latin Mixed-race
2
3
4
Row 18
8 10 12
