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This document discusses facts and statistics about customer relationship management (CRM). It states that 16% of businesses currently have social CRM capabilities, while 21% plan to implement it and 46% have no plans, and social CRM can boost sales productivity by 11.8%. The document also notes that Gartner predicts 50% of CRM applications will be web-based by 2016, and that marketing automation will see the fastest growth in the CRM sector through 2016.









