2. Aim and Purpose
I carried out this questionnaire in order to find out the
preferences and likes and dislikes of the new music
magazines target audience so that I am able to include
all of the elements needed to make the magazine
successful.
I am going to use the results found from the
questionnaire to add new elements or change specific
parts of the magazines design so that it best suits my
target audience.
3. Methods and Techniques
I chose to do a questionnaire because it allowed me to
get results from a wider variety of people within the
target audience so that I am able to easily interpret the
results and make changes to the magazine from those
results.
I also chose to do a focus group of a smaller group of
people because it allowed me to get more in depth
answers from them which I can also use to make my
magazine best suit its target audience.
4. Audience Profiling
The results from my questionnaire show that the
target audience of my magazine would be between
the ages of 21 and 31. The majority of the
audience have some sort of income so will be able
to pay for the magazine with a disposable income.
Age Employment Status
6 Gender
5
6
4 5
3 27% 4
Male
3
2
Female
2
1
73%
1
0 0
16 and 17 -20 21 - 25 26 - 31 32 - 40 Unemployed Full-time Part-time Student
under
5. Media Purchasing Habits
From the questionnaire results, I can see that my target audience
mainly buys around 3 magazines per month with the most popular
other music magazines that they would pick up and read being
kerrang and Q. The graph shows me that the most popular place
to purchase a music magazine is from a newsagent.
How many Which magazines Where do you buy
magazines do you would you pick up and music magazines?
buy a month? read? 6
5
6
6 4
5
5 3
4 4
2
3 3
1
2 2
0
1 1
0 0
1 2 3 4 5+ Kerrang Mojo Rolling Q Rock
Stones Sound
6. Personal Preferences
What colour schemes
would you prefer to appear
in a folk music magazine? The results from the questionnaire suggest
10 that pastel colours should be used in the
8
colour scheme. It also shows that my
6
4 magazine should be released fortnightly and
2 cost between £2.50 - £3.00. The most wanted
0
Black and Pastel Brighter
free gift for the magazine is a CD/Album.
white Colouring Colours
How much would you be
How often would you want a What free gifts would
willing to pay for a new
new music magazine to be you expect from a new
music magazine?
released? folk music magazine?
9
8 8
7
7 6
5
Weekly 6 4
5 3
20% 2
Fortnightly 4 1
0
3
27% 53% 2
Monthly
1
0
£2.00 - £2.50 - £3.00 - £3.50+
£2.50 £3.00 £3.50
7. Personal Preferences Continued…
What colour images would The results from the questionnaire suggest that
draw you into buying a sepia is the most eye catching image colouring is
magazine? sepia and the front page should have a similar
Black and layout to mojo magazine as it was the most
7% white
Sepia
preferred layout. The target audience would like
20% 33%
to see up and coming bands featured in the
High
40% Saturation magazine with the double page spread focusing
Brighter
Colours mainly on about the band being featured.
What would you like to see as
What bands would you like
Which of these layouts the main feature of the double-
to be featured in the music
page spread?
do you prefer for the magazine?
6
front page of a music 4.5
4 5
3.5 4
magazine? 3
2.5 3
2
10 1.5 2
1 1
8 0.5
6 0 0
4
2
0
Mojo Q Rock Kerrang
Sound
8. Focus Group
In my focus group I interviewed 1 male and 3 females as my target audience is mainly females.
All 4 of the individuals in the focus group were between the ages of 17 and 28 and came from
Harlow. As a whole, their hobbies included listening to music, socializing and collecting CD’s.
The amount of magazines purchased in a month varied from the male participant buying 3
magazines a month and all 3 of the female participants only buying either one or two. All
participants from the focus group said that they would prefer for the magazine to be released
fortnightly. From asking the participants what price range they pay for their current
magazines, two of the female participants said they usually pay around £2.00 - £2.50 for their
magazines and the other female and male participant saying they pay around £3.00 for theirs.
Two female participants and the male participant all said that they’d like to get a CD as a free
gift with a new folk magazine, with the other female participant saying that she ‘d like to get free
concert tickets as a free gift. All participants said that they prefer a pastel colouring as the colour
scheme of the magazine, and a mixture between black and white and sepia colored images
because they think that it will fit the genre of music better than really bright images. Overall, the
favourite layout of magazine front cover was one similar to MOJO which was liked because of its
simplicity and being easy to read. The majority of the focus group said that they would like to
read about up and coming bands in the folk magazine because it allows for more less known
bands to be heard by a wider audience and make the folk genre of music appeal to a wider
audience, due to the focus group wanting to hear about up and coming bands, they decided that
the main feature of the double page spread should be about the band and the making of the
album because they would like to know more about the band and how they create their music.
9. Conclusion and proposal
From the findings from the questionnaire, I have decided that the target audience of
my magazine should be females between the ages of 20 and 30, rather than between
the ages of 27 and 34 who have a disposable income. I have decided to increase the
age range because from the people I asked on my questionnaire, the most common
age of people who liked folk music was between 20 and 30. The magazine should be
mainly sold in newsagents due to that being the place where the majority of my
audience buys their magazines from, due to the audience on average buying 3
magazines per month I must ensure that it is not too expensive so only costs between
£2.50 and £3.00 as it will be released fortnightly. The main types of free gifts to be
given out with the magazine will be CD’s as it was the most popular choice of the
audience. I will make my magazine front page to a similar style of the magazine
‘Mojo’ because over half of my audience preferred that style to any of the others
offered. The images used in the magazine will either be sepia or black and white as
they are typically used in the folk genre and two of the most popular colour choices
from my questionnaire. I will mainly focus my magazine to be about up and coming
bands and the main focus within the double-page spread will be about the band so
that the audience would be able to know more in-depth information about these less
known bands than they would have before.
