It might sound like an obvious thing to do: put your customer first. But what does that actually mean when it comes to your business and leadership?

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5 ReasonsTo Put Your Customer First
By Vanessa Stoykov

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5 ReasonsTo Put Your Customer First
Inspiring Wealth Education
1. Weather the bad times
2. Retrieve relevant feedback
3. Save money
4. Customers expect you to
5. Customer experience

3. All intellectual property contained in this document remains the property © evolution media group 2014
Inspiring Wealth Education
1. Weather thebad times
• Make your
customers happy in
the good times to
retain them in the
bad.
• Interactions can go
badly, but a solid
relationship can
lessen the impact.

4. All intellectual property contained in this document remains the property © evolution media group 2014
• By putting your
customer first you open
up the lines of
communication and
your mindset.
• Value what the
customers are saying.
• Evaluate the needs and
wants of customers to
save missing the
obvious.
Inspiring Wealth Education
2. Retrieverelevant feedback

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Inspiring Wealth Education
3. Savemoney
• Attracting new customers is
expensive - save money by
investing in existing customers’
needs.
• Focus on converting your existing
casual customers into brand
advocates to attract their friends
for free.
• Aim for customer retention not just
new acquisition.

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4. Customersexpect you to
• Customers are now engaged
and aware, you cannot dictate
what they do or when.
• Talk and interact with them in a
way that resonates with them,
including on social media.
• Consider what they actually want
not what you think they need.

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5. Customer Experience
• Understand what your users
expect of your product or service.
• Disregarding usability and user
interface will simply make
customers leave
• If what you offer is not working,
quickly move on to what is.

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@ceovanessa
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